This micro-brewery with a strong local brand wanted to update their branding and marketing output in order to look more professional and develop business to a wider customer base.

My role (ongoing) included:

- Website refresh including new design and copy

- Working with a brand expert to refresh brand identity

- Planning and executing several photo shoots to create a new bank of image content

- Managing post-production for these images

- Creating a new newsletter function and growing the subscriber base

- Content and event planning

• Member of the senior leadership team, head of content production, and key-account lead at this full-service marketing agency.
• Building projects and teams to deliver multi-channel brand and product campaigns. Managing multiple simultaneous workflows and large budgets.
• Delivering visual content (stills & video) for major brands (inc. adidas, Amazon, Elektrobit) across all channels and format types.
• Working with multiple stakeholders across different agencies to bring complex projects to life. Managing teams of producers, directors, and project managers.

• Skilled in overseeing complex, multi-channel projects from conception to completion.
• Strong relationship builder with a record of managing and growing client accounts through clear communication, trust-building, and a solution-oriented approach.
• Experienced leading cross-functional teams, fostering professional growth, and creating a positive, inclusive workplace culture.
• Driving adoption of AI to increase company efficiency.

Worked with Amazon Brand Innovation Lab to develop the ?Braun Tester Club?. A first of it's kind consumer testing program in Germany, Spain, France, Italy and UK. 

Built bespoke a digital ecosystem to register and communicate with network of Braun product testers in these 5 x EU markets.

Worked with the testers to manage the recording and editing of product review videos for the new Braun hair removal device.

Managed multiple stakeholders from Braun, Amazon and web-development agency - managed the budget and timeline to make sure the project delivered on time.

• Managing comms campaigns on adidas' Corporate channels both internally and externally.
• Leading projects through ideation, planning and execution in order to drive employee engagement and corporate brand awareness.
• Managing the content creation pipeline (video, stills, audio, copy) to support corporate comms campaigns.

• Successfully navigated adidas internal politics to launch a first-of-its-kind podcast series ? Rebellious Optimists
• Executed two large-scale internal campaigns (including events) to promote the adidas Sustainability commitments, encouraging buy-in from staff on key corporate sustainability messages.
• Skilled copy-writer, video editor, interviewer and presenter

• Planning and executing the global comms campaign to support the launch of the film (PR, Social, events, digital)
• Working internally for adidas TERREX to produce this feature-length documentary about four female adidas climbing athletes aiming for the Tokyo Olympics.
• Working with a production partner and distributors to secure the film a worldwide digital release
• Ownership of a ±?1m budget
• Film received multiple festival listings and awards: Kendal Mountain Festival, Toronto Film Festival, Hory A Mesto, Festival Gorniskega Flima

• Personable and compassionate leader who can develop collective buy-in for difficult projects.
• Led the film development for adidas and then successfully managed the production through very challenging pandemic restrictions.
• Navigated & found solutions for the legal complexities of adidas distributing a feature-film to a worldwide audience.
• Successfully managed multiple key stakeholders (athlete agents/ adidas senior leaders) to keep the film on-track across a pandemic-impacted production period.