• Lead consultant for enterprise-scale Salesforce implementations, translating complex business requirements into scalable technical solutions.
• Spearhead complex automation initiatives using Salesforce Flow, replacing legacy code (Apex) to reduce technical debt and improve system maintainability.
• Mentor junior consultants with best practices, knowledge sharing and training.

2023 - 2025: End-to-end Salesforce architectures

Work of Place: Tel Aviv, Israel

Role: Independent Salesforce Consultant, Senior Salesforce Consultant

Customer: various

Tasks:

• Delivered end-to-end Salesforce architectures for diverse clients, utilizing Titan Web and Flows to automate complex workflows and integrating 3rd-party apps (Zapier/Make) to reduce manual data entry by ~30%.
• Orchestrated critical data migrations from legacy systems (Zendesk, HubSpot) to Salesforce, ensuring 100% data integrity using Salto, Gearset, specific app and custom python scripts for secure deployment management.

2021 - 2023: Multi-stakeholder projects

Role: Salesforce Business Analyst & Implementation Consultant

Customer: CloudTech | Kfar Saba, Israel

Tasks:

• Led requirements gathering workshops for multi-stakeholder projects, documenting user stories and acceptance criteria in Jira.
• Designed and implemented "Experience Cloud" portals to improve customer self-service capabilities.
• Optimized document generation workflows using Docomotion, streamlining client reporting processes.
• Served as the bridge between business stakeholders and technical developers, ensuring delivery aligned with strategic business goals.

2014 - 2022: Migrations from on-premise legacy systems

Place of Work: Tel Aviv, Israel

Role: Independent Consultant, Senior System Integration Consultant (EQMS & CRM)

Tasks:

• Led global migrations from on-premise legacy systems to cloud-based SaaS platforms (TrackWise Digital on Salesforce) for regulated enterprise clients.
• Designed enterprise-grade Risk, Audit, and Compliance workflows, ensuring strict adherence to regulatory standards (highly transferable to Banking/GDPR protocols).
• Managed the full SDLC from solution design to UAT and Go-Live, delivering executive dashboards for operational visibility.

2008 - 2013: TrackWise implementation projects

Role: Project Manager & Technical Leader

Customer: Sparta Systems | Herzliya, Israel

Tasks:

• Managed TrackWise implementation projects from requirements analysis to delivery, supporting global pharma and medical device clients.
• Developed and delivered training for business and technical teams, improving user adoption rates.
• Collaborated with R&D to recommend product enhancements, resulting in improved system stability and functionality.