Profile

• With 10+ years experience in online marketing my portfolio includes SEO, Google Ads, conversion optimization, tracking and analyzing.
• My overarching objective is to substantially enhance web traffic, online visibility, customer engagement, and lead generation.
• I like to combine analytical, data-driven insights with my creative skills, a blend that has consistently enhanced the performance of numerous website projects. My extensive experience spans engagements with small, mid-sized, and large companies, along with collaborations with internet and technology marketing agencies, where I've taken on responsibilities for diverse clients.
• I specialize in both optimizing existing online channels and developing comprehensive SEO and campaign strategies from the ground up. This entails a meticulous process starting with a deep dive into business and website goals, conducting keyword research, implementing technical SEO as well as SEO on-page and SEO off-page measures. Furthermore, I design and optimize Google Ads campaigns, employing advanced techniques such as bidding strategies or retargeting based on user behavior. I employ structured hypothesis-based A/B testing and multivariate testing for precise audience targeting. Additionally, I establish tracking and reporting (GA4 or Matomo) as the foundation for data-driven decisions, ensuring the optimization of ROI and/or ROAS.

ONLINE MARKETING EXPERTISE

• Audit, strategy and implementation
• Search engine optimisation
  • on-page/off-page, technical, international SEO, local SEO
• Google Ads, Microsoft Ads:
  • campaign structure and strategies, retargeting, bidding strategies, testing
• Social Ads:
  • Fb, Insta etc.
• Analytics & Tracking: 
  • Google Analytics
  • Matomo
• App Store Optimization:
  • Google Play Store
  • Play Store Connect
  • Custom Product Pages
  • App Store Ads
  • Events
• Conversion Optimisation:
  • A/B testing, developing Landing Pages
• Web design:
  • Wordpress
  • HTML
  • CSS
  • Java
  • JavaScript
• Graphic design:
  • Freehand /Inkscape
  • Photoshop / Gimp

ONLINE MARKETING TOOLS

• Sistrix
• Searchmetrics
• Ryte
• SEMrush
• Screaming Frog
• Link Research Tool
• Google Analytics
• Google Webmaster Tools
• Hotjar heatmaps
• Hootsuite
• Buffer
• Zoho

Work Experience

09/2020 - today

Place of Work: Munich, Germany

Customer: ryd GmbH

Tasks:

• Developed a new SEO strategy.
• Implementing international search engine optimization technically, On-Page and Off-Page. Successfully achieved technical improvements regarding Page Speed. 
• Developed a comprehensive concept for On-Page actions. 
• Implementing new strategy for App Store Optimisation (Google Play Store, App Store Connect).
• Optimized Google Ads campaign structure with focus on CRO.

2020 - today

Role: Freelancer

Tasks:

Online Marketing - SEO, SEA, Google Ads, ASO, Google Analytics

• Redesign / Relaunch: Web Design concept and implementation with SEO, CRO, content creation and image editing
• Google ads and conversion tracking
• Web design, implementation (Wordpress), Landing page optimization
• Shop optimization
• Google Analytics 4 setup (GA4)

09/2015 - 07/2019

Place of Work: Graz, Austria

Role: Online Marketing Manager

Customer: TimeTac GmbH

Tasks:

• Successfully implemented SEO and Google AdWords from scratch and achieved top rankings in Google search in a highly competitive market in the DACH region, built online cooperations with interviews as UGC for blog and organical backlinks through social media. 
• Improved website above-the-fold and content for quality lead generation. 
• Improved overall user experience

09/2013 - 09/2015

Place of Work: Austria, Graz

Role: Key Account Manager

Customer: Webconomy GmbH

Tasks:

• Project lead for SEO/online marketing: Consulting of mid to big-sized companies as Intersport, Restplatzboerse.at, Douglas, Deloitte etc. 
• Implemented SEO On-Page, off-Page actions with great positive impact on ranking results.

09/2012 - 08/2013

Place of Work: Graz, Austria? Online

Role: Marketing Manager

Customer: Video2brain (now LinkedIn Austria)

Tasks:

• Managing Google Ads for Germany, USA and France,SEO and landing page optimisation. 
• Project management of Online Marketing activities, English2German translations.

2011 - 2012

Place of Work: Aachen, Germany

Role: Marketing and PR Officer

Customer: Tema Technologie Marketing AG

Tasks:

• Project lead and consulting regarding marketing concepts, PR, SEO and SEM. E..g. DLR - The German Aerospace Center, here I successfully developed an image brochure including new claim, feature image, text which was translated in several languages and distributed on Hannover Messe. 
• Furthermore I implemented Yahoo SEM and Google Adwords campaigns for the ?Energiewende in Germany, NRW. 
• For tracking I used Piwik (now Matomo).

Place of Work: Munich, Germany

Customer: Siemens Gigaset

Tasks:

Marketing Online and Sales

• Online marketing for International Communication: I managed the content of the German and international Websites, implemented SEO actions, reported SEO KPIs. 
• Furthermore I built Flash portlets and teasers and translated English content into German.