Marketing, branding and communication strategy B2B | Marketing communications 360° | Digital marketing | Employer Branding | Team & project management
Aktualisiert am 25.03.2024
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 01.04.2024
Verfügbar zu: 100%
davon vor Ort: 100%
Marketing
Brand Management
Marketing/Medien
Corporate communicaitons
Employer branding
Team management
Changemanagement
Content Management
Content Marketing
SEO
SMM
Kostenmanagement
Marketingprozesse
Marketingkonzept
B2B
B2C
WordPress
Social Media
Drupal
English
Verhandlungssicher
French
Verhandlungssicher
German
Verhandlungssicher

Einsatzorte

Einsatzorte

München (+50km)
Deutschland
möglich

Projekte

Projekte

2 years 1 month
2022-03 - 2024-03

SANDOZ, SIEMENS, OSNOVA | STRATEGIC PROJECTS & CONSULTANCY | Munich & remote

Marketing & Communicaitons
Marketing & Communicaitons

SANDOZ | Strategic Communications, Corporate Affairs | present

  • Support to strategic communications initiatives, incl. Thought Leadership campaign
  • Providing expertise in comms strategies and defining KPIs for company-wide topics, such as Sustainability and Culture/ Employee Value Proposition

OSNOVA | Strategic Marketing and Branding Consultant | 2023

  • Guiding B2B startup (AI projects and digital product development) in strategic marketing and branding, to ensure alignment with overarching business objectives

SIEMENS | Strategic Marketing & Communications Lead | 2022

  • Led marketing, comms, and branding for (in-house InsurTech startup leveraging simulation and AI to quantify risk of Autonomous Vehicles deployments)
  • Established the brand identity from scratch, laying foundation for scalability
SIEMENS, SANDOZ, OSNOVA
Munich & remote
2 years
2020-03 - 2022-02

BY-TIME MUNICH | B2C BRAND LAUNCH | Munich

Head of Marketing
Head of Marketing
  • Successfully launched a B2C brand for a travel agency during COVID-19 time
  • Developed content marketing strategy with focus on Social Media
  • Excelled in organic Social: IG ER 16% , YT CTR 5%; Pinterest ER 2,5%; TikTok ER 7%
by-time MUNICH
Munich
1 year 1 month
2019-03 - 2020-03

GERMTEC | SALES & MARKETING LEADERSHIP | Herborn

Head of OEM/EMS Sales and Marketing
Head of OEM/EMS Sales and Marketing
  • Led and restructured cross-functional team across Sales, Customer Care, Marketing
  • Implemented CRM module as a part of company-wide digitization
  • Served as a spokesperson, oversaw internal comms, events, MarCom and digital marketing
Herborn & remote
9 years 2 months
2009-11 - 2018-12

AIRBUS | PROGRESSIVE ROLES | Paris & Munich Area

Marketing & Communications
Marketing & Communications

Comms Business Partner, Communications Strategy | 2016 ? 2018

  • Led cross-functional definition of Performance Management System for ´ Media Relations, Branding, Events & Exhibitions, Digital, Internal and International Comms
  • Delivered the first Integrated (360°) Communication Reports for TOP 5 air shows
  • Served as advisor on communications strategy

Manager, Strategic Marketing Services | 2014 ? 2015

  • Defined key messages and omnichannel MarCom strategies for , including strategic annual planning for Tier 1/2 events & conferences
  • Delivered support and consulting to Businesses on marketing and communications in the Key Regions, resulting in 10% budget savings through cross-functional synergies

Manager, Corporate and Operational Marketing | 2011 ? 2014

  • Orchestrated corporate marketing in Europe-Middle East-Asia for division, delivering annual marketing plans to support sales and optimize budget allocation
  • Spearheaded operational marketing and comms worldwide for , crafted strategic comms plans to support positioning and Employer Branding

Business Development & Communications Lead | 2009 ? 2011

  • Devised and implemented 18-month internal communications plan to boost employees loyalty and engagement/EVP and attract new talents for
  • Implemented rebranding and All Hands meeting for employees from 6 sites across EU
  • Drove internal and external campaigns to enhance brand recognition & Employer Branding
Airbus
Paris, Munich

Aus- und Weiterbildung

Aus- und Weiterbildung

4 months
2023-03 - 2023-06

Digital marketing, Content Marketing, Social Media Marketing , Google Ads

Certifications, Learning Digital
Certifications
Learning Digital
  • Search Engine Marketing (SEM), Search Engine Optimization (SEO) 
  • Social Media Ads, Social Media Management 
  • Content Marketing 
  • Google Ads, Google Analytics 
4 months
2020-05 - 2020-08

Führungskompetenzen / Change management

Certifications, alfatraining Bildungszentrum GmbH
Certifications
alfatraining Bildungszentrum GmbH
    • Führungskompetenzen / Certified Leadership Expert
    • Change Management · Management · Digital Transformation
    1 year 2 months
    2018-11 - 2019-12

    SCRUM

    PSM I certificate,
    PSM I certificate

    Digital Marketing 

    Agile Methodologies

    1 year 7 months
    2008-11 - 2010-05

    General Management

    Master, ESSEC Business School, France
    Master
    ESSEC Business School, France

    Position

    Position

    Marketing B2B

    Marketing and Communicaitons Strategy

    Internal and External Communications

    Kompetenzen

    Kompetenzen

    Top-Skills

    Marketing Brand Management Marketing/Medien Corporate communicaitons Employer branding Team management Changemanagement Content Management Content Marketing SEO SMM Kostenmanagement Marketingprozesse Marketingkonzept B2B B2C WordPress Social Media Drupal

    Aufgabenbereiche

    • Strategic and corporate marketing
    • Brand positioning and management
    • Employer branding / EVP
    • Communication strategy
    • Integrated marketing communications
    • Digital marketing, SEA/SEO
    • Positioning on social media
    • Content creation and management
    • Events and exhibitions strategy
    • Performance management and reporting

    Produkte / Standards / Erfahrungen / Methoden

    Profile:

    • Results-oriented marketing leader with over 14 years of experience in B2B marketing, branding, and communication strategy for global corporations
    • Broad expertise and experience in marketing programs and processes
    • Proven track record of driving marketing initiatives to enhance brand reputation and achieve business objectives
    • Progressive team and project management roles, with a focus on fostering collaboration
    • Fluent in English, experienced in cross-functional and multicultural settings


    SKILLS:

    • Change management
    • Cross-functional collaboration
    • Stakeholder management, incl. C-level
    • Strategic planning
    • Management of external agencies
    • Budget management up to 100K?
    • Team leadership up to 7 people
    • Marketing & Comms operations:
      • Definition of processes
      • Roles & Responsibilities


    Professionl Experience:

    today

    Place of Work: Munich

    Role: Strategic Communications, Corporate Affairs

    Customer: SANDOZ


    Tasks:

    • Support to strategic communications initiatives, incl. Thought Leadership program
    • Providing expertise in comms strategies for company-wide topics, such as Culture/EVP and Sustainability


    2023

    Place of Work: Munich

    Role: Strategic Marketing and Branding Consultant 

    Customer: OSNOVA 


    Tasks:

    • Guiding B2B startup (AI projects and digital product development) in strategic marketing and branding, to ensure alignment with overarching business objectives


    2022

    Place of Work: Munich

    Role: Strategic Marketing & Communications Lead

    Customer: SIEMENS 


    Tasks:

    • Led marketing, comms, and branding for SIMULYTIC (in-house InsurTech startup)
    • Established the brand identity from scratch, laying foundation for scalability


    2020 - 2022

    Place of Work: Munich

    Role: Head of Marketing

    Customer: BY-TIME MUNICH


    Tasks:

    • Successfully launched a B2C brand for a travel agency during COVID-19 time
    • Developed content marketing strategy with focus on Social Media
    • Excelled in organic Social: IG ER 16% , YT CTR 5%; Pinterest ER 2,5%; TikTok ER 7%


    2019 - 2020

    Place of Work: Herborn

    Role: Head of OEM/EMS Sales and Marketing

    Customer: GERMTEC 


    Tasks:

    • Led and restructured cross-functional team across Sales, Customer Care, Marketing
    • Implemented CRM module as a part of company-wide digitization
    • Served as a spokesperson, oversaw internal comms, events, MarCom and digital marketing


    2016 - 2018

    Place of Work: Paris & Munich Area

    Role: Comms Business Partner, Communications Strategy

    Customer: AIRBUS


    Tasks:

    • Led cross-functional definition of Performance Management System for Airbus´ Media Relations, Branding, Events & Exhibitions, Digital, Internal and International Comms
    • Drove internal communication campaign in support of organizational change
    • Delivered the first Integrated (360°) Communication Reports for TOP 5 air shows


    2014 - 2015

    Place of Work: Paris & Munich Area

    Role: Manager, Strategic Marketing Services

    Customer: AIRBUS


    Tasks:

    • Defined key messages and omnichannel MarCom strategies for Airbus Defence and Space division, including strategic annual planning for Tier 1/2 events & conferences
    • Delivered support and consulting to Businesses on marketing and communications in the Key Regions, resulting in 10% budget savings through cross-functional synergies


    2011 - 2014

    Place of Work: Paris & Munich Area

    Role: Manager, Corporate and Operational Marketing

    Customer: AIRBUS


    Tasks:

    • Orchestrated corporate marketing in Europe-Middle East-Asia for Cassidian division, delivering annual marketing plans to support sales and optimize budget allocation
    • Spearheaded operational marketing worldwide for Test & Services (now SPHEREA), defined unique brand identity, positioning and USP


    2009 - 2011

    Place of Work: Paris & Munich Area

    Role: Business Development & Communications Lead

    Customer: AIRBUS


    Tasks:

    • Devised and implemented 18-month internal communications plan to boost employees loyalty and engagement/EVP and attract new talents for APSYS (now Airbus Protect)
    • Implemented rebranding and All Hands meeting for employees from 6 sites across EU
    • Drove internal and external campaigns to promote EVP and enhance brand recognition

    Managementerfahrung in Unternehmen

    Team management
    Experte
    Budget management up to 100 KE
    Experte
    Management of external agency
    Experte

    Team management up to 7 people (Sales, Customer care and Marketing teams)

    Team reorganisation


    Branchen

    Branchen

    Aerospace (Airbus), Pharma (Sandoz), Industry (Siemens), Start-up (Autonomous Vehicle and Digital & AI projects)

    Einsatzorte

    Einsatzorte

    München (+50km)
    Deutschland
    möglich

    Projekte

    Projekte

    2 years 1 month
    2022-03 - 2024-03

    SANDOZ, SIEMENS, OSNOVA | STRATEGIC PROJECTS & CONSULTANCY | Munich & remote

    Marketing & Communicaitons
    Marketing & Communicaitons

    SANDOZ | Strategic Communications, Corporate Affairs | present

    • Support to strategic communications initiatives, incl. Thought Leadership campaign
    • Providing expertise in comms strategies and defining KPIs for company-wide topics, such as Sustainability and Culture/ Employee Value Proposition

    OSNOVA | Strategic Marketing and Branding Consultant | 2023

    • Guiding B2B startup (AI projects and digital product development) in strategic marketing and branding, to ensure alignment with overarching business objectives

    SIEMENS | Strategic Marketing & Communications Lead | 2022

    • Led marketing, comms, and branding for (in-house InsurTech startup leveraging simulation and AI to quantify risk of Autonomous Vehicles deployments)
    • Established the brand identity from scratch, laying foundation for scalability
    SIEMENS, SANDOZ, OSNOVA
    Munich & remote
    2 years
    2020-03 - 2022-02

    BY-TIME MUNICH | B2C BRAND LAUNCH | Munich

    Head of Marketing
    Head of Marketing
    • Successfully launched a B2C brand for a travel agency during COVID-19 time
    • Developed content marketing strategy with focus on Social Media
    • Excelled in organic Social: IG ER 16% , YT CTR 5%; Pinterest ER 2,5%; TikTok ER 7%
    by-time MUNICH
    Munich
    1 year 1 month
    2019-03 - 2020-03

    GERMTEC | SALES & MARKETING LEADERSHIP | Herborn

    Head of OEM/EMS Sales and Marketing
    Head of OEM/EMS Sales and Marketing
    • Led and restructured cross-functional team across Sales, Customer Care, Marketing
    • Implemented CRM module as a part of company-wide digitization
    • Served as a spokesperson, oversaw internal comms, events, MarCom and digital marketing
    Herborn & remote
    9 years 2 months
    2009-11 - 2018-12

    AIRBUS | PROGRESSIVE ROLES | Paris & Munich Area

    Marketing & Communications
    Marketing & Communications

    Comms Business Partner, Communications Strategy | 2016 ? 2018

    • Led cross-functional definition of Performance Management System for ´ Media Relations, Branding, Events & Exhibitions, Digital, Internal and International Comms
    • Delivered the first Integrated (360°) Communication Reports for TOP 5 air shows
    • Served as advisor on communications strategy

    Manager, Strategic Marketing Services | 2014 ? 2015

    • Defined key messages and omnichannel MarCom strategies for , including strategic annual planning for Tier 1/2 events & conferences
    • Delivered support and consulting to Businesses on marketing and communications in the Key Regions, resulting in 10% budget savings through cross-functional synergies

    Manager, Corporate and Operational Marketing | 2011 ? 2014

    • Orchestrated corporate marketing in Europe-Middle East-Asia for division, delivering annual marketing plans to support sales and optimize budget allocation
    • Spearheaded operational marketing and comms worldwide for , crafted strategic comms plans to support positioning and Employer Branding

    Business Development & Communications Lead | 2009 ? 2011

    • Devised and implemented 18-month internal communications plan to boost employees loyalty and engagement/EVP and attract new talents for
    • Implemented rebranding and All Hands meeting for employees from 6 sites across EU
    • Drove internal and external campaigns to enhance brand recognition & Employer Branding
    Airbus
    Paris, Munich

    Aus- und Weiterbildung

    Aus- und Weiterbildung

    4 months
    2023-03 - 2023-06

    Digital marketing, Content Marketing, Social Media Marketing , Google Ads

    Certifications, Learning Digital
    Certifications
    Learning Digital
    • Search Engine Marketing (SEM), Search Engine Optimization (SEO) 
    • Social Media Ads, Social Media Management 
    • Content Marketing 
    • Google Ads, Google Analytics 
    4 months
    2020-05 - 2020-08

    Führungskompetenzen / Change management

    Certifications, alfatraining Bildungszentrum GmbH
    Certifications
    alfatraining Bildungszentrum GmbH
      • Führungskompetenzen / Certified Leadership Expert
      • Change Management · Management · Digital Transformation
      1 year 2 months
      2018-11 - 2019-12

      SCRUM

      PSM I certificate,
      PSM I certificate

      Digital Marketing 

      Agile Methodologies

      1 year 7 months
      2008-11 - 2010-05

      General Management

      Master, ESSEC Business School, France
      Master
      ESSEC Business School, France

      Position

      Position

      Marketing B2B

      Marketing and Communicaitons Strategy

      Internal and External Communications

      Kompetenzen

      Kompetenzen

      Top-Skills

      Marketing Brand Management Marketing/Medien Corporate communicaitons Employer branding Team management Changemanagement Content Management Content Marketing SEO SMM Kostenmanagement Marketingprozesse Marketingkonzept B2B B2C WordPress Social Media Drupal

      Aufgabenbereiche

      • Strategic and corporate marketing
      • Brand positioning and management
      • Employer branding / EVP
      • Communication strategy
      • Integrated marketing communications
      • Digital marketing, SEA/SEO
      • Positioning on social media
      • Content creation and management
      • Events and exhibitions strategy
      • Performance management and reporting

      Produkte / Standards / Erfahrungen / Methoden

      Profile:

      • Results-oriented marketing leader with over 14 years of experience in B2B marketing, branding, and communication strategy for global corporations
      • Broad expertise and experience in marketing programs and processes
      • Proven track record of driving marketing initiatives to enhance brand reputation and achieve business objectives
      • Progressive team and project management roles, with a focus on fostering collaboration
      • Fluent in English, experienced in cross-functional and multicultural settings


      SKILLS:

      • Change management
      • Cross-functional collaboration
      • Stakeholder management, incl. C-level
      • Strategic planning
      • Management of external agencies
      • Budget management up to 100K?
      • Team leadership up to 7 people
      • Marketing & Comms operations:
        • Definition of processes
        • Roles & Responsibilities


      Professionl Experience:

      today

      Place of Work: Munich

      Role: Strategic Communications, Corporate Affairs

      Customer: SANDOZ


      Tasks:

      • Support to strategic communications initiatives, incl. Thought Leadership program
      • Providing expertise in comms strategies for company-wide topics, such as Culture/EVP and Sustainability


      2023

      Place of Work: Munich

      Role: Strategic Marketing and Branding Consultant 

      Customer: OSNOVA 


      Tasks:

      • Guiding B2B startup (AI projects and digital product development) in strategic marketing and branding, to ensure alignment with overarching business objectives


      2022

      Place of Work: Munich

      Role: Strategic Marketing & Communications Lead

      Customer: SIEMENS 


      Tasks:

      • Led marketing, comms, and branding for SIMULYTIC (in-house InsurTech startup)
      • Established the brand identity from scratch, laying foundation for scalability


      2020 - 2022

      Place of Work: Munich

      Role: Head of Marketing

      Customer: BY-TIME MUNICH


      Tasks:

      • Successfully launched a B2C brand for a travel agency during COVID-19 time
      • Developed content marketing strategy with focus on Social Media
      • Excelled in organic Social: IG ER 16% , YT CTR 5%; Pinterest ER 2,5%; TikTok ER 7%


      2019 - 2020

      Place of Work: Herborn

      Role: Head of OEM/EMS Sales and Marketing

      Customer: GERMTEC 


      Tasks:

      • Led and restructured cross-functional team across Sales, Customer Care, Marketing
      • Implemented CRM module as a part of company-wide digitization
      • Served as a spokesperson, oversaw internal comms, events, MarCom and digital marketing


      2016 - 2018

      Place of Work: Paris & Munich Area

      Role: Comms Business Partner, Communications Strategy

      Customer: AIRBUS


      Tasks:

      • Led cross-functional definition of Performance Management System for Airbus´ Media Relations, Branding, Events & Exhibitions, Digital, Internal and International Comms
      • Drove internal communication campaign in support of organizational change
      • Delivered the first Integrated (360°) Communication Reports for TOP 5 air shows


      2014 - 2015

      Place of Work: Paris & Munich Area

      Role: Manager, Strategic Marketing Services

      Customer: AIRBUS


      Tasks:

      • Defined key messages and omnichannel MarCom strategies for Airbus Defence and Space division, including strategic annual planning for Tier 1/2 events & conferences
      • Delivered support and consulting to Businesses on marketing and communications in the Key Regions, resulting in 10% budget savings through cross-functional synergies


      2011 - 2014

      Place of Work: Paris & Munich Area

      Role: Manager, Corporate and Operational Marketing

      Customer: AIRBUS


      Tasks:

      • Orchestrated corporate marketing in Europe-Middle East-Asia for Cassidian division, delivering annual marketing plans to support sales and optimize budget allocation
      • Spearheaded operational marketing worldwide for Test & Services (now SPHEREA), defined unique brand identity, positioning and USP


      2009 - 2011

      Place of Work: Paris & Munich Area

      Role: Business Development & Communications Lead

      Customer: AIRBUS


      Tasks:

      • Devised and implemented 18-month internal communications plan to boost employees loyalty and engagement/EVP and attract new talents for APSYS (now Airbus Protect)
      • Implemented rebranding and All Hands meeting for employees from 6 sites across EU
      • Drove internal and external campaigns to promote EVP and enhance brand recognition

      Managementerfahrung in Unternehmen

      Team management
      Experte
      Budget management up to 100 KE
      Experte
      Management of external agency
      Experte

      Team management up to 7 people (Sales, Customer care and Marketing teams)

      Team reorganisation


      Branchen

      Branchen

      Aerospace (Airbus), Pharma (Sandoz), Industry (Siemens), Start-up (Autonomous Vehicle and Digital & AI projects)

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