Umsatzwachstum durch Online Marketing, eCommerce und Design Thinking Workshops
Aktualisiert am 08.03.2024
Profil
Freiberufler / Selbstständiger
Verfügbar ab: 08.03.2024
Verfügbar zu: 80%
davon vor Ort: 50%
Design Thinking
Growth Hacking
Performance Marketing
Design Sprints
Online Marketing
ECommerce
Teammanagement
Pitchberatung
internationale Projekterfahrung
Internationalisierung
Conversion Optimization
Design Sprint
Teamaufbau

Einsatzorte

Einsatzorte

Deutschland, Österreich, Schweiz
nicht möglich

Projekte

Projekte

17 Jahre 3 Monate
2009-01 - heute

Interim management for online marketing & e-commerce units as well as Design Sprints 2.0

Co-founder
Co-founder
on request
19 Jahre 3 Monate
2007-01 - heute

performance marketing consulting

Managing Director
Managing Director
  • Founder of the performance marketing consulting
    company;
  • focus: Set-up, implementation and maintenance of affiliate programs to generate leads and sales.
  • Clients: Hewlett Packard Snapfish, Raddiscount,
    Business Live, Zaplive TV, bimply.de, 5zKb, Relaxdays;
  • Cooperation management for Hewlett Packard Snapfish
on request
1 Jahr 4 Monate
2016-10 - 2018-01

Mobile Health & E- Commerce Platform

Vice President
Vice President
  • Setup, implementation and management of the internal Start-up JaLife, a concepted digital platform to combine content marketing (information) and pharmacy shopping (e-commerce).
  • Overall business ownership including P&L.
  • Team recruiting and building, creation of an agile environment, prototyping.
  • The start-up was cancelled by the CEO due to weak results of the prototype.
arvato AG | Bertelsmann SE & Co. KGaA
3 Jahre 3 Monate
2013-07 - 2016-09

Global Online Marketing

Vice President
Vice President
  • Leading the global online marketing unit (45 colleagues on 4 continents) within the eCommerce group and expanding in further 30 countries, set up of the APAC and LATAM region with staffing, opening offices and setting structures, over 100 % growth of client revenues, new client wins: Adobe, intimissimi, Olympus, P&L ownership including cost savings initiatives
arvato AG | Bertelsmann SE & Co. KGaA
3 Jahre 4 Monate
2010-03 - 2013-06

Online Marketing

Director
Director
  • Set up and implementation of performance online marketing services in 50 markets/countries;
  • offices: Cologne (Headquarter), Herzebrock, Sydney, Shanghai Tokyo, Seattle, Toronto;
  • team structure: Demand Generation Teams: Partners, Campaigns, Recruiting – Networks & Infrastructure – Data Intelligence & Reporting;
  • Conversion Optimization Teams: Content Optimization, Internationalization (SEO, Usability, Translation and Project Management).
  • Clients: Microsoft, Sanicare, Asus, Toshiba, Phonak/Sonova, Parallels.
  • P&L ownership
arvato AG | Bertelsmann SE & Co. KGaA
4 Monate
2008-10 - 2009-01

Concept, planning and implementation

external Consultant
external Consultant
  • Concept, planning and implementation of all performance marketing measures (SEM/SEO, affiliate, cooperation) for the private education provider; setup of the website including landing pages for lead generation and setup of a newsletter
CBL International, Shanghai
10 Monate
2006-02 - 2006-11

Concept, set up and implementation

Group Head Performance
Group Head Performance
  • Concept, set up and implementation of the performance marketing channel with a clear focus on affiliate.
  • Clients: Maxblue, Masterfoods, Royal Bank of Scotland, T-Online, VisitScotland, Gelbe Seiten
beyond interactive GmbH, Group Head Performance Marketing, Düsseldorf
5 Monate
2005-08 - 2005-12

Account Management

Senior Consultant
Senior Consultant
  • Account Management for email-marketing clients (email media, lead generation and newsletter tool), clients: Otto, Shop-Apotheke, Sportscheck
eCircle, München
2 Jahre 7 Monate
2003-01 - 2005-07

Set up of the German sales unit

Senior Sales Manager
Senior Sales Manager
  • Set up of the German sales unit;
  • over 80 acquired clients, amongst them are Quelle, Microsoft MSN, Esprit, Bose.
  • Account Management for business solution clients;
  • concept and implementation of Online Performance Marketing ecosystems (technologies, partners and processes, e.g. payments).
  • Clients: T-Online, Expedia, Microsoft MSN
TradeDoubler
10 Monate
2002-03 - 2002-12

Acquisition

Sales Manager
Sales Manager
  • Acquisition of clients for the affiliate network in Germany, clients: Yahoo!, T-Online, Obi, Obi@Otto, Otto, Westfalia, Home Shopping Europe, Expedia
TradeDoubler
1 Jahr 5 Monate
2000-10 - 2002-02

Affiliate Management

  • Supporting the set-up of the Swedish start up, account manager for affiliate program: s-broker, Der Club
TradeDoubler, Munich

Aus- und Weiterbildung

Aus- und Weiterbildung

1984 ? 1994

Institute: Ludwigsgymnasium München,

Degree: Abitur (2,6)


1995 ? 2002

Institute: Ludwigs-Maximilians-Universität München

Study: Political science, philosophy and new history Magister

Degree: Note: 2,05

Kompetenzen

Kompetenzen

Top-Skills

Design Thinking Growth Hacking Performance Marketing Design Sprints Online Marketing ECommerce Teammanagement Pitchberatung internationale Projekterfahrung Internationalisierung Conversion Optimization Design Sprint Teamaufbau

Produkte / Standards / Erfahrungen / Methoden

Short profile
Entrepreneurial-minded leader & pioneer of performance online marketing; growth marketeer, who drives change & digitalization to grow revenues and businesses. Currently transforming myself into a digital nomad to be on the cutting edge of development.

Einsatzorte

Einsatzorte

Deutschland, Österreich, Schweiz
nicht möglich

Projekte

Projekte

17 Jahre 3 Monate
2009-01 - heute

Interim management for online marketing & e-commerce units as well as Design Sprints 2.0

Co-founder
Co-founder
on request
19 Jahre 3 Monate
2007-01 - heute

performance marketing consulting

Managing Director
Managing Director
  • Founder of the performance marketing consulting
    company;
  • focus: Set-up, implementation and maintenance of affiliate programs to generate leads and sales.
  • Clients: Hewlett Packard Snapfish, Raddiscount,
    Business Live, Zaplive TV, bimply.de, 5zKb, Relaxdays;
  • Cooperation management for Hewlett Packard Snapfish
on request
1 Jahr 4 Monate
2016-10 - 2018-01

Mobile Health & E- Commerce Platform

Vice President
Vice President
  • Setup, implementation and management of the internal Start-up JaLife, a concepted digital platform to combine content marketing (information) and pharmacy shopping (e-commerce).
  • Overall business ownership including P&L.
  • Team recruiting and building, creation of an agile environment, prototyping.
  • The start-up was cancelled by the CEO due to weak results of the prototype.
arvato AG | Bertelsmann SE & Co. KGaA
3 Jahre 3 Monate
2013-07 - 2016-09

Global Online Marketing

Vice President
Vice President
  • Leading the global online marketing unit (45 colleagues on 4 continents) within the eCommerce group and expanding in further 30 countries, set up of the APAC and LATAM region with staffing, opening offices and setting structures, over 100 % growth of client revenues, new client wins: Adobe, intimissimi, Olympus, P&L ownership including cost savings initiatives
arvato AG | Bertelsmann SE & Co. KGaA
3 Jahre 4 Monate
2010-03 - 2013-06

Online Marketing

Director
Director
  • Set up and implementation of performance online marketing services in 50 markets/countries;
  • offices: Cologne (Headquarter), Herzebrock, Sydney, Shanghai Tokyo, Seattle, Toronto;
  • team structure: Demand Generation Teams: Partners, Campaigns, Recruiting – Networks & Infrastructure – Data Intelligence & Reporting;
  • Conversion Optimization Teams: Content Optimization, Internationalization (SEO, Usability, Translation and Project Management).
  • Clients: Microsoft, Sanicare, Asus, Toshiba, Phonak/Sonova, Parallels.
  • P&L ownership
arvato AG | Bertelsmann SE & Co. KGaA
4 Monate
2008-10 - 2009-01

Concept, planning and implementation

external Consultant
external Consultant
  • Concept, planning and implementation of all performance marketing measures (SEM/SEO, affiliate, cooperation) for the private education provider; setup of the website including landing pages for lead generation and setup of a newsletter
CBL International, Shanghai
10 Monate
2006-02 - 2006-11

Concept, set up and implementation

Group Head Performance
Group Head Performance
  • Concept, set up and implementation of the performance marketing channel with a clear focus on affiliate.
  • Clients: Maxblue, Masterfoods, Royal Bank of Scotland, T-Online, VisitScotland, Gelbe Seiten
beyond interactive GmbH, Group Head Performance Marketing, Düsseldorf
5 Monate
2005-08 - 2005-12

Account Management

Senior Consultant
Senior Consultant
  • Account Management for email-marketing clients (email media, lead generation and newsletter tool), clients: Otto, Shop-Apotheke, Sportscheck
eCircle, München
2 Jahre 7 Monate
2003-01 - 2005-07

Set up of the German sales unit

Senior Sales Manager
Senior Sales Manager
  • Set up of the German sales unit;
  • over 80 acquired clients, amongst them are Quelle, Microsoft MSN, Esprit, Bose.
  • Account Management for business solution clients;
  • concept and implementation of Online Performance Marketing ecosystems (technologies, partners and processes, e.g. payments).
  • Clients: T-Online, Expedia, Microsoft MSN
TradeDoubler
10 Monate
2002-03 - 2002-12

Acquisition

Sales Manager
Sales Manager
  • Acquisition of clients for the affiliate network in Germany, clients: Yahoo!, T-Online, Obi, Obi@Otto, Otto, Westfalia, Home Shopping Europe, Expedia
TradeDoubler
1 Jahr 5 Monate
2000-10 - 2002-02

Affiliate Management

  • Supporting the set-up of the Swedish start up, account manager for affiliate program: s-broker, Der Club
TradeDoubler, Munich

Aus- und Weiterbildung

Aus- und Weiterbildung

1984 ? 1994

Institute: Ludwigsgymnasium München,

Degree: Abitur (2,6)


1995 ? 2002

Institute: Ludwigs-Maximilians-Universität München

Study: Political science, philosophy and new history Magister

Degree: Note: 2,05

Kompetenzen

Kompetenzen

Top-Skills

Design Thinking Growth Hacking Performance Marketing Design Sprints Online Marketing ECommerce Teammanagement Pitchberatung internationale Projekterfahrung Internationalisierung Conversion Optimization Design Sprint Teamaufbau

Produkte / Standards / Erfahrungen / Methoden

Short profile
Entrepreneurial-minded leader & pioneer of performance online marketing; growth marketeer, who drives change & digitalization to grow revenues and businesses. Currently transforming myself into a digital nomad to be on the cutting edge of development.

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