Ich arbeite im Bereich Product Marketing, Knowledge Management und Product Management für Tech-Unternehmen.
Aktualisiert am 10.06.2025
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 15.06.2025
Verfügbar zu: 80%
davon vor Ort: 10%
Product Marketing
Knowledge Management
Product Management
eLearning
Trainer
Kollaboratives Projektmanagement
Konzepterstellung
Content Marketing
Sales Enablement
GTM Strategy
Strategy
Produkt-Portfoliomanagement
German
Mother Tongue
English
Business Fluent
Spanish
Good

Einsatzorte

Einsatzorte

Berlin (+300km)
Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

3 Jahre 6 Monate
2021-12 - heute

Product Marketing for Software Solutions

Freelance Product Marketing Consultant
Freelance Product Marketing Consultant
  • Helping B2B Software Vendors to position and communicate their solutions better
  • For more Information please visit: software-positioning.com
  • Customers (selection)
    • Vattenfall IT
    • Knowis AG
    • GIZ German Corporation for International Cooperation
    • Quadriga Berlin
2 Jahre 11 Monate
2019-01 - 2021-11

Localized DACH Marketing to create message market fit

Product Marketing Manager DACH
Product Marketing Manager DACH
  • Created and executed GTM strategies to launch new products and features
  • Conducted product demonstrations to generate leads
  • Created whitepapers to deliver knowledge & expertise to core audiences
  • Conducted market research to create competitor analyses
  • Prepared positionings for various IT security regulations 
olarwinds Software Germany GmbH, Berlin
1 Jahr 8 Monate
2017-06 - 2019-01

Led Product & Knowledge Management

Team Lead Product & Knowledge Management
Team Lead Product & Knowledge Management
  • Developed product strategy & roadmap with the CTO
  • Collected and evaluated product requests to systematically evolve the portfolio
  • Conducted market & competitor research to gather insights on better positioning and sales enablement
  • Drove customer surveys and interviews to get first hand feedback
  • Introduced personas to better fit products to audiences
  • Designed & executed the overall go to market strategy
  • Conducted trainings with sales to boost consulting expertise
  • Performed product demonstrations for lead generation
Protected Networks GmbH, Berlin
2 Jahre 1 Monat
2015-06 - 2017-06

Created a service catalogue to define all of the solutions capabilities

Communication & Knowledge Manager
Communication & Knowledge Manager
  • Relaunched the product communication to position the product portfolio professionally
  • Redesigned technical communication, managed release notes
  • Implemented a single source publishing solution to simultaneously update marketing content, training documents & the technical communication by just updating one source 
Protected Networks GmbH, Berlin
8 Monate
2014-10 - 2015-05

PhD Sabbatical

Conducted research work for the publication of a doctoral thesis on political propaganda 
Technical University of Chemnitz
2 Jahre 6 Monate
2012-04 - 2014-09

Drove the internal communication for the operation of a logistics software

Projekt- / Knowledge Manager
Projekt- / Knowledge Manager
  • Created change communication newsletters and release notes
  • Created procedural instructions & technical trainings to introduce new workflows to operations
  • Created e-learnings within a blended learning strategy
  • Implemented a knowledge management solution to make SOPs instantly available for operations
  • Created a document management system to unify information from different sources in one place
  • Concepted and executed trainings
  • Centralized workflows for three different helpdesks to boost efficiency and availability
Schenker Deutschland AG, Hamburg
1 Jahr
2010-09 - 2011-08

Created content (Brochures, Website) to position a consumer association

Projekt- & Content Manager (Trainee)
Projekt- & Content Manager (Trainee)
  • Monitored social media activities to gain insights into other associations
  • Managed projects in association work

Helios Media GmbH, Berlin
9 Monate
2008-05 - 2009-01

Public affairs work

Student Employee in Public Affairs
Student Employee in Public Affairs
  • Monitored media (print & online) to track public discourse on ownership unbundling and grid development in Germany
  • Preparation of media resonance analyses to evaluate stakeholder involvement
  • Prepared reports and dossiers in the energy field 
Hill & Knowlton Communications GmbH, Berlin

Aus- und Weiterbildung

Aus- und Weiterbildung

2018-03
Technical University Chemnitz: Dissertation
Doctorate (Dr. phil.) at the chair of political sciences
PhD father: on Request

2011 - 2012
Deutsche Presse Akademie
Postgraduate Study
Degree in press and public relations work

2002 - 2010
Technical University Chemnitz
Political Sciences / Intercultural Communications
Master of Arts

2007 - 2008
Freie Universität Berli
Organizational Psychology & Leadership
Specialization Study

2005 - 2007
Universidad Michoacana, Morelia, Mexiko

Study abroad: Philosophy/Psychology

Training
2013-11
Foundation Certification, Serview GmbH
ITIL®

2012-08
Confidence Consult GmbHProject Management Certification

Position

Position

product marketing consultant

Kompetenzen

Kompetenzen

Top-Skills

Product Marketing Knowledge Management Product Management eLearning Trainer Kollaboratives Projektmanagement Konzepterstellung Content Marketing Sales Enablement GTM Strategy Strategy Produkt-Portfoliomanagement

Produkte / Standards / Erfahrungen / Methoden

Profil
I am a passionate product marketing consultant with over 15 years of experience in the software industry. I instantly professionalize your positioning and product communication and empower your sales to better sell your solution.


Foreign Placements
2008-02 ? 2008-05
London, GB - Three-month internship abroad in the field of asset management

2006-04 ? 2009-05
Morelia (Michoacán), Mexico - One-year study abroad, internship at the Ministry of Tourism

1997-03 ? 1998-05 
Macon (Georgia), USA - One-year attendance at an American high school

IT- Solutions 

  • Office
  • Confluence
  • Visio
  • Help & Manual
  • TTS Knowledge Systems
  • various CMS and CRM Systems
  • Single Source Publishing Tools

Einsatzorte

Einsatzorte

Berlin (+300km)
Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

3 Jahre 6 Monate
2021-12 - heute

Product Marketing for Software Solutions

Freelance Product Marketing Consultant
Freelance Product Marketing Consultant
  • Helping B2B Software Vendors to position and communicate their solutions better
  • For more Information please visit: software-positioning.com
  • Customers (selection)
    • Vattenfall IT
    • Knowis AG
    • GIZ German Corporation for International Cooperation
    • Quadriga Berlin
2 Jahre 11 Monate
2019-01 - 2021-11

Localized DACH Marketing to create message market fit

Product Marketing Manager DACH
Product Marketing Manager DACH
  • Created and executed GTM strategies to launch new products and features
  • Conducted product demonstrations to generate leads
  • Created whitepapers to deliver knowledge & expertise to core audiences
  • Conducted market research to create competitor analyses
  • Prepared positionings for various IT security regulations 
olarwinds Software Germany GmbH, Berlin
1 Jahr 8 Monate
2017-06 - 2019-01

Led Product & Knowledge Management

Team Lead Product & Knowledge Management
Team Lead Product & Knowledge Management
  • Developed product strategy & roadmap with the CTO
  • Collected and evaluated product requests to systematically evolve the portfolio
  • Conducted market & competitor research to gather insights on better positioning and sales enablement
  • Drove customer surveys and interviews to get first hand feedback
  • Introduced personas to better fit products to audiences
  • Designed & executed the overall go to market strategy
  • Conducted trainings with sales to boost consulting expertise
  • Performed product demonstrations for lead generation
Protected Networks GmbH, Berlin
2 Jahre 1 Monat
2015-06 - 2017-06

Created a service catalogue to define all of the solutions capabilities

Communication & Knowledge Manager
Communication & Knowledge Manager
  • Relaunched the product communication to position the product portfolio professionally
  • Redesigned technical communication, managed release notes
  • Implemented a single source publishing solution to simultaneously update marketing content, training documents & the technical communication by just updating one source 
Protected Networks GmbH, Berlin
8 Monate
2014-10 - 2015-05

PhD Sabbatical

Conducted research work for the publication of a doctoral thesis on political propaganda 
Technical University of Chemnitz
2 Jahre 6 Monate
2012-04 - 2014-09

Drove the internal communication for the operation of a logistics software

Projekt- / Knowledge Manager
Projekt- / Knowledge Manager
  • Created change communication newsletters and release notes
  • Created procedural instructions & technical trainings to introduce new workflows to operations
  • Created e-learnings within a blended learning strategy
  • Implemented a knowledge management solution to make SOPs instantly available for operations
  • Created a document management system to unify information from different sources in one place
  • Concepted and executed trainings
  • Centralized workflows for three different helpdesks to boost efficiency and availability
Schenker Deutschland AG, Hamburg
1 Jahr
2010-09 - 2011-08

Created content (Brochures, Website) to position a consumer association

Projekt- & Content Manager (Trainee)
Projekt- & Content Manager (Trainee)
  • Monitored social media activities to gain insights into other associations
  • Managed projects in association work

Helios Media GmbH, Berlin
9 Monate
2008-05 - 2009-01

Public affairs work

Student Employee in Public Affairs
Student Employee in Public Affairs
  • Monitored media (print & online) to track public discourse on ownership unbundling and grid development in Germany
  • Preparation of media resonance analyses to evaluate stakeholder involvement
  • Prepared reports and dossiers in the energy field 
Hill & Knowlton Communications GmbH, Berlin

Aus- und Weiterbildung

Aus- und Weiterbildung

2018-03
Technical University Chemnitz: Dissertation
Doctorate (Dr. phil.) at the chair of political sciences
PhD father: on Request

2011 - 2012
Deutsche Presse Akademie
Postgraduate Study
Degree in press and public relations work

2002 - 2010
Technical University Chemnitz
Political Sciences / Intercultural Communications
Master of Arts

2007 - 2008
Freie Universität Berli
Organizational Psychology & Leadership
Specialization Study

2005 - 2007
Universidad Michoacana, Morelia, Mexiko

Study abroad: Philosophy/Psychology

Training
2013-11
Foundation Certification, Serview GmbH
ITIL®

2012-08
Confidence Consult GmbHProject Management Certification

Position

Position

product marketing consultant

Kompetenzen

Kompetenzen

Top-Skills

Product Marketing Knowledge Management Product Management eLearning Trainer Kollaboratives Projektmanagement Konzepterstellung Content Marketing Sales Enablement GTM Strategy Strategy Produkt-Portfoliomanagement

Produkte / Standards / Erfahrungen / Methoden

Profil
I am a passionate product marketing consultant with over 15 years of experience in the software industry. I instantly professionalize your positioning and product communication and empower your sales to better sell your solution.


Foreign Placements
2008-02 ? 2008-05
London, GB - Three-month internship abroad in the field of asset management

2006-04 ? 2009-05
Morelia (Michoacán), Mexico - One-year study abroad, internship at the Ministry of Tourism

1997-03 ? 1998-05 
Macon (Georgia), USA - One-year attendance at an American high school

IT- Solutions 

  • Office
  • Confluence
  • Visio
  • Help & Manual
  • TTS Knowledge Systems
  • various CMS and CRM Systems
  • Single Source Publishing Tools

Vertrauen Sie auf Randstad

Im Bereich Freelancing
Im Bereich Arbeitnehmerüberlassung / Personalvermittlung

Fragen?

Rufen Sie uns an +49 89 500316-300 oder schreiben Sie uns:

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