• founded the company with a vision to help people, cities and tech companies around the world to connect, leading to sustainable growth for everyone
• created original business and financial plans as a sole founder
• develop and lead strategies for cities and companies aimed at attracting and retaining global talent
• develop creative talent attraction and employer branding campaigns
• run day to day business, including HR, finance and marketing
• build relationships with new clients, investors and future partners
• work hands-on to deliver services to existing clients

Place of Work: Berlin, Germany

Customer: Berlin Partner, Talent Services Unit

Tasks:

• co-founded the company from Berlin with a Silicon Valley partner
• consulted clients and candidates on worldwide executive searches, from research to placement
• recruited Silicon Valley tech talent to companies around the world
• coached placed executives during early phases of employment
• worked directly with leading U.S. and European VCs to find talent for their portfolio companies
• analyzed, assessed and helped build company organizations and cultures to retain talent
• created leading-edge company profiles with customized employer branding content

• developed marketing and communications strategies for 360° integrated advertising campaigns
• steered international PR and event activities
• hired, led and trained the Plantage PR team
• planned and managed budgets (Budget on request)

• directed international PR, marketing and event strategies for global brands
• created ideas and strategic plans to effectively adapt campaigns for local markets
• hired, briefed and directed multitudes of freelancers and partner agencies across Europe
• negotiated contracts with clients and international service partners
• hired, trained and maintained an effective and efficient agency team
• calculated and administered internal agency and global campaign budgets up to ?2M

Place of Wok: Amsterdam

Customer: Strawberryfrog

Tasks:

• Mitsubishi Motors European event, online marketing and lifestyle PR campaign in six countries
  • goal: amplify the effect of the ?Colt? launch advertising campaign
• Sony Ericsson seven international ?Below the Line? campaigns for mobile phones and wireless devices from three to fourteen countries simultaneously
  • goal: build awareness for the Sony Ericsson brand with several, independent activities
• Dockers/Levis international event series with accompanying lifestyle press campaign ten cities in five countries
  • goal: attract professionals to casual clothing at work

• Onitsuka Tiger German press and event management
  • goal: cultivate an exclusive image for OT products in the fashion world

Place of Work: London

Customer: Jack Liberties

Tasks:

• Barclays Bank European guerilla marketing campaign six cities in three countries
• goal: attract new clients for ?ishares? in public areas

Place of Work: Eindhoven

Customer: Van Zandbeek

Tasks:

• Helly Hansen German press management
• goal: raise interest of a high-quality and stylish professional clothing line

Place of Work: Berlin 

Customer: Ministry of Sound 

Tasks:

• Ministry of Sound Berlin ?Love Parade? event with accompanying press campaign
• goal: spread visibility of the launch of the ?Barclay Card? in Germany

• created and executed concepts for European political and cultural events
• supported TV productions
• directed diverse teams from event crew to stage builders and band managers at large-scale events
• managed media cooperations, press coverage and documentation