Product Owner IT Migration ? Directed the full IT stack migration for a leading European telecom provider. Managed the migration of six brands with 30M+ customers, coordinated 3,000+ stakeholders, and ensured consistent customer journeys with effective risk management during live operations.

•  ensured alignment across executive stakeholders and created a clear roadmap for a multi-year, large-scale IT transformation.

• replaced legacy systems with a unified stack, reducing complexity and enabling future scalability.

• streamlined processes, minimized migration downtime, and improved customer journeys for 30M+ subscribers.

In Germany CGM has to exchange hardware and software elements for more than 40.000 medical institutions and dentists in 2022 and 2023. My role was managing and steering the roll-out service & implementation partner for Germany.

Strategic customer service management for an e-commerce, B2C, physical goods company, supporting the international growth extension strategy

• Definition of target Customer Journey and jobs-to-be-done
• Product Management for B2B ecommerce and payment proposition (renewal automation and guided selling)
• Setting up customer insights processes and competitive analysis
• Defining the proposition for subscription management

• Orchestrating campaign management for customer acquisition, up-sell and retention
• Selection and implementation of CRM and campaigning tools (HubSpot and Salesforce) 

Campaign Software Selection

Design and conduct of E-Mail and SMS Campaign Management

• Content management and copy writing (including video production)

International B2C roll-out and go-to-market

App product management, building of UX/UI

Communication strategy and channel marketing

• Increase of Deutsche Telekom´s benchmarked cost base from 50% to 100% (EUR 40 Billion) by implementation of a harmonised benchmarking-taxonomy and promotion of a ?benchmarking-culture? throughout all DT business functions regarding internal and external competitor comparison.
• Revealing a Billion-EUR benchmarking cost gap over all business functions

• Realisation of cost cutting measures delivering 15% OPEX savings (approx. EUR 7 Billion) between 2010 and 2013; the benchmarking-result was setting the ambition level and delivering improvement areas
• Delivery of an ambition level and cost potential including action areas for Telekom IT (Applications Mgmt.) in the 3-digit Million-EUR level over 3 years