Led influencer-brand collaborations, creating tailored campaigns from product placements to special projects with influencers ranging from 130K to 5M+ followers.

• Negotiated integrations, adapting campaigns to influencer needs and budgets ($1,100 to $13,480 per integration).
• Managed end-to-end processes, ensuring smooth execution and strong coordination between clients, influencers, and internal teams.
  

Led SMM and growth strategy for a career platform supporting people with disabilities, driving 30,000+ users through social media, webinars, and strategic partnerships. Developed an aggregator platform connecting trained users with clients, generating 25% of all orders.

• Built and led a cross-functional team of 8, ensuring brand consistency and audience engagement.
• Secured partnerships with top Russian universities and NGOs, leading to major contracts and increased outreach.
• Drove platform recognition, earning the  award "on request".

Academic Project Collaboration with Coca-Cola (CCEP)

• Conducted market research on AI integration in internal communications, developed strategic recommendations, and presented findings to the management team, earning a 1.3 grade for the project.

Curated digital content and structured the business program for Startup Village 2022, a major innovation event with 10,000+ attendees and 500+ startups.

• Expanded and grew the Innovation Moscow Telegram channel (6,000+ subscribers), enhancing audience engagement.
• Enhanced SME-focused educational programs through content analysis, leading to higher participation and improved outreach.
• Secured advertising partnerships, driving a 13% increase in ad revenue through strategic brand collaborations.

Supported startup ecosystem development by facilitating accelerator partnerships and coordinating high-profile innovation events.