Business Intelligence und Advanced Analytics. Programmatische Berichterstattung, automatisierte Datenverarbeitung, Forecasting und Planung.
Aktualisiert am 23.05.2024
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 23.05.2024
Verfügbar zu: 100%
davon vor Ort: 60%
PowerBI
SQL
Python
Fivetran
BigQuery
Airflow
dbt
Snowflake
GCS
agiles Projektmanagement
Data Scientist
Big Data Analytics
Data Strategy
English
Business
German
Fluent, C2
Spanish
Muttersprache

Einsatzorte

Einsatzorte

Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

1 Jahr 4 Monate
2022-04 - 2023-07

Built and developed the Data & Analytics Team

TEAM LEAD DATA & ANALYTICS
TEAM LEAD DATA & ANALYTICS
  • Built and developed the Data & Analytics Team from one to 5 members. Technical and disciplinary management.
  • Definition and implementation of the first company?s data and analytics roadmap
  • Design and implementation of a new cloud-based analytics data stack for the whole company (GCS/Airflow/BigQuery/dbt)
  • Lead the implementation of the company?s performance measurement framework (KPIs) and redesigned the existing business review reports at the company (Power BI)
  • Design and implementation of marketing performance dashboards/KPIs for optimizing investment (CPO, ROAS)
Roadsurfer GmbH / Europe?s Biggest Campervan rental company
Munich, Germany
2 Jahre 3 Monate
2020-01 - 2022-03

defining and managing the company?s data strategy and data roadmap

DIRECTOR DATA & ANALYTICS
DIRECTOR DATA & ANALYTICS
  • Responsible for defining and managing the company?s data strategy and data roadmap
  • Design and implementation of a KPI Framework and a management system for reducing the management effort as well as implementing company?s business performance reviews
  • Introduction of big data and advanced analytics for insights generation of email campaigns performance optimization as well as for financial KPIs forecast?s improvement such as LTV for B2C customers (GCP, Power BI)
  • Design and implementation of a cloud-based analytics data stack for the whole company (GCS/Airflow/BigQuery)
Experteer GmbH / European digital platform for head hunting and sourcing
Munich, Germany
7 Monate
2019-06 - 2019-12

Definition of a KPI baseline

SENIOR STRATEGIC PROJECT MANAGER
SENIOR STRATEGIC PROJECT MANAGER
  • Definition of a KPI baseline for all company?s business functions used as the basis for implementing the company?s management system
  • Led the introduction of Power BI for programmatic reporting in the organization allowing the management and team leaders an easy and effective use of data for making decisions and for evaluating performance
Experteer GmbH / European digital platform for head hunting and sourcing
Munich, Germany
5 Monate
2019-01 - 2019-05

KPI baseline implementation for business performance evaluation

E-COMMERCE MANAGER / MULTICHANNEL ANALYTICS
E-COMMERCE MANAGER / MULTICHANNEL ANALYTICS
  • KPI baseline implementation for business performance evaluation of the new German online store (Power BI) and analytics counterpart for C-level stakeholders regarding online performance reports
  • Insight generation for conversion rate optimization and product development using big data (BigQuery)
MediaMarkt Saturn Retail Group / Biggest German electronics retailer
Munich, Germany
1 Jahr 2 Monate
2017-11 - 2018-12

Developed and maintained all dashboards

BUSINESS INTELLIGENCE & ANALYTICS EXPERT
BUSINESS INTELLIGENCE & ANALYTICS EXPERT
  • Developed and maintained all dashboards for the European online stores? monthly business performance review for the C-Level management (Power BI)
  • Designed, implemented, and evaluated all A/B tests for online shop?s conversion rate
MediaMarkt Saturn Retail Group / Biggest German electronics retailer
Munich, Germany
6 Monate
2017-03 - 2017-08

Design and implementation of the web analytics tracking and business intelligence dashboards

SENIOR BI & WEB ANALYTICS MANAGER
SENIOR BI & WEB ANALYTICS MANAGER
  • Design and implementation of the web analytics tracking and business intelligence dashboards for the new product ?Versicherungscenter?, web- and native-application, enabling data-driven product development 
  • Design and development of descriptive analytics dashboards for C-level management, enabling a consistent, easy, and accurate business performance evaluation, as well as insight generation for twelve insurance products
Check24 Versicherungsservice / Biggest German insurance broker
Munich, Germany
1 Jahr 5 Monate
2015-10 - 2017-02

Introduced web analytics

BI & WEB ANALYTICS MANAGER
BI & WEB ANALYTICS MANAGER
  • Introduced web analytics for product performance optimization in 12 insurance products. Responsible for implementing the tracking (Matomo/Piwik) and BI tool (Qlik Sense). Referent for A/B testing
  • Led the design and implementation of an extended CRM campaign optimization solution, which allowed to fine-tune e-mail campaigns based on the user?s behaviour on the website
Check24 Versicherungsservice / Biggest German insurance broker
Munich, Germany
11 Monate
2014-11 - 2015-09

Digital platform for prefabricated house configuration

SENIOR BI & WEB ANALYTICS MANAGER
SENIOR BI & WEB ANALYTICS MANAGER
  • Product roadmap and product management for the digital platform
Almondia GmbH
Nuremberg, Germany
2 Jahre
2010-07 - 2012-06

design of a business innovation process

BUSINESS MANAGER
BUSINESS MANAGER
  • Lead the design of a business innovation process for one of the top-3 retailers in LATAM enabling new revenue streams in the construction supplies business lines
Innspiral / Business innovation consulting
Santiago, Chile
1 Jahr 9 Monate
2008-10 - 2010-06

Document digitalization and data processing solutions

PROFESSIONAL SERVICES MANAGER FOR LATIN AMERICA
PROFESSIONAL SERVICES MANAGER FOR LATIN AMERICA
Readsoft AB. (Sweden)
Santiago, Chile
1 Jahr 7 Monate
2007-03 - 2008-09

High-precision positioning systems for mining operations

TECHNICAL MANAGER
TECHNICAL MANAGER
MINING SOLUTIONS / Novariant (USA)
Santiago, Chile
10 Monate
2006-05 - 2007-02

VP OF STRATEGY

INNOVATION ENGINEER
INNOVATION ENGINEER
VTR Globalcomm (Liberty Media). Cable, Telephony and Internet provider
Santiago, Chile

Aus- und Weiterbildung

Aus- und Weiterbildung

5 Monate
2023-08 - 2023-12

Data Science & Machine Learning Bootcamp

LeWagon, France? Online
LeWagon, France? Online
1 Jahr 1 Monat
2012-09 - 2013-09

Master in Business Administration (MBA)

Mannheim University?Mannheim, Germany
Mannheim University?Mannheim, Germany
1 Jahr 9 Monate
2002-02 - 2003-10

Master in IT

Hochschule Mannheim ?Mannheim, Germany
Hochschule Mannheim ?Mannheim, Germany
7 Jahre 2 Monate
1995-03 - 2002-04

Diploma Eng. Uni.?Electronic Engineering

UTFSM ?Valparaiso, Chile
UTFSM ?Valparaiso, Chile

Kompetenzen

Kompetenzen

Top-Skills

PowerBI SQL Python Fivetran BigQuery Airflow dbt Snowflake GCS agiles Projektmanagement Data Scientist Big Data Analytics Data Strategy

Produkte / Standards / Erfahrungen / Methoden

Profile

Proactive and entrepreneurial leader with a strong customer focus and over 10 years of professional experience in international startups in the B2C online and software industries. Exceptional business acumen and technical knowledge with a strong focus on innovative and sustainable results, as well as strong analytical and strategic skills. Successfully built advanced analytics and BI teams while implementing business performance measurement frameworks and decision support tools for C-level management. Excellent and professional communication skills at all levels. Extensive experience in digitising and transforming organisations while driving them towards a data-driven culture.


TECH & SOFT? SKILLS:

  • Analytics & BI: Python (Numpy, Pandas, Scipy, Scikit-Learn, Keras, Seaborn), Power BI (DAX), SQL, Excel
  • Data Stack: GCP (BigQuery, GCS, Airflow/Composer, Data Stream), Amazon S3
  • Web Analytics & CRO: Google Analytics, Piwik/Matomo, VWO
  • Other tech. skills: Agile methodologies, Data Governance, JIRA, Confluence, Git, MIRO, Visio, Office365
  • Soft skills: Intercultural management, team design, development and management , structured feedback, conflict management

Einsatzorte

Einsatzorte

Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

1 Jahr 4 Monate
2022-04 - 2023-07

Built and developed the Data & Analytics Team

TEAM LEAD DATA & ANALYTICS
TEAM LEAD DATA & ANALYTICS
  • Built and developed the Data & Analytics Team from one to 5 members. Technical and disciplinary management.
  • Definition and implementation of the first company?s data and analytics roadmap
  • Design and implementation of a new cloud-based analytics data stack for the whole company (GCS/Airflow/BigQuery/dbt)
  • Lead the implementation of the company?s performance measurement framework (KPIs) and redesigned the existing business review reports at the company (Power BI)
  • Design and implementation of marketing performance dashboards/KPIs for optimizing investment (CPO, ROAS)
Roadsurfer GmbH / Europe?s Biggest Campervan rental company
Munich, Germany
2 Jahre 3 Monate
2020-01 - 2022-03

defining and managing the company?s data strategy and data roadmap

DIRECTOR DATA & ANALYTICS
DIRECTOR DATA & ANALYTICS
  • Responsible for defining and managing the company?s data strategy and data roadmap
  • Design and implementation of a KPI Framework and a management system for reducing the management effort as well as implementing company?s business performance reviews
  • Introduction of big data and advanced analytics for insights generation of email campaigns performance optimization as well as for financial KPIs forecast?s improvement such as LTV for B2C customers (GCP, Power BI)
  • Design and implementation of a cloud-based analytics data stack for the whole company (GCS/Airflow/BigQuery)
Experteer GmbH / European digital platform for head hunting and sourcing
Munich, Germany
7 Monate
2019-06 - 2019-12

Definition of a KPI baseline

SENIOR STRATEGIC PROJECT MANAGER
SENIOR STRATEGIC PROJECT MANAGER
  • Definition of a KPI baseline for all company?s business functions used as the basis for implementing the company?s management system
  • Led the introduction of Power BI for programmatic reporting in the organization allowing the management and team leaders an easy and effective use of data for making decisions and for evaluating performance
Experteer GmbH / European digital platform for head hunting and sourcing
Munich, Germany
5 Monate
2019-01 - 2019-05

KPI baseline implementation for business performance evaluation

E-COMMERCE MANAGER / MULTICHANNEL ANALYTICS
E-COMMERCE MANAGER / MULTICHANNEL ANALYTICS
  • KPI baseline implementation for business performance evaluation of the new German online store (Power BI) and analytics counterpart for C-level stakeholders regarding online performance reports
  • Insight generation for conversion rate optimization and product development using big data (BigQuery)
MediaMarkt Saturn Retail Group / Biggest German electronics retailer
Munich, Germany
1 Jahr 2 Monate
2017-11 - 2018-12

Developed and maintained all dashboards

BUSINESS INTELLIGENCE & ANALYTICS EXPERT
BUSINESS INTELLIGENCE & ANALYTICS EXPERT
  • Developed and maintained all dashboards for the European online stores? monthly business performance review for the C-Level management (Power BI)
  • Designed, implemented, and evaluated all A/B tests for online shop?s conversion rate
MediaMarkt Saturn Retail Group / Biggest German electronics retailer
Munich, Germany
6 Monate
2017-03 - 2017-08

Design and implementation of the web analytics tracking and business intelligence dashboards

SENIOR BI & WEB ANALYTICS MANAGER
SENIOR BI & WEB ANALYTICS MANAGER
  • Design and implementation of the web analytics tracking and business intelligence dashboards for the new product ?Versicherungscenter?, web- and native-application, enabling data-driven product development 
  • Design and development of descriptive analytics dashboards for C-level management, enabling a consistent, easy, and accurate business performance evaluation, as well as insight generation for twelve insurance products
Check24 Versicherungsservice / Biggest German insurance broker
Munich, Germany
1 Jahr 5 Monate
2015-10 - 2017-02

Introduced web analytics

BI & WEB ANALYTICS MANAGER
BI & WEB ANALYTICS MANAGER
  • Introduced web analytics for product performance optimization in 12 insurance products. Responsible for implementing the tracking (Matomo/Piwik) and BI tool (Qlik Sense). Referent for A/B testing
  • Led the design and implementation of an extended CRM campaign optimization solution, which allowed to fine-tune e-mail campaigns based on the user?s behaviour on the website
Check24 Versicherungsservice / Biggest German insurance broker
Munich, Germany
11 Monate
2014-11 - 2015-09

Digital platform for prefabricated house configuration

SENIOR BI & WEB ANALYTICS MANAGER
SENIOR BI & WEB ANALYTICS MANAGER
  • Product roadmap and product management for the digital platform
Almondia GmbH
Nuremberg, Germany
2 Jahre
2010-07 - 2012-06

design of a business innovation process

BUSINESS MANAGER
BUSINESS MANAGER
  • Lead the design of a business innovation process for one of the top-3 retailers in LATAM enabling new revenue streams in the construction supplies business lines
Innspiral / Business innovation consulting
Santiago, Chile
1 Jahr 9 Monate
2008-10 - 2010-06

Document digitalization and data processing solutions

PROFESSIONAL SERVICES MANAGER FOR LATIN AMERICA
PROFESSIONAL SERVICES MANAGER FOR LATIN AMERICA
Readsoft AB. (Sweden)
Santiago, Chile
1 Jahr 7 Monate
2007-03 - 2008-09

High-precision positioning systems for mining operations

TECHNICAL MANAGER
TECHNICAL MANAGER
MINING SOLUTIONS / Novariant (USA)
Santiago, Chile
10 Monate
2006-05 - 2007-02

VP OF STRATEGY

INNOVATION ENGINEER
INNOVATION ENGINEER
VTR Globalcomm (Liberty Media). Cable, Telephony and Internet provider
Santiago, Chile

Aus- und Weiterbildung

Aus- und Weiterbildung

5 Monate
2023-08 - 2023-12

Data Science & Machine Learning Bootcamp

LeWagon, France? Online
LeWagon, France? Online
1 Jahr 1 Monat
2012-09 - 2013-09

Master in Business Administration (MBA)

Mannheim University?Mannheim, Germany
Mannheim University?Mannheim, Germany
1 Jahr 9 Monate
2002-02 - 2003-10

Master in IT

Hochschule Mannheim ?Mannheim, Germany
Hochschule Mannheim ?Mannheim, Germany
7 Jahre 2 Monate
1995-03 - 2002-04

Diploma Eng. Uni.?Electronic Engineering

UTFSM ?Valparaiso, Chile
UTFSM ?Valparaiso, Chile

Kompetenzen

Kompetenzen

Top-Skills

PowerBI SQL Python Fivetran BigQuery Airflow dbt Snowflake GCS agiles Projektmanagement Data Scientist Big Data Analytics Data Strategy

Produkte / Standards / Erfahrungen / Methoden

Profile

Proactive and entrepreneurial leader with a strong customer focus and over 10 years of professional experience in international startups in the B2C online and software industries. Exceptional business acumen and technical knowledge with a strong focus on innovative and sustainable results, as well as strong analytical and strategic skills. Successfully built advanced analytics and BI teams while implementing business performance measurement frameworks and decision support tools for C-level management. Excellent and professional communication skills at all levels. Extensive experience in digitising and transforming organisations while driving them towards a data-driven culture.


TECH & SOFT? SKILLS:

  • Analytics & BI: Python (Numpy, Pandas, Scipy, Scikit-Learn, Keras, Seaborn), Power BI (DAX), SQL, Excel
  • Data Stack: GCP (BigQuery, GCS, Airflow/Composer, Data Stream), Amazon S3
  • Web Analytics & CRO: Google Analytics, Piwik/Matomo, VWO
  • Other tech. skills: Agile methodologies, Data Governance, JIRA, Confluence, Git, MIRO, Visio, Office365
  • Soft skills: Intercultural management, team design, development and management , structured feedback, conflict management

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