Enable marketing automation to millions of users by Integrating a cross-brand CRM tool that supports different channels (Web, Mobile, in-app) to enable targeted campaigns.
Implementing A\B test tools to collect customer feedback and optimization in the early stage (hypothesis, discovery, research)
Define a vision and develop a cross-brand billing system to support different pricing models and help brands expand (Model breakdown, stakeholders communication, rollout plan to support multi-brand setup).
Translate complex needs to development and delivery.
Add a Service desk as a communication channel between the development to the users. As a result, improve user satisfaction and better release cycles.
Improve quality by creating a comprehensive release test plan which reduces overall errors.
Manage in-house and offshore web development team (Scrum, Jira, Confluence, Git) to help with various infrastructure and stability changes to increase scalability.
2009 ? 2011: Development
Role: Software Developer
Customer: Zoomin.tv - Media production, Amsterdam, The Netherlands
C#, REST API, XML, design, MS SQL, Maria DB
Role: Tech lead and C++ Developer
Customer: AMB IT BV - Timing service for car racing and competitions
2004 - 2008: Help to reduce software release time
Role: Testing team automation lead, C++ software developer
Customer: TomTom BV - Car negation and global map provider, Amsterdam, The Netherlands
Lead product manager with over 20 years of experience in different R&D positions (5 years as a product manager, 14 years as a Software developer, 2 years as QA). Entrepreneur by heart and love building products and teams that focus on business goals
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