ProfileMission-oriented, highly-adaptable and KPI driven public relations and
marketing leader with 10+ years? experience and a demonstrated track
record in developing and executing integrated marketing and
communications plans from end-to-end to drive positive results.
Experience as in-house manager and as external consultant (agency)
with leadership skills. Trilingual with fluent verbal and written skills in
German (native), English and Russian. Former journalist and strong
writing skills.
Professional Experience
2021 - today
Role: Freelancing PR and Marketing Expert
Tasks:
- Independent consultant in the areas of PR, Marketing, Business Development, Project Management and sponsorship sales and management
- Head of Communications TEUTOCAST GmbH: responsible for national marketing and communications strategy for two nation-wide radio channels in Germany
- Project Manager with Volkswagen at the UEFA Euro 2020 coordinating the activities in various countries
- Spokes person and Marketing Manager for German-Russian Forum for Raw Materials
- Example of other clients: ERGO, Pro7Sat1, Sportfive, Avery Dennisson, Cheetah Mobile, GRK Golf Charity Masters, Paracelsus, various athletes/sports teams
2009 - 2021
Role: Leading positions
Customer: PR & Marketing
Tasks:
- Developing and executing communication and marketing strategies and activities as an internal PR Manager of different relevant companies, such as: ARD, MDR, VNG or SPORTRADIO DEUTSCHLAND
- External consultant for different brands and companies, such as: ERGO, Volkswagen, Pro7Sat1, DHL, Avery Dennisson, Cheetah Mobile, BELANTIS, Tracktics etc.
- Project Management
- Planning and implementation of PR and marketing projects including content, budget or collaboration with internal/external stakeholders
- Advisory and service function for C-levels and management boards in all matters of external communications
- Establishing and Management of sports partnerships, CSR or media partnerships
- Content production (press, tv, radio, social media, such as press releases, video content, podcast etc.
- Organization of press and marketing events (press conferences, PR events etc.)
- Experience with various international sports events in different functions and at different levels, for example FIFA World Cup, UEFA EURO, Olympic Games or Handball World Cup
2019 - 2019
Role: Freelancing PR and Marketing Expert
Tasks:
- Independent consultant in the areas of PR, Marketing, Business Development, Project Management and sponsorship sales and management
- Head of Communications TEUTOCAST GmbH: responsible for national marketing and communications strategy for two nation-wide radio channels in Germany
- Project Manager with Volkswagen at the UEFA Euro 2020 coordinating the activities in various countries
- Spokes person and Marketing Manager for German-Russian Forum for Raw Materials
- Example of other clients: ERGO, Pro7Sat1, Sportfive, Avery Dennisson, Cheetah Mobile, GRK Golf Charity Masters, Paracelsus, various athletes/sports teams
2013 - 2016
Role: Freelancing PR and Marketing Expert
Tasks:
- Independent consultant in the areas of PR, Marketing, Business Development, Project Management and sponsorship sales and management
- Head of Communications TEUTOCAST GmbH: responsible for national marketing and communications strategy for two nation-wide radio channels in Germany
- Project Manager with Volkswagen at the UEFA Euro 2020 coordinating the activities in various countries
- Spokes person and Marketing Manager for German-Russian Forum for Raw Materials
- Example of other clients: ERGO, Pro7Sat1, Sportfive, Avery Dennisson, Cheetah Mobile, GRK Golf Charity Masters, Paracelsus, various athletes/sports t
Core Competences
- Media Relations
- Creativity
- Brand
Marketing
- PR & Marketing
Strategy
- Writing and
Content
Production
Selected Accomplishments
- Developed a national PR and marketing strategy as Head of Communication of SPORTRADIO DEUTSCHLAND
- Raised awareness due to successful PR for various companies, such as VNG, BELANTIS or Ornikar
- Successful initiation of the partnership between ERGO and the DFB with German football cup (DFB-Pokal)
- Supported DHL to set up the regional sports marketing strategy in central Germany
- Lead successful project management for Volkswagen on international basis during UEFA Euro 2020
RELEVANT BUSINESS ACTIVITIES
- Public Relations
- Marketing Strategy (B2C / B2B)
- Media Relations
- Media Monitoring
- Sponsoring
- Project Management
- Partnership Management
- Stakeholder Management
- Branding
- Media
ADDITIONAL PROFESSIONAL & INTERNATIONAL EXPERIENCE
- Freelancing journalist producing articles and content for various media companies, such as Dpa, 11Freunde, N-TV, sportal.de
- Work at various international sports events (LOC/Media), such as FIFA World Cup 2006, FIFA Confed Cup 2005, Handball World Cup 2007 in Germany, UEFA Euro 2012, Olympic Games 2012, Olympic Games 2014
- Press work and spokesperson at German-Russian Conference for Raw Materials 2019 in St. Petersburg/Russia
- Internship in USA with Dpa
Strengths
- Authentic
- Creative
- Optimistic
- Respectful
- Strategic