Data Analysis(R, SQL), Behaviour Design, Growth Strategy, CX/UX
Aktualisiert am 29.02.2024
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 29.02.2024
Verfügbar zu: 100%
davon vor Ort: 100%
customer experience
Anforderungsanalyse
data analyse
Englisch Muttersprache
Workshop
R
SQL
Tableau
Atlassian Confluence
Strategie
Payment Industrie
Coaching
Payment Solution
internationale Erfahrung
Analysefähigkeit
Kundenkommunikation
Scrum Master
Changemanagement
B2B
Python
Marketingkonzept
Product Management
Optimierung
English
Muttersprache
German
B2.2 (C1 -> 12.23)
French
A2 active/B2 passive

Einsatzorte

Einsatzorte

Cologne (+50km) Frankfurt am Main (+50km)
Deutschland
möglich

Projekte

Projekte

2 years 5 months
2022-01 - now

Support a food bank (NGO) in developing a growth strategy

Growth Strategy Consulting Anforderungsanalyse Benchmark Wettbewerbsanalyse ...
Growth Strategy Consulting
Project has 
  • included needs analysis
  • process optimization
  • behaviour design
  • UX design
  • developing revenue generation activities
  • growing marketing channels
  • making a framework for volunteer recruitment and onboarding including creating remote volunteer opportunities and growing community support
MS Excel tableau
Anforderungsanalyse Benchmark Wettbewerbsanalyse Marketingkonzept Projektdefinition Projektleitung UX Behaviour Design Beratung
Good Neighbours Care Centre
Cologne -remote
4 months
2022-09 - 2022-12

Develop a knowledge management concept

Knowledge Management Konzepter Anforderungsanalyse Behavior Driven Development Look and Feel
Knowledge Management Konzepter

Project included 

  • sourcing
  • sorting and streamlining documents
  • developing site architecture and creating the repository in Confluence
  • introducing a labelling and tagging strategy to support search
  • finding plugins to support our optimal use case
Atlassian Confluence
Anforderungsanalyse Behavior Driven Development Look and Feel
mediaman GmbH
Cologne -remote
17 years 8 months
2005-05 - 2022-12

Write and edit well-researched long-form pieces, email campaigns, thought leadership, white papers, lead magnets

B2B Content Marketer, Editor, Strategist Strategieberatung Strategieplanung Content Management ...
B2B Content Marketer, Editor, Strategist

Project included

  • primary and secondary source research
  • interviews
  • writing briefs
  • advising on content topics
  • cadence, tone of voice and content re-purposing strategies and resolving bottlenecks


Industries:

  • insurance, banking, fintech, mortgages, health, telco, manufacturing, procurement AI, innovation, data privacy, construction, automotive, NGO, government, SaaS, higher education


Clients: 

  • Sony, Lufthansa, O2, British Telecom, HSBC, Santander, RBS, Privacy Analytics, Pitcher, Broadcom, World Vision, Klöckner, Rolls Royce, Mollie
Confluence WordPress Office 365
Strategieberatung Strategieplanung Content Management Content Marketing Content Management System Projektmanagement/Projektleitung Optimierung
Various Industries
Toronto, London, Cologne
1 year 7 months
2021-05 - 2022-11

Prepare a Norwegian ecommerce start-up to enter the market

Go to Market Consulting Wettbewerbsanalyse dataanalyse UX ...
Go to Market Consulting

Project included: 

  • go to market planning
  • opportunity realization
  • target market analysis
  • competitor analysis
  • strategy gap analysis
  • conversion optimization and branding 

figma MS Excel Google Docs
Wettbewerbsanalyse dataanalyse UX CX Gap-Analyse Optimierung Marketingkonzept Internationale Märkte (Ausbau Projektleitung
Skogluft
Cologne - remote
8 months
2022-03 - 2022-10

Optimising SEO strategy in an international payments context

Content Strategist/International Payments Expert Projektmanagement Content Marketing SEO ...
Content Strategist/International Payments Expert

Engagement: identify false assumptions in an ambitious SEO strategy based on my knowledge of US, UK and Euro payment preferences and GAAP accounting.
Project included:

  • primary and secondary source research
  • substantive editing for accuracy
  • authority and usefulness
  • prioritizing search intent over keywords etc. Project management involved managing stakeholders over 8 time zones with rapidly changing priorities and high task volume

clickup
Projektmanagement Content Marketing SEO Auslandserfahrung Payment Industrie
Mollie
Cologne (remote)
8 months
2021-03 - 2021-10

Adapt a B2B product in response to a market disruptor

Product Strategy Consultant Wettbewerbsanalyse Beratung Preisstrategie ...
Product Strategy Consultant

Engagement: adapt a resource-intensive B2B digital products to B2C in response to a blindside by a prettier, more user-friendly, resource-light disruptor
 Project included: 

  • competitor analysis
  • reach/market share analysis
  • re-calibrating customer pain points
  • re-defining target audience
  • strategic gap analysis
  • B2B vs B2C education
  • pricing analysis and strategy

ASP.NET MS Excel Office 365
Wettbewerbsanalyse Beratung Preisstrategie E-Commerce dataanalyse Zielanalyse
International Air Trade Association
Cologne - remote
1 year 1 month
2020-03 - 2021-03

Optimize the customer journey for flagship products

Conversion Optimisation Consultant E-Mail-Marketing cx UX ...
Conversion Optimisation Consultant

Engagement: optimize the customer journey for flagship products: Dangerous Goods Manual and Timatic
Project included

  • optimizing ecommerce flow given web platform restrictions
  • sourcing and implementing behaviour software (Hotjar)
  • customer research, optimizing web pages for conversion
  • wireframing design
  • email strategy

ASP.NET Balsamiq Office 365 Hotjar
E-Mail-Marketing cx UX Optimierung E-Commerce process mapping Kundenkommunikation Prozessoptimierung
International Air Trade Association
Cologne - remote
5 years 4 months
2015-08 - 2020-11

Language Trainer & Business Coach

Language Trainer & Business Coach Präsentation Trainer Coaching
Language Trainer & Business Coach
  • gave around 4000 hours of coaching to adults 1:1 and in small groups. Clients: Agentur für Arbeit, Europäisches Fachhochschule, Hochschule Düsseldorf, private and in-company
  • aside from language training, we did presentation skills, negotiation, forming an argument, solving business problems and confidence building

 

Clients: Agentur für Arbeit, Europäisches Fachhochschule, Hochschule Düsseldorf, private clients and companies like Engie, RWE, Bayer and Rewe, DWF (lawyers), GenRe, Siemens, OBI and Douglas

Präsentation Trainer Coaching
Freelance
Cologne
8 years 1 month
2007-01 - 2015-01

Research and write non-fiction book manuscripts

Ghostwriter, Researcher, Interviewer Projektleitung Design-Konzept Marketingkonzept ...
Ghostwriter, Researcher, Interviewer
Project included:
  • primary and secondary source research
  • data analysis
  • finding connections/insights
  • interviews
  • concepting
  • implicit to explicit knowledge transfer
  • translating technical or abstract ideas into clear, interesting text

Projectmanagement:
  • setting and enforcing a schedule, accurately estimating effort and capacity, managing sub-contractors
  • (editor, designer), anticipating bottlenecks and troubleshooting and being the client?s emotional support animal
Rev Office 365
Projektleitung Design-Konzept Marketingkonzept Optimierung Konzepterstellung
7 years 1 month
2007-01 - 2014-01

Various projects

Arts & Culture Journalist
Arts & Culture Journalist
  • print, radio and data journalism
  • developing visualization concepts - images and graphics
  • researching and interviewing
  • making data-informed decisions about which topics to cover and how to cover them, including finding new ways to present evergreen topics


Outlets:

  • LA Times, The Guardian, The Financial Times, The Economist, CBC, Time Out New York, The Toronto Star, Globe & Mail, SF Chronicle, Deutsche Welle

magazines, newspapers and radio
6 months
2006-04 - 2006-09

Prepared monthly day care occupancy reports

Performance and Information Coordinator
Performance and Information Coordinator
  • prepared monthly day care occupancy reports with Excel ? VLOOKUP, pivot tables, data validation
  • sourced and analyzed internal and external data to develop solutions for occupancy and earned income problems for each neighbourhood
  • created a proto app that returned earned income, occupancy, population, socio-economic information and internal metrics for each postcode
Manchester City Council
Manchester, UK

Aus- und Weiterbildung

Aus- und Weiterbildung

2 years
2023-08 - 2025-07

Executive MBA

MBA, Rotterdam School of Management + University of Cologne Business School
MBA
Rotterdam School of Management + University of Cologne Business School
  • Semester I - Organizational Behaviour, Social and Economic Behaviour, Business Analytics, Management Accounting
  • Semester II - Strategic Management, Management Science, HR, Supply Chain, Finance, Marketing
  • Semester III - Electives, Advanced Finance
  • Semester IV - In-company thesis, Strategic Business Change
  • Double Masters degree expected 08.25
4 months
2023-11 - 2024-02

AI Programming with Python

Udacity (Bertelsmann Scholarship)
Udacity (Bertelsmann Scholarship)
5 months
2023-09 - 2024-01

UX Design Professional

Certificate, Google
Certificate
Google
1 year 11 months
2022-03 - 2024-01

Data Analyst Professional ? R, SQL, Tableau, BigQuery

Certificate, Google
Certificate
Google
4 months
2023-04 - 2023-07

Managing a Modern Business Professional

Certificate, Darden School of Business/Boston Consulting Group
Certificate
Darden School of Business/Boston Consulting Group

  • Design Thinking, Digital Transformation, Product Management, IT Strategy

10 months
2022-08 - 2023-05

Data Scientist Professional ? R, SQL, Git, Experiment Design

Certificate, Datacamp
Certificate
Datacamp
1 month
2023-04 - 2023-04

Narrative Economics

Robert Shiller - Yale University
Robert Shiller - Yale University
1 year
2022-04 - 2023-03

Data Analyst ? R, SQL

Datacamp
Datacamp
1 month
2023-02 - 2023-02

Professional Scrum Master

PSM I, Scrum.org
PSM I
Scrum.org
5 months
2022-03 - 2022-07

Econometrics for Finance Practitioners Specialization

Queen Mary University London
Queen Mary University London
  • Classical Regression
  • Hypothesis Testing
  • Time Series Data
3 months
2022-02 - 2022-04

Behavioural Economics for Better Public Policies ? Edition 4

Inter-American Development Bank
Inter-American Development Bank
1 month
2022-02 - 2022-02

Behavioural Finance

Duke University
Duke University
1 year 1 month
2003-09 - 2004-09

Master of Arts (Music))

Master of Arts, University of Manchester, Manchester, UK
Master of Arts
University of Manchester, Manchester, UK
3 years 8 months
1999-09 - 2003-04

Honours Bachelor of Music

Bachelor of Music, Wilfrid Laurier University, Waterloo, Canada
Bachelor of Music
Wilfrid Laurier University, Waterloo, Canada

Kompetenzen

Kompetenzen

Top-Skills

customer experience Anforderungsanalyse data analyse Englisch Muttersprache Workshop R SQL Tableau Atlassian Confluence Strategie Payment Industrie Coaching Payment Solution internationale Erfahrung Analysefähigkeit Kundenkommunikation Scrum Master Changemanagement B2B Python Marketingkonzept Product Management Optimierung

Produkte / Standards / Erfahrungen / Methoden

Tableau
Basics
Microsoft 365
Experte
R
Experte
HTML
Basics
PHP
Basics
Hotjar
Fortgeschritten
Google Analytics
Fortgeschritten
BigQuery
Basics

Skills:

DATA & IT SKILLS

  • R ? ggplot2
  • dplyr
  • tidyr
  • caret
  • MICE
  • rpart
  • RandomForest
  • Python (10.23) ? NumPy, Matplotlib, OpenCV
  • SQL
  • PostgreSQL
  • BigQuery
  • Tableau
  • MS 365 incl PowerQuery
  • ClickUp
  • Asana
  • Notion
  • Confluence
  • Adobe Creative Suite
  • Canva
  • Balsamiq
  • Miro
  • Mural
  • Wordpress
  • Shopify
  • Agile project management


SOFT SKILLS

  • Creative problem solving
  • Data-driven decision making
  • Ideation/Iteration
  • Coaching/Explaining
  • Design Thinking
  • Storytelling
  • Balancing competing interests
  • Thriving in ambiguity

Branchen

Branchen

  • insurance
  • personal finance
  • mortgages
  • real estate investing
  • steel
  • construction
  • manufacturing
  • data privacy
  • cybersecurity
  • banking
  • automotive

Einsatzorte

Einsatzorte

Cologne (+50km) Frankfurt am Main (+50km)
Deutschland
möglich

Projekte

Projekte

2 years 5 months
2022-01 - now

Support a food bank (NGO) in developing a growth strategy

Growth Strategy Consulting Anforderungsanalyse Benchmark Wettbewerbsanalyse ...
Growth Strategy Consulting
Project has 
  • included needs analysis
  • process optimization
  • behaviour design
  • UX design
  • developing revenue generation activities
  • growing marketing channels
  • making a framework for volunteer recruitment and onboarding including creating remote volunteer opportunities and growing community support
MS Excel tableau
Anforderungsanalyse Benchmark Wettbewerbsanalyse Marketingkonzept Projektdefinition Projektleitung UX Behaviour Design Beratung
Good Neighbours Care Centre
Cologne -remote
4 months
2022-09 - 2022-12

Develop a knowledge management concept

Knowledge Management Konzepter Anforderungsanalyse Behavior Driven Development Look and Feel
Knowledge Management Konzepter

Project included 

  • sourcing
  • sorting and streamlining documents
  • developing site architecture and creating the repository in Confluence
  • introducing a labelling and tagging strategy to support search
  • finding plugins to support our optimal use case
Atlassian Confluence
Anforderungsanalyse Behavior Driven Development Look and Feel
mediaman GmbH
Cologne -remote
17 years 8 months
2005-05 - 2022-12

Write and edit well-researched long-form pieces, email campaigns, thought leadership, white papers, lead magnets

B2B Content Marketer, Editor, Strategist Strategieberatung Strategieplanung Content Management ...
B2B Content Marketer, Editor, Strategist

Project included

  • primary and secondary source research
  • interviews
  • writing briefs
  • advising on content topics
  • cadence, tone of voice and content re-purposing strategies and resolving bottlenecks


Industries:

  • insurance, banking, fintech, mortgages, health, telco, manufacturing, procurement AI, innovation, data privacy, construction, automotive, NGO, government, SaaS, higher education


Clients: 

  • Sony, Lufthansa, O2, British Telecom, HSBC, Santander, RBS, Privacy Analytics, Pitcher, Broadcom, World Vision, Klöckner, Rolls Royce, Mollie
Confluence WordPress Office 365
Strategieberatung Strategieplanung Content Management Content Marketing Content Management System Projektmanagement/Projektleitung Optimierung
Various Industries
Toronto, London, Cologne
1 year 7 months
2021-05 - 2022-11

Prepare a Norwegian ecommerce start-up to enter the market

Go to Market Consulting Wettbewerbsanalyse dataanalyse UX ...
Go to Market Consulting

Project included: 

  • go to market planning
  • opportunity realization
  • target market analysis
  • competitor analysis
  • strategy gap analysis
  • conversion optimization and branding 

figma MS Excel Google Docs
Wettbewerbsanalyse dataanalyse UX CX Gap-Analyse Optimierung Marketingkonzept Internationale Märkte (Ausbau Projektleitung
Skogluft
Cologne - remote
8 months
2022-03 - 2022-10

Optimising SEO strategy in an international payments context

Content Strategist/International Payments Expert Projektmanagement Content Marketing SEO ...
Content Strategist/International Payments Expert

Engagement: identify false assumptions in an ambitious SEO strategy based on my knowledge of US, UK and Euro payment preferences and GAAP accounting.
Project included:

  • primary and secondary source research
  • substantive editing for accuracy
  • authority and usefulness
  • prioritizing search intent over keywords etc. Project management involved managing stakeholders over 8 time zones with rapidly changing priorities and high task volume

clickup
Projektmanagement Content Marketing SEO Auslandserfahrung Payment Industrie
Mollie
Cologne (remote)
8 months
2021-03 - 2021-10

Adapt a B2B product in response to a market disruptor

Product Strategy Consultant Wettbewerbsanalyse Beratung Preisstrategie ...
Product Strategy Consultant

Engagement: adapt a resource-intensive B2B digital products to B2C in response to a blindside by a prettier, more user-friendly, resource-light disruptor
 Project included: 

  • competitor analysis
  • reach/market share analysis
  • re-calibrating customer pain points
  • re-defining target audience
  • strategic gap analysis
  • B2B vs B2C education
  • pricing analysis and strategy

ASP.NET MS Excel Office 365
Wettbewerbsanalyse Beratung Preisstrategie E-Commerce dataanalyse Zielanalyse
International Air Trade Association
Cologne - remote
1 year 1 month
2020-03 - 2021-03

Optimize the customer journey for flagship products

Conversion Optimisation Consultant E-Mail-Marketing cx UX ...
Conversion Optimisation Consultant

Engagement: optimize the customer journey for flagship products: Dangerous Goods Manual and Timatic
Project included

  • optimizing ecommerce flow given web platform restrictions
  • sourcing and implementing behaviour software (Hotjar)
  • customer research, optimizing web pages for conversion
  • wireframing design
  • email strategy

ASP.NET Balsamiq Office 365 Hotjar
E-Mail-Marketing cx UX Optimierung E-Commerce process mapping Kundenkommunikation Prozessoptimierung
International Air Trade Association
Cologne - remote
5 years 4 months
2015-08 - 2020-11

Language Trainer & Business Coach

Language Trainer & Business Coach Präsentation Trainer Coaching
Language Trainer & Business Coach
  • gave around 4000 hours of coaching to adults 1:1 and in small groups. Clients: Agentur für Arbeit, Europäisches Fachhochschule, Hochschule Düsseldorf, private and in-company
  • aside from language training, we did presentation skills, negotiation, forming an argument, solving business problems and confidence building

 

Clients: Agentur für Arbeit, Europäisches Fachhochschule, Hochschule Düsseldorf, private clients and companies like Engie, RWE, Bayer and Rewe, DWF (lawyers), GenRe, Siemens, OBI and Douglas

Präsentation Trainer Coaching
Freelance
Cologne
8 years 1 month
2007-01 - 2015-01

Research and write non-fiction book manuscripts

Ghostwriter, Researcher, Interviewer Projektleitung Design-Konzept Marketingkonzept ...
Ghostwriter, Researcher, Interviewer
Project included:
  • primary and secondary source research
  • data analysis
  • finding connections/insights
  • interviews
  • concepting
  • implicit to explicit knowledge transfer
  • translating technical or abstract ideas into clear, interesting text

Projectmanagement:
  • setting and enforcing a schedule, accurately estimating effort and capacity, managing sub-contractors
  • (editor, designer), anticipating bottlenecks and troubleshooting and being the client?s emotional support animal
Rev Office 365
Projektleitung Design-Konzept Marketingkonzept Optimierung Konzepterstellung
7 years 1 month
2007-01 - 2014-01

Various projects

Arts & Culture Journalist
Arts & Culture Journalist
  • print, radio and data journalism
  • developing visualization concepts - images and graphics
  • researching and interviewing
  • making data-informed decisions about which topics to cover and how to cover them, including finding new ways to present evergreen topics


Outlets:

  • LA Times, The Guardian, The Financial Times, The Economist, CBC, Time Out New York, The Toronto Star, Globe & Mail, SF Chronicle, Deutsche Welle

magazines, newspapers and radio
6 months
2006-04 - 2006-09

Prepared monthly day care occupancy reports

Performance and Information Coordinator
Performance and Information Coordinator
  • prepared monthly day care occupancy reports with Excel ? VLOOKUP, pivot tables, data validation
  • sourced and analyzed internal and external data to develop solutions for occupancy and earned income problems for each neighbourhood
  • created a proto app that returned earned income, occupancy, population, socio-economic information and internal metrics for each postcode
Manchester City Council
Manchester, UK

Aus- und Weiterbildung

Aus- und Weiterbildung

2 years
2023-08 - 2025-07

Executive MBA

MBA, Rotterdam School of Management + University of Cologne Business School
MBA
Rotterdam School of Management + University of Cologne Business School
  • Semester I - Organizational Behaviour, Social and Economic Behaviour, Business Analytics, Management Accounting
  • Semester II - Strategic Management, Management Science, HR, Supply Chain, Finance, Marketing
  • Semester III - Electives, Advanced Finance
  • Semester IV - In-company thesis, Strategic Business Change
  • Double Masters degree expected 08.25
4 months
2023-11 - 2024-02

AI Programming with Python

Udacity (Bertelsmann Scholarship)
Udacity (Bertelsmann Scholarship)
5 months
2023-09 - 2024-01

UX Design Professional

Certificate, Google
Certificate
Google
1 year 11 months
2022-03 - 2024-01

Data Analyst Professional ? R, SQL, Tableau, BigQuery

Certificate, Google
Certificate
Google
4 months
2023-04 - 2023-07

Managing a Modern Business Professional

Certificate, Darden School of Business/Boston Consulting Group
Certificate
Darden School of Business/Boston Consulting Group

  • Design Thinking, Digital Transformation, Product Management, IT Strategy

10 months
2022-08 - 2023-05

Data Scientist Professional ? R, SQL, Git, Experiment Design

Certificate, Datacamp
Certificate
Datacamp
1 month
2023-04 - 2023-04

Narrative Economics

Robert Shiller - Yale University
Robert Shiller - Yale University
1 year
2022-04 - 2023-03

Data Analyst ? R, SQL

Datacamp
Datacamp
1 month
2023-02 - 2023-02

Professional Scrum Master

PSM I, Scrum.org
PSM I
Scrum.org
5 months
2022-03 - 2022-07

Econometrics for Finance Practitioners Specialization

Queen Mary University London
Queen Mary University London
  • Classical Regression
  • Hypothesis Testing
  • Time Series Data
3 months
2022-02 - 2022-04

Behavioural Economics for Better Public Policies ? Edition 4

Inter-American Development Bank
Inter-American Development Bank
1 month
2022-02 - 2022-02

Behavioural Finance

Duke University
Duke University
1 year 1 month
2003-09 - 2004-09

Master of Arts (Music))

Master of Arts, University of Manchester, Manchester, UK
Master of Arts
University of Manchester, Manchester, UK
3 years 8 months
1999-09 - 2003-04

Honours Bachelor of Music

Bachelor of Music, Wilfrid Laurier University, Waterloo, Canada
Bachelor of Music
Wilfrid Laurier University, Waterloo, Canada

Kompetenzen

Kompetenzen

Top-Skills

customer experience Anforderungsanalyse data analyse Englisch Muttersprache Workshop R SQL Tableau Atlassian Confluence Strategie Payment Industrie Coaching Payment Solution internationale Erfahrung Analysefähigkeit Kundenkommunikation Scrum Master Changemanagement B2B Python Marketingkonzept Product Management Optimierung

Produkte / Standards / Erfahrungen / Methoden

Tableau
Basics
Microsoft 365
Experte
R
Experte
HTML
Basics
PHP
Basics
Hotjar
Fortgeschritten
Google Analytics
Fortgeschritten
BigQuery
Basics

Skills:

DATA & IT SKILLS

  • R ? ggplot2
  • dplyr
  • tidyr
  • caret
  • MICE
  • rpart
  • RandomForest
  • Python (10.23) ? NumPy, Matplotlib, OpenCV
  • SQL
  • PostgreSQL
  • BigQuery
  • Tableau
  • MS 365 incl PowerQuery
  • ClickUp
  • Asana
  • Notion
  • Confluence
  • Adobe Creative Suite
  • Canva
  • Balsamiq
  • Miro
  • Mural
  • Wordpress
  • Shopify
  • Agile project management


SOFT SKILLS

  • Creative problem solving
  • Data-driven decision making
  • Ideation/Iteration
  • Coaching/Explaining
  • Design Thinking
  • Storytelling
  • Balancing competing interests
  • Thriving in ambiguity

Branchen

Branchen

  • insurance
  • personal finance
  • mortgages
  • real estate investing
  • steel
  • construction
  • manufacturing
  • data privacy
  • cybersecurity
  • banking
  • automotive

Vertrauen Sie auf GULP

Im Bereich Freelancing
Im Bereich Arbeitnehmerüberlassung / Personalvermittlung

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Rufen Sie uns an +49 89 500316-300 oder schreiben Sie uns:

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