• process development, agency steering, stakeholder management
• media / digital strategy auditing (gap / potential analysis, target definition, process evaluation)
• customer centric brand consulting / target group analysis / content and market audits
• infrastructure / process development (media efficiency tracking, programmatic strategy, segmentation strategy and frameworks (DMP/CDP), tech stack development, KPI framework development)
• media strategy: target group analysis, competition analysis, channelplanning, forecast and business case development
• mediaplanning and campaign management: display, mobile, paid social, search, prorammatic, native, print
• product-, servicedevelopment, positioning/business development in digital- and mediagencies
• pitch support

Projects (Excerpt):

• Bündnis 90 / Grüne: Audit, Bundestagswahlkampf
• Shark / Ninja (Carat): Media and Growth Strategy
• Iglo/Lactalis (Zenith): Account management
• Bündnis 90 / Grüne: Media strategy European elections 2024
• Red Bull: annual planning for EHC Red Bull München, Agency and publisher steering (SEM, Social, Print, OOH)
• Douglas Retail Media: Data based full funnel business development and sales correlation modelling, Segmentation framework (CDP)
• Zentis: customer centric Content and Brand Audit, KPI framework, Target group analysis (4 brands)
• Telekom (emetriq): international account management digital & social
• iglo (Zenith): digital annual plan 2023, international account management
• Douglas Retail Media: Media Strategy, E-Com Data analysis
• PVH (Tommy Hilfiger): Interim Media Strategy Europe, Audience Strategy, Budgeting Process
• Kyrö (Lure): DE Market Launch of various spirit brands, multi-channel campaign strategy, setup and management /brand/performance)
• EnBW: clientside Media Sparring national rollout project, KPI framework and Dashboard conception
• Zalando Marketing Services: Standardisation and Introduction Media Strategy, process implementation, Business Development, Team Building, Conception data based reach/frequency Modelling
• Covestro (fischerAppelt): global Print and digital campaign planning, paid social
• Mercedes Benz (CC15): Joko Winterscheidt testimonial campaign, YT / paid social management
• BzGA: Media Audit, agency briefing process media strategy 2018
• Avira: Campaign Management, display performance
• EasyCredit (TLGG): Media Audit, KPI and campaign onsite strategy
• Merck (fischerAppelt): global paid social strategy and interim paid social team supervision (fb, TW, GDN, Search, LinkedIn, YT)
• AOK Nordwest (wdv): digital paid strategy, display, search, paid social, YT/GDN strategy campajgn management
• Comdirect: Evaluation Mediastrategy (Media Efficiency / Effectiveness, Reach Validation, Quality)
•  Volkswagen AG: Development KPI framework, data layer Concept, Tag Management concept
• Adidas: Evaluation global data-driven-advertising strategy and infrastructure, development KPI framework, Steering of global DMP sourcing
• Volkswagen AG: Digital Media Efficiency Programme: Business Case calculation, Reporting Framework and Implementation, Requirement Definition and Stakeholder Management, Tool-Sourcing and Integration (Adserver, Sitetracking, Panel, Attribution, TMS)
• Volkswagen AG: Launch Campaign Management Golf7 und Passat8 in Top 30 Markets: Agency Steering, Monitoring, Market Relations
• Volkswagen AG: Programmatic Strategy, Partner-sourcing, DMP requirements, stakeholder relations
• Nestle (Zenith/Optimedia): campaign planning div. brands
• Pfizer (MWOffice): OTC und prescription Medication (B2B & B2C), Mediaplanning, Campaign Management
• P&G / Fragrance (Commandante): Communication Strategy: Positioning of Brand and Product in changing POS-landscape
• Volksbank/Raiffeisenbank (Kontor Digital Media): Digital Campaign 2013: Strategy
• HR3 (Grabarz und Partner): (won) Pitch: Expansion of classical Brand Planning with Media/Touchpoint Strategy
• Daylong Sonnenschutz (Refresh Company St Gallen): Mediastrategy following Brand Relaunch
• AbZ Pharma (Hopf Strategie): B2B Campaign ?der tägliche Wahnsinn?: Strategy, Planning, Campaign Management
• Aptamil (für Nolte und Lauth): Digital Media Strategy, Agency Steering

Accounts (Excerpt): Adidas, Playstation, Absolut Vodka, BMW, Gerolsteiner, Nissan, Masterfoods

• start of a cross-branch digital competence center, teambuilding
• channelplanning (online Marketing Mix) for new and existing clients
• supervision of external partners (programmers, seeding agencies, Information architects)

Accounts (Excerpt): HLX.com, Hilton Hotels, AIDA Cruises, Europcar, Sparkasse Bayern / Schl.-Holstein

• recruiting, introduction and coaching of new colleagues
• securing project profitability
• workflow optimisation, quality management
• driving of new business
• development of product portfolio
• campaign management