Relaunch of the overview pages on sz.de

Rolle: UX / UI Design

Aufgaben:

This project, undertaken for Süddeutsche Zeitung, was driven by a technical switch to a new system. The change was a necessity and a chance for a comprehensive redesign of all overview pages on both the website and the app.
Central to this redesign was the goal of significantly enhancing user guidance. We aimed to provide a more structured experience, enabling users to navigate with ease and precision through clearly delineated content groups with varying hierarchies.
Additionally, the design prioritized flexibility for editors to swiftly adapt to the fast-paced news environment, while ensuring consistency for a cohesive and visually appealing user experience.
Designing in an agile scrum team (engineers, product owner, analyst, testing), Collaborating with many parts of the company (app + cms development,
editors, designers)

• Combining a big technical switch with a new design and workflow for the editors
• Creating a new design system that works for all types of content for designers and technically (Figma + Storybook)
• Training the editors with the new cms and a visual style guide
• Main research methods User surveys, usability testing, analytics

From MVP to better understanding the users in ?Meine SZ?

Rolle: UX / UI Design

Aufgaben:

In this project, I spearheaded the creation of a personalized area akin to a custom dashboard for SZ.de readers, later extending to the app.
It enabled active personalization, allowing users to follow topics, columns, and local reporting, and save articles. Emphasis was placed on optimizing registration and onboarding, addressing the challenge of encouraging user registration, with extensive research and iterative improvements made for a seamless transition into the personalized SZ experience.
Additionally, I standardized our AB-testing methods, enabling efficient evaluation and iteration for a seamless transition into the personalized SZ experience.
Designing in an agile scrum team, collaborating with external writing agency and illustrators

• Designing a new gated area that contains personalisation
• How do I get the user to register and use the tool
• Lots of technical limitations and limited resources
• Main research methods AB- and multivariate tests

UI libraries and design systems for designers and engineers

Rolle: UI Design / Training

Aufgaben:

In this project, my role expanded from product designer for sz.de to a broader position within the design team.
Leveraging my experience with sz.de, Süddeutsche Zeitung's main digital product, I defined the majority of styles, patterns, and UI components implemented across all our products. I created a UI library from these elements and trained other designers to use it effectively.
Additionally, I collaborated with engineers to transfer the design system into code using Storybook, crucial for maintaining visual consistency across the company's product range.

• Creating a functional and easy to use UI library and Design System for all designers internal and external
• Many people and products involved
• Finding a way to communicate
• Training the colleagues
• Translation to code and having a good living coded style guide (storybook)