- Close co-operation with relevant market players (national/international)
- Successful launch of the company and brand in Germany
- Development, implementation and running/consulting of:
- innovative multi-channel concepts for marketing and sales
- innovative remote rep/eRep and digital programs
- change management for sales force
- MCM-quality-management: e.g. day after visit / day after call systems
- Remote-sales, non-personal-sales models
- Developing of strategic co-operations and partnerships with established regional and global partners
- Developing and testing of products, services and organisations and products-/service-pricing
- Consulting services for the German healthcare market
- Serving clients like:
BluePrint Medicines (RX, oncology, rare deseases)
- Operational interims manager omni-channel
- Steering external eRep-&Tandem Project + HCP-online-community
- Developing Webinar-Launch-Concept
AstraZeneca Hamburg (RX, respiratory)
- Support Digital Excellence Manager in a consultative way
- Developing and running of Digital Campaigns
- Management and Development of DtoC and DtoB-Websites
BayerVital (RX, OTC, over all)
- Interims-Lead Internal Sales Reps (ISR)
- Lead and Development remote sales-team to physicians
- Integration ISR in marketing and sales
Molecular Health GmbH (RX, rare deseases)
- Project Set-Up Global Marketing
- Event-Management
- Direct-to-Patient-cooperations
AstraZeneca Vienna (RX, respiratory)
- Interims-Lead Digital Excellence/Omni-Channel
- Developing Go-to-market-models
- Building HCP-Portal
Sanvartis GmbH (RX, OTC, vendor for various pharmacos)
- Interims CEO
- Restructuring Processes and Organisation with focus on Omni Channel and Client management
AstraZeneca Germany (RX, respiratory)
- Developing a pre-launch omni-channel strategy for an upcoming launch product
- Creating a concept and a tool called ?channel-manager? to manage a complete overview over all omni channel activities of the Company
Astellas Pharma (RX, Oncology, rheumatology)
- Development, implementation and running/consulting from scratch: Establishing multi-channel for internal marketing and sales force, developing virtual sales force, approval process, consent acquisition, content management, ability and mindset
- online: website, communities with landing pages, webinar, approved email concept,
- offline: erep team, salesforce development (Salesforceplus Program)
- indications: oncology, virology
- target group: HCPs hospital and field
Alexion (RX, rare deseases)
- Development, implementation and running/consulting from the scratch: Establishing multi-channel for internal marketing, approval process, content management, ability and mindset
- online: website
- offline: mailings
- indications: rare & ultra-rare diseases
- target group: HCPs hospital, field and patients
CSL-Behring (RX, all products)
- Analyse for implementing multi-channel-marketing in marketing and sales.
- online marketing
- offline marketing
- indication: rare diseases
- target group: hospitals
GlaxoSmithKline (RX, OTC, respiratory, vaccines, oncology)
- § Development, implementation and running/consulting from the scratch: Establishing multi-channel for internal marketing and sales force. Approval process, consent acquisition, content management, ability and mindset.
- online: website, communities with landing pages, webinar, approved-email concept,
- offline: erep-team, sales force development (Salesforceplus-program)
- indication: oncology, pneumology, vaccination
- target group: HCPs, oncologists, pneumologists, internists, pharmacies
Pfizer (RX, OTC rheumatology)
- Analyse for implementing multi-channel marketing in marketing and sales
- Indication: pain
- target group: general practitioners
Merck (RX, OTC, oncology)
- Initiating the implementation of the new global multi-channel strategy in Germany/ oncology
MSD (RX, rheumatology)
- Coaching in development, implementation and running/consulting from scratch: erep-organisation for several indications. Vendor selection, approval processes, consent acquisition, content management, ability and mindset.
- online: web call
- offline: erep team, sales force development (Salesforceplus program)
- indication: oncology, pneumology, vaccination, womans health
- target group: HCPs, oncologists, pneumologists, internists, pharmacies
Novartis (OTC, RX, oncology)
- Development, implementation and running/consulting from scratch: Establishing multi-channel for internal marketing and sales force, developing the virtual sales force, approval process, consent acquisition, content management, ability and mindset.
- online: website, communities with landing pages, webinar, approved email concept
- offline: erep-team, sales force development (Salesforceplus program)
- indications: oncology, virology
- target group: HCPs hospital and field
Ultragenyxs (RX, oncology)
- Developing a multi-channel product-launch concept without field force
- Indications: rare deseases
Olymp Nutrition (OTC, functional food)
- Developing a multi-channel sales concept from the scratch for functional food/ fitness nutrition including sales force, rental sales force and non-personnel services for pharmacies, consumer
FishermansFriend (Consumer, sweets)
- Developing a btoc-concept for FishermansFriend Strongmanrun including line extension for races, clientlifecycle management and Event acceleration (upselling, cross-selling, customer relationship management)