Simultaneously completing advanced training as a Change Manager, E-Commerce Manager and AI Manager for Digital Transformation with a focus on AI-driven business optimization, automation, and digital innovation
10 Jahre 11 Monate
2015-03 - 2026-01
Founding and scaling an independent direct-to-consumer (DTC) e-commerce brand
Founder & Creative Director
Founder & Creative Director
Founded and scaled an independent direct-to-consumer (DTC) e-commerce brand alongside full-time consulting engagements, building a proprietary Shopify-based online shop with 500+ developed products and full end-to-end commercial ownership
Led product development, digital sales strategy, and e-commerce operations, generating annual revenues of up to ?50,000 and serving customers worldwide
Expanded brand visibility and customer acquisition through 8+ pop-up store activations, strengthening offline-to-online integration and additional multi-channel revenue streams
Built and managed a growing digital community with 6,000+ social media followers through organic brand development, customer engagement and digital storytelling strategies
Managed end-to-end Shopify operations including product launches, content creation, digital merchandising and performance-oriented online sales activities.
on request
7 Jahre
2018-11 - 2025-10
Digital Business | E-Commerce
Senior Solution Consultant
Senior Solution Consultant
Specialized in e commerce platforms and digital shop systems, supporting the optimization of online shops, customer journeys and digital commerce processes
Contributed to online shop growth through usability improvements, conversion rate optimization and customer-centric digital experience enhancements
Advised clients on digital trends, e-commerce strategies and digital marketing initiatives to support scalable online business models
Coordinated content and product management processes to ensure consistent and high-quality digital content delivery
Supported agile project environments through analytical problem-solving, process optimization and KPI-oriented decision-making
PASS Consulting Group
Frankfurt, Miami, Tunis
4 Jahre 8 Monate
2021-02 - 2025-09
Digital Quality Management
Senior Solution Consultant
Senior Solution Consultant
Co-established the Quality Management business unit, focusing on software testing, process optimization, and quality assurance for projects in the banking and sports sectors.
Designed and maintained structured test cases and test data based on application documentation, technical specifications and stakeholder requirements
Executed and documented manual testing of web and mobile applications for Android and iOS platforms to ensure functionality, usability and system stability
Identified, tracked, and validated software defects, coordinating bug-fix delivery cycles and retesting processes in agile project environments
Contributed to continuous quality improvement through structured testing methodologies, defect management and process-driven quality assurance practices
PASS Consulting Group
Frankfurt, Miami, Tunis
2 Jahre 8 Monate
2016-02 - 2018-09
comprehensive digital and business transformation
Head of Digital Business | Marketing
Head of Digital Business | Marketing
Led a full-scale digital and business transformation, driving 400% revenue growth within four years and scaling annual revenue to ?1.4M while managing a 12-person team and growing the customer base to 10,000+ customers
Transformed the business into a modern omnichannel retail ecosystem through brand repositioning, e-commerce relaunch, visual identity redesign, and the integration of Shopify and Amazon as scalable digital sales channels
Managed retail performance through KPI-driven optimization of conversion rates (CR), average order value (AOV), customer journeys, upselling strategies, and customer retention initiatives
Established partnerships with global brands including Nike, Adidas, New Balance, Stüssy, and Carhartt while scaling multiple revenue streams, including a proprietary headwear brand with 1,000+ units sold in its first year and five in-store brands generating ?250K+ revenue
Designed and executed 60+ customer-centric retail events and high-volume sales activations, contributing to community growth, customer acquisition, and peak daily revenues exceeding ?30K
Established a fully integrated in-house creative and print-on-demand production environment, enabling products to be designed, printed, and sold within 15 minutes while improving operational efficiency, scalability, and brand independence through 250+ produced graphic designs
Managed full retail operations for Germany?s highest-performing Snipes store, scaling annual turnover to ?1.4M against a ?600K sales plan and achieving record-breaking sales performance, including the company?s highest single-day revenue (?90K+) and ?125K generated within two days
Held full operational responsibility for store management, including keyholder duties, staff leadership, workforce coordination, and daily retail operations management
Supported rapid retail expansion through the successful rollout of 8 stores within 7 months across 8 cities, ensuring operational excellence, scalable execution standards, and consistent brand experience across locations
Built and led high-performing sales teams while executing customer-centric store openings, local marketing initiatives, and large-scale retail events with 1,000+ attendees and strong social media-driven customer engagement
Snipes SE
1 Jahr 7 Monate
2013-01 - 2014-07
Development of marketing strategies, among other things
Business Consultant & Social Media Manager
Business Consultant & Social Media Manager
Managed social media, marketing and brand communication across Facebook, Instagram, YouTube, online shop and in-store channels; developed marketing strategies, content planning, merchandising concepts, and increased the company?s Facebook reach by 400% within one year.
Supported business operations and management in project coordination, budgeting, controlling, process optimization, restructuring initiatives, market research, event organization, and the launch and development of the company?s online store.
Coordinated partnerships, sponsorships, trade show activities, and collaborative marketing projects with external brands and organizations while demonstrating strong initiative, strategic thinking, and hands-on execution across creative and operational business areas.
Blue Mountain
1 Jahr 8 Monate
2012-12 - 2014-07
Management of billing and invoice processing
Clerk, Customer Billing ? Accounting
Clerk, Customer Billing ? Accounting
Managed billing, invoice processing, SAP-based workflows and operational process optimization within high-volume logistics operations
DPD Deutschland GmbH
9 Monate
2012-04 - 2012-12
Ensuring process reliability
Clerk, General Invoicing ? Accounting
Clerk, General Invoicing ? Accounting
Supported invoicing, accounting, administrative operations, and process reliability within logistics and financial workflows
DPD GeoPost Service GmbH
4 Monate
2011-12 - 2012-03
Pursuit of personal goals ? Traveling in Australia
Traveled across Australia to reconnect with family heritage while gaining international and cross-cultural experience through independent travel across the East Coast from Sydney to Cairns.
4 Jahre 3 Monate
2007-03 - 2011-05
Store Management
Store Manager & Retail Assistant
Store Manager & Retail Assistant
Progressed from Retail Sales Assistant to Store Manager, overseeing retail operations, merchandising, customer experience, staff coordination and event activities within a multi-brand streetwear environment.
Ullsens Store, Aschaffenburg
Aus- und Weiterbildung
Aus- und Weiterbildung
1 Jahr 9 Monate
2013-03 - 2014-11
Business Economist
Chamber of Crafts (HWK), Würzburg (Germany)
Chamber of Crafts (HWK), Würzburg (Germany)
Marketing, Management, Finance, Controlling
Thesis: on request
8 Monate
2013-11 - 2014-06
Cambridge English Certificate (B2)
Developed strong English communication skills in professional and academic contexts.
Certified according to the German Ausbilder-Eignungsverordnung (AEVO), demonstrating professional competencies in vocational training, employee development, and workplace education.
Simultaneously completing advanced training as a Change Manager, E-Commerce Manager and AI Manager for Digital Transformation with a focus on AI-driven business optimization, automation, and digital innovation
10 Jahre 11 Monate
2015-03 - 2026-01
Founding and scaling an independent direct-to-consumer (DTC) e-commerce brand
Founder & Creative Director
Founder & Creative Director
Founded and scaled an independent direct-to-consumer (DTC) e-commerce brand alongside full-time consulting engagements, building a proprietary Shopify-based online shop with 500+ developed products and full end-to-end commercial ownership
Led product development, digital sales strategy, and e-commerce operations, generating annual revenues of up to ?50,000 and serving customers worldwide
Expanded brand visibility and customer acquisition through 8+ pop-up store activations, strengthening offline-to-online integration and additional multi-channel revenue streams
Built and managed a growing digital community with 6,000+ social media followers through organic brand development, customer engagement and digital storytelling strategies
Managed end-to-end Shopify operations including product launches, content creation, digital merchandising and performance-oriented online sales activities.
on request
7 Jahre
2018-11 - 2025-10
Digital Business | E-Commerce
Senior Solution Consultant
Senior Solution Consultant
Specialized in e commerce platforms and digital shop systems, supporting the optimization of online shops, customer journeys and digital commerce processes
Contributed to online shop growth through usability improvements, conversion rate optimization and customer-centric digital experience enhancements
Advised clients on digital trends, e-commerce strategies and digital marketing initiatives to support scalable online business models
Coordinated content and product management processes to ensure consistent and high-quality digital content delivery
Supported agile project environments through analytical problem-solving, process optimization and KPI-oriented decision-making
PASS Consulting Group
Frankfurt, Miami, Tunis
4 Jahre 8 Monate
2021-02 - 2025-09
Digital Quality Management
Senior Solution Consultant
Senior Solution Consultant
Co-established the Quality Management business unit, focusing on software testing, process optimization, and quality assurance for projects in the banking and sports sectors.
Designed and maintained structured test cases and test data based on application documentation, technical specifications and stakeholder requirements
Executed and documented manual testing of web and mobile applications for Android and iOS platforms to ensure functionality, usability and system stability
Identified, tracked, and validated software defects, coordinating bug-fix delivery cycles and retesting processes in agile project environments
Contributed to continuous quality improvement through structured testing methodologies, defect management and process-driven quality assurance practices
PASS Consulting Group
Frankfurt, Miami, Tunis
2 Jahre 8 Monate
2016-02 - 2018-09
comprehensive digital and business transformation
Head of Digital Business | Marketing
Head of Digital Business | Marketing
Led a full-scale digital and business transformation, driving 400% revenue growth within four years and scaling annual revenue to ?1.4M while managing a 12-person team and growing the customer base to 10,000+ customers
Transformed the business into a modern omnichannel retail ecosystem through brand repositioning, e-commerce relaunch, visual identity redesign, and the integration of Shopify and Amazon as scalable digital sales channels
Managed retail performance through KPI-driven optimization of conversion rates (CR), average order value (AOV), customer journeys, upselling strategies, and customer retention initiatives
Established partnerships with global brands including Nike, Adidas, New Balance, Stüssy, and Carhartt while scaling multiple revenue streams, including a proprietary headwear brand with 1,000+ units sold in its first year and five in-store brands generating ?250K+ revenue
Designed and executed 60+ customer-centric retail events and high-volume sales activations, contributing to community growth, customer acquisition, and peak daily revenues exceeding ?30K
Established a fully integrated in-house creative and print-on-demand production environment, enabling products to be designed, printed, and sold within 15 minutes while improving operational efficiency, scalability, and brand independence through 250+ produced graphic designs
Managed full retail operations for Germany?s highest-performing Snipes store, scaling annual turnover to ?1.4M against a ?600K sales plan and achieving record-breaking sales performance, including the company?s highest single-day revenue (?90K+) and ?125K generated within two days
Held full operational responsibility for store management, including keyholder duties, staff leadership, workforce coordination, and daily retail operations management
Supported rapid retail expansion through the successful rollout of 8 stores within 7 months across 8 cities, ensuring operational excellence, scalable execution standards, and consistent brand experience across locations
Built and led high-performing sales teams while executing customer-centric store openings, local marketing initiatives, and large-scale retail events with 1,000+ attendees and strong social media-driven customer engagement
Snipes SE
1 Jahr 7 Monate
2013-01 - 2014-07
Development of marketing strategies, among other things
Business Consultant & Social Media Manager
Business Consultant & Social Media Manager
Managed social media, marketing and brand communication across Facebook, Instagram, YouTube, online shop and in-store channels; developed marketing strategies, content planning, merchandising concepts, and increased the company?s Facebook reach by 400% within one year.
Supported business operations and management in project coordination, budgeting, controlling, process optimization, restructuring initiatives, market research, event organization, and the launch and development of the company?s online store.
Coordinated partnerships, sponsorships, trade show activities, and collaborative marketing projects with external brands and organizations while demonstrating strong initiative, strategic thinking, and hands-on execution across creative and operational business areas.
Blue Mountain
1 Jahr 8 Monate
2012-12 - 2014-07
Management of billing and invoice processing
Clerk, Customer Billing ? Accounting
Clerk, Customer Billing ? Accounting
Managed billing, invoice processing, SAP-based workflows and operational process optimization within high-volume logistics operations
DPD Deutschland GmbH
9 Monate
2012-04 - 2012-12
Ensuring process reliability
Clerk, General Invoicing ? Accounting
Clerk, General Invoicing ? Accounting
Supported invoicing, accounting, administrative operations, and process reliability within logistics and financial workflows
DPD GeoPost Service GmbH
4 Monate
2011-12 - 2012-03
Pursuit of personal goals ? Traveling in Australia
Traveled across Australia to reconnect with family heritage while gaining international and cross-cultural experience through independent travel across the East Coast from Sydney to Cairns.
4 Jahre 3 Monate
2007-03 - 2011-05
Store Management
Store Manager & Retail Assistant
Store Manager & Retail Assistant
Progressed from Retail Sales Assistant to Store Manager, overseeing retail operations, merchandising, customer experience, staff coordination and event activities within a multi-brand streetwear environment.
Ullsens Store, Aschaffenburg
Aus- und Weiterbildung
Aus- und Weiterbildung
1 Jahr 9 Monate
2013-03 - 2014-11
Business Economist
Chamber of Crafts (HWK), Würzburg (Germany)
Chamber of Crafts (HWK), Würzburg (Germany)
Marketing, Management, Finance, Controlling
Thesis: on request
8 Monate
2013-11 - 2014-06
Cambridge English Certificate (B2)
Developed strong English communication skills in professional and academic contexts.
Certified according to the German Ausbilder-Eignungsverordnung (AEVO), demonstrating professional competencies in vocational training, employee development, and workplace education.