Digital Experience & Marketing Leader | Driving B2B growth in tech by connecting brand, marketing, demand generation & digital experience
Aktualisiert am 09.06.2026
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 15.06.2026
Verfügbar zu: 100%
davon vor Ort: 30%
Marketing
B2B Marketing
Marketing Strategie
Projektmanagement
Go-to-Market
German
Native
English
Fluent
Italian
Intermediate

Einsatzorte

Einsatzorte

Düsseldorf (+20km)
Deutschland
möglich

Projekte

Projekte

2021 - 2026: Founded and built the Marketing & Digital Experience function


Role: Head of Digital Experience & Marketing


Tasks:

Founded and built the Marketing & Digital Experience function in a tech SMB, evolving it into a strategic, high-performing unit with full responsibility for brand, marketing, digital experience, and go-to-market activities across the group. Trusted sparring partner to management and key stakeholders, with leadership responsibility across people, projects, budget, and results.

  • Full leadership, personnel, project, and revenue responsibility for the digital experience & marketing division
  • End-to-end ownership of corporate brand, product marketing, and communications, including strategy, positioning, creative direction, and execution
  • Strategic development and operational execution of B2B marketing strategies and campaigns across digital solutions, software development, private 5G, data, cloud, security, and network automation
  • Responsibility for lead generation, sales enablement, and go-to-market support (SEO, SEA, SEM, social media, print, ads, websites, landing pages)
  • Expansion of scope to include User Experience (UX) and Interface strategy for digital business models and customer-facing solutions
  • Management of external client projects, with responsibility for strategy, go-to-market concepts, digital experiences
  • Conceptualization and execution of C-level event formats focused on knowledge exchange, customer engagement, and lead generation
  • Budget ownership, reporting, agency steering, and cross-functional collaboration with sales, product, and delivery teams


2019

Head of Marketing & Communications


2017

Marketing Manager


2015

Junior Marketing Manager

Aus- und Weiterbildung

Aus- und Weiterbildung

Certifications

  • AI for Leadership (Linkedin)
  • B2B-Marketing Professional Certification (LinkedIn)
  • Google Digital Marketing Certification (Google)
  • SCRUM Master Certification Training (Integrata)
  • PRINCE2 Project Management Certification (Integrata)


Degrees:

M.Sc. International Business & Strategic Marketing, Maastricht University, Netherlands, 2013-2014

B.Sc. International Business, Maastricht University, Netherlands, 2010-2013

International academic studies at Università Cattolica del Sacro Cuore, Milan, 2013


Language Courses

Italian | B1 | Università Cattolica del Sacro Cuore, Milan, IT, 2013

Business English Certification | C1 | Wall Street Institute, Berlin, DE, 2010

Advanced English Certification | C1 | St George International, London, UK, 2009

English Communication Studies | UCLA | University of California, LA, USA, 2008

Position

Position

I help organizations translate complex products, technologies and transformation initiatives into clear market positioning, compelling digital experiences and measurable business growth. I am particularly interested in strategic marketing, go-to-market development, brand and positioning projects, digital transformation initiatives, product marketing and UX-driven customer experiences.

Kompetenzen

Kompetenzen

Top-Skills

Marketing B2B Marketing Marketing Strategie Projektmanagement Go-to-Market

Produkte / Standards / Erfahrungen / Methoden

B2B Marketing
Experte

Summary

Digital Experience & Marketing leader with 10+ years of building brands, scaling teams, and driving measurable business impact in B2B technology environments. Combining strategic clarity, creativity, and hands-on execution to strengthen brand positioning, accelerate demand generation, and align marketing with business, stakeholders and revenue objectives. 


Key Achievements

  • Built the marketing function from a single role into a strategic, interdisciplinary department spanning design, content, and UX/UI teams
  • Led the development and launch of a new corporate brand (CI/CD) in 2017, delivering a full rebranding within 8 months with end-to-end responsibility for strategy, budget, roll-out and agency management
  • Defined product positioning, brand strategy and go-to-market for a flagship 5G MPN offering, securing industry recognition and establishing the company among leading 5G MPN providers
  • Increased digital visibility and reach through strategic development of brand, website, content, and social media; grew followers by 350% within three years
  • Implemented automated marketing and lead-generation processes (HubSpot), strengthening measurable sales support and shifting acquisition from paid measures to sustainable organic growth. 


Skills

  • B2B Brand, Communication & Marketing Strategy 
  • Corporate Branding & Positioning 
  • Go-to-Market & Growth 
  • Product & Solution Marketing 
  • Demand & Lead Generation 
  • Sales Enablement 
  • Campaign Strategy 
  • Employer Branding 
  • Digital Experience & UX Strategy 
  • Content & Social Media 
  • Performance Marketing 
  • AI Enablement 
  • Marketing & Sales Automation 
  • Value Proposition Design 
  • Strategic Storytelling & Creative Direction 
  • Events & Fairs 
  • Agency Management 
  • Concept Development 
  • Leadership & Team Building 
  • Consulting & Stakeholder Management 


Tools

  • Adobe Creative Cloud 
  • HubSpot (CRM & Marketing Automation) 
  • Social Media Management & Publishing Tools 
  • PR & Media Monitoring Platforms 
  • Marketing Automation & Lead Management Tools 
  • AI Tools 
  • WordPress 
  • Elementor 
  • Analytics & Reporting Platforms 
  • Google Environment 
  • Microsoft 365 


Practical experience

Various experiences in marketing, brand management, and IT consulting in Germany and Italy, with early exposure to regional marketing operations, measures and activities as well as experiencing consulting projects and project management in various settings, along with CRM implementations, executive communications and brand & advertising legal aspects. 


Branchen

Branchen

  • Telecommunications
  • IT Consulting & Software Development
  • Technical and hard-to-explain products & services


Einsatzorte

Einsatzorte

Düsseldorf (+20km)
Deutschland
möglich

Projekte

Projekte

2021 - 2026: Founded and built the Marketing & Digital Experience function


Role: Head of Digital Experience & Marketing


Tasks:

Founded and built the Marketing & Digital Experience function in a tech SMB, evolving it into a strategic, high-performing unit with full responsibility for brand, marketing, digital experience, and go-to-market activities across the group. Trusted sparring partner to management and key stakeholders, with leadership responsibility across people, projects, budget, and results.

  • Full leadership, personnel, project, and revenue responsibility for the digital experience & marketing division
  • End-to-end ownership of corporate brand, product marketing, and communications, including strategy, positioning, creative direction, and execution
  • Strategic development and operational execution of B2B marketing strategies and campaigns across digital solutions, software development, private 5G, data, cloud, security, and network automation
  • Responsibility for lead generation, sales enablement, and go-to-market support (SEO, SEA, SEM, social media, print, ads, websites, landing pages)
  • Expansion of scope to include User Experience (UX) and Interface strategy for digital business models and customer-facing solutions
  • Management of external client projects, with responsibility for strategy, go-to-market concepts, digital experiences
  • Conceptualization and execution of C-level event formats focused on knowledge exchange, customer engagement, and lead generation
  • Budget ownership, reporting, agency steering, and cross-functional collaboration with sales, product, and delivery teams


2019

Head of Marketing & Communications


2017

Marketing Manager


2015

Junior Marketing Manager

Aus- und Weiterbildung

Aus- und Weiterbildung

Certifications

  • AI for Leadership (Linkedin)
  • B2B-Marketing Professional Certification (LinkedIn)
  • Google Digital Marketing Certification (Google)
  • SCRUM Master Certification Training (Integrata)
  • PRINCE2 Project Management Certification (Integrata)


Degrees:

M.Sc. International Business & Strategic Marketing, Maastricht University, Netherlands, 2013-2014

B.Sc. International Business, Maastricht University, Netherlands, 2010-2013

International academic studies at Università Cattolica del Sacro Cuore, Milan, 2013


Language Courses

Italian | B1 | Università Cattolica del Sacro Cuore, Milan, IT, 2013

Business English Certification | C1 | Wall Street Institute, Berlin, DE, 2010

Advanced English Certification | C1 | St George International, London, UK, 2009

English Communication Studies | UCLA | University of California, LA, USA, 2008

Position

Position

I help organizations translate complex products, technologies and transformation initiatives into clear market positioning, compelling digital experiences and measurable business growth. I am particularly interested in strategic marketing, go-to-market development, brand and positioning projects, digital transformation initiatives, product marketing and UX-driven customer experiences.

Kompetenzen

Kompetenzen

Top-Skills

Marketing B2B Marketing Marketing Strategie Projektmanagement Go-to-Market

Produkte / Standards / Erfahrungen / Methoden

B2B Marketing
Experte

Summary

Digital Experience & Marketing leader with 10+ years of building brands, scaling teams, and driving measurable business impact in B2B technology environments. Combining strategic clarity, creativity, and hands-on execution to strengthen brand positioning, accelerate demand generation, and align marketing with business, stakeholders and revenue objectives. 


Key Achievements

  • Built the marketing function from a single role into a strategic, interdisciplinary department spanning design, content, and UX/UI teams
  • Led the development and launch of a new corporate brand (CI/CD) in 2017, delivering a full rebranding within 8 months with end-to-end responsibility for strategy, budget, roll-out and agency management
  • Defined product positioning, brand strategy and go-to-market for a flagship 5G MPN offering, securing industry recognition and establishing the company among leading 5G MPN providers
  • Increased digital visibility and reach through strategic development of brand, website, content, and social media; grew followers by 350% within three years
  • Implemented automated marketing and lead-generation processes (HubSpot), strengthening measurable sales support and shifting acquisition from paid measures to sustainable organic growth. 


Skills

  • B2B Brand, Communication & Marketing Strategy 
  • Corporate Branding & Positioning 
  • Go-to-Market & Growth 
  • Product & Solution Marketing 
  • Demand & Lead Generation 
  • Sales Enablement 
  • Campaign Strategy 
  • Employer Branding 
  • Digital Experience & UX Strategy 
  • Content & Social Media 
  • Performance Marketing 
  • AI Enablement 
  • Marketing & Sales Automation 
  • Value Proposition Design 
  • Strategic Storytelling & Creative Direction 
  • Events & Fairs 
  • Agency Management 
  • Concept Development 
  • Leadership & Team Building 
  • Consulting & Stakeholder Management 


Tools

  • Adobe Creative Cloud 
  • HubSpot (CRM & Marketing Automation) 
  • Social Media Management & Publishing Tools 
  • PR & Media Monitoring Platforms 
  • Marketing Automation & Lead Management Tools 
  • AI Tools 
  • WordPress 
  • Elementor 
  • Analytics & Reporting Platforms 
  • Google Environment 
  • Microsoft 365 


Practical experience

Various experiences in marketing, brand management, and IT consulting in Germany and Italy, with early exposure to regional marketing operations, measures and activities as well as experiencing consulting projects and project management in various settings, along with CRM implementations, executive communications and brand & advertising legal aspects. 


Branchen

Branchen

  • Telecommunications
  • IT Consulting & Software Development
  • Technical and hard-to-explain products & services

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