Data Analyst | Reporting Expert | Web Analyst
Aktualisiert am 28.02.2024
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 01.03.2024
Verfügbar zu: 50%
davon vor Ort: 0%
Data Analytics
SQL
Reporting
BI-Reporting
Python
WebAnalyse
Tableau
PowerBI
LookerStudio
ETL
AWS
Google BigQuery
Google Analytics
SEO
Web Tracking
Data Visualisation
Dashboard
GCP
CRM
German
Muttersprache
English
Verhandlungssicher
Russian
Fortgeschritten

Einsatzorte

Einsatzorte

München (+50km) Berlin (+50km) Frankfurt am Main (+50km) Hamburg (+50km)
Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

10 months
2023-06 - now

Data Analytics Consulting

Data Analyst | Data Analytics Consultant
Data Analyst | Data Analytics Consultant
  • Disciplinary Leadership for a small team of Data Analytics Consultants
  • Project Lead for multiple high volume international Data Analytics Projects
  • Digital Product development in digital marketing analytics and reporting
  • Subject Matter Expert Data Visualization and Reporting
  • Employee development in Data Analytics, Tableau and Reporting
  • Data Analytics Consulting (Automotive, Insurance, Telecommunication sector)
The Retail Performance Company (BMW Joint Venture)
11 months
2022-07 - 2023-05

Digital Sales End to End Reporting

Data Analyst SQL SAQL Python
Data Analyst

  • End to End Reporting MVP
  • KPI Definition and Requirements Management
  • Gap Analysis for 20 european Focus Markets
  • Technology and Data Quality assurance
  • Setup of ETL Pipelines
  • Setup of Reporting PoC


Tableau Salesforce CRM Excel Palantir Adobe Analytics
SQL SAQL Python
Automotive
München
9 months
2022-03 - 2022-11

Customer Journey End to End Reporting

Data Analyst SQL Tableau
Data Analyst
  • Requirements- and Stakeholder Management
  • KPI Definition and setup of ETL Pipelines
  • Steering and Communication for 5 european focus markets
  • Customer Journey Analysis
  • UX Analysis
  • Web Analysis
  • CRM Analysis
  • Setup of Reporting Infrastructure
  • Analysis and Reporting for Steering Committee
Tableau Palantir Salesforce CRM Adobe Analytics Confluence Conceptboard Jira
SQL Tableau
Automotive
München
7 months
2021-02 - 2021-08

A/B Testing Setup for Online Webshop

Data Analyst SQL Javas
Data Analyst
  • Setup of A/B Testing using Optimizely SDK
  • Quality control and statistical significance testing
  • Tracking setup (eventbased / serverside) for monitoring
  • Control Group Analysis
  • Setup of Monitoring and Reporting for running A/B tests
Google Analytics Google Optimizely Google Cloud BigQuery
SQL Javas
MediaMarktTechnology
München
2 years 2 months
2019-07 - 2021-08

Data Analysis, Reporting, Serverside Tracking

Senior Data Analyst
Senior Data Analyst
  • Data Analysis, Reporting, Serverside Tracking
  • Creating complex SQL Queries using BigQuery SQL on TB of data and setting up automated ETL-Pipelines and dashboards for various departments
  • Responsible for A/B Testing using Optimizely SDK ? Requirements steering, setup, statistical testing, monitoring and data analysis
  • Creating and implementing complex web tracking concepts
MediaMarktSaturn Technology
6 months
2020-10 - 2021-03

Store Rollout Reporting for Project Management

Data Analyst SQL Python Airflow
Data Analyst
  • Setup of automated BI Reporting (Tableau)
  • Setup of ETL Pipelines (AWS, Lambda) using Rest APIs (Python)
  • Designing Rollout Dashboard with interactive Map containing all current and future retail store location with contact information and store redesign planning
  • Stakeholder management (client, project managers, third party providers)
Tableau Python AWS Google Sheets
SQL Python Airflow
Telecommunication Sector
München
10 months
2020-06 - 2021-03

Central Data Governance and Web Tracking

Data Analyst / Web Analyst React SQL
Data Analyst / Web Analyst
  • Setup of web tracking concepts
  • Testing and web tracking integration
  • Integration and regulation of conscent management (GDPR compliant)
  • Setup of complex SQL Queries using BigQuery
  • QA for Serverside Webtracking setup across 5 different product teams
Google Analytics GCP BigQuery
React SQL
MediaMarktTechnology
München
1 year
2019-07 - 2020-06

Web Analytics for Ecommerce Company

Data Analyst / Web Analyst SQL
Data Analyst / Web Analyst
  • Webtracking concept creation, documentation and implementation
  • Setup of automated Reports for various stakeholders and departments
  • Setup of attribution models for internal promotions across the webshop
  • Various Data Analytics projects
LookerStudio SQL BigQuery
SQL
MediaMarktTechnology
München
8 months
2019-01 - 2019-08

Technical SEO Crawl automatisation

Data Analyst SQL Tableau Python
Data Analyst
  • Setup of ETL Pipelines on AWS
  • Setup of Reporting Infrastructure for technical SEO data
  • Aggregation of various SEO related data sources (Crawldata, Logfile data, Web Analytics Data, Google Search Console, SEO Tools like Sistrix & Searchmetrics)
  • Setup of daily scheduler and automated Dashboard
Tableau Sistrix Searchmetrics Google Analytics Google Search Console
SQL Tableau Python
Management Consulting Company
München
3 years 7 months
2016-01 - 2019-07

Data Analytics & Reporting Projects

Data Analyst SQL Tableau Power BI ...
Data Analyst
  • Setup of automated BI Solutions and Dashboards
  • Setup of various ETL Pipelines
  • 100+ Dashboards for various industries and clients
  • Strong focus on E-Commerce and Web Data Sources like Google Analytics, Performance Marketing, CRM and Sales data)
Tableau Looker Studio AWS Snowflake GPC MySQL
SQL Tableau Power BI Looker Studio
Various
München
1 year 2 months
2018-05 - 2019-06

Data Analysis, BI product development, business development

Data Analyst
Data Analyst
  • Data Analysis, BI product development, business development
  • Requirements engineering for APIs and AWS DWH projects
  • Setup and conception of fully automated BI solutions and dashboards
  • Customer journey analysis, attribution modelling, data visualization and SEO automatization projects
OMMAX GmbH
9 months
2018-06 - 2019-02

Data driven Competitor Analysis

Data Analyst SQL Tableau
Data Analyst
  • Setup of data infrastructure
  • Setup of ETL Pipelines
  • Data Mining - Google Search Volume, Keyword Research, SEO Tools
  • Data Visualisation and setup of interactive Competitor Analysis Tool
Tableau GoogleAds Google Search Console Sistrix SimilarWeb
SQL Tableau
Various
München
2 years 1 month
2016-04 - 2018-04

End-to-end reporting solutions presented on C-level

Data Analyst
Data Analyst
  • End-to-end reporting solutions presented on C-level
  • Setup of automated dashboards (conception, development, implementation)
  • SEO Consulting, Search Marketing analytics, Web Tracking
  • Data Analysis - Digital Marketing (consulting, requirements management, project management)
Catbird Seat GmbH
11 months
2017-03 - 2018-01

Performance Marketing Reporting

Data Analyst Python Tableau
Data Analyst
  • Aggregation of various Performance Marketing Data Sources (Facebook, Youtube, GoogleAds, Google Analytics, DMPs)
  • Setup of automated central Performance Marketing Dashboard for performance Steering (CTR, Impressions, Clicks, CPC, Attribution Models)
  • Generating Data Insights on millions of ad marketing spend and deriving recommendations on best practises and budget allocation 
FacebookAds GoogleAds YouTube Google Analytics Tableau
Python Tableau
Walt Disney
München
3 years 2 months
2013-03 - 2016-04

Reporting, Project Controlling, Campaign Management

Marketing / Controlling / Excel Analytics
Marketing / Controlling / Excel Analytics
  • Reporting, Project Controlling, Campaign Management
  • Project assistance, conception and evaluation of marketing studies
  • Competitor Analysis and Research
Voycer AG

Aus- und Weiterbildung

Aus- und Weiterbildung

5 years 5 months
2011-06 - 2016-10

Technology & Management

Master, Technical University Munich
Master
Technical University Munich

  • Major in Management: Marketing, Strategy & Leadership.
  • Major in Engineering and Natural Science: Information Technology
  • Thesis on request

3 years 6 months
2010-10 - 2014-03

Technology and Management

B.Sc., Technical University Munich
B.Sc.
Technical University Munich
  • Major in Management: Marketing, Strategy & Leadership
  • Major in Engineering and Natural Science: Information Technology
  • Thesis on request

Position

Position

  • Manager Data Analytics - Reporting & Dashboarding Specialist
  • Looking for projects in Data Analytics and Reporting:
    • I specialize in the whole Reporting and Analytics process, starting from KPI definition and requirements management
    • Setting up ETL Pipelines preferrably in AWS, Airflow, Google Cloud/Bigquery and designing auitomated BI Reports (Tableau, PowerBI, Google LookerStudio) Strong background in Web Analytics, Google Analytics, Customer Journey Analysis, A/B Testing, SEO and Performance Marketing as well as CRM Data

Kompetenzen

Kompetenzen

Top-Skills

Data Analytics SQL Reporting BI-Reporting Python WebAnalyse Tableau PowerBI LookerStudio ETL AWS Google BigQuery Google Analytics SEO Web Tracking Data Visualisation Dashboard GCP CRM

Produkte / Standards / Erfahrungen / Methoden

Tableau
Experte
PowerBI
Fortgeschritten
(Google) Looker Studio
Experte
SEO
Experte
Web Analytics
Experte
Google Analytics
Experte
Google Data Studio
SQL
Google Cloud
AWS
Python
R

Profile:

  • Data Analyst with 7+ years of experience in managing and implementing Data Analytics projects across various industries
  • Highly passionate about data visualization and generating insights from data
  • Worked with many amazing brands including BMW, Volkswagen, Daimler, MediaMarktSaturn, L'Oréal, Scout24, Daimler, Stihl, Walt Disney and with many middle-sized companies across the globe
  • Broad knowledge in Data Visualization, Web Analytics, Digital Marketing, CRM data and automated ETL pipelines for end-to-end reporting


COMPETENCIES:

  • Data Analysis
  • Data Visualization
  • Reporting / BI
  • Agile Methodology
  • Project Mgmt.
  • Leadership exp.
  • Web Tracking
  • SEO / Marketing
  • UX / Design

Programmiersprachen

SQL
Experte
Python
Fortgeschritten
C#
Basics
R
Fortgeschritten
JavaScript
Basics

Datenbanken

AWS
Experte
GCP
Experte
Snowflake
Basics
MySQL
Experte

Branchen

Branchen

  • Automotive
  • Insurance
  • Telecommunication
  • Ecommerce
  • Media
  • Publishing

Einsatzorte

Einsatzorte

München (+50km) Berlin (+50km) Frankfurt am Main (+50km) Hamburg (+50km)
Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

10 months
2023-06 - now

Data Analytics Consulting

Data Analyst | Data Analytics Consultant
Data Analyst | Data Analytics Consultant
  • Disciplinary Leadership for a small team of Data Analytics Consultants
  • Project Lead for multiple high volume international Data Analytics Projects
  • Digital Product development in digital marketing analytics and reporting
  • Subject Matter Expert Data Visualization and Reporting
  • Employee development in Data Analytics, Tableau and Reporting
  • Data Analytics Consulting (Automotive, Insurance, Telecommunication sector)
The Retail Performance Company (BMW Joint Venture)
11 months
2022-07 - 2023-05

Digital Sales End to End Reporting

Data Analyst SQL SAQL Python
Data Analyst

  • End to End Reporting MVP
  • KPI Definition and Requirements Management
  • Gap Analysis for 20 european Focus Markets
  • Technology and Data Quality assurance
  • Setup of ETL Pipelines
  • Setup of Reporting PoC


Tableau Salesforce CRM Excel Palantir Adobe Analytics
SQL SAQL Python
Automotive
München
9 months
2022-03 - 2022-11

Customer Journey End to End Reporting

Data Analyst SQL Tableau
Data Analyst
  • Requirements- and Stakeholder Management
  • KPI Definition and setup of ETL Pipelines
  • Steering and Communication for 5 european focus markets
  • Customer Journey Analysis
  • UX Analysis
  • Web Analysis
  • CRM Analysis
  • Setup of Reporting Infrastructure
  • Analysis and Reporting for Steering Committee
Tableau Palantir Salesforce CRM Adobe Analytics Confluence Conceptboard Jira
SQL Tableau
Automotive
München
7 months
2021-02 - 2021-08

A/B Testing Setup for Online Webshop

Data Analyst SQL Javas
Data Analyst
  • Setup of A/B Testing using Optimizely SDK
  • Quality control and statistical significance testing
  • Tracking setup (eventbased / serverside) for monitoring
  • Control Group Analysis
  • Setup of Monitoring and Reporting for running A/B tests
Google Analytics Google Optimizely Google Cloud BigQuery
SQL Javas
MediaMarktTechnology
München
2 years 2 months
2019-07 - 2021-08

Data Analysis, Reporting, Serverside Tracking

Senior Data Analyst
Senior Data Analyst
  • Data Analysis, Reporting, Serverside Tracking
  • Creating complex SQL Queries using BigQuery SQL on TB of data and setting up automated ETL-Pipelines and dashboards for various departments
  • Responsible for A/B Testing using Optimizely SDK ? Requirements steering, setup, statistical testing, monitoring and data analysis
  • Creating and implementing complex web tracking concepts
MediaMarktSaturn Technology
6 months
2020-10 - 2021-03

Store Rollout Reporting for Project Management

Data Analyst SQL Python Airflow
Data Analyst
  • Setup of automated BI Reporting (Tableau)
  • Setup of ETL Pipelines (AWS, Lambda) using Rest APIs (Python)
  • Designing Rollout Dashboard with interactive Map containing all current and future retail store location with contact information and store redesign planning
  • Stakeholder management (client, project managers, third party providers)
Tableau Python AWS Google Sheets
SQL Python Airflow
Telecommunication Sector
München
10 months
2020-06 - 2021-03

Central Data Governance and Web Tracking

Data Analyst / Web Analyst React SQL
Data Analyst / Web Analyst
  • Setup of web tracking concepts
  • Testing and web tracking integration
  • Integration and regulation of conscent management (GDPR compliant)
  • Setup of complex SQL Queries using BigQuery
  • QA for Serverside Webtracking setup across 5 different product teams
Google Analytics GCP BigQuery
React SQL
MediaMarktTechnology
München
1 year
2019-07 - 2020-06

Web Analytics for Ecommerce Company

Data Analyst / Web Analyst SQL
Data Analyst / Web Analyst
  • Webtracking concept creation, documentation and implementation
  • Setup of automated Reports for various stakeholders and departments
  • Setup of attribution models for internal promotions across the webshop
  • Various Data Analytics projects
LookerStudio SQL BigQuery
SQL
MediaMarktTechnology
München
8 months
2019-01 - 2019-08

Technical SEO Crawl automatisation

Data Analyst SQL Tableau Python
Data Analyst
  • Setup of ETL Pipelines on AWS
  • Setup of Reporting Infrastructure for technical SEO data
  • Aggregation of various SEO related data sources (Crawldata, Logfile data, Web Analytics Data, Google Search Console, SEO Tools like Sistrix & Searchmetrics)
  • Setup of daily scheduler and automated Dashboard
Tableau Sistrix Searchmetrics Google Analytics Google Search Console
SQL Tableau Python
Management Consulting Company
München
3 years 7 months
2016-01 - 2019-07

Data Analytics & Reporting Projects

Data Analyst SQL Tableau Power BI ...
Data Analyst
  • Setup of automated BI Solutions and Dashboards
  • Setup of various ETL Pipelines
  • 100+ Dashboards for various industries and clients
  • Strong focus on E-Commerce and Web Data Sources like Google Analytics, Performance Marketing, CRM and Sales data)
Tableau Looker Studio AWS Snowflake GPC MySQL
SQL Tableau Power BI Looker Studio
Various
München
1 year 2 months
2018-05 - 2019-06

Data Analysis, BI product development, business development

Data Analyst
Data Analyst
  • Data Analysis, BI product development, business development
  • Requirements engineering for APIs and AWS DWH projects
  • Setup and conception of fully automated BI solutions and dashboards
  • Customer journey analysis, attribution modelling, data visualization and SEO automatization projects
OMMAX GmbH
9 months
2018-06 - 2019-02

Data driven Competitor Analysis

Data Analyst SQL Tableau
Data Analyst
  • Setup of data infrastructure
  • Setup of ETL Pipelines
  • Data Mining - Google Search Volume, Keyword Research, SEO Tools
  • Data Visualisation and setup of interactive Competitor Analysis Tool
Tableau GoogleAds Google Search Console Sistrix SimilarWeb
SQL Tableau
Various
München
2 years 1 month
2016-04 - 2018-04

End-to-end reporting solutions presented on C-level

Data Analyst
Data Analyst
  • End-to-end reporting solutions presented on C-level
  • Setup of automated dashboards (conception, development, implementation)
  • SEO Consulting, Search Marketing analytics, Web Tracking
  • Data Analysis - Digital Marketing (consulting, requirements management, project management)
Catbird Seat GmbH
11 months
2017-03 - 2018-01

Performance Marketing Reporting

Data Analyst Python Tableau
Data Analyst
  • Aggregation of various Performance Marketing Data Sources (Facebook, Youtube, GoogleAds, Google Analytics, DMPs)
  • Setup of automated central Performance Marketing Dashboard for performance Steering (CTR, Impressions, Clicks, CPC, Attribution Models)
  • Generating Data Insights on millions of ad marketing spend and deriving recommendations on best practises and budget allocation 
FacebookAds GoogleAds YouTube Google Analytics Tableau
Python Tableau
Walt Disney
München
3 years 2 months
2013-03 - 2016-04

Reporting, Project Controlling, Campaign Management

Marketing / Controlling / Excel Analytics
Marketing / Controlling / Excel Analytics
  • Reporting, Project Controlling, Campaign Management
  • Project assistance, conception and evaluation of marketing studies
  • Competitor Analysis and Research
Voycer AG

Aus- und Weiterbildung

Aus- und Weiterbildung

5 years 5 months
2011-06 - 2016-10

Technology & Management

Master, Technical University Munich
Master
Technical University Munich

  • Major in Management: Marketing, Strategy & Leadership.
  • Major in Engineering and Natural Science: Information Technology
  • Thesis on request

3 years 6 months
2010-10 - 2014-03

Technology and Management

B.Sc., Technical University Munich
B.Sc.
Technical University Munich
  • Major in Management: Marketing, Strategy & Leadership
  • Major in Engineering and Natural Science: Information Technology
  • Thesis on request

Position

Position

  • Manager Data Analytics - Reporting & Dashboarding Specialist
  • Looking for projects in Data Analytics and Reporting:
    • I specialize in the whole Reporting and Analytics process, starting from KPI definition and requirements management
    • Setting up ETL Pipelines preferrably in AWS, Airflow, Google Cloud/Bigquery and designing auitomated BI Reports (Tableau, PowerBI, Google LookerStudio) Strong background in Web Analytics, Google Analytics, Customer Journey Analysis, A/B Testing, SEO and Performance Marketing as well as CRM Data

Kompetenzen

Kompetenzen

Top-Skills

Data Analytics SQL Reporting BI-Reporting Python WebAnalyse Tableau PowerBI LookerStudio ETL AWS Google BigQuery Google Analytics SEO Web Tracking Data Visualisation Dashboard GCP CRM

Produkte / Standards / Erfahrungen / Methoden

Tableau
Experte
PowerBI
Fortgeschritten
(Google) Looker Studio
Experte
SEO
Experte
Web Analytics
Experte
Google Analytics
Experte
Google Data Studio
SQL
Google Cloud
AWS
Python
R

Profile:

  • Data Analyst with 7+ years of experience in managing and implementing Data Analytics projects across various industries
  • Highly passionate about data visualization and generating insights from data
  • Worked with many amazing brands including BMW, Volkswagen, Daimler, MediaMarktSaturn, L'Oréal, Scout24, Daimler, Stihl, Walt Disney and with many middle-sized companies across the globe
  • Broad knowledge in Data Visualization, Web Analytics, Digital Marketing, CRM data and automated ETL pipelines for end-to-end reporting


COMPETENCIES:

  • Data Analysis
  • Data Visualization
  • Reporting / BI
  • Agile Methodology
  • Project Mgmt.
  • Leadership exp.
  • Web Tracking
  • SEO / Marketing
  • UX / Design

Programmiersprachen

SQL
Experte
Python
Fortgeschritten
C#
Basics
R
Fortgeschritten
JavaScript
Basics

Datenbanken

AWS
Experte
GCP
Experte
Snowflake
Basics
MySQL
Experte

Branchen

Branchen

  • Automotive
  • Insurance
  • Telecommunication
  • Ecommerce
  • Media
  • Publishing

Vertrauen Sie auf GULP

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Im Bereich Arbeitnehmerüberlassung / Personalvermittlung

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