• Guided the Startup on end to end product lifecycle from ideation to success.
• Advised various functions such as business development, compliance, market research, and GTM strategy.

2018 - 2021: Global Sales Strategy and PMO

Place of Work: Herzogenaurach

Role: Senior Manager

Customer: Adidas AG

Tasks:

• Led high-impact commercial initiatives, collaborating with C-suite executives and cross-functional teams to drive revenue growth, optimize sales strategies, and expand market opportunities.
• Co-managed the Global Sales Head Office, delivering data-driven insights, financial scenarios, monthly and quarterly board reporting, and competitive benchmarking to inform Executive and Supervisory Board decisions.
• Directed large-scale, cross-market cross-functional projects, improving operational efficiency, accelerating business transformation, and collaboration across various teams.

2016 - 2017: Wearable and Digital products

Place of Work: Herzogenaurach

Role: Global Product Manager & Global Talent

Customer: Adidas AG

Tasks:

• Owned the end-to-end lifecycle of Adidas? Wearable Tech portfolio, driving innovation and success.
• Led the development and launch of the Adidas ZONE smartwatch, ensuring seamless execution from concept to commercialization.
• Pioneered next-gen product innovation, including the Adidas Smartball, later launched as the Connected Ball at the FIFA World Cup in Qatar.

2009 - 2015: Business intelligence and reporting

Place of Work: Boston, MA, USA

Role: Technical lead

Customer: Adidas

Tasks:

• Led data warehousing and BI strategy, designing scalable solutions using data science, predictive analytics, and observability tools.
• Developed real-time data pipelines and visualization solutions, optimizing performance for enterprise applications.
• Recognized as a top global talent, selected for Adidas? prestigious 2-year international leadership program.

2007 - 2008: IT consulting

Place of Work: Mumbai, India; Orlando, USA

Role: Senior Consultant

Customer: PricewaterhouseCoopers

Tasks:

• Delivered high-impact BI consulting projects across international and domestic markets, delivering tailored technical solutions that enhanced business performance using various BI tools and technologies.
• Ensured seamless project execution, driving end-to-end implementation while fostering strong client relationships and cross-functional collaboration.

2004 - 2007: database design, performance optimization, and reporting solutions

Place of Work: Mumbai, India; Richmond, USA

Role: Software Engineer

Customer: Tata Consultancy Services Ltd.

Tasks:

• Led software engineering projects focused on database design, performance optimization, and reporting solutions, using PL/SQL, Oracle, J2EE, and Business Objects to improve efficiency and reduce costs.
• Managed cross-functional teams, ensuring on-time delivery and high customer satisfaction by translating business needs into technical solutions and driving process improvements.