I help companies rebuild their GTM organisation around AI, enter new markets, and bridge Europe-China business ecosystems.
Aktualisiert am 02.07.2026
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 02.08.2026
Verfügbar zu: 100%
davon vor Ort: 100%
Project Management
Strategieplanung
Operative Projektsteuerung
Chinesisch
agiles Projektmanagement
Product Management
Automotive
Mitarbeiterführung
Etatverwaltung
Kostenmanagement
German
Fluent
English
Fluent
Mandarin Chinese
Fluent
French
Conversational
Dutch
Conversational

Einsatzorte

Einsatzorte

Amsterdam (+100km) Düsseldorf (+200km)
Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

1 year 3 months
2023-08 - 2024-10

Product strategy and GTM roadmap

Head of Product | Product Owner
Head of Product | Product Owner
  • Owned end-to-end product strategy and GTM roadmap for EU launch, aligning product-market fit with corporate growth targets.
  • Led cross-functional product team of 12 across engineering, design, marketing and supply chain for on-time, on-budget delivery.
  • Drove competitive analysis and customer segmentation to define category positioning and prioritised feature backlogs.
  • Primary stakeholder interface between EU operations and China HQ at executive level.
Zeekr B.V.
Amsterdam
2 years
2021-08 - 2023-07

Multi-year product roadmap and category strategy

EU Product Director | Team Lead
EU Product Director | Team Lead
  • Built European product management function from zero; recruited and coached a team of 8 across product, programme and GTM.
  • Defined multi-year product roadmap and category strategy for EU market entry incl. localisation and distribution planning.
  • Orchestrated end-to-end GTM execution: pricing, channel strategy, launch comms and dealer enablement across 4 EU Regions.
  • Managed full product lifecycle and owned KPI dashboards and quarterly business reviews.
Xpeng B.V.
Amsterdam / Guangzhou
5 years 5 months
2016-03 - 2021-07

Digital product portfolio strategy

Project Manager & Strategic Lead
Project Manager & Strategic Lead
  • Developed and executed the digital product portfolio strategy for Porsche China, reporting directly to the Digital Board.
  • Led portfolio management of 5+ digital products across customer engagement, sales, aftersales and dealer operations.
  • Principal liaison between Digital Board and Digital Factory, ensuring strategic alignment and delivery cadence.
  • Managed cross-functional programme delivery (IT, marketing, retail, vendors) with budgets exceeding ?1M annually.
  • Piloted new business models (e-commerce, subscription, digital retail); built business cases with full cost-structure analysis.
  • Drove lean-agile transformation across Porsche China, coaching 50+ stakeholders on SAFe practices.
Porsche
China ?Shanghai
1 year 2 months
2015-01 - 2016-02

Led design and rollout of digital 'Sales Workspace of the Future'

Project Manager
Project Manager
  • Led design and rollout of digital 'Sales Workspace of the Future' for MB & Smart across 400 retail locations in China.
  • Managed international IT rollout with end-to-end process definition, change management and dealer training.
  • Facilitated workshops with senior retail leadership, translating business requirements into IT specifications.
  • Guided organisational change at market and retail level, ensuring adoption and measurable productivity gains.
Mercedes-Benz Consulting
Stuttgart
1 year 11 months
2013-03 - 2015-01

GTM strategies for new international trade fair concepts

Trade Fair & Market Development Manager
Trade Fair & Market Development Manager
  • Managed B2B trade fair portfolios and multi-stakeholder event programmes
  • Developed GTM strategies for new international trade fair concepts with market sizing and competitive analysis.
  • Led cross-border project teams (Germany, China, SE Asia) to deliver large-scale commercial events on time and on budget.
Messe Düsseldorf
4 years
2009-03 - 2013-02

Competitive benchmarks and strategic recommendations

Consulting Associate
Consulting Associate
  • Delivered market entry consulting for European SMEs entering China incl. GTM planning and partner identification.
  • Coordinated cross-cultural project teams and managed client engagements across strategy and commercial due diligence.
  • Developed competitive benchmarks and strategic recommendations for C-suite decision-makers.
MFC Consulting
Beijing / Berlin

Aus- und Weiterbildung

Aus- und Weiterbildung

Sino-European Economics & Business Studies

M.A.

HWR Berlin / SWUFE Chengdu


Business Administration & Economics

B.Sc.

Universität Passau


PROFESSIONAL CERTIFICATIONS

  • UC Berkeley ?Digital Transformation Specialist
  • University of Cambridge ?Business Analytics
  • Project Management Professional (PMP®)
  • Certified SAFe® 5 Consultant
  • Certified Scrum Master (CSM)
  • Certified Product Owner (CSPO)

Position

Position

  • Senior Product & Category Leader
  • GTM Strategist
  • Cross-Functional Team Leadership

Kompetenzen

Kompetenzen

Top-Skills

Project Management Strategieplanung Operative Projektsteuerung Chinesisch agiles Projektmanagement Product Management Automotive Mitarbeiterführung Etatverwaltung Kostenmanagement

Produkte / Standards / Erfahrungen / Methoden

Profile

Results-driven senior leader with 15+ years of international experience steering complex product portfolios, end-to-end go-to-market strategies, and large-scale cross-functional programmes across the automotive and mobility sectors in Europe and China. Proven track record in category ownership,P&L stewardship, budget management, and building high-performing teams from the ground up. Deep expertise in digital transformation, agile delivery, and stakeholderalignment at board level. Adept at translating market intelligence into actionable product roadmaps that drive revenue growth, competitive positioning, and operational excellence.


CORE LEADERSHIP COMPETENCIES

  • End-to-End GTM Strategy & Execution
  • Cross-Functional Team Leadership (15)
  • Complex Product Portfolio Management
  • Market Entry & Expansion (EU & China)
  • Category P&L & Budget Ownership
  • Digital Transformation & Agile Delivery


STRATEGIC & MANAGEMENT SKILLS

  • Category Strategy & Portfolio Ownership
  • End-to-End GTM Planning & Execution
  • P&L Management & Budget Stewardship
  • Cross-Functional Team Leadership
  • Stakeholder & Board-Level Communication
  • Business Case Development & ROI Analysis
  • Change Management & Org Transformation
  • Market Entry & Competitive Intelligence


DIGITAL & TECHNICAL SKILLS

  • Agile / SAFe / Scrum Frameworks
  • Product Ownership & Backlog Management
  • Digital Platforms & Cloud Computing
  • Data Analytics & BI (Tableau, Lark)
  • Jira, Confluence, SharePoint
  • Customer Journey Mapping & UX
  • HTML, Java, Python (working knowledge)


Work Experience

06/2025 - today

Role: Product Strategy Lead

Customer: O&J Automotive B.V., Amsterdam


08/2023 - 10/2024

Role: Head of Product | Product Owner | Team Lead

Customer: Zeekr B.V., Amsterdam


08/2021 - 07/2023

Role: EU Product Director | Team Lead

Customer: Xpeng Co. Ltd., Amsterdam / Guangzhou


03/2016 - 07/2021

Role: Project Manager & Strategic Lead

Customer: Porsche China Co. Ltd., Shanghai


02/2015 - 02/2016

Role: Project Manager

Customer: Mercedes-Benz Consulting GmbH, Stuttgart


03/2013 ?01/2015

Role: Trade Fair & Market Dev. Manager

Customer: Messe Düsseldorf GmbH, Düsseldorf


03/2009 - 02/2013

Role: Consulting Associate

Customer: MFC Consulting GmbH, Beijing / Berlin

Einsatzorte

Einsatzorte

Amsterdam (+100km) Düsseldorf (+200km)
Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

1 year 3 months
2023-08 - 2024-10

Product strategy and GTM roadmap

Head of Product | Product Owner
Head of Product | Product Owner
  • Owned end-to-end product strategy and GTM roadmap for EU launch, aligning product-market fit with corporate growth targets.
  • Led cross-functional product team of 12 across engineering, design, marketing and supply chain for on-time, on-budget delivery.
  • Drove competitive analysis and customer segmentation to define category positioning and prioritised feature backlogs.
  • Primary stakeholder interface between EU operations and China HQ at executive level.
Zeekr B.V.
Amsterdam
2 years
2021-08 - 2023-07

Multi-year product roadmap and category strategy

EU Product Director | Team Lead
EU Product Director | Team Lead
  • Built European product management function from zero; recruited and coached a team of 8 across product, programme and GTM.
  • Defined multi-year product roadmap and category strategy for EU market entry incl. localisation and distribution planning.
  • Orchestrated end-to-end GTM execution: pricing, channel strategy, launch comms and dealer enablement across 4 EU Regions.
  • Managed full product lifecycle and owned KPI dashboards and quarterly business reviews.
Xpeng B.V.
Amsterdam / Guangzhou
5 years 5 months
2016-03 - 2021-07

Digital product portfolio strategy

Project Manager & Strategic Lead
Project Manager & Strategic Lead
  • Developed and executed the digital product portfolio strategy for Porsche China, reporting directly to the Digital Board.
  • Led portfolio management of 5+ digital products across customer engagement, sales, aftersales and dealer operations.
  • Principal liaison between Digital Board and Digital Factory, ensuring strategic alignment and delivery cadence.
  • Managed cross-functional programme delivery (IT, marketing, retail, vendors) with budgets exceeding ?1M annually.
  • Piloted new business models (e-commerce, subscription, digital retail); built business cases with full cost-structure analysis.
  • Drove lean-agile transformation across Porsche China, coaching 50+ stakeholders on SAFe practices.
Porsche
China ?Shanghai
1 year 2 months
2015-01 - 2016-02

Led design and rollout of digital 'Sales Workspace of the Future'

Project Manager
Project Manager
  • Led design and rollout of digital 'Sales Workspace of the Future' for MB & Smart across 400 retail locations in China.
  • Managed international IT rollout with end-to-end process definition, change management and dealer training.
  • Facilitated workshops with senior retail leadership, translating business requirements into IT specifications.
  • Guided organisational change at market and retail level, ensuring adoption and measurable productivity gains.
Mercedes-Benz Consulting
Stuttgart
1 year 11 months
2013-03 - 2015-01

GTM strategies for new international trade fair concepts

Trade Fair & Market Development Manager
Trade Fair & Market Development Manager
  • Managed B2B trade fair portfolios and multi-stakeholder event programmes
  • Developed GTM strategies for new international trade fair concepts with market sizing and competitive analysis.
  • Led cross-border project teams (Germany, China, SE Asia) to deliver large-scale commercial events on time and on budget.
Messe Düsseldorf
4 years
2009-03 - 2013-02

Competitive benchmarks and strategic recommendations

Consulting Associate
Consulting Associate
  • Delivered market entry consulting for European SMEs entering China incl. GTM planning and partner identification.
  • Coordinated cross-cultural project teams and managed client engagements across strategy and commercial due diligence.
  • Developed competitive benchmarks and strategic recommendations for C-suite decision-makers.
MFC Consulting
Beijing / Berlin

Aus- und Weiterbildung

Aus- und Weiterbildung

Sino-European Economics & Business Studies

M.A.

HWR Berlin / SWUFE Chengdu


Business Administration & Economics

B.Sc.

Universität Passau


PROFESSIONAL CERTIFICATIONS

  • UC Berkeley ?Digital Transformation Specialist
  • University of Cambridge ?Business Analytics
  • Project Management Professional (PMP®)
  • Certified SAFe® 5 Consultant
  • Certified Scrum Master (CSM)
  • Certified Product Owner (CSPO)

Position

Position

  • Senior Product & Category Leader
  • GTM Strategist
  • Cross-Functional Team Leadership

Kompetenzen

Kompetenzen

Top-Skills

Project Management Strategieplanung Operative Projektsteuerung Chinesisch agiles Projektmanagement Product Management Automotive Mitarbeiterführung Etatverwaltung Kostenmanagement

Produkte / Standards / Erfahrungen / Methoden

Profile

Results-driven senior leader with 15+ years of international experience steering complex product portfolios, end-to-end go-to-market strategies, and large-scale cross-functional programmes across the automotive and mobility sectors in Europe and China. Proven track record in category ownership,P&L stewardship, budget management, and building high-performing teams from the ground up. Deep expertise in digital transformation, agile delivery, and stakeholderalignment at board level. Adept at translating market intelligence into actionable product roadmaps that drive revenue growth, competitive positioning, and operational excellence.


CORE LEADERSHIP COMPETENCIES

  • End-to-End GTM Strategy & Execution
  • Cross-Functional Team Leadership (15)
  • Complex Product Portfolio Management
  • Market Entry & Expansion (EU & China)
  • Category P&L & Budget Ownership
  • Digital Transformation & Agile Delivery


STRATEGIC & MANAGEMENT SKILLS

  • Category Strategy & Portfolio Ownership
  • End-to-End GTM Planning & Execution
  • P&L Management & Budget Stewardship
  • Cross-Functional Team Leadership
  • Stakeholder & Board-Level Communication
  • Business Case Development & ROI Analysis
  • Change Management & Org Transformation
  • Market Entry & Competitive Intelligence


DIGITAL & TECHNICAL SKILLS

  • Agile / SAFe / Scrum Frameworks
  • Product Ownership & Backlog Management
  • Digital Platforms & Cloud Computing
  • Data Analytics & BI (Tableau, Lark)
  • Jira, Confluence, SharePoint
  • Customer Journey Mapping & UX
  • HTML, Java, Python (working knowledge)


Work Experience

06/2025 - today

Role: Product Strategy Lead

Customer: O&J Automotive B.V., Amsterdam


08/2023 - 10/2024

Role: Head of Product | Product Owner | Team Lead

Customer: Zeekr B.V., Amsterdam


08/2021 - 07/2023

Role: EU Product Director | Team Lead

Customer: Xpeng Co. Ltd., Amsterdam / Guangzhou


03/2016 - 07/2021

Role: Project Manager & Strategic Lead

Customer: Porsche China Co. Ltd., Shanghai


02/2015 - 02/2016

Role: Project Manager

Customer: Mercedes-Benz Consulting GmbH, Stuttgart


03/2013 ?01/2015

Role: Trade Fair & Market Dev. Manager

Customer: Messe Düsseldorf GmbH, Düsseldorf


03/2009 - 02/2013

Role: Consulting Associate

Customer: MFC Consulting GmbH, Beijing / Berlin

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