Marketing, Omni-Channel, Multi-Channel, Virtual Sales, Digital Marketing, Call Center, eRep, Launch-Konzepte, Agentursteuerung, Pharma rx,
Aktualisiert am 22.08.2023
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 01.09.2023
Verfügbar zu: 100%
davon vor Ort: 100%
Omni-Channel
Callcenter
Vertrieb
Multi-Channel
Virtual Sales
Website
Marketing
Produktneueinführung
Digital Transformation
Digital Marketing
Agentursteuerung
Pharma
Healthcare
Deutsch
Muttersprache
Englisch
Verhandlungssicher
Französisch
Grundkenntnisse

Einsatzorte

Deutschland, Österreich, Schweiz
möglich

Projekte

12 Jahre 1 Monat
2011-08 - heute

Founding and leading my own business

  • Close co-operation with relevant market players (national/international)
  • Successful launch of the company and brand in Germany
  • Development, implementation and running/consulting of:
    • innovative multi-channel concepts for marketing and sales
    • innovative remote rep/eRep and digital programs
    • change management for sales force
    • MCM-quality-management: e.g. day after visit / day after call systems
    • Remote-sales, non-personal-sales models
  • Developing of strategic co-operations and partnerships with established regional and global partners
  • Developing and testing of products, services and organisations and products-/service-pricing
  • Consulting services for the German healthcare market
  • Serving clients like:


BluePrint Medicines (RX, oncology, rare deseases)

  • Operational interims manager omni-channel
  • Steering external eRep-&Tandem Project + HCP-online-community
  • Developing Webinar-Launch-Concept


AstraZeneca Hamburg (RX, respiratory)

  • Support Digital Excellence Manager in a consultative way
  • Developing and running of Digital Campaigns
  • Management and Development of DtoC and DtoB-Websites


BayerVital (RX, OTC, over all)

  • Interims-Lead Internal Sales Reps (ISR)
  • Lead and Development remote sales-team to physicians
  • Integration ISR in marketing and sales


Molecular Health GmbH (RX, rare deseases)

  • Project Set-Up Global Marketing
  • Event-Management
  • Direct-to-Patient-cooperations


AstraZeneca Vienna (RX, respiratory)

  • Interims-Lead Digital Excellence/Omni-Channel
  • Developing Go-to-market-models
  • Building HCP-Portal


Sanvartis GmbH (RX, OTC, vendor for various pharmacos)

  • Interims CEO
  • Restructuring Processes and Organisation with focus on Omni Channel and Client management


AstraZeneca Germany (RX, respiratory)

  • Developing a pre-launch omni-channel strategy for an upcoming launch product
  • Creating a concept and a tool called ?channel-manager? to manage a complete overview over all omni channel activities of the Company


Astellas Pharma (RX, Oncology, rheumatology)

  • Development, implementation and running/consulting from scratch: Establishing multi-channel for internal marketing and sales force, developing virtual sales force, approval process, consent acquisition, content management, ability and mindset
    • online: website, communities with landing pages, webinar, approved email concept,
    • offline: erep team, salesforce development (Salesforceplus Program)
    • indications: oncology, virology
    • target group: HCPs hospital and field


Alexion (RX, rare deseases)

  • Development, implementation and running/consulting from the scratch: Establishing multi-channel for internal marketing, approval process, content management, ability and mindset
    • online: website
    • offline: mailings
    • indications: rare & ultra-rare diseases
    • target group: HCPs hospital, field and patients


CSL-Behring (RX, all products)

  • Analyse for implementing multi-channel-marketing in marketing and sales.
    • online marketing
    • offline marketing
    • indication: rare diseases
    • target group: hospitals


GlaxoSmithKline (RX, OTC, respiratory, vaccines, oncology)

  • § Development, implementation and running/consulting from the scratch: Establishing multi-channel for internal marketing and sales force. Approval process, consent acquisition, content management, ability and mindset.
    • online: website, communities with landing pages, webinar, approved-email concept,
    • offline: erep-team, sales force development (Salesforceplus-program)
    • indication: oncology, pneumology, vaccination
    • target group: HCPs, oncologists, pneumologists, internists, pharmacies


Pfizer (RX, OTC rheumatology)

  • Analyse for implementing multi-channel marketing in marketing and sales
  • Indication: pain
  • target group: general practitioners


Merck (RX, OTC, oncology)

  • Initiating the implementation of the new global multi-channel strategy in Germany/ oncology


MSD (RX, rheumatology)

  • Coaching in development, implementation and running/consulting from scratch: erep-organisation for several indications. Vendor selection, approval processes, consent acquisition, content management, ability and mindset.
    • online: web call
    • offline: erep team, sales force development (Salesforceplus program)
    • indication: oncology, pneumology, vaccination, womans health
    • target group: HCPs, oncologists, pneumologists, internists, pharmacies


Novartis (OTC, RX, oncology)

  • Development, implementation and running/consulting from scratch: Establishing multi-channel for internal marketing and sales force, developing the virtual sales force, approval process, consent acquisition, content management, ability and mindset.
    • online: website, communities with landing pages, webinar, approved email concept
    • offline: erep-team, sales force development (Salesforceplus program)
    • indications: oncology, virology
    • target group: HCPs hospital and field


Ultragenyxs (RX, oncology)

  • Developing a multi-channel product-launch concept without field force
  • Indications: rare deseases


Olymp Nutrition (OTC, functional food)

  • Developing a multi-channel sales concept from the scratch for functional food/ fitness nutrition including sales force, rental sales force and non-personnel services for pharmacies, consumer


FishermansFriend (Consumer, sweets)

  • Developing a btoc-concept for FishermansFriend Strongmanrun including line extension for races, clientlifecycle management and Event acceleration (upselling, cross-selling, customer relationship management)

auf Anfrage
9 Monate
2010-12 - 2011-08

Successful relaunch of the brand ?Medquarter? in Germany

Chief Operation Officer 
Chief Operation Officer 
  • Reporting line to the headquarter of Sony/M3 Japan
  • Founding and leading of the German subsidiary of So-Net /Tokyo
  • Close co-operation with the other subsidiaries of Sony/M3 in Japan, USA and GB
  • Development and implementation and running of concepts for marketing and sales
  • Developing of strategic co-operations and partnerships with established regional and global partners
  • Developing and testing of products and services and products-/Service-pricing
  • Developing and carrying out of the event series ?it?s e-time? together with competitors to build up the German pharmaceutical market for e-marketing
  • Acquisition of new business with more than 70 leads
Medquarter Online GmbH
5 Monate
2010-08 - 2010-12

Developing of concepts for marketing, sales, company structure

Chief Operating Officer
Chief Operating Officer
  • Reporting line to the headquarter of Sony/M3 Japan
  • Analyzation of the market and competition and identification of chances for live science e-marketing potential
  • Re-organizing of the business model based on the results
  • Implementation of the concepts
  • Liquidation of the Medquarter AG in Germany to found Medquarter Online GmbH as a 100% subcompany of the Japanese parent company M3
Medquarter AG
6 Monate
2010-02 - 2010-07

Development, testing and implementation of new promotional models

Head of New Promotional Models,Marketing Prescription Medicine
Head of New Promotional Models,Marketing Prescription Medicine
  • Development, testing and implementation of new promotional models (alternative promotion models online/offline)
  • Benchmark of the Boehringer Ingelheim new promotional models with other departments, countries, markets and trends
  • Creating and tracking of KPIs for new promotional models to allow an estimate of risk versus business potential for new business ideas
  • Team building, development and talent management

Boehringer Ingelheim Pharma GmbH & CO KG
2 Jahre 2 Monate
2008-01 - 2010-02

Re-organization of the internal customer care group

Head of Customer Care Center, Marketing and Sales Services
Head of Customer Care Center, Marketing and Sales Services
  • Re-organization of the internal customer care group (3 teams: event-certification-team, call center, online-team)
  • Team development from one-way communication services to multi-channel communication
  • Implementation of dialog marketing online/offline within Boehringer Ingelheim
  • Re-organization of vendor management concerning dialog marketing activities
  • Creation and implementation of a concept called ?Breathing Organization? which secures high quality, flexibility and low costs concerning working with call centers
  • 75% (2.1 million Euro) cost reduction due to restructuring internal departments, operational processes and improved contracts with third party agencies within one year
Boehringer Ingelheim Pharma GmbH & CO KG
5 Monate
2007-09 - 2008-01

 Responsible for new business and key account management

Head of Business Development
Head of Business Development
  • Responsible for the development and implementation of quality management systems concerning dialog marketing
  • Creating a key account concept for sales and marketing with the focus to maximize cross-and up-selling potentials
Walter Services SMC Healthcare GmbH
5 Jahre 2 Monate
2002-08 - 2007-09

Development of the Healthcare Market

Head of Healthcare Management
Head of Healthcare Management
  • Development of the Healthcare Market (business potential, requirements, law, communication, internal organization
  • Design and development of the healthcare marketing and sales division
  • Developing of the ?buw healthcare? call center and consulting
  • Developing of internal organizational structures reflecting the requirements of the healthcare market and business
  • Design and execution of the PR and advertising strategy for the healthcare market
  • Product development for healthcare and non-healthcare markets
  • Campaign and event management
  • Development of a healthcare consulting division
  • Gaining turnover from 0 up to approx. 2,5 Mill ? in 4 years with a rate of return of 20% (6% are common usage in the call centre market)
  • Finalist of the Sales Excellence Award 2006 (Handelsblatt) for the concept of ?Pharmatag? that covers the development of markets and the successful acquisition of new customers in the pharmaceutical industry
  • Personnel responsibility for four full time employees and operational responsibility for various project teams (consulting teams and call centre teams)
buw Holding GmbH
1 Jahr 1 Monat
2001-08 - 2002-08

Development and implementation of key account management

Head of Key Account Management
Head of Key Account Management
  • Development and implementation of key account management across different branches with a focus on Healthcare
  • Maximizing efficiency in the key account management
  • Increasing the exploitation of the customer potential
ADM Mannheim GmbH
4 Jahre 8 Monate
1997-01 - 2001-08

Building up a marketing agency

Manager Marketing and Sales
Manager Marketing and Sales
  • Building up a marketing agency including PR, event management, campaign management
  • Management of key accounts such as Pfizer, Novartis, Sanofi-Aventis and Siemens Medizintechnik and others
  • Optimization of interfaces of marketing and sales with the effect of increased efficiency of synchronized activities to lower costs and elevate outcome
  • Developing and management of innovative sales-oriented marketing concepts
ADM Mannheim GmbH
8 Monate
1996-06 - 1997-01

Acquisition and management of new business projects

Division Manager Sales and Key Account
Division Manager Sales and Key Account
  • Acquisition and management of cooperation partners for joint sales and marketing projects across various branches
  • Building a healthcare network to increase market penetration and to boost sales
5 Monate
1996-02 - 1996-06

Acquisition and management of dialogue-marketing-projects

Marketing and Sales Specialist
Marketing and Sales Specialist
  • Acquisition and management of dialogue-marketing-projects (inbound/outbound across branches)
5 Monate
1995-10 - 1996-02

Acquisition and management of call center projects (inbound/outbound across branches)

Project Manager
Project Manager
  • Responsible for pre-sales, sales, project implementation, assessment center and training of employees
9 Monate
1995-02 - 1995-10

Inbound and outbound calls across branches

Call Center Agent
Call Center Agent
  • Inbound and outbound calls across branches, covering research, sales and customer acquisition activities

Aus- und Weiterbildung

1997 - 1998

Graduation: Graduate Direct Marketing Specialist

German Direct Marketing Academy


1994 - 1997

Study of law

University of Mannheim


1993 - 1994

Industrial Engineering

University of Kaiserslautern


1992 - 1993

Military Service


1988 - 1992

Graduation: University Entrance diploma

Heinrich-Heine Gymnasium Kaiserslautern

Boarding school for sportive talents ? Judo advancement

Languages German, English, French

Kompetenzen

Top-Skills

Omni-Channel Callcenter Vertrieb Multi-Channel Virtual Sales Website Marketing Produktneueinführung Digital Transformation Digital Marketing Agentursteuerung Pharma Healthcare

Produkte / Standards / Erfahrungen / Methoden

Profil

  • More than twenty years of multi-channel/ omni-channel-experience in the healthcare and pharmaceutics industry
  • More than ten years of digital marketing experience
  • Large and comprehensive network in the healthcare and pharmaceutics market (industries and vendors)
  • Advanced problem-solving skills, creative and innovative thinking
  • Hands-on mentality
  • Strong entrepreneurial skills in various functions in small (start-up)-organizations as well as in industry environments
  • Building, developing and accelerating businesses from start up to successful running organizations
  • More than twenty years? experience in building, implementing and leading organisations, real and virtual teams in consulting, call centre, agency and pharmaceutical industry
  • Profound skills to create and execute commercial strategies from different perspectives: industries, consulting and agencies
  • Strong analytical, presentation and communication skills and high learning agility with a constant learning attitude
  • Long years of experience in change management: from traditional sales model to (digital) omni-channel models
  • Expert experience in budget -and business planning (> 50 million Euro/year)
  • Extended experience in quality management of customer care, reaching high service level agreements, and measuring of quality indicators
  • More than 12 years experience in business consulting for the healthcare industry with focus on modern digital and multi-channel for the organisation (marketing, sales, processes, workers council)
  • Project management with agile work
  • Experienced in collaborating effectively in a global, matrixed company


COMPUTER SKILLS

  • PC
  • Mac
  • MSOffice
  • Mindmanager
  • Veeva
  • SmartSheet
  • Trello


Praktikum

1994-02 - 1994-10

Einsatzort:  TW Klein Fotostudio Kaiserslautern

Rolle: Photographer, focusing on people photography

Kunde: TW Klein Fotostudio 

Vertrauen Sie auf GULP

Im Bereich Freelancing
Im Bereich Arbeitnehmerüberlassung / Personalvermittlung

Fragen?

Rufen Sie uns an +49 89 500316-300 oder schreiben Sie uns:

Das GULP Freelancer-Portal

Direktester geht's nicht! Ganz einfach Freelancer finden und direkt Kontakt aufnehmen.