2023 - today: Brand Development

Place of Work: Ravensburg

Role: Head of Marketing GLOBAL

Customer: CHG-MERIDIAN

Tasks:

Currently acting as Chief Marketing Officer, reporting to the CSO, leading a team of up to 25 professionals across Marketing Activation & Brand, Regional Marketing, and Go-To-Market, including digital Marketing strategy e.g. Website and Brand relaunch and integrated Sales & Marketing programs, all fully aligned with the company?s strategic vision. Driving a bold transformation of the marketing function by empowering talent, restructuring the organization, and implementing a forward-looking strategy supported by a high-impact execution plan. Quick wins have been delivered e.g. Website and Brand MVP, while laying the foundation for sustainable, mid-term growth. A modern, performance-driven marketing organization was designed and built, significantly boosting sales impact and elevating CHG?s market positioning through a powerful new brand identity that clearly communicates customer value.

• Brand Development:
  • Launch and establish the new global brand identity across all key markets within 12 months, achieving at least a 30% increase in brand awareness, measured through brand tracking and customer insight studies.
• Sales Alignment:
  • Establish a shared marketing and sales pipeline KPI and Go-To-Market framework, with monthly reporting and up to 50% improvement in marketing-sourced revenue contribution within 8 months.
• Marketing Structure Transformation:
  • Complete a global and regional marketing department restructure within 6 months, including clear role definitions, streamlined workflows, and efficient collaboration models.
• Mindset Shift:
  • Implement a Marketing & Sales Enablement Program and training resulting in 90% of marketing staff demonstrating adoption of a customer-centric, salesdriven mindset, measured through surveys and performance reviews within 12 months.
• Marketing Innovation and Digitalization:
  • Introduce three new digital tools or AI-driven marketing initiatives that increase efficiency and personalization, with adoption rates above 100% among marketing teams globally. The new AI-tools e.g. 6 Sense targeted the right customers at the right buying stage.
• Revenue Impact:
  • Design and implement sales-aligned marketing trend campaigns that generate a minimum of 20% lead conversion improvement and deliver a 3:1 marketing ROI within the first year. After 90 days the pilot generated $15M revenue.

2010 - 2023: Account Marketing, Channel and Product Marketing EMEAR

Place of Work: Munich

Role: Head

Customer: Cisco Systems & Webex

Tasks:

Started in 2010 as an individual contributor for DACH, progressing to lead global and regional teams driving business expansion with different accounts over the years e.g. Deutsche Telekom, Vodafone, British Telecom, mid-market accounts, distributors, and e-channels. Built strategic channel partnerships from the ground up to C-level, aligning sales and marketing to unlock new revenue streams. In 2018, strengthened Global partner ecosystems and laid the groundwork for integrated go-to-market strategies. In 2023, led the successful Webex brand launch across EMEAR to partners and introduced a 360-degree marketing approach, accelerating direct sales growth through data-driven, digital campaigns.

• Award-Winning Marketing Innovation:
  • Recognized with multiple Global Marketing Awards, including for the "Work Away" UCC campaign, Cisco?s Best EMEAR Sales Program, "Defining New Go-to-Market Models" initiative, and many more.
• Strategic Partner Influence:
  • Regularly engaged and influenced over 800 Cisco partners globally through targeted digital programs, strengthening market reach and brand loyalty.
• Direct Customer Speed:
  • Designed and implemented new global and regional Go-to-Market digital campaigns cutting Sales circle up to 15%.
• Channel Sales Growth:
  • Drove 20% increases in channel sales penetration across both mature and new partner ecosystems.
• Revenue Impact:
  • Generated up to $50M in annual marketing-influenced bookings through innovative and digital persona-based customer campaigns.

2009 - 2010: Sales and Business Development Management

Place of Work: Munich

Role: Sales and Business Development Manager DACH

Customer: Xamine GmbH

2007 - 2009: Sales & Marketing Operations

Place of Work: Munich

Role: Sales & Marketing Operations Manager EMEAR

Customer: Intel Corporation, SSG

2000 - 2009: Generate B2C business

Place of Work: Munich

Role: Sales Consultant, Entrepreneur

Customer: Deutsche Telekom, Samsung and Apple

Tasks:

• Worked as external consultant for Deutsche Telekom, Samsung and Apple to generate B2C business and supervised a team up to 20 contractors.

2000 - 2003: Plan and execute extensive market studies

Place of Work: Bamberg

Role: Office & Operations Manager

Customer: Modus

Tasks:

• Worked as a part-time supervisor of 15 contractors for an institute of economic research to plan and execute extensive market studies in Germany.