Marketing Director / Marketing Specialist / Projektmanagement
Aktualisiert am 02.01.2024
Profil
Freiberufler / Selbstständiger
Verfügbar ab: 02.01.2024
Verfügbar zu: 50%
davon vor Ort: 100%
Projektmanagement
Brand Management
Consultant
Markenmanagement
Markenstrategie
360° Kommunikation
Consulting
Beratung
Content Marketing
Online Marketing
Social Media
Marketingkonzept
Marketingprozesse
Marketing
E-Mail Marketing
B2C Marketing
B2B Marketing
Teamleitung
Touchpoint-Strategie
Omnichannel Marketing
POS Marketing
Budgetplanung
Marketingplanung
Deutsch
Muttersprache
Englisch
fließend
Französisch
gut
Italienisch
gut
Spanisch
Muttersprache

Einsatzorte

Einsatzorte

Hamburg (+50km) Berlin (+100km) Ahrensburg (+50km) Bremen (+50km) Malchin (+100km) Stade (+150km)
nicht möglich

Projekte

Projekte

2 Jahre 2 Monate
2022-05 - heute

eBay Deutschland GmbH

Brand Lead (Freelancer)
Brand Lead (Freelancer)

Strategic development and implementation of 360° campaigns with the respective advertising agencies.

7 Jahre 1 Monat
2017-06 - heute

Freelancer - Marketing Director / Brand Director / Marketing Specialist

Freelancer
Freelancer
Marketing Director / Client Service Director / Account Director / Project
Manager for industry and agencies for clients like e.g. eBay, Google, AUDI, IKEA, RMSK, Unilever, Beiersdorf, Kolle Rebbe, Jung von Matt and many more.

Focus: Consulting, Team Lead, Building & Development, Brand Strategy, 360° campaigning, Online Marketing, Social Media Marketing for companies and agencies.
several clients, s. below
Hamburg
1 Jahr 3 Monate
2022-01 - 2023-03

Beiersdorf AG

Global Communication Lead Cross Category (Freelancer)
Global Communication Lead Cross Category (Freelancer)

(Strategic) development of global campaigns together with the respective international advertising agencies, implementation and development of the new brand identity plus definition of processes, global campaign strategy and communication lead for cross-category topics within the NIVEA cosmos.

1 Jahr 2 Monate
2021-01 - 2022-02

Accenture

Director Brand Strategy & Client Services (Freelancer)
Director Brand Strategy & Client Services (Freelancer)
Team lead and development of an interdisciplinary team for GOOGLE. Strategic campaign development and implementation.
1 Jahr 9 Monate
2020-03 - 2021-11

RMSK GmbH

Marketing Director C2C (Freelancer)
Marketing Director C2C (Freelancer)
Marketing Director for RMSK's C2C brands:

Strategic brand management, CMS system implementation, customer loyalty strategies, 360° marketing, launch of 2 new webshops, set-up and expansion of brick-and-mortar retail, assortment planning and product development.
1 Jahr 5 Monate
2016-01 - 2017-05

loved GmbH

Team Lead Consultant / Client Services Director
Team Lead Consultant / Client Services Director

Team lead & budget responsibility

  • strategic and conceptional communication management
  • development and implementation of creative-, social media- and content strategies
  • autonomous project lead (internal + external)
  • coordination and lead of the creative process
  • internal team lead, personnel planning, development of team structures
  • planning & implementation of complex productions (print, content, tvc)
  • implementation of workshops and client presentations
  • news business & pitch strategy
  • business development strategy
  • development of briefings & timings
  • budget calculation & controlling
  • development and optimization of work processes
  • selection, cost negotiations and booking of freelancers
  • coordination of third-party providers, incl. obtaining & review of external offers and purchase of outsourced services
  • public relations (press releases, press kits, PR concepts & cooperations)
  • influencer relations (influencer strategies, cooperations with bloggers etc.)
  • trend evaluation & analysis
Depot, Tom Tailor, Görtz, Flare & Brugg, Another A, Cox, Lenzing AG, DOSB, New Business
Hamburg
1 Jahr 10 Monate
2014-03 - 2015-12

thjnk Hamburg GmbH

Account Director / Consultant
Account Director / Consultant

Project lead & budget responsibility

  • strategic and conceptional communication management
  • development and implementation of creative-, social media- and content strategies
  • operative project lead (internal + external)
  • coordination and lead of the creative process
  • coordination of agency pools
  • planning & implementation of complex productions (print, content, tvc)
  • implementation of workshops and client presentations
  • development of briefings & timings
  • budget calculation & controlling
  • development and optimization of work processes
  • selection, cost negotiations and booking of freelancers
  • coordination of third-party providers, incl. obtaining & review of external offers and purchase of outsourced services
  • public relations (press releases, press kits, PR concepts & cooperations)
  • influencer relations (influencer strategies, cooperations with bloggers etc.)
IKEA Germany, Paulaner, Commerzbank, G&J
1 Jahr 7 Monate
2012-09 - 2014-03

Philipp und Keuntje GmbH

Senior Account Manager
Senior Account Manager

  • Project lead & budget responsibility

    • strategic and conceptional communication management
    • development and implementation of creative-, social media- and content strategies
    • operative project lead (internal + external)
    • coordination and lead of the creative process
    • coordination of agency pools
    • planning & implementation of complex productions (print, content, tvc)
    • implementation of workshops and client presentations
    • development of briefings & timings
    • budget calculation & controlling
    • development and optimization of work processes
    • selection, cost negotiations and booking of freelancers
    • coordination of third-party providers, incl. obtaining & review of external offers and purchase of outsourced services
    • public relations (press releases, press kits, PR concepts & cooperations)
    • influencer relations (influencer strategies, cooperations with bloggers etc.)
Audi, Audi Sport, Lamborghini, Sennheiser, Jungheinrich, LemonAid/ChariTea, Astra, Germanwings, Loewe, New Business, Award Management
1 Jahr
2011-09 - 2012-08

Philipp & Keuntje GmbH

Account Manager
Account Manager
  • strategic and conceptional communication support
  • development and implementation of creative-, social media- and content strategies together with the consultant
  • operative project support (internal + external)
  • support of complex productions (print, content, tvc)
  • development of client presentations
  • development of briefings & timings
  • budget calculation & controlling
Audi, Audi Sport, Lamborghini, John Player Special, LemonAid/ChariTea, Astra, Loewe, Award Management
2 Jahre 8 Monate
2009-02 - 2011-09

Heuer und Sachse GmbH

Junior Account Manager, Dual Student (University)
Junior Account Manager, Dual Student (University)
  • strategic and conceptional communication support
  • development and implementation of creative-, social media- and content strategies together with the consultant
  • operative project support (internal + external)
Heuer und Sachse GmbH
Hamburg

Aus- und Weiterbildung

Aus- und Weiterbildung

2 Jahre 8 Monate
2009-02 - 2011-09

Marketing- and Communication Management (dual study course)

Dipl Marketing-Kommunikationswirt, Hanseatische Akademie Marketing- und Management, Hamburg
Dipl Marketing-Kommunikationswirt
Hanseatische Akademie Marketing- und Management, Hamburg
  • combined study course (full-time business presence, lectures alongside work)
  • business administration, main focus on marketing and business psychology
  • Diploma thesis: 1,25
  • Oral exam: 1,25
  • Final grade: 1,75

Position

Position

Langjährige Erfahrung als Kommunikations- iund Marketingberater, spezialisiert auf Interieur/Luxus/Mode/Sportmarken.

Ich biete: strukturierte und integrierte Herangehensweise an komplexe Projekte sowie Weitsicht. Darüber hinaus langjährige Erfahrung in der Planung und Umsetzung umfangreicher Produktionen, erfolgreicher Pitchprozesse sowie im Aufbau und der Führung von Agenturpools.

Ich habe sowohl auf Unternehmens- als auch auf Agenturseite in Führungspositionen gearbeitet, was besonders bei komplexen Projekten bisher immer sehr hilfreich war.

_____

Long-term experience as communication consultant specialized on interior/luxury/fashion/sport brands.

I offer: structured and integrated approach to complex projects as well as foresight. In addition long-term experience of planning and implementation of extensive productions, successful pitch processes as well as in building and leading agency pools.

I used to work on both sides: company and agency in high lead positions which gives me a deeper insight in the complexity of projects.

Kompetenzen

Kompetenzen

Top-Skills

Projektmanagement Brand Management Consultant Markenmanagement Markenstrategie 360° Kommunikation Consulting Beratung Content Marketing Online Marketing Social Media Marketingkonzept Marketingprozesse Marketing E-Mail Marketing B2C Marketing B2B Marketing Teamleitung Touchpoint-Strategie Omnichannel Marketing POS Marketing Budgetplanung Marketingplanung

Schwerpunkte

Content Strategy
Creative Consulting
Creative Strategy
Project Management
Social Media Strategy
Strategic Consulting
Trend Research
Working Processes

Aufgabenbereiche

360° Kampagnen
Arbeitsprozesse
Brand Management
Brand Strategy
Budgetmanagement
Digital Marketing
Kapazitätsplanung
Projektmanagement
Social Media Marketing
Teamführung

Produkte / Standards / Erfahrungen / Methoden

profile

Long-term experience as communication consultant specialized on interior/luxury/fashion/sport brands. I offer: structured and integrated approach to complex projects as well as foresight. In addition long-term experience of planning and implementation of extensive productions, successful pitch processes as well as in building and leading agency pools.

IT & Design Programms

  • MS Office
  • Keynote
  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Illustrator

Analytics & Strategy

  • Google Analytics
  • Google Trends
  • Google Insights
  • Statista
  • socialBench
  • ubermetrics

Controlling & Accounting

  • Agentur Office
  • EasyJob

experiences

Automobile & Mobility

  • 360° campaigns literature/magazines
  • corporate identity brand architecture literature/magazines
  • corporate identity 360° campaigns literature/magazines

Fashion

  • print- & pos campaigns 360° productions trend research
  • 360° campaigns literature/magazines social media strategy trend research
  • corporate identity brand architecture b2b & b2c campaigns cooperations (f.e. Zara)
  • corporate identity 360° campaigns brand architecture trend research

Interior

  • 360° campaigns agency pool lead trend research campaign strategy
  • literature/magazine 360° productions trend research

Getränke

  • 360° campaigns event conception ambient media
  • corporate identity visual guidelines print- & pos campaigns
  • corporate identity 360° campaigns social media strategy
  • corporate identity 360° campaigns event conception

Food / Handel

  • print- & pos campaigns sales-campaigns packaging design
  • print- & pos campaigns packaging design

Entertainment

  • print- & pos campaigns event conception 360° productions
  • 360° campaigns digital strategy social media strategy
  • 360° campaigns public relations digital strategy social media strategy
  • 360° campaigns Customer relations

Verlage & Magazine

  • print campaigns online conception
  • communication strategy
  • print- & pos campaigns digital strategy

Finance

  • 360° campaigns brand architecture communication strategy

Others

  • print-/ooh-/pos campaigns brand architecture
  • Brand identity event conception & sponsoring ambient media
  • corporate identity visual guidelines print- & pos campaigns

stays abroad

1996-2004
Valencia, Spain

Branchen

Branchen

  • Fashion
  • Lifestyle
  • Interior
  • Luxury Brands
  • Automotive
  • Equestrian
  • Sports
  • FMCG

Einsatzorte

Einsatzorte

Hamburg (+50km) Berlin (+100km) Ahrensburg (+50km) Bremen (+50km) Malchin (+100km) Stade (+150km)
nicht möglich

Projekte

Projekte

2 Jahre 2 Monate
2022-05 - heute

eBay Deutschland GmbH

Brand Lead (Freelancer)
Brand Lead (Freelancer)

Strategic development and implementation of 360° campaigns with the respective advertising agencies.

7 Jahre 1 Monat
2017-06 - heute

Freelancer - Marketing Director / Brand Director / Marketing Specialist

Freelancer
Freelancer
Marketing Director / Client Service Director / Account Director / Project
Manager for industry and agencies for clients like e.g. eBay, Google, AUDI, IKEA, RMSK, Unilever, Beiersdorf, Kolle Rebbe, Jung von Matt and many more.

Focus: Consulting, Team Lead, Building & Development, Brand Strategy, 360° campaigning, Online Marketing, Social Media Marketing for companies and agencies.
several clients, s. below
Hamburg
1 Jahr 3 Monate
2022-01 - 2023-03

Beiersdorf AG

Global Communication Lead Cross Category (Freelancer)
Global Communication Lead Cross Category (Freelancer)

(Strategic) development of global campaigns together with the respective international advertising agencies, implementation and development of the new brand identity plus definition of processes, global campaign strategy and communication lead for cross-category topics within the NIVEA cosmos.

1 Jahr 2 Monate
2021-01 - 2022-02

Accenture

Director Brand Strategy & Client Services (Freelancer)
Director Brand Strategy & Client Services (Freelancer)
Team lead and development of an interdisciplinary team for GOOGLE. Strategic campaign development and implementation.
1 Jahr 9 Monate
2020-03 - 2021-11

RMSK GmbH

Marketing Director C2C (Freelancer)
Marketing Director C2C (Freelancer)
Marketing Director for RMSK's C2C brands:

Strategic brand management, CMS system implementation, customer loyalty strategies, 360° marketing, launch of 2 new webshops, set-up and expansion of brick-and-mortar retail, assortment planning and product development.
1 Jahr 5 Monate
2016-01 - 2017-05

loved GmbH

Team Lead Consultant / Client Services Director
Team Lead Consultant / Client Services Director

Team lead & budget responsibility

  • strategic and conceptional communication management
  • development and implementation of creative-, social media- and content strategies
  • autonomous project lead (internal + external)
  • coordination and lead of the creative process
  • internal team lead, personnel planning, development of team structures
  • planning & implementation of complex productions (print, content, tvc)
  • implementation of workshops and client presentations
  • news business & pitch strategy
  • business development strategy
  • development of briefings & timings
  • budget calculation & controlling
  • development and optimization of work processes
  • selection, cost negotiations and booking of freelancers
  • coordination of third-party providers, incl. obtaining & review of external offers and purchase of outsourced services
  • public relations (press releases, press kits, PR concepts & cooperations)
  • influencer relations (influencer strategies, cooperations with bloggers etc.)
  • trend evaluation & analysis
Depot, Tom Tailor, Görtz, Flare & Brugg, Another A, Cox, Lenzing AG, DOSB, New Business
Hamburg
1 Jahr 10 Monate
2014-03 - 2015-12

thjnk Hamburg GmbH

Account Director / Consultant
Account Director / Consultant

Project lead & budget responsibility

  • strategic and conceptional communication management
  • development and implementation of creative-, social media- and content strategies
  • operative project lead (internal + external)
  • coordination and lead of the creative process
  • coordination of agency pools
  • planning & implementation of complex productions (print, content, tvc)
  • implementation of workshops and client presentations
  • development of briefings & timings
  • budget calculation & controlling
  • development and optimization of work processes
  • selection, cost negotiations and booking of freelancers
  • coordination of third-party providers, incl. obtaining & review of external offers and purchase of outsourced services
  • public relations (press releases, press kits, PR concepts & cooperations)
  • influencer relations (influencer strategies, cooperations with bloggers etc.)
IKEA Germany, Paulaner, Commerzbank, G&J
1 Jahr 7 Monate
2012-09 - 2014-03

Philipp und Keuntje GmbH

Senior Account Manager
Senior Account Manager

  • Project lead & budget responsibility

    • strategic and conceptional communication management
    • development and implementation of creative-, social media- and content strategies
    • operative project lead (internal + external)
    • coordination and lead of the creative process
    • coordination of agency pools
    • planning & implementation of complex productions (print, content, tvc)
    • implementation of workshops and client presentations
    • development of briefings & timings
    • budget calculation & controlling
    • development and optimization of work processes
    • selection, cost negotiations and booking of freelancers
    • coordination of third-party providers, incl. obtaining & review of external offers and purchase of outsourced services
    • public relations (press releases, press kits, PR concepts & cooperations)
    • influencer relations (influencer strategies, cooperations with bloggers etc.)
Audi, Audi Sport, Lamborghini, Sennheiser, Jungheinrich, LemonAid/ChariTea, Astra, Germanwings, Loewe, New Business, Award Management
1 Jahr
2011-09 - 2012-08

Philipp & Keuntje GmbH

Account Manager
Account Manager
  • strategic and conceptional communication support
  • development and implementation of creative-, social media- and content strategies together with the consultant
  • operative project support (internal + external)
  • support of complex productions (print, content, tvc)
  • development of client presentations
  • development of briefings & timings
  • budget calculation & controlling
Audi, Audi Sport, Lamborghini, John Player Special, LemonAid/ChariTea, Astra, Loewe, Award Management
2 Jahre 8 Monate
2009-02 - 2011-09

Heuer und Sachse GmbH

Junior Account Manager, Dual Student (University)
Junior Account Manager, Dual Student (University)
  • strategic and conceptional communication support
  • development and implementation of creative-, social media- and content strategies together with the consultant
  • operative project support (internal + external)
Heuer und Sachse GmbH
Hamburg

Aus- und Weiterbildung

Aus- und Weiterbildung

2 Jahre 8 Monate
2009-02 - 2011-09

Marketing- and Communication Management (dual study course)

Dipl Marketing-Kommunikationswirt, Hanseatische Akademie Marketing- und Management, Hamburg
Dipl Marketing-Kommunikationswirt
Hanseatische Akademie Marketing- und Management, Hamburg
  • combined study course (full-time business presence, lectures alongside work)
  • business administration, main focus on marketing and business psychology
  • Diploma thesis: 1,25
  • Oral exam: 1,25
  • Final grade: 1,75

Position

Position

Langjährige Erfahrung als Kommunikations- iund Marketingberater, spezialisiert auf Interieur/Luxus/Mode/Sportmarken.

Ich biete: strukturierte und integrierte Herangehensweise an komplexe Projekte sowie Weitsicht. Darüber hinaus langjährige Erfahrung in der Planung und Umsetzung umfangreicher Produktionen, erfolgreicher Pitchprozesse sowie im Aufbau und der Führung von Agenturpools.

Ich habe sowohl auf Unternehmens- als auch auf Agenturseite in Führungspositionen gearbeitet, was besonders bei komplexen Projekten bisher immer sehr hilfreich war.

_____

Long-term experience as communication consultant specialized on interior/luxury/fashion/sport brands.

I offer: structured and integrated approach to complex projects as well as foresight. In addition long-term experience of planning and implementation of extensive productions, successful pitch processes as well as in building and leading agency pools.

I used to work on both sides: company and agency in high lead positions which gives me a deeper insight in the complexity of projects.

Kompetenzen

Kompetenzen

Top-Skills

Projektmanagement Brand Management Consultant Markenmanagement Markenstrategie 360° Kommunikation Consulting Beratung Content Marketing Online Marketing Social Media Marketingkonzept Marketingprozesse Marketing E-Mail Marketing B2C Marketing B2B Marketing Teamleitung Touchpoint-Strategie Omnichannel Marketing POS Marketing Budgetplanung Marketingplanung

Schwerpunkte

Content Strategy
Creative Consulting
Creative Strategy
Project Management
Social Media Strategy
Strategic Consulting
Trend Research
Working Processes

Aufgabenbereiche

360° Kampagnen
Arbeitsprozesse
Brand Management
Brand Strategy
Budgetmanagement
Digital Marketing
Kapazitätsplanung
Projektmanagement
Social Media Marketing
Teamführung

Produkte / Standards / Erfahrungen / Methoden

profile

Long-term experience as communication consultant specialized on interior/luxury/fashion/sport brands. I offer: structured and integrated approach to complex projects as well as foresight. In addition long-term experience of planning and implementation of extensive productions, successful pitch processes as well as in building and leading agency pools.

IT & Design Programms

  • MS Office
  • Keynote
  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Illustrator

Analytics & Strategy

  • Google Analytics
  • Google Trends
  • Google Insights
  • Statista
  • socialBench
  • ubermetrics

Controlling & Accounting

  • Agentur Office
  • EasyJob

experiences

Automobile & Mobility

  • 360° campaigns literature/magazines
  • corporate identity brand architecture literature/magazines
  • corporate identity 360° campaigns literature/magazines

Fashion

  • print- & pos campaigns 360° productions trend research
  • 360° campaigns literature/magazines social media strategy trend research
  • corporate identity brand architecture b2b & b2c campaigns cooperations (f.e. Zara)
  • corporate identity 360° campaigns brand architecture trend research

Interior

  • 360° campaigns agency pool lead trend research campaign strategy
  • literature/magazine 360° productions trend research

Getränke

  • 360° campaigns event conception ambient media
  • corporate identity visual guidelines print- & pos campaigns
  • corporate identity 360° campaigns social media strategy
  • corporate identity 360° campaigns event conception

Food / Handel

  • print- & pos campaigns sales-campaigns packaging design
  • print- & pos campaigns packaging design

Entertainment

  • print- & pos campaigns event conception 360° productions
  • 360° campaigns digital strategy social media strategy
  • 360° campaigns public relations digital strategy social media strategy
  • 360° campaigns Customer relations

Verlage & Magazine

  • print campaigns online conception
  • communication strategy
  • print- & pos campaigns digital strategy

Finance

  • 360° campaigns brand architecture communication strategy

Others

  • print-/ooh-/pos campaigns brand architecture
  • Brand identity event conception & sponsoring ambient media
  • corporate identity visual guidelines print- & pos campaigns

stays abroad

1996-2004
Valencia, Spain

Branchen

Branchen

  • Fashion
  • Lifestyle
  • Interior
  • Luxury Brands
  • Automotive
  • Equestrian
  • Sports
  • FMCG

Vertrauen Sie auf Randstad

Im Bereich Freelancing
Im Bereich Arbeitnehmerüberlassung / Personalvermittlung

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Rufen Sie uns an +49 89 500316-300 oder schreiben Sie uns:

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