2023 - today: Boosting brand visibility and engagement

Place of Work: Berlin

Role: Senior Consultant

Tasks:

• Delivered 50+ strategy consultations on usability, UX, SEO, and conversion rate optimisation
• Designed 5+ websites (Webflow, Shopify, WordPress), boosting brand visibility and engagement
• Secured a ?15k government grant for business growth through market research and planning
• Led 2000+ onboarding sessions for Rewe Mobile App, generating user feedback for product optimisation
• Produced and edited 3+ digital media videos in collaboration with Wave Akademie
• Generated daily ?2-3k in in-person sales for luxury brands like Boss, YSL, Hermès, Chloé, etc. (Perfumes) as a sales agent

2021 - 2023: Developement 15+ web applications

Role: Senior Digital Consultant/Engineer

Customer: Deloitte Neuroscience Institute, Leipzig

Tasks:

• Developed 15+ web applications, gathering implicit insights about customers and their thought processes
• Conducted 5+ design sprints and designed 5+ eCommerce landing pages, increasing lead conversion by 15-18%
• Translated eye-tracking & EEG research into UX improvements, which reduced bounce rate by 35%
• Automated DevOps pipelines in Azure, cutting deployment time by 40%

2020 - 2021: A/B testing and UX enhancements

Role: Website Manager and Shopify Developer

Customer: Und Gretel, Berlin

Tasks:

• Introduced personalisation features, raising the average order value by 22%
• Drove A/B testing and UX enhancements, achieving a 19% uplift in conversion
• Redesigned mobile storefront, reducing bounce rate by 20%
• Launched successfully 8+ new products and 12+ marketing campaigns

2018 - 2020: Digital Booster - Software Development, CX, and Product Management

Customer: innogy SE, Berlin & Frankfurt & Bochum

Tasks:

• Developed a room reservation app (VueJS) used by 500+ employees, reducing booking errors by 40%
• Increased process efficiency by 60% with a React app for registering grid connections
• Created 10+ web and mobile UX prototypes for user testing within several design sprints at Innogy
• Led Smart City MVP Development (IoT + Al), improving pedestrian recognition accuracy to 85%
• Drove conversational AI (Voice Agents, Chatbots) rollout, which reduced support call volume by 12%

2016 - 2018: Embedded Systems

Role: Technical Product Manager

Customer: BMW/Mini/Rolls Royce

Tasks:

• Led development of embedded systems for BMW/Mini/Rolls Royce (control units for air conditioning, heating, and seats), achieving 95% on-time delivery
• Supervised 20+ projects in terms of progress, quality, and cost
• Coordinated cross-functional teams in 6+ countries, reducing project delays by 20%
• Improved defect resolution speed by 30% via structured bugtracking
• Trained 3+ new team members