Designed a financial planning feature for the VR Banking App, enabling users to better understand and actively manage income and expenses through automated transaction categorization and flexible budgeting. Integrated the solution into a highly regulated banking environment while strengthening trust through transparent data communication.

UX Strategy, Product Design, Concept Refinement

• Sharpened value proposition and target group definition, 
• Improved UX quality within an ongoing implementation phase,
• Designed transparent communication for sensitive financial data usage,
• Iterative prototyping and validation

Mobile Banking, Personal Finance

Enterprise App, Regulated Environment

Led UX improvements for an industrial IoT platform monitoring machine health in real time, supporting technicians on-site and managers in office environments. Focused on clarity, risk visibility, and usability across complex operational contexts.

UX Design, System Optimization

• Restructured navigation and information hierarchy,
• Designed scalable alert & color system for risk prioritization,
• Balanced corporate design with accessibility (incl. color vision deficiencies),
• Collaborated in international cross-functional team

Industrial IoT, AI enhanced Monitoring Dashboard

Enterprise SaaS, B2B

Led the UX for a safety-critical in-car productivity application, enabling users to manage work and personal organization without distracting from driving. Designed for extreme attention constraints, integrating voice interaction and validated through real driving tests. 

UX Lead, Interaction Design, In-Car Experience

• Designed distraction-minimized interface for moving vehicle context,
• Conducted eye-tracking-based driving tests to measure glance behavior,
• Developed integrated voice interaction concept,
• Contributed to evolving in-vehicle design system,
• Coordinated cross-company collaboration (automotive & tech teams)

In-Car HMI, Mobility, Voice Interaction

Automotive, Safety-Critical System

Led the end-to-end UX and service design for a flexible vehicle usage model, connecting digital touchpoints, dealership operations, and regulatory constraints. Translated complex banking, insurance, and retail processes into a seamless and intuitive customer journey. 

UX Lead, Service Design, Customer Journey Design

• Developed service blueprints aligning dealership and regulatory processes,
• Designed holistic customer journey (vehicle selection, swap, return),
• Simplified operational complexity into intuitive user interactions,
• Delivered validated high-fidelity prototype tested with dealership customers

Mobility Service, Automotive Ecosystem

Service Design, Enterprise, B2C

Led UX redesign of a responsive global dealer platform, structuring highly complex vehicle data across markets, languages, and generations into a scalable and premium digital experience.

UX Lead, Responsive Platform Design

• Structured complex multi-market vehicle information architecture, 
• Designed scalable, low-variance design system,
• Ensured seamless usage across showroom displays, desktop & mobile,
• Conducted qualitative dealer interviews to validate assumptions,
• Led UX documentation and mentored junior designer

Enterprise Platform, Automotive Retail

Global Web Platform, B2B