Strategie, Projektmanagement, Key Account Management, Business Development, Client Services im Bereich Online Marketing, Webportale, Ecommerce, Content Management, CRM, Adserver, RTB, RTA, DSP, SSP
Aktualisiert am 15.07.2024
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 29.07.2024
Verfügbar zu: 90%
davon vor Ort: 100%
Projektmanagement
Key Account Management
Online Marketing Technologie
Deutsch
Muttersprache
Englisch
Fließend
Französisch
Basis

Einsatzorte

Einsatzorte

Deutschland, Österreich, Schweiz
möglich

Projekte

Projekte

14 Jahre 6 Monate
2010-01 - heute

Business consultant, sales and project manager (freelancer)

  • Start-up Broadcasting Technology, London, UK
    • Programmatic TV: Development of integrated online technology stack for Video- and TV advertising
    • Strategic consulting for the board of directors
    • Roll-out and budget planning
    • Project management and product management
  • BrainagencyMedia GmbH, Munich:
    • Strategic consulting for VW and Antenne Bayern / Spotcom
    • Workshops “Programmatic Online Marketing”
    • Negotiation and contract advisory for ad-technology
  • GlibHippo Aps; Copenhagen + Düsseldorf:
    • Gaming Video Advertising Network - Business development
  • Adform Aps, Copenhagen + Hamburg:
    • Business development and key account management
  • ROI Mantra, Dallas:
    • SEO / SEM outsourcing – strategic market development advisory
  • Norwegian Seafood Export Council, Hamburg + Tromsø:
    • Strategic management - all online activities for D-A-CH, BNL, F
  • Willi Weber Management GmbH, Stuttgart:
    • Ecommerce + Social Media - new beauty product for international investors (former Michael Schumacher Management)
  • Fluidhtml.com, New York City:
    • Business Development & Product Management D-A-CH
  • Block Group AG, Hamburg:
    • Consulting for Online Marketing and Ecommerce
  • A set of dedicated customers that are under an NDA
Hildebrandt IT- and Business Development, Neustadt, Germany
7 Monate
2022-10 - 2023-04

Post Merger Integration - Ad-Technology + Eskalationsmanagement+ Projektmanagement

Senior Business Consultant und Projektleiter Atlassian JIRA Atlassian Confluence Google Docs ...
Senior Business Consultant und Projektleiter
  • Erstellung einer Post-Merger-Integrationsstrategie für den Bereich Ad-Technology und Identity Management
  • Eskalationsmanagement und High-Speed-Business Transformation
  • Changemanagement
  • Projektmanagement


Projektmanagement Eskalationsmanagement Business Intelligence Changemanagement PMI AdServer
Atlassian JIRA Atlassian Confluence Google Docs Google Analytics AdServer
Software Unternehmen
Berlin
10 Monate
2021-08 - 2022-05

Integration und Roll-out Identifier und Data Clean Room Systeme

Senior Consultant und Projektleiter Projektmanagement/Projektleitung Business Development Großkunden
Senior Consultant und Projektleiter

  • Beratung im Bereich Post-Cookie Entwicklung, 1st Party Cookie Integration, Data Collaboration, Publisher Management, Internal Sales

  • Roll-out Identifier Systeme (Liveramp, Trustpid u.a.)

  • Roll-out Data Clean Room Systeme (Infosum, 1plusX, Decentric u.a.)

  • Projektmanagement (Teams, Jira, Confluence u.a.)

Liveramp Trustpid Infosum Atlassian JIRA Atlassian Confluence
Projektmanagement/Projektleitung Business Development Großkunden
NDA
Düsseldorf
1 Jahr 8 Monate
2019-04 - 2020-11

Build und Launch eines Video-Adserving-Systems

Senior Projektleiter agiles Projektmanagement Projektleitung Digitales Video ...
Senior Projektleiter
  • Projektmanagement (Agil und Klassisch)
  • Launch eines neuen Videoadserversystems für die SevenOne.Media / Pro7Sat1
  • Eskalationsmanagement
  • Weiterentwicklung des bestehenden Videostack im Bereich ATV / OTT
  • Anbindung der Business-Systeme für das Booking und Billing (Nautilus) und Reporting (Maanto)
Nautilus Virtual Minds Adition Maanto Google
agiles Projektmanagement Projektleitung Digitales Video Digital Video Broadcast streaming video Online Marketing OTT ATV
SevenOne.Media / Pro7Sat1
Unterföhring
1 Jahr 1 Monat
2015-01 - 2016-01

Senior advisor to the CEO, PubliGroupe and COO Swisscom (freelance) Member of the advisory team for the PubliGroupe board of directors

  • Consulting for the work stream “Strategy & Operation Models”
  • Consulting for ad technology for new company construct
  • Development of international ad serving technology project
  • Strategy consulting for new business & operational models for crossdevice & cross-channel marketing
  • Data-management & audience allocation methodologies
  • Strategictechnical business development & sales
  • Workflow automation consulting
  • Trendscouting
Swisscom (Suisse) AG / PubliGroupe, Zürich, Switzerland
2 Jahre 1 Monat
2011-03 - 2013-03

Director Strategic Business Development International Member of the management team, report to CEO, Vice-CEO, CSO

  • Successful business development in the areas: Audience Targeting, Real time Bidding (trading desk, DSP, SSP, DMP), Social Media, Video- and Mobile and Inventory Allocations for the D-A-CH and CEE markets
  • Scouting of new business fields and new product lines with business plan
  • Development and integration of an international development strategy for the online business of the Goldbach Group in six countries (D-A-CH, CEE)
  • Management of internal teams and external service provider with international approach in Central and Eastern Europe
  • Strategic project owner “system harmonization” for the workflow frontend, ad-server systems for brand- and performance online marketing
  • Strategic project-owner for social media developments (Facebook, etc.)
  • Strategic project owner and developer for a combined platform for data based audience targeting methodologies with integration into programmatic automated procedures via Demand- and Sell-Side platforms
Goldbach Management Group AG, Küsnacht / Zürich, Switzerland
3 Jahre 4 Monate
2007-09 - 2010-12

Business Development Consultant and Project Manager Report to Norwegian Counselor, Managing Director

  • Responsibility for the Launch of the web portals for the D-A-CH, F, BeNeLux regions including CMS development and online marketing
  • Project management and -planning with a project runtime for +3 years
  • Evaluation and pitch lead for external project teams and agencies
  • Development of the website, portal structure, multi-channel functionalities and online marketing (Display, Email, SEA, CMS, Newsletter)
Norwegian Seafood Export Council, Hamburg, Germany and Tromsø, Norway
1 Jahr 10 Monate
2008-03 - 2009-12

Director Key Account Management International Member of the Strategic Management Team, report to CEO, CSO

  • Extensive account management to achieve better usage and sales numbers for wunderloop products
  • Analysis of customer company structures and identification of decision makers to apply sales, financial and technical support
  • Sales increase and creation of cross-sales potentials to overachieve internal sales targets by 20%
  • Obtain an in-depth understanding of customer requirements and collaboration with product management and market research to develop data management products
  • Development of different sales strategies for customers especially for long tail and FMCG goods
  • Customers: Deutsche Telekom AG, Bertelsmann, Goldbach Media, Tomorrow Focus, AOL, Lycos, Tamedia, Smartclip, Carat Xenion, Aegis
Wunderloop media services / Audience Science, Hamburg, Germany
2 Jahre 4 Monate
2005-04 - 2007-07

Technical Account Manager Strategic Clients Germany

  • Driving product and feature usage, monitoring interaction with other DoubleClick service groups and developing an understanding of the clients businesses and unique use of DoubleClick products.
  • Understand and positively influence the health of DoubleClick´s client relationship with direct line into DCLK´s top management
  • Development of new products and projects together with clients
  • Active Account Management and facilitating of communication channels
  • Engage and transition discussions or activities regarding new revenue opportunities to Account Managers – drove upsell by 30%
  • Strategic advisory and technical project management for usage of new and existing DoubleClick products and consulting services
  • Manage and exceed customer expectations in terms of service level and communications
DoubleClick (part of Google Inc.), Hamburg, Germany
4 Jahre 11 Monate
2000-06 - 2005-04

Sales Consultant for Online Marketing and Advertising Agencies, International

Sales and Key Account Manager, Project Manager (Freelancer)
Sales and Key Account Manager, Project Manager (Freelancer)
  • Consulting, conception, project and product management for large international internet portals and account management on CXO level
  • Sales, account and budget responsibility for governmental, industrial, small and mid-sized companies in the German, Norwegian and French Market with upsell and new business between 15k to 450k € per customer per year
  • Consulting and conception of online marketing activities (social media, search engine optimization, affiliate and partner programs, multimedia entertainment formats, ad-games, media planning)
  • Project leader of internet and website projects with teams of different companies (internet, software, advertising, public relations)
  • Consulting for mergers and acquisitions in the internet area (250k€+)
  • Secured growth of agency by 40% per year in sales and project
Internet and Multimedia
1 Jahr 3 Monate
1999-04 - 2000-06

Sales Consultant International

  • Sales account manager for Intershop e-commerce software
  • Sales consultant for large and midsize companies for internet and ITsystems, online marketing and online payment, EAI, CMS and Social Media Systems
d.d.synergy Unternehmensberatungen AG, Hamburg, Germany

Aus- und Weiterbildung

Aus- und Weiterbildung

EDUCATION
1991 - 2000 University of Lüneburg, Lüneburg, Germany ?Applied cultural sciences?

  • Arts (architecture, photography, design, internet for arts)
  • Communication (film, electronic media, German literature)
  • Media- and Public Relations (public relations, marketing)
  • Applied computer science for culture (internet and electronic media)
  • Business management

Corresponding to Bachelor of applied cultural science (B.A.)

Weiterbildungen:

  • Eskalationsmanagement, Service Management, Support und Client Services

 

Position

Position

  1. Strategie / Planung
  2. Strategisches Account Management International
  3. Strategisches Business Development International
  4. Key Account Management
  5. Eskalations Management
  6. Strategisches Business Development
  7. Technisches Business Development
  8. Beratung und Evaluation im Bereich Online Marketing Technologie (SSP, DMP, DSP, Ad-Server und angeschlossene Systeme)
  9. Digitalisierung
  10. Trendscouting
  11. Innovationsmanagement

Kompetenzen

Kompetenzen

Top-Skills

Projektmanagement Key Account Management Online Marketing Technologie

Schwerpunkte

IT, EDV
Adserversysteme und AS Applikationen
Marketing
Online Marketing
Organisation
Aftersales Prozeßoptimierung
PR, Werbung
Online Marketing und Cross Media Marketing
Schulung
Client Services und Eskalationsmanagement
Strategie, Planung
Gesamte Online Wertschöpfungskette

Beratung bei der Umsetzung von Online Strategien von der Entwicklung einer tragfähigen Lösung für ein Webportal bis zur Umsetzung von Online Marketing Maßnahmen und deren Verhandlung mit Dienstleistern. Weitere Kategorien:

  • Online Marketing: Adservertechnologien, Behavioral Targeting, SEO, SEM
  • eCommerce: Cross Media, Content Management Systeme
  • Optimierung von Aftersales Prozessen: Entwicklung von Key Account Management Struturen, Customerhandling, Customer Support und Client Services

Aufgabenbereiche

Ausnutzung von Marktchancen
Coaching
Google
Internationale Märkte
Krisenmanagement
Maanto
Nautilus
Projektmanagement
strategische Umorientierung
Virtual Minds
Jira
Confluence

Produkte / Standards / Erfahrungen / Methoden

Adition
agiles Projektmanagement
ATV
Digital Video Broadcast
Digitales Video
Online Marketing
OTT
streaming video

Online Marketing and Search Engines:

  • wunderloop (integrated behavioral targeting)
  • DoubleClick product line (DART for Publishers (DFP), DART for Advertiser (DFA). DART Sales Manager, DART Search (Basic), Boomerang, DART Ad exchange , DART Studio(adserver, admanagement, addelivery, retargeting, rich media)
  • Interactive WebTV, application development, flash banner production, video production
  • iphone apps, mobile marketing, app marketing
  • social media developments and marketing for facebook and VZ group
  • webtracking methoden with etracker and Google analytics
  • email marketing and response marketing

Product Management and Key Account Management:

  • Deep Engagement in product management activities (project work, readiness groups and new product developments, etc).
  • Strategic consulting for very large strategic clients with internal and external business development
  • Growing key account business by growing customers positive product experience
  • Driving customers satisfaction level and building best customer relationship
  • Technical support in coordination with product management, account- and sales management and product development.
  • Search engine optimization, website optimization, doorway pages, flash to html switches, keyword advertising, behavioral targeting, etc.
  • Online Marketing, Cross-media and multi-channel marketing (like give aways. self-assembly sheets, screensaver, print and media co-operations, presentation discs, newsletter, email- marketing, etc.)

Screen design, CMS and conception:

  • HTML and Flash
  • Consulting HTML internet applications like websites, web portals with user-friendly and easy-to- handle open source backend structures, Online Marketing applications
  • Consulting and developing flash websites and rich media applications, flash banner, flash games, interstitials, newsletter and other advertising goods

Database:

  • Basic knowledge in programming of MySQL, SQL and Filemaker database applications

CRM:

  • Remedy and Salesforce.com
  • Optimization of client services and sales support

Design

  • Modern design criteria and actual design trends

Ecommerce and Content Management:

  • Consulting and designing ebusiness portals, workflows, fulfillment structures and marketing features
  • Red Work CMS (Macio AG), Drupal and Vignette
  • EZ Publish and Vertical Site

Office Products

 

Managementerfahrung in Unternehmen

0 - 2,5 Mio. Euro Umsatz
Geschäftsführung
251 - 500 Mio. Euro Umsatz
Direktor Strategisches Business Development
3 - 12,5 Mio. Euro Umsatz
Direktor Key Account Management International
501 - 2.500 Mio. Euro Umsatz
Strategisches Account Management
Projektleitung

diverse leitende Positionen u.a. in folgenden Bereichen:

  • Gesamtverantwortung für die Erstellung und Umsetzung eines Adoperations Frontends mit voller Integration in die Microsoft CRM und Axapta Umgebung und der Anpassung an den DART Adserver
  • Gesamtverantwortung für das internationale strategische Business Development in der D-A-CH und CEE Region und die damit verbundene Produkt-, Projekt- und Technikstrategie
  • Gesamtverantwortung für die Onlinestrategie die Exportorganisation eines skandinavischen Ministeriums
  • Gesamtverantwortung für die Ecommerce und Online Marketing Strategie eines Kosmetikunternehmens
  • Verantwortlicher Key Account Manager und Projektmanager für Multimedia Agentur
  • European Advisor für US amerikanisches Softwareunternehmen
  • diverse beratende Positionen im Bereich Online Marketing

 

Personalverantwortung

1 - 5 Mitarbeiter
11 - 25 Mitarbeiter
6 - 10 Mitarbeiter
Angestellter
Personalverantwortung für Projekt- und Supportteams
Berater
Bildung von Teams aus Freelancern und Unternehmen zur optimalen Betreuung von Großkunden und Gesamtprojektleitung

Branchen

Branchen

  • Online Marketing Unternehmen
  • Adserver Anbieter
  • Realtime Bidding, Realtime Advertising, DSD und SSP Anbieter
  • Ministerien / Öffentliche Institutionen
  • Pharma
  • Industrie
  • Konsumgüter
  • Rüstung
  • Einzelhandel
  • Immobilien
  • Automotive
  • Telekommunikation

Einsatzorte

Einsatzorte

Deutschland, Österreich, Schweiz
möglich

Projekte

Projekte

14 Jahre 6 Monate
2010-01 - heute

Business consultant, sales and project manager (freelancer)

  • Start-up Broadcasting Technology, London, UK
    • Programmatic TV: Development of integrated online technology stack for Video- and TV advertising
    • Strategic consulting for the board of directors
    • Roll-out and budget planning
    • Project management and product management
  • BrainagencyMedia GmbH, Munich:
    • Strategic consulting for VW and Antenne Bayern / Spotcom
    • Workshops “Programmatic Online Marketing”
    • Negotiation and contract advisory for ad-technology
  • GlibHippo Aps; Copenhagen + Düsseldorf:
    • Gaming Video Advertising Network - Business development
  • Adform Aps, Copenhagen + Hamburg:
    • Business development and key account management
  • ROI Mantra, Dallas:
    • SEO / SEM outsourcing – strategic market development advisory
  • Norwegian Seafood Export Council, Hamburg + Tromsø:
    • Strategic management - all online activities for D-A-CH, BNL, F
  • Willi Weber Management GmbH, Stuttgart:
    • Ecommerce + Social Media - new beauty product for international investors (former Michael Schumacher Management)
  • Fluidhtml.com, New York City:
    • Business Development & Product Management D-A-CH
  • Block Group AG, Hamburg:
    • Consulting for Online Marketing and Ecommerce
  • A set of dedicated customers that are under an NDA
Hildebrandt IT- and Business Development, Neustadt, Germany
7 Monate
2022-10 - 2023-04

Post Merger Integration - Ad-Technology + Eskalationsmanagement+ Projektmanagement

Senior Business Consultant und Projektleiter Atlassian JIRA Atlassian Confluence Google Docs ...
Senior Business Consultant und Projektleiter
  • Erstellung einer Post-Merger-Integrationsstrategie für den Bereich Ad-Technology und Identity Management
  • Eskalationsmanagement und High-Speed-Business Transformation
  • Changemanagement
  • Projektmanagement


Projektmanagement Eskalationsmanagement Business Intelligence Changemanagement PMI AdServer
Atlassian JIRA Atlassian Confluence Google Docs Google Analytics AdServer
Software Unternehmen
Berlin
10 Monate
2021-08 - 2022-05

Integration und Roll-out Identifier und Data Clean Room Systeme

Senior Consultant und Projektleiter Projektmanagement/Projektleitung Business Development Großkunden
Senior Consultant und Projektleiter

  • Beratung im Bereich Post-Cookie Entwicklung, 1st Party Cookie Integration, Data Collaboration, Publisher Management, Internal Sales

  • Roll-out Identifier Systeme (Liveramp, Trustpid u.a.)

  • Roll-out Data Clean Room Systeme (Infosum, 1plusX, Decentric u.a.)

  • Projektmanagement (Teams, Jira, Confluence u.a.)

Liveramp Trustpid Infosum Atlassian JIRA Atlassian Confluence
Projektmanagement/Projektleitung Business Development Großkunden
NDA
Düsseldorf
1 Jahr 8 Monate
2019-04 - 2020-11

Build und Launch eines Video-Adserving-Systems

Senior Projektleiter agiles Projektmanagement Projektleitung Digitales Video ...
Senior Projektleiter
  • Projektmanagement (Agil und Klassisch)
  • Launch eines neuen Videoadserversystems für die SevenOne.Media / Pro7Sat1
  • Eskalationsmanagement
  • Weiterentwicklung des bestehenden Videostack im Bereich ATV / OTT
  • Anbindung der Business-Systeme für das Booking und Billing (Nautilus) und Reporting (Maanto)
Nautilus Virtual Minds Adition Maanto Google
agiles Projektmanagement Projektleitung Digitales Video Digital Video Broadcast streaming video Online Marketing OTT ATV
SevenOne.Media / Pro7Sat1
Unterföhring
1 Jahr 1 Monat
2015-01 - 2016-01

Senior advisor to the CEO, PubliGroupe and COO Swisscom (freelance) Member of the advisory team for the PubliGroupe board of directors

  • Consulting for the work stream “Strategy & Operation Models”
  • Consulting for ad technology for new company construct
  • Development of international ad serving technology project
  • Strategy consulting for new business & operational models for crossdevice & cross-channel marketing
  • Data-management & audience allocation methodologies
  • Strategictechnical business development & sales
  • Workflow automation consulting
  • Trendscouting
Swisscom (Suisse) AG / PubliGroupe, Zürich, Switzerland
2 Jahre 1 Monat
2011-03 - 2013-03

Director Strategic Business Development International Member of the management team, report to CEO, Vice-CEO, CSO

  • Successful business development in the areas: Audience Targeting, Real time Bidding (trading desk, DSP, SSP, DMP), Social Media, Video- and Mobile and Inventory Allocations for the D-A-CH and CEE markets
  • Scouting of new business fields and new product lines with business plan
  • Development and integration of an international development strategy for the online business of the Goldbach Group in six countries (D-A-CH, CEE)
  • Management of internal teams and external service provider with international approach in Central and Eastern Europe
  • Strategic project owner “system harmonization” for the workflow frontend, ad-server systems for brand- and performance online marketing
  • Strategic project-owner for social media developments (Facebook, etc.)
  • Strategic project owner and developer for a combined platform for data based audience targeting methodologies with integration into programmatic automated procedures via Demand- and Sell-Side platforms
Goldbach Management Group AG, Küsnacht / Zürich, Switzerland
3 Jahre 4 Monate
2007-09 - 2010-12

Business Development Consultant and Project Manager Report to Norwegian Counselor, Managing Director

  • Responsibility for the Launch of the web portals for the D-A-CH, F, BeNeLux regions including CMS development and online marketing
  • Project management and -planning with a project runtime for +3 years
  • Evaluation and pitch lead for external project teams and agencies
  • Development of the website, portal structure, multi-channel functionalities and online marketing (Display, Email, SEA, CMS, Newsletter)
Norwegian Seafood Export Council, Hamburg, Germany and Tromsø, Norway
1 Jahr 10 Monate
2008-03 - 2009-12

Director Key Account Management International Member of the Strategic Management Team, report to CEO, CSO

  • Extensive account management to achieve better usage and sales numbers for wunderloop products
  • Analysis of customer company structures and identification of decision makers to apply sales, financial and technical support
  • Sales increase and creation of cross-sales potentials to overachieve internal sales targets by 20%
  • Obtain an in-depth understanding of customer requirements and collaboration with product management and market research to develop data management products
  • Development of different sales strategies for customers especially for long tail and FMCG goods
  • Customers: Deutsche Telekom AG, Bertelsmann, Goldbach Media, Tomorrow Focus, AOL, Lycos, Tamedia, Smartclip, Carat Xenion, Aegis
Wunderloop media services / Audience Science, Hamburg, Germany
2 Jahre 4 Monate
2005-04 - 2007-07

Technical Account Manager Strategic Clients Germany

  • Driving product and feature usage, monitoring interaction with other DoubleClick service groups and developing an understanding of the clients businesses and unique use of DoubleClick products.
  • Understand and positively influence the health of DoubleClick´s client relationship with direct line into DCLK´s top management
  • Development of new products and projects together with clients
  • Active Account Management and facilitating of communication channels
  • Engage and transition discussions or activities regarding new revenue opportunities to Account Managers – drove upsell by 30%
  • Strategic advisory and technical project management for usage of new and existing DoubleClick products and consulting services
  • Manage and exceed customer expectations in terms of service level and communications
DoubleClick (part of Google Inc.), Hamburg, Germany
4 Jahre 11 Monate
2000-06 - 2005-04

Sales Consultant for Online Marketing and Advertising Agencies, International

Sales and Key Account Manager, Project Manager (Freelancer)
Sales and Key Account Manager, Project Manager (Freelancer)
  • Consulting, conception, project and product management for large international internet portals and account management on CXO level
  • Sales, account and budget responsibility for governmental, industrial, small and mid-sized companies in the German, Norwegian and French Market with upsell and new business between 15k to 450k € per customer per year
  • Consulting and conception of online marketing activities (social media, search engine optimization, affiliate and partner programs, multimedia entertainment formats, ad-games, media planning)
  • Project leader of internet and website projects with teams of different companies (internet, software, advertising, public relations)
  • Consulting for mergers and acquisitions in the internet area (250k€+)
  • Secured growth of agency by 40% per year in sales and project
Internet and Multimedia
1 Jahr 3 Monate
1999-04 - 2000-06

Sales Consultant International

  • Sales account manager for Intershop e-commerce software
  • Sales consultant for large and midsize companies for internet and ITsystems, online marketing and online payment, EAI, CMS and Social Media Systems
d.d.synergy Unternehmensberatungen AG, Hamburg, Germany

Aus- und Weiterbildung

Aus- und Weiterbildung

EDUCATION
1991 - 2000 University of Lüneburg, Lüneburg, Germany ?Applied cultural sciences?

  • Arts (architecture, photography, design, internet for arts)
  • Communication (film, electronic media, German literature)
  • Media- and Public Relations (public relations, marketing)
  • Applied computer science for culture (internet and electronic media)
  • Business management

Corresponding to Bachelor of applied cultural science (B.A.)

Weiterbildungen:

  • Eskalationsmanagement, Service Management, Support und Client Services

 

Position

Position

  1. Strategie / Planung
  2. Strategisches Account Management International
  3. Strategisches Business Development International
  4. Key Account Management
  5. Eskalations Management
  6. Strategisches Business Development
  7. Technisches Business Development
  8. Beratung und Evaluation im Bereich Online Marketing Technologie (SSP, DMP, DSP, Ad-Server und angeschlossene Systeme)
  9. Digitalisierung
  10. Trendscouting
  11. Innovationsmanagement

Kompetenzen

Kompetenzen

Top-Skills

Projektmanagement Key Account Management Online Marketing Technologie

Schwerpunkte

IT, EDV
Adserversysteme und AS Applikationen
Marketing
Online Marketing
Organisation
Aftersales Prozeßoptimierung
PR, Werbung
Online Marketing und Cross Media Marketing
Schulung
Client Services und Eskalationsmanagement
Strategie, Planung
Gesamte Online Wertschöpfungskette

Beratung bei der Umsetzung von Online Strategien von der Entwicklung einer tragfähigen Lösung für ein Webportal bis zur Umsetzung von Online Marketing Maßnahmen und deren Verhandlung mit Dienstleistern. Weitere Kategorien:

  • Online Marketing: Adservertechnologien, Behavioral Targeting, SEO, SEM
  • eCommerce: Cross Media, Content Management Systeme
  • Optimierung von Aftersales Prozessen: Entwicklung von Key Account Management Struturen, Customerhandling, Customer Support und Client Services

Aufgabenbereiche

Ausnutzung von Marktchancen
Coaching
Google
Internationale Märkte
Krisenmanagement
Maanto
Nautilus
Projektmanagement
strategische Umorientierung
Virtual Minds
Jira
Confluence

Produkte / Standards / Erfahrungen / Methoden

Adition
agiles Projektmanagement
ATV
Digital Video Broadcast
Digitales Video
Online Marketing
OTT
streaming video

Online Marketing and Search Engines:

  • wunderloop (integrated behavioral targeting)
  • DoubleClick product line (DART for Publishers (DFP), DART for Advertiser (DFA). DART Sales Manager, DART Search (Basic), Boomerang, DART Ad exchange , DART Studio(adserver, admanagement, addelivery, retargeting, rich media)
  • Interactive WebTV, application development, flash banner production, video production
  • iphone apps, mobile marketing, app marketing
  • social media developments and marketing for facebook and VZ group
  • webtracking methoden with etracker and Google analytics
  • email marketing and response marketing

Product Management and Key Account Management:

  • Deep Engagement in product management activities (project work, readiness groups and new product developments, etc).
  • Strategic consulting for very large strategic clients with internal and external business development
  • Growing key account business by growing customers positive product experience
  • Driving customers satisfaction level and building best customer relationship
  • Technical support in coordination with product management, account- and sales management and product development.
  • Search engine optimization, website optimization, doorway pages, flash to html switches, keyword advertising, behavioral targeting, etc.
  • Online Marketing, Cross-media and multi-channel marketing (like give aways. self-assembly sheets, screensaver, print and media co-operations, presentation discs, newsletter, email- marketing, etc.)

Screen design, CMS and conception:

  • HTML and Flash
  • Consulting HTML internet applications like websites, web portals with user-friendly and easy-to- handle open source backend structures, Online Marketing applications
  • Consulting and developing flash websites and rich media applications, flash banner, flash games, interstitials, newsletter and other advertising goods

Database:

  • Basic knowledge in programming of MySQL, SQL and Filemaker database applications

CRM:

  • Remedy and Salesforce.com
  • Optimization of client services and sales support

Design

  • Modern design criteria and actual design trends

Ecommerce and Content Management:

  • Consulting and designing ebusiness portals, workflows, fulfillment structures and marketing features
  • Red Work CMS (Macio AG), Drupal and Vignette
  • EZ Publish and Vertical Site

Office Products

 

Managementerfahrung in Unternehmen

0 - 2,5 Mio. Euro Umsatz
Geschäftsführung
251 - 500 Mio. Euro Umsatz
Direktor Strategisches Business Development
3 - 12,5 Mio. Euro Umsatz
Direktor Key Account Management International
501 - 2.500 Mio. Euro Umsatz
Strategisches Account Management
Projektleitung

diverse leitende Positionen u.a. in folgenden Bereichen:

  • Gesamtverantwortung für die Erstellung und Umsetzung eines Adoperations Frontends mit voller Integration in die Microsoft CRM und Axapta Umgebung und der Anpassung an den DART Adserver
  • Gesamtverantwortung für das internationale strategische Business Development in der D-A-CH und CEE Region und die damit verbundene Produkt-, Projekt- und Technikstrategie
  • Gesamtverantwortung für die Onlinestrategie die Exportorganisation eines skandinavischen Ministeriums
  • Gesamtverantwortung für die Ecommerce und Online Marketing Strategie eines Kosmetikunternehmens
  • Verantwortlicher Key Account Manager und Projektmanager für Multimedia Agentur
  • European Advisor für US amerikanisches Softwareunternehmen
  • diverse beratende Positionen im Bereich Online Marketing

 

Personalverantwortung

1 - 5 Mitarbeiter
11 - 25 Mitarbeiter
6 - 10 Mitarbeiter
Angestellter
Personalverantwortung für Projekt- und Supportteams
Berater
Bildung von Teams aus Freelancern und Unternehmen zur optimalen Betreuung von Großkunden und Gesamtprojektleitung

Branchen

Branchen

  • Online Marketing Unternehmen
  • Adserver Anbieter
  • Realtime Bidding, Realtime Advertising, DSD und SSP Anbieter
  • Ministerien / Öffentliche Institutionen
  • Pharma
  • Industrie
  • Konsumgüter
  • Rüstung
  • Einzelhandel
  • Immobilien
  • Automotive
  • Telekommunikation

Vertrauen Sie auf Randstad

Im Bereich Freelancing
Im Bereich Arbeitnehmerüberlassung / Personalvermittlung

Fragen?

Rufen Sie uns an +49 89 500316-300 oder schreiben Sie uns:

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