Enable marketing automation to millions of users by Integrating a cross-brand CRM tool that supports different channels (Web, Mobile, in-app) to enable targeted campaigns.

Implementing A\B test tools to collect customer feedback and optimization in the early stage (hypothesis, discovery, research)

Define a vision and develop a cross-brand billing system to support different pricing models and help brands expand (Model breakdown, stakeholders communication, rollout plan to support multi-brand setup). 

Translate complex needs to development and delivery.

Add a Service desk as a communication channel between the development to the users. As a result, improve user satisfaction and better release cycles.

Improve quality by creating a comprehensive release test plan which reduces overall errors.

Manage in-house and offshore web development team (Scrum, Jira, Confluence, Git) to help with various infrastructure and stability changes to increase scalability.