• included needs analysis
• process optimization
• behaviour design
• UX design
• developing revenue generation activities
• growing marketing channels
• making a framework for volunteer recruitment and onboarding including creating remote volunteer opportunities and growing community support

Project included 

• sourcing
• sorting and streamlining documents
• developing site architecture and creating the repository in Confluence
• introducing a labelling and tagging strategy to support search
• finding plugins to support our optimal use case

Project included

• primary and secondary source research
• interviews
• writing briefs
• advising on content topics
• cadence, tone of voice and content re-purposing strategies and resolving bottlenecks

Industries:

• insurance, banking, fintech, mortgages, health, telco, manufacturing, procurement AI, innovation, data privacy, construction, automotive, NGO, government, SaaS, higher education

Clients: 

• Sony, Lufthansa, O2, British Telecom, HSBC, Santander, RBS, Privacy Analytics, Pitcher, Broadcom, World Vision, Klöckner, Rolls Royce, Mollie

Project included: 

• go to market planning
• opportunity realization
• target market analysis
• competitor analysis
• strategy gap analysis
• conversion optimization and branding 

Engagement: identify false assumptions in an ambitious SEO strategy based on my knowledge of US, UK and Euro payment preferences and GAAP accounting.
Project included:

• primary and secondary source research
• substantive editing for accuracy
• authority and usefulness
• prioritizing search intent over keywords etc. Project management involved managing stakeholders over 8 time zones with rapidly changing priorities and high task volume

Engagement: adapt a resource-intensive B2B digital products to B2C in response to a blindside by a prettier, more user-friendly, resource-light disruptor
 Project included: 

• competitor analysis
• reach/market share analysis
• re-calibrating customer pain points
• re-defining target audience
• strategic gap analysis
• B2B vs B2C education
• pricing analysis and strategy

Engagement: optimize the customer journey for flagship products: Dangerous Goods Manual and Timatic
Project included

• optimizing ecommerce flow given web platform restrictions
• sourcing and implementing behaviour software (Hotjar)
• customer research, optimizing web pages for conversion
• wireframing design
• email strategy

• gave around 4000 hours of coaching to adults 1:1 and in small groups. Clients: Agentur für Arbeit, Europäisches Fachhochschule, Hochschule Düsseldorf, private and in-company
• aside from language training, we did presentation skills, negotiation, forming an argument, solving business problems and confidence building

• primary and secondary source research
• data analysis
• finding connections/insights
• interviews
• concepting
• implicit to explicit knowledge transfer
• translating technical or abstract ideas into clear, interesting text

• setting and enforcing a schedule, accurately estimating effort and capacity, managing sub-contractors
• (editor, designer), anticipating bottlenecks and troubleshooting and being the client?s emotional support animal

• print, radio and data journalism
• developing visualization concepts - images and graphics
• researching and interviewing
• making data-informed decisions about which topics to cover and how to cover them, including finding new ways to present evergreen topics

Outlets:

• LA Times, The Guardian, The Financial Times, The Economist, CBC, Time Out New York, The Toronto Star, Globe & Mail, SF Chronicle, Deutsche Welle

• prepared monthly day care occupancy reports with Excel ? VLOOKUP, pivot tables, data validation
• sourced and analyzed internal and external data to develop solutions for occupancy and earned income problems for each neighbourhood
• created a proto app that returned earned income, occupancy, population, socio-economic information and internal metrics for each postcode