• Close co-operation with relevant market players (national/international)
• Successful launch of the company and brand in Germany
• Development, implementation and running/consulting of:
  • innovative multi-channel concepts for marketing and sales
  • innovative remote rep/eRep and digital programs
  • change management for sales force
  • MCM-quality-management: e.g. day after visit / day after call systems
  • Remote-sales, non-personal-sales models
• Developing of strategic co-operations and partnerships with established regional and global partners
• Developing and testing of products, services and organisations and products-/service-pricing
• Consulting services for the German healthcare market
• Serving clients like:

BluePrint Medicines (RX, oncology, rare deseases)

• Operational interims manager omni-channel
• Steering external eRep-&Tandem Project + HCP-online-community
• Developing Webinar-Launch-Concept

AstraZeneca Hamburg (RX, respiratory)

• Support Digital Excellence Manager in a consultative way
• Developing and running of Digital Campaigns
• Management and Development of DtoC and DtoB-Websites

BayerVital (RX, OTC, over all)

• Interims-Lead Internal Sales Reps (ISR)
• Lead and Development remote sales-team to physicians
• Integration ISR in marketing and sales

Molecular Health GmbH (RX, rare deseases)

• Project Set-Up Global Marketing
• Event-Management
• Direct-to-Patient-cooperations

AstraZeneca Vienna (RX, respiratory)

• Interims-Lead Digital Excellence/Omni-Channel
• Developing Go-to-market-models
• Building HCP-Portal

Sanvartis GmbH (RX, OTC, vendor for various pharmacos)

• Interims CEO
• Restructuring Processes and Organisation with focus on Omni Channel and Client management

AstraZeneca Germany (RX, respiratory)

• Developing a pre-launch omni-channel strategy for an upcoming launch product
• Creating a concept and a tool called ?channel-manager? to manage a complete overview over all omni channel activities of the Company

Astellas Pharma (RX, Oncology, rheumatology)

• Development, implementation and running/consulting from scratch: Establishing multi-channel for internal marketing and sales force, developing virtual sales force, approval process, consent acquisition, content management, ability and mindset
  • online: website, communities with landing pages, webinar, approved email concept,
  • offline: erep team, salesforce development (Salesforceplus Program)
  • indications: oncology, virology
  • target group: HCPs hospital and field

Alexion (RX, rare deseases)

• Development, implementation and running/consulting from the scratch: Establishing multi-channel for internal marketing, approval process, content management, ability and mindset
  • online: website
  • offline: mailings
  • indications: rare & ultra-rare diseases
  • target group: HCPs hospital, field and patients
    

CSL-Behring (RX, all products)

• Analyse for implementing multi-channel-marketing in marketing and sales.
  • online marketing
  • offline marketing
  • indication: rare diseases
  • target group: hospitals

GlaxoSmithKline (RX, OTC, respiratory, vaccines, oncology)

• § Development, implementation and running/consulting from the scratch: Establishing multi-channel for internal marketing and sales force. Approval process, consent acquisition, content management, ability and mindset.
  • online: website, communities with landing pages, webinar, approved-email concept,
  • offline: erep-team, sales force development (Salesforceplus-program)
  • indication: oncology, pneumology, vaccination
  • target group: HCPs, oncologists, pneumologists, internists, pharmacies

Pfizer (RX, OTC rheumatology)

• Analyse for implementing multi-channel marketing in marketing and sales
• Indication: pain
• target group: general practitioners

Merck (RX, OTC, oncology)

• Initiating the implementation of the new global multi-channel strategy in Germany/ oncology

MSD (RX, rheumatology)

• Coaching in development, implementation and running/consulting from scratch: erep-organisation for several indications. Vendor selection, approval processes, consent acquisition, content management, ability and mindset.
  • online: web call
  • offline: erep team, sales force development (Salesforceplus program)
  • indication: oncology, pneumology, vaccination, womans health
  • target group: HCPs, oncologists, pneumologists, internists, pharmacies

Novartis (OTC, RX, oncology)

• Development, implementation and running/consulting from scratch: Establishing multi-channel for internal marketing and sales force, developing the virtual sales force, approval process, consent acquisition, content management, ability and mindset.
  • online: website, communities with landing pages, webinar, approved email concept
  • offline: erep-team, sales force development (Salesforceplus program)
  • indications: oncology, virology
  • target group: HCPs hospital and field

Ultragenyxs (RX, oncology)

• Developing a multi-channel product-launch concept without field force
• Indications: rare deseases

Olymp Nutrition (OTC, functional food)

• Developing a multi-channel sales concept from the scratch for functional food/ fitness nutrition including sales force, rental sales force and non-personnel services for pharmacies, consumer

FishermansFriend (Consumer, sweets)

• Developing a btoc-concept for FishermansFriend Strongmanrun including line extension for races, clientlifecycle management and Event acceleration (upselling, cross-selling, customer relationship management)

• Reporting line to the headquarter of Sony/M3 Japan
• Founding and leading of the German subsidiary of So-Net /Tokyo
• Close co-operation with the other subsidiaries of Sony/M3 in Japan, USA and GB
• Development and implementation and running of concepts for marketing and sales
  
• Developing of strategic co-operations and partnerships with established regional and global partners
• Developing and testing of products and services and products-/Service-pricing
• Developing and carrying out of the event series ?it?s e-time? together with competitors to build up the German pharmaceutical market for e-marketing
• Acquisition of new business with more than 70 leads
  

• Reporting line to the headquarter of Sony/M3 Japan
• Analyzation of the market and competition and identification of chances for live science e-marketing potential
• Re-organizing of the business model based on the results
• Implementation of the concepts
  
• Liquidation of the Medquarter AG in Germany to found Medquarter Online GmbH as a 100% subcompany of the Japanese parent company M3

• Re-organization of the internal customer care group (3 teams: event-certification-team, call center, online-team)
• Team development from one-way communication services to multi-channel communication
• Implementation of dialog marketing online/offline within Boehringer Ingelheim
• Re-organization of vendor management concerning dialog marketing activities
• Creation and implementation of a concept called ?Breathing Organization? which secures high quality, flexibility and low costs concerning working with call centers
• 75% (2.1 million Euro) cost reduction due to restructuring internal departments, operational processes and improved contracts with third party agencies within one year

• Development of the Healthcare Market (business potential, requirements, law, communication, internal organization
• Design and development of the healthcare marketing and sales division
• Developing of the ?buw healthcare? call center and consulting
• Developing of internal organizational structures reflecting the requirements of the healthcare market and business
• Design and execution of the PR and advertising strategy for the healthcare market
• Product development for healthcare and non-healthcare markets
• Campaign and event management
• Development of a healthcare consulting division
• Gaining turnover from 0 up to approx. 2,5 Mill ? in 4 years with a rate of return of 20% (6% are common usage in the call centre market)
• Finalist of the Sales Excellence Award 2006 (Handelsblatt) for the concept of ?Pharmatag? that covers the development of markets and the successful acquisition of new customers in the pharmaceutical industry
• Personnel responsibility for four full time employees and operational responsibility for various project teams (consulting teams and call centre teams)

• Building up a marketing agency including PR, event management, campaign management
• Management of key accounts such as Pfizer, Novartis, Sanofi-Aventis and Siemens Medizintechnik and others
• Optimization of interfaces of marketing and sales with the effect of increased efficiency of synchronized activities to lower costs and elevate outcome
• Developing and management of innovative sales-oriented marketing concepts

• Acquisition and management of cooperation partners for joint sales and marketing projects across various branches
• Building a healthcare network to increase market penetration and to boost sales

• Acquisition and management of dialogue-marketing-projects (inbound/outbound across branches)

• Responsible for pre-sales, sales, project implementation, assessment center and training of employees
  

• Inbound and outbound calls across branches, covering research, sales and customer acquisition activities