Providing copywriting and marketing communications support for this leading tech company involved in the electric vehicle industry.
Research/write thought leadership articles for LinkedIn, website content, press releases, case studies, executive communications for the CEO.
2018 - 2020: Fundraiser content development for this mental healthcare charity
Role: Communications Consultant
Customer: Innercycle UK
2013 - 2016: devised and implemented a more effective communications plan
Role: Executive Communications Consultant
Customer: TÜV SÜD Management Service GmbH (Munich/Berlin)
Tasks:
Working directly with the CEO I devised and implemented a more effective communications plan for delivering the company?s corporate strategy to its global management teams.
2006?2008: Devised and optimised the PR strategies
Role: Account Director
Customer: Newell Public Relations, Hong Kong
Tasks:
Devised and optimised the PR strategies, including thought leadership, to maximise publicity in the Asia Pacific region for a variety of B2B & B2C
clients.
2001?2002: Created a marketing plan
Role: Marketing Comms Manager
Customer: GREEN GLOBE 21 Ltd. UK
Tasks:
Created a marketing plan from conceptual stages for the international sustainability standards organisation that led to improved exposure via a
more impactful website.
1995-1999: devising and executing an effective strategy
Role: Press and Public Affairs Manager
Customer: The British Consulate General, Hong Kong
Tasks:
Played a key front-line role in devising and executing an effective strategy that enhanced perceptions of the UK among the local general public, which aided diplomatic relations before, during and after the Hong Kong Handover in 1997.
1995 - 1995: editing and re-writing objective, accurate and substantive business reports
Role: Assistant Editor
Customer: The Economist Intelligence Unit, Hong Kong
Tasks:
In a high-pressure role with tight deadlines, I was instrumental in editing and re-writing objective, accurate and substantive business reports focusing on Asia.
1994 - 1995: various Projects
Tasks:
Editorial and photographic assignments, Hong Kong and Vietnam: The South China Morning Post, Hong Kong Business, the Vietnam Economic Times and the Vietnam Investment Review.
1991 - 1994: high editorial and standards for the various titles
Role: Deputy Editor
Customer: Asiavox Publishing Limited, Hong Kong
Tasks:
I worked to ensure high editorial and standards for the various titles produced by this bespoke publishing company
Lecturing
2009 - 2013
Business Communications Lecturer
Media Projects Coordinator Munich Business School 2009?2013
2005 - 2006
Communications Lecturer & PR coordinator
Community College, City University of Hong Kong
2004
Principal
Greenlight Consulting Shanghai, China: business language skills training to corporate executives.
2000 - 2003
Lecturer
International Centre for Tourism and Hospitality Research Bournemouth University
Providing copywriting and marketing communications support for this leading tech company involved in the electric vehicle industry.
Research/write thought leadership articles for LinkedIn, website content, press releases, case studies, executive communications for the CEO.
2018 - 2020: Fundraiser content development for this mental healthcare charity
Role: Communications Consultant
Customer: Innercycle UK
2013 - 2016: devised and implemented a more effective communications plan
Role: Executive Communications Consultant
Customer: TÜV SÜD Management Service GmbH (Munich/Berlin)
Tasks:
Working directly with the CEO I devised and implemented a more effective communications plan for delivering the company?s corporate strategy to its global management teams.
2006?2008: Devised and optimised the PR strategies
Role: Account Director
Customer: Newell Public Relations, Hong Kong
Tasks:
Devised and optimised the PR strategies, including thought leadership, to maximise publicity in the Asia Pacific region for a variety of B2B & B2C
clients.
2001?2002: Created a marketing plan
Role: Marketing Comms Manager
Customer: GREEN GLOBE 21 Ltd. UK
Tasks:
Created a marketing plan from conceptual stages for the international sustainability standards organisation that led to improved exposure via a
more impactful website.
1995-1999: devising and executing an effective strategy
Role: Press and Public Affairs Manager
Customer: The British Consulate General, Hong Kong
Tasks:
Played a key front-line role in devising and executing an effective strategy that enhanced perceptions of the UK among the local general public, which aided diplomatic relations before, during and after the Hong Kong Handover in 1997.
1995 - 1995: editing and re-writing objective, accurate and substantive business reports
Role: Assistant Editor
Customer: The Economist Intelligence Unit, Hong Kong
Tasks:
In a high-pressure role with tight deadlines, I was instrumental in editing and re-writing objective, accurate and substantive business reports focusing on Asia.
1994 - 1995: various Projects
Tasks:
Editorial and photographic assignments, Hong Kong and Vietnam: The South China Morning Post, Hong Kong Business, the Vietnam Economic Times and the Vietnam Investment Review.
1991 - 1994: high editorial and standards for the various titles
Role: Deputy Editor
Customer: Asiavox Publishing Limited, Hong Kong
Tasks:
I worked to ensure high editorial and standards for the various titles produced by this bespoke publishing company
Lecturing
2009 - 2013
Business Communications Lecturer
Media Projects Coordinator Munich Business School 2009?2013
2005 - 2006
Communications Lecturer & PR coordinator
Community College, City University of Hong Kong
2004
Principal
Greenlight Consulting Shanghai, China: business language skills training to corporate executives.
2000 - 2003
Lecturer
International Centre for Tourism and Hospitality Research Bournemouth University