Freelancer: Marketing, branding and communication strategy B2B | Marketing communications 360� | Digital marketing | Employer Branding | Team & project management

Freiberufler / Selbstst�ndiger

Remote-Arbeit

Verf�gbar ab: 01.04.2024

Verf�gbar zu: 100%

davon vor Ort: 100%

Top-Skills

Marketing

Brand Management

Marketing/Medien

Corporate communicaitons

Employer branding

Team management

Changemanagement

Content Management

Content Marketing

SEO

SMM

Kostenmanagement

Marketingprozesse

Marketingkonzept

B2B

B2C

WordPress

Social Media

Drupal

Sprachen

English

French

German

Einsatzorte

St�dte

M�nchen (+50km)

L�nder

Deutschland

Remote-Arbeit

m�glich

Projekte

2 years 1 month

2022-03 - 2024-03

SANDOZ, SIEMENS, OSNOVA | STRATEGIC PROJECTS & CONSULTANCY | Munich & remote

Marketing & Communicaitons

Rolle

Marketing & Communicaitons

Projektinhalte

SANDOZ | Strategic Communications, Corporate Affairs | present

Support to strategic communications initiatives, incl. Thought Leadership campaign
Providing expertise in comms strategies and defining KPIs for company-wide topics, such as Sustainability and Culture/ Employee Value Proposition

OSNOVA | Strategic Marketing and Branding Consultant | 2023

Guiding B2B startup (AI projects and digital product development) in strategic marketing and branding, to ensure alignment with overarching business objectives

SIEMENS | Strategic Marketing & Communications Lead | 2022

Led marketing, comms, and branding for (in-house InsurTech startup leveraging simulation and AI to quantify risk of Autonomous Vehicles deployments)
Established the brand identity from scratch, laying foundation for scalability

Kunde

SIEMENS, SANDOZ, OSNOVA

Einsatzort

Munich & remote

2 years

2020-03 - 2022-02

BY-TIME MUNICH | B2C BRAND LAUNCH | Munich

Head of Marketing

Rolle

Head of Marketing

Projektinhalte

Successfully launched a B2C brand for a travel agency during COVID-19 time
Developed content marketing strategy with focus on Social Media
Excelled in organic Social: IG ER 16% , YT CTR 5%; Pinterest ER 2,5%; TikTok ER 7%

Kunde

by-time MUNICH

Einsatzort

Munich

1 year 1 month

2019-03 - 2020-03

GERMTEC | SALES & MARKETING LEADERSHIP | Herborn

Head of OEM/EMS Sales and Marketing

Rolle

Head of OEM/EMS Sales and Marketing

Projektinhalte

Led and restructured cross-functional team across Sales, Customer Care, Marketing
Implemented CRM module as a part of company-wide digitization
Served as a spokesperson, oversaw internal comms, events, MarCom and digital marketing

Einsatzort

Herborn & remote

9 years 2 months

2009-11 - 2018-12

AIRBUS | PROGRESSIVE ROLES | Paris & Munich Area

Marketing & Communications

Rolle

Marketing & Communications

Projektinhalte

Comms Business Partner, Communications Strategy | 2016 ? 2018

Led cross-functional definition of Performance Management System for � Media Relations, Branding, Events & Exhibitions, Digital, Internal and International Comms
Delivered the first Integrated (360�) Communication Reports for TOP 5 air shows
Served as advisor on communications strategy

Manager, Strategic Marketing Services | 2014 ? 2015

Defined key messages and omnichannel MarCom strategies for , including strategic annual planning for Tier 1/2 events & conferences
Delivered support and consulting to Businesses on marketing and communications in the Key Regions, resulting in 10% budget savings through cross-functional synergies

Manager, Corporate and Operational Marketing | 2011 ? 2014

Orchestrated corporate marketing in Europe-Middle East-Asia for division, delivering annual marketing plans to support sales and optimize budget allocation
Spearheaded operational marketing and comms worldwide for , crafted strategic comms plans to support positioning and Employer Branding

Business Development & Communications Lead | 2009 ? 2011

Devised and implemented 18-month internal communications plan to boost employees loyalty and engagement/EVP and attract new talents for
Implemented rebranding and All Hands meeting for employees from 6 sites across EU
Drove internal and external campaigns to enhance brand recognition & Employer Branding

Kunde

Airbus

Einsatzort

Paris, Munich

BRAND RECOGNITION & EMPLOYER BRANDING

Customer: AIRBUS PROTECT (APSYS)

Tasks:

Reporting to CEO, I developed a comprehensive 18-month communications strategy for the global focus topics: brand identity, overall positioning including positioning as an employer of choice. In collaboration with the Human Resources, I crafted an action plan designed to boost employee loyalty and attract young talents. In parallel, I collaborated with key stakeholders to articulate the core elements of the rebranding campaign. I aligned internal and external campaigns and activities to ensure consistent storytelling.

Strengthened overall brand recognition within the Airbus Group
Secured 10+ publications in internal magazines of Airbus Group divisions and external local press
Executed rebranding initiative, giving APSYS a fresh and recognizable identity
Organized an All-Hands meeting for employees from 6 sites across France, UK, Spain and Germany
Defined EVP and organized participation in HR trade fairs to attract young talents

OPTIMIZATION OF MARCOM EFFORTS

Customer: AIRBUS Defence and Space

Tasks:

I provided comprehensive support and strategic consulting regarding MarCom strategies within the Key Regions. This involved collaboration with cross-functional teams, such as communication and marketing departments on one side, and the sales organization on the other. My objective was to foster a more integrated approach to marketing communications, encourage collaboration and ensure seamless alignment of goals and resources across these diverse areas.

Established centralized MarCom strategy aligning with the overall business goals
Enhanced message consistency and brand visibility in target regions
Improved comms resource allocation, resulting in optimal budget utilization and reduced redundancies
Achieved a 10% reduction in the MarCom budget through synergies
Facilitated knowledge sharing among teams, fostering internal communication

COMMS PERFORMANCE MANAGEMENT

Customer: AIRBUS HQ

Tasks:

Within my area of responsibility, I started with a benchmarking analysis encompassing both external and internal organizations. In collaboration with the respective comms deparments, I identified KPIs and developed a dashboard framework for Branding, Media Relations, Events & Exhibitions, Digital, Internal and International Comms. I got the buyin from internal stakeholders critical to success of the project, and crafted internal communications plan in support of organizational change.

Elaborated KPIs Master Metric List for the Performance Cockpit
Set up operational dashboards for respective departments
Set up strategic dashboard for the Comms Board with focus on potential synergies/areas of improvements
Delivered the first 360� Comms report for TOP 5 air shows, with a clearer perspective on how each department's efforts intersect and contribute to the broader business and communications goals

BRAND ENGAGEMENT CAMPAIGN

Customer: AIRBUS HQ

Tasks:

To optimize campaign performance and maximize female engagement, I crafted and orchestrated a multifaceted approach, focusing on strategic messaging and creatives that resonated strongly with potential participants. To ensure maximum reach and impact, the campaign strategy was deployed across a diverse range of platforms including Facebook, Twitter, and print media. The diverse deployment allowed us to effectively connect with our target audience and optimize campaign results.

Surpassed the gender diversity goal and bosted overall engagement
Achieved 29% female participation in the first 6 months of 2016
Reached untapped audiences: 46K lading page users, +45% vs 2014
Total 2017 registrations hit 5,500 students, +67% vs. 2015 edition

Aus- und Weiterbildung

4 months

2023-03 - 2023-06

Digital marketing, Content Marketing, Social Media Marketing , Google Ads

Certifications, Learning Digital

Abschluss

Certifications

Institution, Ort

Learning Digital

Schwerpunkt

Search Engine Marketing (SEM),�Search Engine Optimization (SEO)�

Social Media Ads, Social Media Management�
Content Marketing�

Google Ads,�Google Analytics�

4 months

2020-05 - 2020-08

F�hrungskompetenzen / Change management

Certifications, alfatraining Bildungszentrum GmbH

Abschluss

Certifications

Institution, Ort

alfatraining Bildungszentrum GmbH

Schwerpunkt

F�hrungskompetenzen / Certified Leadership Expert
Change Management � Management � Digital Transformation

Abschluss

PSM I certificate

Schwerpunkt

Digital Marketing�

Agile Methodologies

1 year 7 months

2008-11 - 2010-05

General Management

Master, ESSEC Business School, France

Abschluss

Master

Institution, Ort

ESSEC Business School, France

Position

Marketing B2B

Marketing and Communicaitons Strategy

Internal and External Communications

Kompetenzen

Top-Skills

Marketing Brand Management Marketing/Medien Corporate communicaitons Employer branding Team management Changemanagement Content Management Content Marketing SEO SMM Kostenmanagement Marketingprozesse Marketingkonzept B2B B2C WordPress Social Media Drupal

Aufgabenbereiche

Strategic and corporate marketing
Brand positioning and management
Employer branding / EVP
Communication strategy
Integrated marketing communications
Digital marketing, SEA/SEO
Positioning on social media
Content creation and management
Events and exhibitions strategy
Performance management and reporting

Produkte / Standards / Erfahrungen / Methoden

Profile:

Results-oriented marketing leader with over 14 years of experience in B2B marketing, branding, and�communication strategy for global corporations
Broad expertise and experience in marketing programs�and processes
Proven track record of driving marketing initiatives to enhance brand reputation and�achieve business objectives
Progressive team and project management roles, with a focus on fostering�collaboration
Fluent in English, experienced in cross-functional and multicultural settings

SKILLS:

Change management
Cross-functional collaboration
Stakeholder management, incl. C-level
Strategic planning
Management of external agencies
Budget management up to 100K?
Team leadership up to 7 people
Marketing & Comms operations:
- Definition of processes
- Roles & Responsibilities

Professionl Experience:

today

Place of Work: Munich

Role: Strategic Communications, Corporate Affairs

Customer: SANDOZ

Tasks:

Support to strategic communications initiatives, incl. Thought Leadership program
Providing expertise in comms strategies for company-wide topics, such as Culture/EVP and Sustainability

2023

Place of Work: Munich

Role: Strategic Marketing and Branding Consultant�

Customer: OSNOVA�

Tasks:

Guiding B2B startup (AI projects and digital product development) in strategic marketing and branding, to ensure alignment with overarching business objectives

2022

Place of Work: Munich

Role: Strategic Marketing & Communications Lead

Customer: SIEMENS�

Tasks:

Led marketing, comms, and branding for SIMULYTIC (in-house InsurTech startup)
Established the brand identity from scratch, laying foundation for scalability

2020 - 2022

Place of Work: Munich

Role: Head of Marketing

Customer: BY-TIME MUNICH

Tasks:

Successfully launched a B2C brand for a travel agency during COVID-19 time
Developed content marketing strategy with focus on Social Media
Excelled in organic Social: IG ER 16% , YT CTR 5%; Pinterest ER 2,5%; TikTok ER 7%

2019 - 2020

Place of Work: Herborn

Role: Head of OEM/EMS Sales and Marketing

Customer: GERMTEC�

Tasks:

Led and restructured cross-functional team across Sales, Customer Care, Marketing
Implemented CRM module as a part of company-wide digitization
Served as a spokesperson, oversaw internal comms, events, MarCom and digital marketing

2016 - 2018

Place of Work: Paris & Munich Area

Role: Comms Business Partner, Communications Strategy

Customer: AIRBUS

Tasks:

Led cross-functional definition of Performance Management System for Airbus� Media Relations, Branding, Events & Exhibitions, Digital, Internal and International Comms
Drove internal communication campaign in support of organizational change
Delivered the first Integrated (360�) Communication Reports for TOP 5 air shows

2014 - 2015

Place of Work: Paris & Munich Area

Role: Manager, Strategic Marketing Services

Customer: AIRBUS

Tasks:

Defined key messages and omnichannel MarCom strategies for Airbus Defence and Space division, including strategic annual planning for Tier 1/2 events & conferences
Delivered support and consulting to Businesses on marketing and communications in the Key Regions, resulting in 10% budget savings through cross-functional synergies

2011 - 2014

Place of Work: Paris & Munich Area

Role: Manager, Corporate and Operational Marketing

Customer: AIRBUS

Tasks:

Orchestrated corporate marketing in Europe-Middle East-Asia for Cassidian division, delivering annual marketing plans to support sales and optimize budget allocation
Spearheaded operational marketing worldwide for Test & Services (now SPHEREA), defined unique brand identity, positioning and USP

2009 - 2011

Place of Work: Paris & Munich Area

Role: Business Development & Communications Lead

Customer: AIRBUS

Tasks:

Devised and implemented 18-month internal communications plan to boost employees�loyalty and engagement/EVP and attract new talents for APSYS (now Airbus Protect)
Implemented rebranding and All Hands meeting for employees from 6 sites across EU
Drove internal and external campaigns to promote EVP and enhance brand recognition

Managementerfahrung in Unternehmen

Team management

Budget management up to 100 KE

Management of external agency

Team management up to 7 people (Sales, Customer care and Marketing teams)

Team reorganisation

Branchen

Aerospace (Airbus), Pharma (Sandoz), Industry (Siemens), Start-up (Autonomous Vehicle and Digital & AI projects)

Einsatzorte

St�dte

M�nchen (+50km)

L�nder

Deutschland

Remote-Arbeit

m�glich

Projekte

2 years 1 month

2022-03 - 2024-03

SANDOZ, SIEMENS, OSNOVA | STRATEGIC PROJECTS & CONSULTANCY | Munich & remote

Marketing & Communicaitons

Rolle

Marketing & Communicaitons

Projektinhalte

SANDOZ | Strategic Communications, Corporate Affairs | present

Support to strategic communications initiatives, incl. Thought Leadership campaign
Providing expertise in comms strategies and defining KPIs for company-wide topics, such as Sustainability and Culture/ Employee Value Proposition

OSNOVA | Strategic Marketing and Branding Consultant | 2023

Guiding B2B startup (AI projects and digital product development) in strategic marketing and branding, to ensure alignment with overarching business objectives

SIEMENS | Strategic Marketing & Communications Lead | 2022

Led marketing, comms, and branding for (in-house InsurTech startup leveraging simulation and AI to quantify risk of Autonomous Vehicles deployments)
Established the brand identity from scratch, laying foundation for scalability

Kunde

SIEMENS, SANDOZ, OSNOVA

Einsatzort

Munich & remote

2 years

2020-03 - 2022-02

BY-TIME MUNICH | B2C BRAND LAUNCH | Munich

Head of Marketing

Rolle

Head of Marketing

Projektinhalte

Successfully launched a B2C brand for a travel agency during COVID-19 time
Developed content marketing strategy with focus on Social Media
Excelled in organic Social: IG ER 16% , YT CTR 5%; Pinterest ER 2,5%; TikTok ER 7%

Kunde

by-time MUNICH

Einsatzort

Munich

1 year 1 month

2019-03 - 2020-03

GERMTEC | SALES & MARKETING LEADERSHIP | Herborn

Head of OEM/EMS Sales and Marketing

Rolle

Head of OEM/EMS Sales and Marketing

Projektinhalte

Led and restructured cross-functional team across Sales, Customer Care, Marketing
Implemented CRM module as a part of company-wide digitization
Served as a spokesperson, oversaw internal comms, events, MarCom and digital marketing

Einsatzort

Herborn & remote

9 years 2 months

2009-11 - 2018-12

AIRBUS | PROGRESSIVE ROLES | Paris & Munich Area

Marketing & Communications

Rolle

Marketing & Communications

Projektinhalte

Comms Business Partner, Communications Strategy | 2016 ? 2018

Led cross-functional definition of Performance Management System for � Media Relations, Branding, Events & Exhibitions, Digital, Internal and International Comms
Delivered the first Integrated (360�) Communication Reports for TOP 5 air shows
Served as advisor on communications strategy

Manager, Strategic Marketing Services | 2014 ? 2015

Defined key messages and omnichannel MarCom strategies for , including strategic annual planning for Tier 1/2 events & conferences
Delivered support and consulting to Businesses on marketing and communications in the Key Regions, resulting in 10% budget savings through cross-functional synergies

Manager, Corporate and Operational Marketing | 2011 ? 2014

Orchestrated corporate marketing in Europe-Middle East-Asia for division, delivering annual marketing plans to support sales and optimize budget allocation
Spearheaded operational marketing and comms worldwide for , crafted strategic comms plans to support positioning and Employer Branding

Business Development & Communications Lead | 2009 ? 2011

Devised and implemented 18-month internal communications plan to boost employees loyalty and engagement/EVP and attract new talents for
Implemented rebranding and All Hands meeting for employees from 6 sites across EU
Drove internal and external campaigns to enhance brand recognition & Employer Branding

Kunde

Airbus

Einsatzort

Paris, Munich

BRAND RECOGNITION & EMPLOYER BRANDING

Customer: AIRBUS PROTECT (APSYS)

Tasks:

Strengthened overall brand recognition within the Airbus Group
Secured 10+ publications in internal magazines of Airbus Group divisions and external local press
Executed rebranding initiative, giving APSYS a fresh and recognizable identity
Organized an All-Hands meeting for employees from 6 sites across France, UK, Spain and Germany
Defined EVP and organized participation in HR trade fairs to attract young talents

OPTIMIZATION OF MARCOM EFFORTS

Customer: AIRBUS Defence and Space

Tasks:

Established centralized MarCom strategy aligning with the overall business goals
Enhanced message consistency and brand visibility in target regions
Improved comms resource allocation, resulting in optimal budget utilization and reduced redundancies
Achieved a 10% reduction in the MarCom budget through synergies
Facilitated knowledge sharing among teams, fostering internal communication

COMMS PERFORMANCE MANAGEMENT

Customer: AIRBUS HQ

Tasks:

Elaborated KPIs Master Metric List for the Performance Cockpit
Set up operational dashboards for respective departments
Set up strategic dashboard for the Comms Board with focus on potential synergies/areas of improvements
Delivered the first 360� Comms report for TOP 5 air shows, with a clearer perspective on how each department's efforts intersect and contribute to the broader business and communications goals

BRAND ENGAGEMENT CAMPAIGN

Customer: AIRBUS HQ

Tasks:

Surpassed the gender diversity goal and bosted overall engagement
Achieved 29% female participation in the first 6 months of 2016
Reached untapped audiences: 46K lading page users, +45% vs 2014
Total 2017 registrations hit 5,500 students, +67% vs. 2015 edition

Aus- und Weiterbildung

4 months

2023-03 - 2023-06

Digital marketing, Content Marketing, Social Media Marketing , Google Ads

Certifications, Learning Digital

Abschluss

Certifications

Institution, Ort

Learning Digital

Schwerpunkt

Search Engine Marketing (SEM),�Search Engine Optimization (SEO)�

Social Media Ads, Social Media Management�
Content Marketing�

Google Ads,�Google Analytics�

4 months

2020-05 - 2020-08

F�hrungskompetenzen / Change management

Certifications, alfatraining Bildungszentrum GmbH

Abschluss

Certifications

Institution, Ort

alfatraining Bildungszentrum GmbH

Schwerpunkt

F�hrungskompetenzen / Certified Leadership Expert
Change Management � Management � Digital Transformation

Abschluss

PSM I certificate

Schwerpunkt

Digital Marketing�

Agile Methodologies

1 year 7 months

2008-11 - 2010-05

General Management

Master, ESSEC Business School, France

Abschluss

Master

Institution, Ort

ESSEC Business School, France

Position

Marketing B2B

Marketing and Communicaitons Strategy

Internal and External Communications

Kompetenzen

Top-Skills

Aufgabenbereiche

Strategic and corporate marketing
Brand positioning and management
Employer branding / EVP
Communication strategy
Integrated marketing communications
Digital marketing, SEA/SEO
Positioning on social media
Content creation and management
Events and exhibitions strategy
Performance management and reporting

Produkte / Standards / Erfahrungen / Methoden

Profile:

Results-oriented marketing leader with over 14 years of experience in B2B marketing, branding, and�communication strategy for global corporations
Broad expertise and experience in marketing programs�and processes
Proven track record of driving marketing initiatives to enhance brand reputation and�achieve business objectives
Progressive team and project management roles, with a focus on fostering�collaboration
Fluent in English, experienced in cross-functional and multicultural settings

SKILLS:

Change management
Cross-functional collaboration
Stakeholder management, incl. C-level
Strategic planning
Management of external agencies
Budget management up to 100K?
Team leadership up to 7 people
Marketing & Comms operations:
- Definition of processes
- Roles & Responsibilities

Professionl Experience:

today

Place of Work: Munich

Role: Strategic Communications, Corporate Affairs

Customer: SANDOZ

Tasks:

Support to strategic communications initiatives, incl. Thought Leadership program
Providing expertise in comms strategies for company-wide topics, such as Culture/EVP and Sustainability

2023

Place of Work: Munich

Role: Strategic Marketing and Branding Consultant�

Customer: OSNOVA�

Tasks:

Guiding B2B startup (AI projects and digital product development) in strategic marketing and branding, to ensure alignment with overarching business objectives

2022

Place of Work: Munich

Role: Strategic Marketing & Communications Lead

Customer: SIEMENS�

Tasks:

Led marketing, comms, and branding for SIMULYTIC (in-house InsurTech startup)
Established the brand identity from scratch, laying foundation for scalability

2020 - 2022

Place of Work: Munich

Role: Head of Marketing

Customer: BY-TIME MUNICH

Tasks:

Successfully launched a B2C brand for a travel agency during COVID-19 time
Developed content marketing strategy with focus on Social Media
Excelled in organic Social: IG ER 16% , YT CTR 5%; Pinterest ER 2,5%; TikTok ER 7%

2019 - 2020

Place of Work: Herborn

Role: Head of OEM/EMS Sales and Marketing

Customer: GERMTEC�

Tasks:

Led and restructured cross-functional team across Sales, Customer Care, Marketing
Implemented CRM module as a part of company-wide digitization
Served as a spokesperson, oversaw internal comms, events, MarCom and digital marketing

2016 - 2018

Place of Work: Paris & Munich Area

Role: Comms Business Partner, Communications Strategy

Customer: AIRBUS

Tasks:

Led cross-functional definition of Performance Management System for Airbus� Media Relations, Branding, Events & Exhibitions, Digital, Internal and International Comms
Drove internal communication campaign in support of organizational change
Delivered the first Integrated (360�) Communication Reports for TOP 5 air shows

2014 - 2015

Place of Work: Paris & Munich Area

Role: Manager, Strategic Marketing Services

Customer: AIRBUS

Tasks:

Defined key messages and omnichannel MarCom strategies for Airbus Defence and Space division, including strategic annual planning for Tier 1/2 events & conferences
Delivered support and consulting to Businesses on marketing and communications in the Key Regions, resulting in 10% budget savings through cross-functional synergies

2011 - 2014

Place of Work: Paris & Munich Area

Role: Manager, Corporate and Operational Marketing

Customer: AIRBUS

Tasks:

Orchestrated corporate marketing in Europe-Middle East-Asia for Cassidian division, delivering annual marketing plans to support sales and optimize budget allocation
Spearheaded operational marketing worldwide for Test & Services (now SPHEREA), defined unique brand identity, positioning and USP

2009 - 2011

Place of Work: Paris & Munich Area

Role: Business Development & Communications Lead

Customer: AIRBUS

Tasks:

Devised and implemented 18-month internal communications plan to boost employees�loyalty and engagement/EVP and attract new talents for APSYS (now Airbus Protect)
Implemented rebranding and All Hands meeting for employees from 6 sites across EU
Drove internal and external campaigns to promote EVP and enhance brand recognition

Managementerfahrung in Unternehmen

Team management

Budget management up to 100 KE

Management of external agency

Team management up to 7 people (Sales, Customer care and Marketing teams)

Team reorganisation

Branchen

Aerospace (Airbus), Pharma (Sandoz), Industry (Siemens), Start-up (Autonomous Vehicle and Digital & AI projects)

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Rufen Sie uns an +49 89 500316-300 oder schreiben Sie uns:

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Projekte

Aus- und Weiterbildung

Position

Kompetenzen

Top-Skills

Aufgabenbereiche

Produkte / Standards / Erfahrungen / Methoden

Managementerfahrung in Unternehmen

Branchen

Einsatzorte

Projekte

Aus- und Weiterbildung

Position

Kompetenzen

Top-Skills

Aufgabenbereiche

Produkte / Standards / Erfahrungen / Methoden

Managementerfahrung in Unternehmen

Branchen

Vertrauen Sie auf Randstad

Fragen?

Rufen Sie uns an +49 89 500316-300 oder schreiben Sie uns:

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