Einsatzsort bevorzugt Berlin und Umgebung sowie Rhein-Main-Region, auf Anfrage bundesweit, jedoch mit Remote-Anteil
Drove global marketing priorities across Life Sciences, Beverages, and the Siemens Business Group, partnering with senior leadership to support 9-digit pipeline growth in a complex stakeholder environment.
? Positioned Accenture Industry X as a thought leader in AI, robotics, and digital transformation by optimizing the Client Stories program and delivering flagship events with global impact.
? Strengthened cross-industry stakeholder alignment, ensuring marketing initiatives delivered measurable business impact.
* Grown and developed remotely the EMEA marketing team from 3 to 12 (Channel Marketing, Digital, Brand Activation, Social Media)
* Established a brand new premium audio + video brand in Enterprise Segment (Unified Communications),
Grown Brand Awareness from 0 to 33%, Revenue +55%
* Defined and executed the Global Brand Strategy + regional GTM Marketing plans
* S/Marketing Approach: Strong collaboration management with local sales directors and global stakeholders (Marketing Technology, Marketing Communications, Global PR)
>>Leading the planning and delivery of integrated cross-channel brand advertising & promotions campaigns with strong focus on TV/Video and digital to grow Brand Awareness, Consideration, Preference and thereby new Activations as well as Transactions
>> Managing core DEATCH brand communications & messaging (partnering closely with the Global and EMEA Brand team) to ensure that DEATCH brand & media strategy is aligned with the global strategy
>> Producing high quality creative & media briefs which deliver against brand & campaign objectives.
>> Defining B2B brand strategy for small & medium businesses
>> Represent DEATCH Marketing in global forums to ensure best practice is shared globally and leveraged locally
>> Developed new social media and content strategy to deliver against goals and arranged pitch for new social agency. Identified issues of mixed responsibilities (communications and marketing) and arranged full transition from comms to marketing.
Developing the marketing strategy of eBay Plus, setting quarterly plans and KPIs
>> Development and execution of all channel marketing campaigns (ATL, digital, on- and off eBay) for eBay Plus
>> Building & managing partnerships and co-marketing campaigns
>> Managing, briefing & supervision of all involved agencies (ATL, digital, media) &
manage internal departments (BU, Communications, WebDev)
>> Close Collaboration with international teams & functions
Projektleitung, Steuerung der Agenturen, Koordination mit Brand Management, Shopper Marketing, Research, PR
06/2006 ? 12/2007
Geschäftsführerin Kreation/Inhaberin
Q7 Werbeagentur, Berlin
Kunden: BGW (Bundesverband der Gas- und Wasserwirtschaft), BDEW (Bundesverband der Energiewirtschaft) u. diverse weitere Kunden
04/2004 ? 04/2012
Copywriter/Creative Director
Freelance
Kunden: u. a. Allianz, Sparkasse, Mercuria Services, Deutsche Bahn, etc.
09/2003 ? 03/2004
Senior Texterin, Teamleitung
TBWA, Düsseldorf
Marken: Schwarzkopf, Meggle, Japan Tobacco International/Winston
10/2000 ? 08/2003
Texterin/Senior Texterin
FCB Foote, Cone & Belding, Berlin
Marken: Coca-Cola, Compaq, Hewlett Packard, MAXIM, N24, Sat.1, Senator Film, Financial Times Deutschland, Hannover Re, Kulmbacher, Hochland
weitere Projekte auf Anfrage
Business transformation with agile methods and systemic coaching skills (EN ISO/IEC 17024).
AUSBILDUNG
1994-2002
Freie Universität Berlin,
Magisterstudium Informationswissenschaft, Publizistik & Psychologie
(1994-96 mit zweitem Hauptfach Betriebswirtschaftslehre)
1993
Gymnasium am Rittersberg, Kaiserslautern, Abitur
E-Commerce, Finance, Fintech, Digital Payment, FMCG, Health Care, Innovation
Einsatzsort bevorzugt Berlin und Umgebung sowie Rhein-Main-Region, auf Anfrage bundesweit, jedoch mit Remote-Anteil
Drove global marketing priorities across Life Sciences, Beverages, and the Siemens Business Group, partnering with senior leadership to support 9-digit pipeline growth in a complex stakeholder environment.
? Positioned Accenture Industry X as a thought leader in AI, robotics, and digital transformation by optimizing the Client Stories program and delivering flagship events with global impact.
? Strengthened cross-industry stakeholder alignment, ensuring marketing initiatives delivered measurable business impact.
* Grown and developed remotely the EMEA marketing team from 3 to 12 (Channel Marketing, Digital, Brand Activation, Social Media)
* Established a brand new premium audio + video brand in Enterprise Segment (Unified Communications),
Grown Brand Awareness from 0 to 33%, Revenue +55%
* Defined and executed the Global Brand Strategy + regional GTM Marketing plans
* S/Marketing Approach: Strong collaboration management with local sales directors and global stakeholders (Marketing Technology, Marketing Communications, Global PR)
>>Leading the planning and delivery of integrated cross-channel brand advertising & promotions campaigns with strong focus on TV/Video and digital to grow Brand Awareness, Consideration, Preference and thereby new Activations as well as Transactions
>> Managing core DEATCH brand communications & messaging (partnering closely with the Global and EMEA Brand team) to ensure that DEATCH brand & media strategy is aligned with the global strategy
>> Producing high quality creative & media briefs which deliver against brand & campaign objectives.
>> Defining B2B brand strategy for small & medium businesses
>> Represent DEATCH Marketing in global forums to ensure best practice is shared globally and leveraged locally
>> Developed new social media and content strategy to deliver against goals and arranged pitch for new social agency. Identified issues of mixed responsibilities (communications and marketing) and arranged full transition from comms to marketing.
Developing the marketing strategy of eBay Plus, setting quarterly plans and KPIs
>> Development and execution of all channel marketing campaigns (ATL, digital, on- and off eBay) for eBay Plus
>> Building & managing partnerships and co-marketing campaigns
>> Managing, briefing & supervision of all involved agencies (ATL, digital, media) &
manage internal departments (BU, Communications, WebDev)
>> Close Collaboration with international teams & functions
Projektleitung, Steuerung der Agenturen, Koordination mit Brand Management, Shopper Marketing, Research, PR
06/2006 ? 12/2007
Geschäftsführerin Kreation/Inhaberin
Q7 Werbeagentur, Berlin
Kunden: BGW (Bundesverband der Gas- und Wasserwirtschaft), BDEW (Bundesverband der Energiewirtschaft) u. diverse weitere Kunden
04/2004 ? 04/2012
Copywriter/Creative Director
Freelance
Kunden: u. a. Allianz, Sparkasse, Mercuria Services, Deutsche Bahn, etc.
09/2003 ? 03/2004
Senior Texterin, Teamleitung
TBWA, Düsseldorf
Marken: Schwarzkopf, Meggle, Japan Tobacco International/Winston
10/2000 ? 08/2003
Texterin/Senior Texterin
FCB Foote, Cone & Belding, Berlin
Marken: Coca-Cola, Compaq, Hewlett Packard, MAXIM, N24, Sat.1, Senator Film, Financial Times Deutschland, Hannover Re, Kulmbacher, Hochland
weitere Projekte auf Anfrage
Business transformation with agile methods and systemic coaching skills (EN ISO/IEC 17024).
AUSBILDUNG
1994-2002
Freie Universität Berlin,
Magisterstudium Informationswissenschaft, Publizistik & Psychologie
(1994-96 mit zweitem Hauptfach Betriebswirtschaftslehre)
1993
Gymnasium am Rittersberg, Kaiserslautern, Abitur
E-Commerce, Finance, Fintech, Digital Payment, FMCG, Health Care, Innovation