Quality control and statistical significance testing
Tracking setup (eventbased / serverside) for monitoring
Control Group Analysis
Setup of Monitoring and Reporting for running A/B tests
Google AnalyticsGoogle OptimizelyGoogle CloudBigQuery
SQLJavas
MediaMarktTechnology
München
2 years 2 months
2019-07 - 2021-08
Data Analysis, Reporting, Serverside Tracking
Senior Data Analyst
Senior Data Analyst
Data Analysis, Reporting, Serverside Tracking
Creating complex SQL Queries using BigQuery SQL on TB of data and setting up automated ETL-Pipelines and dashboards for various departments
Responsible for A/B Testing using Optimizely SDK ? Requirements steering, setup, statistical testing, monitoring and data analysis
Creating and implementing complex web tracking concepts
MediaMarktSaturn Technology
6 months
2020-10 - 2021-03
Store Rollout Reporting for Project Management
Data AnalystSQLPythonAirflow
Data Analyst
Setup of automated BI Reporting (Tableau)
Setup of ETL Pipelines (AWS, Lambda) using Rest APIs (Python)
Designing Rollout Dashboard with interactive Map containing all current and future retail store location with contact information and store redesign planning
Stakeholder management (client, project managers, third party providers)
TableauPythonAWSGoogle Sheets
SQLPythonAirflow
Telecommunication Sector
München
10 months
2020-06 - 2021-03
Central Data Governance and Web Tracking
Data Analyst / Web AnalystReactSQL
Data Analyst / Web Analyst
Setup of web tracking concepts
Testing and web tracking integration
Integration and regulation of conscent management (GDPR compliant)
Setup of complex SQL Queries using BigQuery
QA for Serverside Webtracking setup across 5 different product teams
Google AnalyticsGCPBigQuery
ReactSQL
MediaMarktTechnology
München
1 year
2019-07 - 2020-06
Web Analytics for Ecommerce Company
Data Analyst / Web AnalystSQL
Data Analyst / Web Analyst
Webtracking concept creation, documentation and implementation
Setup of automated Reports for various stakeholders and departments
Setup of attribution models for internal promotions across the webshop
Various Data Analytics projects
LookerStudioSQLBigQuery
SQL
MediaMarktTechnology
München
8 months
2019-01 - 2019-08
Technical SEO Crawl automatisation
Data AnalystSQLTableauPython
Data Analyst
Setup of ETL Pipelines on AWS
Setup of Reporting Infrastructure for technical SEO data
Aggregation of various SEO related data sources (Crawldata, Logfile data, Web Analytics Data, Google Search Console, SEO Tools like Sistrix & Searchmetrics)
Project assistance, conception and evaluation of marketing studies
Competitor Analysis and Research
Voycer AG
Aus- und Weiterbildung
Aus- und Weiterbildung
5 years 5 months
2011-06 - 2016-10
Technology & Management
Master, Technical University Munich
Master
Technical University Munich
Major in Management: Marketing, Strategy & Leadership.
Major in Engineering and Natural Science: Information Technology
Thesis on request
3 years 6 months
2010-10 - 2014-03
Technology and Management
B.Sc., Technical University Munich
B.Sc.
Technical University Munich
Major in Management: Marketing, Strategy & Leadership
Major in Engineering and Natural Science: Information Technology
Thesis on request
2010-10:
Fürstenried-West Gymnasium München
General qualification for university entrance
Abitur
Position
Position
Manager Data Analytics - Reporting & Dashboarding Specialist
Looking for projects in Data Analytics and Reporting:
I specialize in the whole Reporting and Analytics process, starting from KPI definition and requirements management
Setting up ETL Pipelines preferrably in AWS, Airflow, Google Cloud/Bigquery and designing auitomated BI Reports (Tableau, PowerBI, Google LookerStudio) Strong background in Web Analytics, Google Analytics, Customer Journey Analysis, A/B Testing, SEO and Performance Marketing as well as CRM Data
Kompetenzen
Kompetenzen
Top-Skills
Data AnalyticsSQLReportingBI-ReportingPythonWebAnalyseTableauPowerBILookerStudioETLAWSGoogle BigQueryGoogle AnalyticsSEOWeb TrackingData VisualisationDashboardGCPCRM
Produkte / Standards / Erfahrungen / Methoden
Tableau
Experte
PowerBI
Fortgeschritten
(Google) Looker Studio
Experte
SEO
Experte
Web Analytics
Experte
Google Analytics
Experte
Google Data Studio
SQL
Google Cloud
AWS
Python
R
Profile:
Data Analyst with 7+ years of experience in managing and implementing Data Analytics projects across various industries
Highly passionate about data visualization and generating insights from data
Worked with many amazing brands including BMW, Volkswagen, Daimler, MediaMarktSaturn, L'Oréal, Scout24, Daimler, Stihl, Walt Disney and with many middle-sized companies across the globe
Broad knowledge in Data Visualization, Web Analytics, Digital Marketing, CRM data and automated ETL pipelines for end-to-end reporting
COMPETENCIES:
Data Analysis
Data Visualization
Reporting / BI
Agile Methodology
Project Mgmt.
Leadership exp.
Web Tracking
SEO / Marketing
UX / Design
Programmiersprachen
SQL
Experte
Python
Fortgeschritten
C#
Basics
R
Fortgeschritten
JavaScript
Basics
Datenbanken
AWS
Experte
GCP
Experte
Snowflake
Basics
MySQL
Experte
SOCIAL COMMITMENT on request
Branchen
Branchen
Automotive
Insurance
Telecommunication
Ecommerce
Media
Publishing
Einsatzorte
Einsatzorte
München (+50km) Berlin (+50km) Frankfurt am Main (+50km) Hamburg (+50km)
Deutschland, Schweiz, Österreich
möglich
Projekte
Projekte
1 year 1 month
2023-06 - now
Data Analytics Consulting
Data Analyst | Data Analytics Consultant
Data Analyst | Data Analytics Consultant
Disciplinary Leadership for a small team of Data Analytics Consultants
Project Lead for multiple high volume international Data Analytics Projects
Digital Product development in digital marketing analytics and reporting
Subject Matter Expert Data Visualization and Reporting
Employee development in Data Analytics, Tableau and Reporting
Data Analytics Consulting (Automotive, Insurance, Telecommunication sector)
The Retail Performance Company (BMW Joint Venture)
11 months
2022-07 - 2023-05
Digital Sales End to End Reporting
Data AnalystSQLSAQLPython
Data Analyst
End to End Reporting MVP
KPI Definition and Requirements Management
Gap Analysis for 20 european Focus Markets
Technology and Data Quality assurance
Setup of ETL Pipelines
Setup of Reporting PoC
TableauSalesforce CRMExcelPalantirAdobe Analytics
SQLSAQLPython
Automotive
München
9 months
2022-03 - 2022-11
Customer Journey End to End Reporting
Data AnalystSQLTableau
Data Analyst
Requirements- and Stakeholder Management
KPI Definition and setup of ETL Pipelines
Steering and Communication for 5 european focus markets
Quality control and statistical significance testing
Tracking setup (eventbased / serverside) for monitoring
Control Group Analysis
Setup of Monitoring and Reporting for running A/B tests
Google AnalyticsGoogle OptimizelyGoogle CloudBigQuery
SQLJavas
MediaMarktTechnology
München
2 years 2 months
2019-07 - 2021-08
Data Analysis, Reporting, Serverside Tracking
Senior Data Analyst
Senior Data Analyst
Data Analysis, Reporting, Serverside Tracking
Creating complex SQL Queries using BigQuery SQL on TB of data and setting up automated ETL-Pipelines and dashboards for various departments
Responsible for A/B Testing using Optimizely SDK ? Requirements steering, setup, statistical testing, monitoring and data analysis
Creating and implementing complex web tracking concepts
MediaMarktSaturn Technology
6 months
2020-10 - 2021-03
Store Rollout Reporting for Project Management
Data AnalystSQLPythonAirflow
Data Analyst
Setup of automated BI Reporting (Tableau)
Setup of ETL Pipelines (AWS, Lambda) using Rest APIs (Python)
Designing Rollout Dashboard with interactive Map containing all current and future retail store location with contact information and store redesign planning
Stakeholder management (client, project managers, third party providers)
TableauPythonAWSGoogle Sheets
SQLPythonAirflow
Telecommunication Sector
München
10 months
2020-06 - 2021-03
Central Data Governance and Web Tracking
Data Analyst / Web AnalystReactSQL
Data Analyst / Web Analyst
Setup of web tracking concepts
Testing and web tracking integration
Integration and regulation of conscent management (GDPR compliant)
Setup of complex SQL Queries using BigQuery
QA for Serverside Webtracking setup across 5 different product teams
Google AnalyticsGCPBigQuery
ReactSQL
MediaMarktTechnology
München
1 year
2019-07 - 2020-06
Web Analytics for Ecommerce Company
Data Analyst / Web AnalystSQL
Data Analyst / Web Analyst
Webtracking concept creation, documentation and implementation
Setup of automated Reports for various stakeholders and departments
Setup of attribution models for internal promotions across the webshop
Various Data Analytics projects
LookerStudioSQLBigQuery
SQL
MediaMarktTechnology
München
8 months
2019-01 - 2019-08
Technical SEO Crawl automatisation
Data AnalystSQLTableauPython
Data Analyst
Setup of ETL Pipelines on AWS
Setup of Reporting Infrastructure for technical SEO data
Aggregation of various SEO related data sources (Crawldata, Logfile data, Web Analytics Data, Google Search Console, SEO Tools like Sistrix & Searchmetrics)
Project assistance, conception and evaluation of marketing studies
Competitor Analysis and Research
Voycer AG
Aus- und Weiterbildung
Aus- und Weiterbildung
5 years 5 months
2011-06 - 2016-10
Technology & Management
Master, Technical University Munich
Master
Technical University Munich
Major in Management: Marketing, Strategy & Leadership.
Major in Engineering and Natural Science: Information Technology
Thesis on request
3 years 6 months
2010-10 - 2014-03
Technology and Management
B.Sc., Technical University Munich
B.Sc.
Technical University Munich
Major in Management: Marketing, Strategy & Leadership
Major in Engineering and Natural Science: Information Technology
Thesis on request
2010-10:
Fürstenried-West Gymnasium München
General qualification for university entrance
Abitur
Position
Position
Manager Data Analytics - Reporting & Dashboarding Specialist
Looking for projects in Data Analytics and Reporting:
I specialize in the whole Reporting and Analytics process, starting from KPI definition and requirements management
Setting up ETL Pipelines preferrably in AWS, Airflow, Google Cloud/Bigquery and designing auitomated BI Reports (Tableau, PowerBI, Google LookerStudio) Strong background in Web Analytics, Google Analytics, Customer Journey Analysis, A/B Testing, SEO and Performance Marketing as well as CRM Data
Kompetenzen
Kompetenzen
Top-Skills
Data AnalyticsSQLReportingBI-ReportingPythonWebAnalyseTableauPowerBILookerStudioETLAWSGoogle BigQueryGoogle AnalyticsSEOWeb TrackingData VisualisationDashboardGCPCRM
Produkte / Standards / Erfahrungen / Methoden
Tableau
Experte
PowerBI
Fortgeschritten
(Google) Looker Studio
Experte
SEO
Experte
Web Analytics
Experte
Google Analytics
Experte
Google Data Studio
SQL
Google Cloud
AWS
Python
R
Profile:
Data Analyst with 7+ years of experience in managing and implementing Data Analytics projects across various industries
Highly passionate about data visualization and generating insights from data
Worked with many amazing brands including BMW, Volkswagen, Daimler, MediaMarktSaturn, L'Oréal, Scout24, Daimler, Stihl, Walt Disney and with many middle-sized companies across the globe
Broad knowledge in Data Visualization, Web Analytics, Digital Marketing, CRM data and automated ETL pipelines for end-to-end reporting
COMPETENCIES:
Data Analysis
Data Visualization
Reporting / BI
Agile Methodology
Project Mgmt.
Leadership exp.
Web Tracking
SEO / Marketing
UX / Design
Programmiersprachen
SQL
Experte
Python
Fortgeschritten
C#
Basics
R
Fortgeschritten
JavaScript
Basics
Datenbanken
AWS
Experte
GCP
Experte
Snowflake
Basics
MySQL
Experte
SOCIAL COMMITMENT on request
Branchen
Branchen
Automotive
Insurance
Telecommunication
Ecommerce
Media
Publishing
Vertrauen Sie auf Randstad
Im Bereich Freelancing
Im Bereich Arbeitnehmerüberlassung / Personalvermittlung