I conceived the BVG Muva mobility service, secured ?50M in public funding, and led it from initial vision to successful market launch. I held full end-to-end responsibility, combining strategic thinking, agile product development, public procurement, and stakeholder navigation in a complex public sector environment.

• Product Strategy & Vision
  • Defined product vision, user value proposition, and long-term roadmap
  • Developed rollout and MVP strategy tailored to technical and political constraints
  • Led iterative product discovery, UX testing, and user feedback loops
• Agile Delivery & Execution
  • Oversaw agile development cycles across cross-functional teams
  • Balanced product goals with regulatory, legal, and operational requirements
  • Embedded UX insights and operational data into iterative improvements post-launch
• Procurement & Vendor Management
  • Created RFPs (Requests for Proposal) and led multi-stage tender processes
  • Evaluated bids and selected vendors through structured, compliant procedures
  • Negotiated contracts and managed service providers from onboarding through delivery
• Financial & Quality Control
  • Managed the full ?50M project budget including cost control and ROI tracking
  • Defined and tracked quality KPIs across product and operations
  • Implemented monitoring and escalation processes to ensure service excellence 
• Stakeholder Alignment
  • Navigated complex public-sector stakeholder environment (BVG, Berlin Senate, partners)
  • Represented the project internally and externally at senior level
  • Secured continuous buy-in and resolved cross-organizational blockers

 As Product & Strategy Lead for , I was responsible for implementing and scaling Berlin?s first on-demand ridesharing service, based on a concept initiated by BVG?s board and head of digitalisation. Following the initial contract with an external mobility provider, I led the internal BVG delivery across all core workstreams, including infrastructure, marketing, legal, data, and payment, ensuring that BVG fulfilled its responsibilities for a successful launch. 

• Pre-Launch Activities & Cross-Functional Delivery
  • Translated the strategic vision into an executable rollout plan
  • Established and led a co-located, cross-functional delivery team
  • Introduced agile working practices within BVG's classic structure
  • Led the integration of a new payment service provider, the integration into the journey planner app and the creation of an Azure-based data platform
  • Managed vendor collaboration and ensured fulfilment of BVG's operational obligations
  • Acted as key interface between BVG, the vendor, and selected external stakeholders
• Scaling & Optimisation
  • Oversaw post-launch operations and performance monitoring
  • Optimised vehicle utilisation by aligning marketing spend with demand
  • Introduced and evaluated discount and voucher strategies to target specific user segments
  • Supported operating model improvements to enhance service stability
• Strategic Funding & Business Case Development
  • Developed detailed business case for a citywide expansion scenario (>?700M NPV)
  • Created executive presentations for BVG's board and local coalition government to support public funding initiatives

• Accelerated over four underperforming product teams lacking direction and timeline visibility. 
• Identified root issues (unclear value props, costly tech stack, no customer testing), restructured teams across Berlin, Sofia & Manila, clarified product vision, coached PMs, and delivered a successful market launch of a new FinTech product. 

• As project manager, I oversaw the full M&A process, from market sounding and bidder communication to financial modelling and final negotiation.
• Managed long/short lists, presentations, bid criteria, and due diligence. 
• Closed a successful sale of a previously loss-making division.  

CRM Target Vision & Agile Rollout for Digital Private Bank (as Manager in Accenture's Strategy Practice)

• Led core delivery for a Digital Private Bank initiative. 
• Defined CRM target vision for the Swiss market and global rollout, including opportunity management, storyboards, and wireframes. 
• Aligned with C-level stakeholders. Drove agile development as Scrum PO and shaped programme planning for CRM, campaigns, and task management.
• Managed client relationship, P&L, and delivery team.
• Project delivered as Manager in Accenture's Strategy Consulting Practice.

• Led team and stakeholder management for cost-neutral growth strategy amid regulatory and digital disruption (e.g. T2S, collateral crunch). 
• Delivered top-down/bottom-up cost driver analysis, defined productivity levers, and developed a Target Operating Model adopted by the CEO.
• Project delivered as Manager in Accenture's Strategy Consulting Practice.

• Defined a future-proof, cost-effective multichannel sales process strategy as part of the bank?s digital transformation. 
• Mapped key sales processes across call center, branches, and digital channels, assessed maturity levels, and developed a unified target vision for consistent customer experience and operational efficiency. 
• Key recommendations were adopted into the bank?s official transformation programme.

• Led a portfolio of high-impact strategy projects to identify untapped value potential for enterprise clients across sectors. 
• Delivered five rapid-turnaround, C-suite-level opportunity assessments using internal and market data.
• Managed diverse project teams and facilitated executive-level alignment. 
• Insights directly supported client-side value initiatives and fed into long-term strategic decision-making.

• Led integration of an acquired distressed debt unit, including operating model design and post-merger planning. 
• Delivered as-is analysis, stakeholder workshops, and transition roadmap. Defined new workflows by client segment and risk profile.
• The final model was adopted bank-wide for ~30,000 corporate clients and formed the basis for full operational integration. 
• Project delivered as Manager in Accenture's Strategy Consulting Practice.

Test Management & Delivery Coordination Description:

• Managed implementation of a new core banking system for corporate credit administration. 
• Delivered end-to-end test management in a challenging environment (unclear specs, low UX, staff turnover). 
• Created test plans, defined acceptance criteria, coordinated incident resolution with IT, and developed workarounds for unresolved system limitations to ensure go-live readiness.
• Project delivered as Consultant in Accenture's Strategy Consulting Practice.

• Developed pricing models to improve wholesale margins across Iberian fuel markets. Built Excel-based price calculation logic considering transport, temperature, product types, and elasticity. 
• Created and tested datasets in SAP Pricing, designed test scripts, and trained end users. 
• Delivered measurable improvements in margin accuracy through targeted mathematical adjustments.
• Project delivered as Analyst and later Consultant in Accenture's Strategy Consulting Practice.

• I lead a project to integrate IT ticket workflow across five IT-service providers into the IT help desk of a well known German highstreet coffee and lifestyle brand via a standard API.
• Project Delivered as Trainee to the COO of Fujitsu Services Germany.