Conversion Optimierung, SEO/SEA, Copy Writing, Analytics, Kampagnenmanagement
Aktualisiert am 17.08.2022
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 01.09.2022
Verfügbar zu: 80%
davon vor Ort: 0%
Kampagnenmanagement
Growth Marketing
Conversion Optimierung
Channel Marketing
Product Marketing
Growth Hacking
SEO
E-Mail Marketing
Campaign Management
Partner-Management
Account Based Marketing
Social Media
Google Analytics
AdWords
Content Management
Performance Marketing
Deutsch
Muttersprache
English
Muttersprache
Portugiesisch
Verhandlungssicher

Einsatzorte

Einsatzorte

Deutschland, Schweiz, Österreich

Remote

möglich

Projekte

Projekte

3 Jahre 7 Monate
2022-05 - heute

Content Management und Lead Generierung

Growth Marketer Joomla Google Analytics Demand Management ...
Growth Marketer
Anwaltskanzlei
Joomla Google Analytics Demand Management SEO AdWords HTML Content Management Lead Generation Conversion Optimization
Remote
1 Jahr
2021-06 - 2022-05

Growth Marketing, Fintech, B2C, SaaS, ETFs (Roboadvisor),Startup

Head of Growth Google Analytics AdWords Conversion Optimierung ...
Head of Growth

Ginmon ist ein führender unabhängiger Robo-Advisor und digitaler Vermögensverwalter. Die Plattform ermöglicht Privatpersonen, ihre persönlichen Finanzen ? insbesondere die eigene Altersvorsorge ? professionell zu planen und die dazu passende Kapitalanlage zu automatisieren. Als Head of Growth war ich:

  • Verantwortlich für den Aufbau von nachhaltigen Strukturen und Prozessen im Growth-Marketing
  • Verantwortlich für das Identifizieren von Optimierungspotential und Wachstumschancen im Marketing- und Sales-Funnel
  • Verantwortlich für Marketingstrategie, das Coachen von Teammitgliedern und die Zuweisung von Aufgaben
  • Verantwortlich für die Entwicklung von Wachstumshypothesen und das Aufsetzen und Durchführen von Experimenten zu deren Validierung 
  • Verantwortlich für die Conversion-Optimierung der Webseite
  • Verantwortlich für das Aufsetzen und Durchführen von Promotions und Kampagnen
  • Verantwortlich für die Weiterentwicklung des Affiliate-Programms

Google Analytics AdWords Conversion Optimierung WordPress HTML MS Excel Reporting Demand Generation SEO Datenanalyse Marketing B2C Finanzwesen
Ginmon GmbH
1 Jahr 1 Monat
2020-07 - 2021-07

Account Based Marketing, Fundraising, Public Private Partnerships, B2B, Association for European SaaS Providers

Senior Ecosystem Manager
Senior Ecosystem Manager

Cloud Ecosystem e.V. in Köln, Germany (Remote from Frankfurt, Germany)
Public Private Partnerships, B2B, Association for European SaaS Providers

? Developed a political initiative in the interest of German SaaS providers

? Recruited 100 SaaS CEOs as public supporters in 40 Days
? Secured 5 million Euro in funding from the German ministry for economics
? Devised sales supportive positioning, pricing, and product vision
? Developed SEO strategy, Blog and SaaS leader Video-Interview series

WordPress Adobe Photoshop Powerpoint E-Mail-Marketing Open Source Framework Marketingkonzept Strategieplanung Vertrieb Videotechnik
Cloud Ecosystem e.V.
Remote
7 Monate
2020-01 - 2020-07

Go-To Market DACH, Enterprise, B2B, UX Testing for complex Digital Services and Products

Senior Business Developer DACH
Senior Business Developer DACH

  • Improved GTM strategy and sales collateral for the DACH market
  • Established sustainable relationships with key decision-makers from target organizations to promote business growth
  • Utilized cross-industry market trend analysis for strategic outreach
  • Identified strategic business targets, developing new business opportunities
  • Consulted and presented complex software and services to enterprise customers

Applause GmbH
1 Jahr 3 Monate
2018-08 - 2019-10

Strategic Marketing, CRM, B2B, SaaS, SMB

Chief Marketing Officer
Chief Marketing Officer

? Coordinated cross-functional team efforts in implementation of customer
centric marketing, sales and positioning strategies
? Responsible for marketing budget and SEA setup
? Increased conversion rate from visitor to customer by 100%
? Increased ARR by developing new pricing structures and nurturing funnels
? Enhanced brand exposure by showcasing sustainable company values
? Improving positioning by developing affiliate structures

5 Jahre 1 Monat
2013-09 - 2018-09

Growth Marketing, Fintech, B2B, SaaS, Payments, SMB

Growth Marketing Manager & Co-Founder FastBill Brasil
Growth Marketing Manager & Co-Founder FastBill Brasil

? Developed growth strategies, overachieving on MRR growth targets
? Coordinated cross functional team efforts
? Developed innovative add-ons by integrating third-party providers
? Developed sales partnerships with third-party providers
? Migrated and restructured affiliate marketing program

? Established a payments micro-service for SMB in Brazil
? Spearheaded product line diversification to penetrate wider markets
? Managed operations, team and PR of the Brazil site
? Partnered with top players of the Brazilian banking and payments industry
? Developed highly converting paid ads for social media platforms
? Conceptualized and deployed enhanced product features
? Monitored market trends and competitor performances

FastBill GmbH

Aus- und Weiterbildung

Aus- und Weiterbildung

3 Monate
2021-06 - 2021-08

Growth Hacking for Founders

Startup Core Strength
Startup Core Strength
2 Jahre 1 Monat
2014-07 - 2016-07

MA Medienwissenschaften

Master of Arts, Universität Siegen
Master of Arts
Universität Siegen
3 Jahre
2010-10 - 2013-09

Medienwissenschaft

Bachelor of Arts, Universität Siegen
Bachelor of Arts
Universität Siegen

Position

Position

Growth Marketing Experte

Kompetenzen

Kompetenzen

Top-Skills

Kampagnenmanagement Growth Marketing Conversion Optimierung Channel Marketing Product Marketing Growth Hacking SEO E-Mail Marketing Campaign Management Partner-Management Account Based Marketing Social Media Google Analytics AdWords Content Management Performance Marketing

Schwerpunkte

Content Management
Experte
Conversion Optimierung
Experte
SEO
Experte
E-Mail Marketing
Experte
Lead Generierung
Experte
Influencer Marketing
Experte
Performance Marketing
Experte
Datenanalyse
Experte
Affiliate Marketing
Experte

Branchen

Branchen

Fintech, SaaS, B2B, B2C, Public Private Partnerships, Finanzen, Non-Profits, Agenturen, Startups, SMB, Anwaltskanzleien, Steuerberater

Einsatzorte

Einsatzorte

Deutschland, Schweiz, Österreich

Remote

möglich

Projekte

Projekte

3 Jahre 7 Monate
2022-05 - heute

Content Management und Lead Generierung

Growth Marketer Joomla Google Analytics Demand Management ...
Growth Marketer
Anwaltskanzlei
Joomla Google Analytics Demand Management SEO AdWords HTML Content Management Lead Generation Conversion Optimization
Remote
1 Jahr
2021-06 - 2022-05

Growth Marketing, Fintech, B2C, SaaS, ETFs (Roboadvisor),Startup

Head of Growth Google Analytics AdWords Conversion Optimierung ...
Head of Growth

Ginmon ist ein führender unabhängiger Robo-Advisor und digitaler Vermögensverwalter. Die Plattform ermöglicht Privatpersonen, ihre persönlichen Finanzen ? insbesondere die eigene Altersvorsorge ? professionell zu planen und die dazu passende Kapitalanlage zu automatisieren. Als Head of Growth war ich:

  • Verantwortlich für den Aufbau von nachhaltigen Strukturen und Prozessen im Growth-Marketing
  • Verantwortlich für das Identifizieren von Optimierungspotential und Wachstumschancen im Marketing- und Sales-Funnel
  • Verantwortlich für Marketingstrategie, das Coachen von Teammitgliedern und die Zuweisung von Aufgaben
  • Verantwortlich für die Entwicklung von Wachstumshypothesen und das Aufsetzen und Durchführen von Experimenten zu deren Validierung 
  • Verantwortlich für die Conversion-Optimierung der Webseite
  • Verantwortlich für das Aufsetzen und Durchführen von Promotions und Kampagnen
  • Verantwortlich für die Weiterentwicklung des Affiliate-Programms

Google Analytics AdWords Conversion Optimierung WordPress HTML MS Excel Reporting Demand Generation SEO Datenanalyse Marketing B2C Finanzwesen
Ginmon GmbH
1 Jahr 1 Monat
2020-07 - 2021-07

Account Based Marketing, Fundraising, Public Private Partnerships, B2B, Association for European SaaS Providers

Senior Ecosystem Manager
Senior Ecosystem Manager

Cloud Ecosystem e.V. in Köln, Germany (Remote from Frankfurt, Germany)
Public Private Partnerships, B2B, Association for European SaaS Providers

? Developed a political initiative in the interest of German SaaS providers

? Recruited 100 SaaS CEOs as public supporters in 40 Days
? Secured 5 million Euro in funding from the German ministry for economics
? Devised sales supportive positioning, pricing, and product vision
? Developed SEO strategy, Blog and SaaS leader Video-Interview series

WordPress Adobe Photoshop Powerpoint E-Mail-Marketing Open Source Framework Marketingkonzept Strategieplanung Vertrieb Videotechnik
Cloud Ecosystem e.V.
Remote
7 Monate
2020-01 - 2020-07

Go-To Market DACH, Enterprise, B2B, UX Testing for complex Digital Services and Products

Senior Business Developer DACH
Senior Business Developer DACH

  • Improved GTM strategy and sales collateral for the DACH market
  • Established sustainable relationships with key decision-makers from target organizations to promote business growth
  • Utilized cross-industry market trend analysis for strategic outreach
  • Identified strategic business targets, developing new business opportunities
  • Consulted and presented complex software and services to enterprise customers

Applause GmbH
1 Jahr 3 Monate
2018-08 - 2019-10

Strategic Marketing, CRM, B2B, SaaS, SMB

Chief Marketing Officer
Chief Marketing Officer

? Coordinated cross-functional team efforts in implementation of customer
centric marketing, sales and positioning strategies
? Responsible for marketing budget and SEA setup
? Increased conversion rate from visitor to customer by 100%
? Increased ARR by developing new pricing structures and nurturing funnels
? Enhanced brand exposure by showcasing sustainable company values
? Improving positioning by developing affiliate structures

5 Jahre 1 Monat
2013-09 - 2018-09

Growth Marketing, Fintech, B2B, SaaS, Payments, SMB

Growth Marketing Manager & Co-Founder FastBill Brasil
Growth Marketing Manager & Co-Founder FastBill Brasil

? Developed growth strategies, overachieving on MRR growth targets
? Coordinated cross functional team efforts
? Developed innovative add-ons by integrating third-party providers
? Developed sales partnerships with third-party providers
? Migrated and restructured affiliate marketing program

? Established a payments micro-service for SMB in Brazil
? Spearheaded product line diversification to penetrate wider markets
? Managed operations, team and PR of the Brazil site
? Partnered with top players of the Brazilian banking and payments industry
? Developed highly converting paid ads for social media platforms
? Conceptualized and deployed enhanced product features
? Monitored market trends and competitor performances

FastBill GmbH

Aus- und Weiterbildung

Aus- und Weiterbildung

3 Monate
2021-06 - 2021-08

Growth Hacking for Founders

Startup Core Strength
Startup Core Strength
2 Jahre 1 Monat
2014-07 - 2016-07

MA Medienwissenschaften

Master of Arts, Universität Siegen
Master of Arts
Universität Siegen
3 Jahre
2010-10 - 2013-09

Medienwissenschaft

Bachelor of Arts, Universität Siegen
Bachelor of Arts
Universität Siegen

Position

Position

Growth Marketing Experte

Kompetenzen

Kompetenzen

Top-Skills

Kampagnenmanagement Growth Marketing Conversion Optimierung Channel Marketing Product Marketing Growth Hacking SEO E-Mail Marketing Campaign Management Partner-Management Account Based Marketing Social Media Google Analytics AdWords Content Management Performance Marketing

Schwerpunkte

Content Management
Experte
Conversion Optimierung
Experte
SEO
Experte
E-Mail Marketing
Experte
Lead Generierung
Experte
Influencer Marketing
Experte
Performance Marketing
Experte
Datenanalyse
Experte
Affiliate Marketing
Experte

Branchen

Branchen

Fintech, SaaS, B2B, B2C, Public Private Partnerships, Finanzen, Non-Profits, Agenturen, Startups, SMB, Anwaltskanzleien, Steuerberater

Vertrauen Sie auf Randstad

Im Bereich Freelancing
Im Bereich Arbeitnehmerüberlassung / Personalvermittlung

Fragen?

Rufen Sie uns an +49 89 500316-300 oder schreiben Sie uns:

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