Profile

With over 15 years of experience in digital communication, content creation, and social media management, I have a proven track record of crafting compelling, SEO-optimized content for diverse industries, including building, architecture, interior design, and food. My expertise in writing, brand storytelling, and digital strategies has allowed me to enhance customer engagement and drive brand growth. As a proactive and detail-oriented professional, I thrive in fast-paced, remote environments and am committed to delivering high-quality content on time.

Ethic

• My work ethic is based on caring and regard for each individual. 
• I adopt an approach that values dialogue and respects personal and work boundaries, creating a harmonious collaborative environment.

Skills

• Digital communication:
  • proficient in managing digital solutions, CMS, and marketing tools
• Social media management:
  • experience with social media strategy, content creation, and performance analysis
• Content creation:
  • skilled in copywriting, SEO, and storytelling for various formats and platforms
• Event planning:
  • capable of organizing and managing events, from concept to execution
• Multimedia content:
  • strong design skills using Photoshop, Canva, and InDesign to create visually engaging content
• Project management:
  • ability to manage multiple projects simultaneously, ensuring deadlines are met while maintaining high standards of quality
• Analytical and creative thinking:
  • adept at using data to drive decisions and fostering creativity in problem-solving

Personal Values

• Respect
• Humility
• Discipline
• Perseverance
• Punctuality
• Awareness
• Attention
• Reflexivity

Expertise

• Copywriting
• Seo Copywriting
• Text Editing
• Blogging
• Creative Writing
• Content Creation
• Social Media Management
• Website Backoffice Management
• Event Planning
• Press Relations
• Teamworking
• Critical Thinking
• Problem Solving
• Time Management
• Emotional Intelligence
• Creativity

Software

• Photoshop
• InDesign
• Lightroom
• Microsoft Excel
• Microsoft Word
• Canva
• CupCut
• Wordpress
• Mailchimp
• Mailup
• Hubspot
• AnswerThePublic
• Google Trends

Work Experience

Customer: NATIVUS

Tasks:

• Disclosure document concerning the corporate Academy learning offer. 
• The aim was to show potential students the differences and opportunities offered by the Nativus Academy training compared to competitors.

Customer: PULKRA

Tasks:

Magazine

• Review for the Milan Fuorisalone 2024

Customer: VOCEDONNA

Tasks:

• Campaign against domestic violence whose focus is the possibility of salvation and not the abuser/abuse.
• In addition to the texts I also curated the photography.
• The result was a 40% increase in requests for help to the centre.

Customer: CESAR

Tasks:

• Catalogue of the Elite kitchen designed by the company for the Russian market

Customer: PASEO 206

Tasks:

• Boutique hotel located in Havana, Cuba, which aims to provide its guests with a unique experience of art, gastronomy and design by merging Cuban and Italian cultures

Customer: PULKRA

Tasks:

Press Release

• Introduction of the new collection products

Customer: STILITALY

Tasks:

Company profile

• A new reality in the eyewear market that aims to distinguish itself with tailor-made and handcrafted products that can only be sold in physical shops

Customer: SCANDOLA MOBILI

Tasks:

Newsletter

• Monthly b2b newsletter, dedicated to the company's customers and industry professionals

Customer: MODO LUCE

Tasks:

Newsletter

• Monthly newsletter in both Italian and English on company news and projects

Customer: NATIVUS

Tasks:

Website

• SEO copywriting of the new Nativus site. 
• The goal was to be indexed as a manufacturer of continuous surface systems and at the same time to have a distinctive tone of voice compared to competitors and valuable and impactful texts.

Customer: STILITALY

Tasks:

Website

• Texts for the new website and company blog.
• I showed the company's potential clients its soul that was previously hidden.

Customer: MITI

Tasks:

Website

• The customer asked for texts highlighting the company's ethical approach to people in every part of the production chain. 
• I did this by demonstrating their care for people's well-being and comfort, from design to production through to relations with external suppliers.

Customer: MODO LUCE

Tasks:

Website

• The company asked me for a smart, catchy, informal tone of voice. I responded using short, simple and effective sentences and playing with the company name. 
• Modo in Italian means manner, method.

Customer: MODO LUCE

Tasks:

Fb + Ig + In

• Monthly drafting of instagram grid and editorial calendar including texts in English for each social.
• The graphic structure is created by me, in line with the company image and agreed with the company graphic designer.

Customer: NATIVUS

Tasks:

Fb + Ig

• Quarterly drafting of the instagram grid and editorial calendar. 
• The graphic structure is designed by the company's graphic designer, edited by me and supervised by the graphic designer and the company itself.

Customer: PULKRA

Tasks:

Fb + Ig

• Monthly editing of the instagram grid and editorial calendar with texts in English for each social. 
• All graphics are created by a graphic design studio.

Customer: SPILILAND

Tasks:

Fb + Ig

• Social media management before, during and after the event. 
• Definition of the editorial plan and calendar and publication of the content.