2025 - 2025: Ayurveda & Health Coaching

Role: Founder & Business Owner

Customer: on request

Tasks:

CRM & CX: Strategy, services, customer journey optimisation, marketing automation, Salesforce, customer retention and Voice of Customer programs. Ayurveda & Health Coaching: Preventive health, wellbeing and sustainable performance for individuals and teams.

2023 - 2025: Leading the clienteling and client services function

Role: Clienteling & Services Manager

Customer: Richemont NE - Cartier

Tasks:

Leading the clienteling and client services function for Cartier Northern Europe (NE). Localising and implementing global or regional strategic initiatives and working in close collaboration with Cartier head office, boutiques, Richemont service platform, and key stakeholders to enhance client experience, increase conversion rates and loyalty across client segments in the NE market

2022 - 2022: Implementation of a global CDP

Role: Senior Director Product & Customer Success

Customer: Avis Budget Group

Tasks:

Leading the value stream Customer Success in the global product organization, covering the implementation of a global CDP (Customer Data Platform) and CEH (Customer Engagement Hub), Optimization of Contact Centers, Sales Technology, and Loyalty.

2019 - 2022: Establishing and leading the CRM & CX functions

Role: Head of CRM / Head of CRM EU

Customer: Cluno GmbH / Cazoo Ltd.

Tasks:

Establishing and leading the CRM & CX functions for Cluno and later Cazoo EU including recruitment, selection and technical implementation of CRM & CX systems, establishment of automated client communication across customer life cycle, design and implementation of retention strategy, localization of CX.

2017 - 2018: customer data management and analytics

Role: Director CRM

Customer: Dubai Properties

Tasks:

Leading the CRM function reporting to Chief Commerical Officer. Scope covered customer data management and analytics, CRM campaign management, optimization of customer experience, digital initiatives, and CRM and customer service management solutions.

2014 - 2017: customer analytics and campaign management

Role: Director CRM

Customer: Emaar Properties Group

Tasks:

Growing from Business Process Manager CRM to Director leading the cross-divisional customer excellence program, group-wide customer analytics and campaign management, as well as operational customer relationship management for Properties division.