·        Responsible for the transformation of EnBW B2C sales into an agile data-driven organisation (?Build-Measure-Learn?) ? reporting to the Head of Digital Capabilities

·        Increased the use of AI and data analytics in churn prevention, next best action, intent recognition?

·        Quantified the business impact of each capability and investment and ensuring that all the contribution of all the activities, journeys and processes can be reliably measured

·        Led the attribution of monetary benefits to solutions and prioritisation based on expected ROI

·        Coached the business teams to use data and AI in daily decision making

·        Power BI reporting on EV charging

• Solving clients? business needs; churn, revenue growth, cross-selling, business insights, segmentation and dynamic customer interaction with BI (Power BI) and AI (R, Python, Azure)
• Development of a ML personalisation solution running in Azure cloud (Sep -21 ? Jul -22) for Keski-Suomalainen (a Finnish media group) to select an optimal campaign for each customer to drive upselling
• Customer journey optimisation for several companies (UBS, OCBC, MSC Cruises, Park Hyatt Zürich, Shangri La Hotels?) ? using CRM, operational, transactional and feedback to identify the main customer journey friction points and quantifying their monetary and satisfaction impact and real-time alerts and recommendations of customer at risk with the main pain point and the recommended next action
• Customer life-time value optimisation for Future Energy, Vantaan Enegia and Pohjois-Karjalan Sähkö, British and Finnish electricity companies (Mar- 17 ? Oct -19). An analytics cloud service predicting churn and its reasons, how long each customer is going stay and what will be their life-time spend. Managed the IT operations of data extraction, ETL, predictions and recommendations and integrations with client systems
• Developed a live Power BI dashboard (Nov -17 ? Dec -18) for tourism markets by using data from mobile networks, social media and credit cards providing details of visitors, origins, spend, likes and dislikes
• In a pro bona project for the International Red Cross built (Feb -19 ? Dec -19) a solution to analyse textual data to monitor of the Ebola outbreak more efficiently and faster

• Leading a team of 8 performance managers for the Swisscom online sales and care department analysing web visitor data and optimising conversion rates, sales and customer experience
• Created a new way of working in close collaboration with business stakeholders to provide relevant, actionable insights to grow the business
• Coached the team members to take ownership and proactively overcome challenges in data quality
• Lead fixing data quality issues and streamlined processes and tools used
• Set up personalisation using Adobe Target and ML across omnichannel touchpoints to boost conversion

• Head of a team of 7 production data analytics managers in Germany and in India ensuring reliable delivery of quality and timely insights and development projects
• Programme management of machine learning to optimise production yield
• Coaching and team development
• Managed relationships with business users, suppliers, subcontractors.

• Led all the aspects of the company and a team of 5

• Developed the concept, tested the product-market-fit and build the company strategy

• Coded the prototype (R, MS ML studio and Azure cloud services, ETL scripts, REST APIs, Git)

• Managed daily BI and AI solutions business and operations across the Middle East and Africa

• Headed a team of 8 including data scientist, consultants, project managers and sales ? decreased churn for a client by 13% and increased revenue per touch by 300% by choosing the right customers to target

• Sold and managed the delivery of BI and predictive analytics services such as; churn prediction, churn prevention, best next product, demographics and interest segmentation, new customer acquisition, upsell, revenue boost, fraud detection, fault prediction, real time customer experience management and network optimization

• Managed the integration of external (Oracle CRM, MS data warehouses, SQL and NoSQL, batch and real-time) and internal data sources, the design ETL/ELT scripts and data architectures (project teams of 10-30 engineers)

• Heading technical sales teams to promote Nokia?s solutions to telecom operators and to find optimal solutions to fulfil customer needs

• Line manager to a technical team of 28

• Responsible for innovation collaboration with global mobile operators, IT vendors and content providers for new mobile internet services and apps

• Run large IT and telecom implementation projects for CRM, billing systems on time and in budget

• Head of daily operations ? 6 direct reports plus team members from other departments and vendors

• Business requirement collection, project planning, budgeting and resourcing, change management, stakeholder communication, vendor and subcontractor management