Freelancer: Seasoned Marketing Strategist & Copywriter, driving brand growth through innovative campaigns, comprehensive market research, and impactful branding.

Freiberufler / Selbstst�ndiger

Remote-Arbeit

Verf�gbar ab: 01.07.2024

Verf�gbar zu: 100%

davon vor Ort: 100%

Top-Skills

Copywriter

UX Writer

Content Creator

Blog Writer

Marketing Strategy

UX Research Strategy

UX Research

Client/Server

Customer Service Specialist

Partnermanagement

Analysef�higkeit

Design Thinking

Salesforce

Chat GPT Prompt Engineering

Dall-E Prompt Engineering

Public Speaking

Social Media Marketing

Kickstarter Campaign Creation

Copyediting

Ghost Writing

White Paper/Research Writing

Email Marketing Campaigns

Hubspot

Sprachen

American English

German

Spanish

French

Einsatzorte

St�dte

Rheinfelden (+50km) Basel (+50km) Z�rich (+50km) Zug (+50km)

L�nder

Deutschland, Schweiz

Remote-Arbeit

m�glich

Projekte

2 years

2023-01 - now

Technical content optimization

Content Creator, Copywriter, Copy-Editor, Social Media

Rolle

Content Creator, Copywriter, Copy-Editor, Social Media

Projektinhalte

Technical content optimization: Wordpress site management, Dubsado, schedulers, SEO Optimization?see tools expertise under ?Skills? section
Copywriting, Content Creation, Brand Marketing and Growth Marketing focused video, articles, graphics, infographics, SEO-focused blog posts, social media posts, reels, community engagement, email newsletters, webinars, keynote talks
Offer ? Segment ? Campaign Analysis: Consistently running performance analyses, according to specified KPIs, and Content Audits at every level of content to measure impact of each piece of content and its role within the customer journey and ultimately the campaign for overall improvement, new-content identification, new channel identification, trend-monitoring, repurposing opportunities, strategic content calendar planning?AGILE based

Einsatzort

Remote

4 years 6 months

2020-07 - now

Developed (using a combination of Human-Centered Design (HCD) and Design Thinking)

Menstrual Health Coach, UX Writer, Marketing Strategist

Rolle

Menstrual Health Coach, UX Writer, Marketing Strategist

Projektinhalte

Developed (using a combination of Human-Centered Design (HCD) and Design Thinking), tested, then published a coaching and/or content-led process that ends menstrual suffering, pain, and PMS through a combination of holistic therapies, delivered via an online membership program via Circle.so
Created and delivered data-driven, entertaining, informative, and clear presentations ranging from 30 to 90 minutes, including for business organizations like LeanIn.org, and the Hendricks Institute

Kunde

Steady + Free

Einsatzort

Remote

2016 - 2020: Developed, tested and adapted a signature method

Role: Lead Tutor, Client Care Specialist, UX-driven Copywriter and Marketing Strategist

Customer: Sparrow Holistic Academic & Test Prep Tutoring, Remote

Tasks:

Developed, tested and adapted a signature method that enables students to get high scores on the ACT (86%of 21 program finishers scored in the 98th%ile), SAT (95% of 38 program finishers scored in the 98th%ile), GRE (99% of 12 program finishers scored in the 98th%ile) tests via online courses and tutoring
For each exam, handled curriculum creation, online graphic design, and audio/visual production, to create affordable automated courses covering the entire test-prep processes in 4 Months or less
Implemented successful Get->Keep->Grow strategy for customer conversions (in-person, via phone and email) resulting in 25% of all first-time customers either referring new successfully joining customers or returning for a higher-level exam or follow-up tutoring

2011 - 2020: Created action plans to guide students through the college application process

Role: Essay Writer, Editor, & Coach

Customer: College Entrance Prep, Los Angeles, CA

Tasks:

Created action plans to guide students through the college application process from onset to completion: 97% 1st choice college placement rate
Used a variety of online college matching programs in conjunction with research, alumni inquiry, and college-direct inquiry to offer complete college profiles for students to make informed decisions

2016 - 2019: Designed and developed utility-led fashion brand

Role: Founder, Designer & Marketer

Customer: on request

Tasks:

Designed and developed utility-led fashion brand using cost-effective production model with focus worker satisfaction
Created and executed a successful Kickstarter campaign, included in ?Projects We Love?
Designed multiple e-commerce storefronts, handled all back-end html/mail programming for online presence and created high-conversion email marketing campaigns and social media communities (Facebook, Instagram, Twitter)

2016 - 2019: Closely monitored and adjusted campaigns and ad sets to optimize

Role: Social Media Marketing Manager & Copywriter/Copy-Editor

Customer: Endeavor Social Media Marketing, Los Angeles, CA

Tasks:

Worked with: The Barber Den (formerly Raul?s Barbershop), the Smith College Club of LA (SCCLA), and other small businesses including those in the Wellness, Legal, and Nutrition sectors
Closely monitored and adjusted campaigns and ad sets to optimize for trends revealed by target audience interactions
Created and modified landing pages to improve performance
Produced content and managed appropriate content producer

2007 - 2016: Writing

Role: Freelance Writer, Proofreader & Editor, Los Angeles, CA

2005 - 2006: Tutoring

Role: Tutor

Customer: Kaplan Test Prep, Harlem Children?s Zone, New York City, NY

2005 - 2006: Web Content Coordination

Role: Web Content Coordinator, In-House Copywriter and Proofreader
Customer: Embryogenesis Inc., New York City, NY

Aus- und Weiterbildung

Digital Marketing Certification + Content Marketing Certification: Completed certification requirements to verify prior self-taught experience (20+ years) for these two broad disciplines. The certifications address:

Inbound
Marketing, Content Strategy, SEO/Google Ranking Strategy, Guest
Blogging Strategy, Website Optimization, Video Marketing, YouTube Marketing, Social Media Marketing, Facebook Marketing, Instagram Marketing

Ads Training:

Fundamentals of Digital Advertising, Email Marketing, and Analytical Reporting (Hubspot)

2016 - 2017:

Social Media Marketing Specialization Certificate

Northwestern University Remote

2002 - 2003:

Columbia University Graduate School of Architecture, Planning & Preservation

Columbia University, New York City, NY

2000 - 2004:

BA, Architecture major, Theater minor

Smith College

Position

Results-Driven Content Creator/Marketer/Strategist
Digital Marketer

Kompetenzen

Top-Skills

Copywriter UX Writer Content Creator Blog Writer Marketing Strategy UX Research Strategy UX Research Client/Server Customer Service Specialist Partnermanagement Analysef�higkeit Design Thinking Salesforce Chat GPT Prompt Engineering Dall-E Prompt Engineering Public Speaking Social Media Marketing Kickstarter Campaign Creation Copyediting Ghost Writing White Paper/Research Writing Email Marketing Campaigns Hubspot

Produkte / Standards / Erfahrungen / Methoden

Keap

Salesforce

Chat GPT

HCD

UX Writing

Design Thinking

InVision

Sketch

Wire-Framing

G-Suite

Software Documentation Tools

Wordpress

Wix

Notion

Asana Hootsuite

Facebook Insights

Instagram Insights

Webinar Apps

Mailchimp

Zoom

Design and User Research Methods (User Stories, Usability Testing, etc.)

Another Lens

Google Analytics

Hubspot

Excel

HotJar

BuzzSumo

Venngage

Zapier

Buffer

Profile:

As I delved into digital marketing and worked with various industries, I learned that good content isn't just about writing - it's about understanding your audience, identifying their needs, and delivering information that speaks to them
Incorporating UX design principles?introduced during my university years?into my process ensured not only informative but also visually appealing content
Eventually, I moved into content marketing and began developing comprehensive campaigns using different formats like blog posts, videos, and social media
Consequently, expanding into SEO/SEA optimization, analytical performance analysis, and governance became necessary, and I now confidently own all parts of the content journey (substance, structure, workflow, governance)
Through all this experience, my love for creating impactful content has only grown

Einsatzorte

St�dte

Rheinfelden (+50km) Basel (+50km) Z�rich (+50km) Zug (+50km)

L�nder

Deutschland, Schweiz

Remote-Arbeit

m�glich

Projekte

2 years

2023-01 - now

Technical content optimization

Content Creator, Copywriter, Copy-Editor, Social Media

Rolle

Content Creator, Copywriter, Copy-Editor, Social Media

Projektinhalte

Technical content optimization: Wordpress site management, Dubsado, schedulers, SEO Optimization?see tools expertise under ?Skills? section
Copywriting, Content Creation, Brand Marketing and Growth Marketing focused video, articles, graphics, infographics, SEO-focused blog posts, social media posts, reels, community engagement, email newsletters, webinars, keynote talks
Offer ? Segment ? Campaign Analysis: Consistently running performance analyses, according to specified KPIs, and Content Audits at every level of content to measure impact of each piece of content and its role within the customer journey and ultimately the campaign for overall improvement, new-content identification, new channel identification, trend-monitoring, repurposing opportunities, strategic content calendar planning?AGILE based

Einsatzort

Remote

4 years 6 months

2020-07 - now

Developed (using a combination of Human-Centered Design (HCD) and Design Thinking)

Menstrual Health Coach, UX Writer, Marketing Strategist

Rolle

Menstrual Health Coach, UX Writer, Marketing Strategist

Projektinhalte

Developed (using a combination of Human-Centered Design (HCD) and Design Thinking), tested, then published a coaching and/or content-led process that ends menstrual suffering, pain, and PMS through a combination of holistic therapies, delivered via an online membership program via Circle.so
Created and delivered data-driven, entertaining, informative, and clear presentations ranging from 30 to 90 minutes, including for business organizations like LeanIn.org, and the Hendricks Institute

Kunde

Steady + Free

Einsatzort

Remote

2016 - 2020: Developed, tested and adapted a signature method

Role: Lead Tutor, Client Care Specialist, UX-driven Copywriter and Marketing Strategist

Customer: Sparrow Holistic Academic & Test Prep Tutoring, Remote

Tasks:

Developed, tested and adapted a signature method that enables students to get high scores on the ACT (86%of 21 program finishers scored in the 98th%ile), SAT (95% of 38 program finishers scored in the 98th%ile), GRE (99% of 12 program finishers scored in the 98th%ile) tests via online courses and tutoring
For each exam, handled curriculum creation, online graphic design, and audio/visual production, to create affordable automated courses covering the entire test-prep processes in 4 Months or less
Implemented successful Get->Keep->Grow strategy for customer conversions (in-person, via phone and email) resulting in 25% of all first-time customers either referring new successfully joining customers or returning for a higher-level exam or follow-up tutoring

2011 - 2020: Created action plans to guide students through the college application process

Role: Essay Writer, Editor, & Coach

Customer: College Entrance Prep, Los Angeles, CA

Tasks:

Created action plans to guide students through the college application process from onset to completion: 97% 1st choice college placement rate
Used a variety of online college matching programs in conjunction with research, alumni inquiry, and college-direct inquiry to offer complete college profiles for students to make informed decisions

2016 - 2019: Designed and developed utility-led fashion brand

Role: Founder, Designer & Marketer

Customer: on request

Tasks:

Designed and developed utility-led fashion brand using cost-effective production model with focus worker satisfaction
Created and executed a successful Kickstarter campaign, included in ?Projects We Love?
Designed multiple e-commerce storefronts, handled all back-end html/mail programming for online presence and created high-conversion email marketing campaigns and social media communities (Facebook, Instagram, Twitter)

2016 - 2019: Closely monitored and adjusted campaigns and ad sets to optimize

Role: Social Media Marketing Manager & Copywriter/Copy-Editor

Customer: Endeavor Social Media Marketing, Los Angeles, CA

Tasks:

Worked with: The Barber Den (formerly Raul?s Barbershop), the Smith College Club of LA (SCCLA), and other small businesses including those in the Wellness, Legal, and Nutrition sectors
Closely monitored and adjusted campaigns and ad sets to optimize for trends revealed by target audience interactions
Created and modified landing pages to improve performance
Produced content and managed appropriate content producer

2007 - 2016: Writing

Role: Freelance Writer, Proofreader & Editor, Los Angeles, CA

2005 - 2006: Tutoring

Role: Tutor

Customer: Kaplan Test Prep, Harlem Children?s Zone, New York City, NY

2005 - 2006: Web Content Coordination

Role: Web Content Coordinator, In-House Copywriter and Proofreader
Customer: Embryogenesis Inc., New York City, NY

Aus- und Weiterbildung

Inbound
Marketing, Content Strategy, SEO/Google Ranking Strategy, Guest
Blogging Strategy, Website Optimization, Video Marketing, YouTube Marketing, Social Media Marketing, Facebook Marketing, Instagram Marketing

Ads Training:

Fundamentals of Digital Advertising, Email Marketing, and Analytical Reporting (Hubspot)

2016 - 2017:

Social Media Marketing Specialization Certificate

Northwestern University Remote

2002 - 2003:

Columbia University Graduate School of Architecture, Planning & Preservation

Columbia University, New York City, NY

2000 - 2004:

BA, Architecture major, Theater minor

Smith College

Position

Results-Driven Content Creator/Marketer/Strategist
Digital Marketer

Kompetenzen

Top-Skills

Produkte / Standards / Erfahrungen / Methoden

Keap

Salesforce

Chat GPT

HCD

UX Writing

Design Thinking

InVision

Sketch

Wire-Framing

G-Suite

Software Documentation Tools

Wordpress

Wix

Notion

Asana Hootsuite

Facebook Insights

Instagram Insights

Webinar Apps

Mailchimp

Zoom

Design and User Research Methods (User Stories, Usability Testing, etc.)

Another Lens

Google Analytics

Hubspot

Excel

HotJar

BuzzSumo

Venngage

Zapier

Buffer

Profile:

As I delved into digital marketing and worked with various industries, I learned that good content isn't just about writing - it's about understanding your audience, identifying their needs, and delivering information that speaks to them
Incorporating UX design principles?introduced during my university years?into my process ensured not only informative but also visually appealing content
Eventually, I moved into content marketing and began developing comprehensive campaigns using different formats like blog posts, videos, and social media
Consequently, expanding into SEO/SEA optimization, analytical performance analysis, and governance became necessary, and I now confidently own all parts of the content journey (substance, structure, workflow, governance)
Through all this experience, my love for creating impactful content has only grown

Vertrauen Sie auf Randstad

Im Bereich Freelancing

Im Bereich Arbeitnehmer�berlassung / Personalvermittlung

Fragen?

Rufen Sie uns an +49 89 500316-300 oder schreiben Sie uns:

Name E-Mail-Adresse Ihre Frage

Telefonnummer Unternehmen

Ich habe die Datenschutzbestimmungen gelesen und bin damit einverstanden.

Einsatzorte

Einsatzorte

Projekte

Projekte

Technical content optimization

Developed (using a combination of Human-Centered Design (HCD) and Design Thinking)

Aus- und Weiterbildung

Aus- und Weiterbildung

Position

Position

Kompetenzen

Kompetenzen

Top-Skills

Produkte / Standards / Erfahrungen / Methoden

Einsatzorte

Einsatzorte

Projekte

Projekte

Technical content optimization

Developed (using a combination of Human-Centered Design (HCD) and Design Thinking)

Aus- und Weiterbildung

Aus- und Weiterbildung

Position

Position

Kompetenzen

Kompetenzen

Top-Skills

Produkte / Standards / Erfahrungen / Methoden

Vertrauen Sie auf Randstad

Fragen?

Rufen Sie uns an +49 89 500316-300 oder schreiben Sie uns:

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