Expert Product Manager mobile/native Apps - eCommerce - B2C/B2B - Conversion Optimization
Aktualisiert am 28.01.2025
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 08.04.2025
Verfügbar zu: 100%
davon vor Ort: 100%
Conversion Optimization
User Centered Design
User Aquisition
Team lead
pm recruiting
agile development
product discovery
product delivery
idea validation
e-commerce
a/b testing
personalization
customer loyalty
retention strategies
ui/ux optimization
release management
competitive analysis
mobile app analytics
app monetization
app marketing
loyalty strategies
authentication flows
login & registration
German
native speaker
English
full professional proficiency
Spanish
conversational knowledge
Italian
started learning in 2023

Einsatzorte

Einsatzorte

München (+50km) Berlin (+50km)
Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

4 Monate
2024-11 - 2025-02

Developing, analyzing and evaluating an app monetization strategy

Product Manager Product Management Agile Softwareentwicklung Business Intelligence
Product Manager
  • Analyzing and evaluating an app monetization strategy and giving recommendations for action
Notion Google Analytics Slack Figma Amplitude
Product Management Agile Softwareentwicklung Business Intelligence
Decent Technologies Pvt. Ltd.
Remote
2 Jahre 1 Monat
2022-08 - 2024-08

B2C Plantura mobile app

Senior Product Manager
Senior Product Manager
  • Developing and implementing a new commercialization strategy for the App
  • Increased total revenue generated by the app by 467% and revenue per MAU by 211%
  • Increased purchase rate of new users (7 days after installation) by 152%
  • Decreased total variable costs by 68% and variable cost per MAU by 88%
  • Implementing a cross-platform authentication architecture for app and web
Plantura GmbH
Munich
5 Jahre
2017-09 - 2022-08

mobile devices and customer loyalty

Senior Product Manager
Senior Product Manager
  • Primarily responsible person for the improvement and marketing of the CHECK24 Vergleiche App
  • Building up and leading a product team of 3 FTE direct reports (2 PMs and 1 QA Manager) as well as 5 working students as disciplinary and functional lead
  • Direct reporting line to founders and CEOs of CHECK24
  • First contact for C-Level executives and Directors of CHECK24 verticals for all App related topics
  • Consulting of CHECK24 verticals on mobile UX/UI, CVO optimization and authentication flows
  • Developing and rolling out of UX/UI styles and specs for CVO optimization for all CHECK24 products
  • Developing multi-channel marketing of CHECK24 apps (e.g. mobile-to-app, email- & sms marketing)
  • Growing App MAU from 400k to 4Mio within 5 years
    • 2021? 2022 Senior Product Manager for the B2C CHECK24 Vergleiche App
    • 2019? 2021 Professional Product Manager for the B2C CHECK24 Vergleiche App
    • 2017? 2?019 Junior Product Manager customer loyalty

CHECK24 Factory GmbH, Customer Loyalty Department
Munich
1 Jahr 7 Monate
2015-11 - 2017-05

B2C eGym Fitness App

Product Manager (Working Student)
Product Manager (Working Student)
  • Implementing a process to continuously and automatically collect, analyze and evaluate customer feedback for feature development and prioritization
  • Building up a beta-tester community and a beta-tester process for iOS and Android
eGym GmbH
Munich

Aus- und Weiterbildung

Aus- und Weiterbildung

3 Jahre 7 Monate
2013-10 - 2017-04

Business with Technology (WITEC)

Master of Science, Technical University of Munich
Master of Science
Technical University of Munich
  • Final Grate: 2,8
  • Majors: Entrepreneurship & Innovation and Mechanical Engineering
  • WS 2014 Exchange Semester at the Universidad de Antioquia, Medellín, Colombia
4 Jahre 8 Monate
2008-10 - 2013-05

Business Administration

Bachelor of Science, University of Bayreuth
Bachelor of Science
University of Bayreuth
  • Majors: Financial Management and Production & Logistics
  • WS 2010 Exchange Semester at the National University of Singapore
3 Jahre
2005-08 - 2008-07

Apprenticeship Bank Professional

Savings Bank in Scheeßel
Savings Bank in Scheeßel

Kompetenzen

Kompetenzen

Top-Skills

Conversion Optimization User Centered Design User Aquisition Team lead pm recruiting agile development product discovery product delivery idea validation e-commerce a/b testing personalization customer loyalty retention strategies ui/ux optimization release management competitive analysis mobile app analytics app monetization app marketing loyalty strategies authentication flows login & registration

Aufgabenbereiche

Digitales Produktmanagement
Experte
Agiles Produktmanagement
Experte
Mobile App Entwicklung
Experte
Roadmap Entwicklung
Experte
Stakeholdermanagement
Experte
App Marketing
Experte
User Akquisition
Experte
Conversion Optimization
Experte

Produkte / Standards / Erfahrungen / Methoden

Produkt Manager Recruiting
Fortgeschritten
IT Beschaffung
Fortgeschritten
Mobile UX/UI
Experte
Produkt Management
Experte
Produkt Manager
Experte
App Marketing
Experte
App Entwicklung
Experte
Agile Produktentwicklung
Experte
Kanban
Experte
Scrum
Experte
Atlassian Confluence
Fortgeschritten
Atlassian JIRA
Fortgeschritten
Notion
Fortgeschritten
Produkt Strategy
Fortgeschritten
Business Analytics
Fortgeschritten
End-to-end Produktentwicklung
Experte
Anforderungsmanagement
Fortgeschritten
Anforderungsanalyse
Fortgeschritten
Google Analytics
Fortgeschritten
Amplitude
Fortgeschritten
Figma
Fortgeschritten
Team lead
pm recruiting
agile development
product discovery
product delivery
idea validation
e-commerce
conversion optimization
a/b testing
monetization strategies
personalization
customer loyalty
retention strategies
ui/ux optimization
user centered design
release management
competitive analysis
mobile app analytics
user acquisition
app marketing
qa management

Technical Skills

  • Notion: advanced proficiency
  • MS-Office: proficient in Excel, Word and Power Point
  • Jira, Confluence: proficient
  • Google Analytics: basic knowledge
  • Html, CSS, SQL: basic knowledge


Other professional experience

09/2015 ? 05/2016:

Role: Entrepreneur starting a mobile 3D video communication platform

Customer: Vision Teleporter UG, with Manage&More at UnternehmerTUM, Munich


04/2015 ? 08/2015:

Role: Innovation Consultant for a SME tool manufacturing company

Customer: Manage&More at UnternehmerTUM, Munich


05/2013 ? 11/2015:

Role: Investment Management & Startup Couch (working student)

Customer: Fraunhofer Venture, Munich


11/2011 ? 02/2012:

Role: M&A Advisory Analyst (intern)

Customer: PWC AG, Department Valuation & Strategy, Munich


06/2010 ? 08/2011:

Role: Freelance Tutor for the Revision Course "Business Finance"

Customer: BT REPS, Bayreuth


04/2009 ? 09/2011:

Role: Course Instructor for several Accounting Courses (for up to 200 Students)

Customer: Chair of Business Taxation and Auditing, University of Bayreuth

Einsatzorte

Einsatzorte

München (+50km) Berlin (+50km)
Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

4 Monate
2024-11 - 2025-02

Developing, analyzing and evaluating an app monetization strategy

Product Manager Product Management Agile Softwareentwicklung Business Intelligence
Product Manager
  • Analyzing and evaluating an app monetization strategy and giving recommendations for action
Notion Google Analytics Slack Figma Amplitude
Product Management Agile Softwareentwicklung Business Intelligence
Decent Technologies Pvt. Ltd.
Remote
2 Jahre 1 Monat
2022-08 - 2024-08

B2C Plantura mobile app

Senior Product Manager
Senior Product Manager
  • Developing and implementing a new commercialization strategy for the App
  • Increased total revenue generated by the app by 467% and revenue per MAU by 211%
  • Increased purchase rate of new users (7 days after installation) by 152%
  • Decreased total variable costs by 68% and variable cost per MAU by 88%
  • Implementing a cross-platform authentication architecture for app and web
Plantura GmbH
Munich
5 Jahre
2017-09 - 2022-08

mobile devices and customer loyalty

Senior Product Manager
Senior Product Manager
  • Primarily responsible person for the improvement and marketing of the CHECK24 Vergleiche App
  • Building up and leading a product team of 3 FTE direct reports (2 PMs and 1 QA Manager) as well as 5 working students as disciplinary and functional lead
  • Direct reporting line to founders and CEOs of CHECK24
  • First contact for C-Level executives and Directors of CHECK24 verticals for all App related topics
  • Consulting of CHECK24 verticals on mobile UX/UI, CVO optimization and authentication flows
  • Developing and rolling out of UX/UI styles and specs for CVO optimization for all CHECK24 products
  • Developing multi-channel marketing of CHECK24 apps (e.g. mobile-to-app, email- & sms marketing)
  • Growing App MAU from 400k to 4Mio within 5 years
    • 2021? 2022 Senior Product Manager for the B2C CHECK24 Vergleiche App
    • 2019? 2021 Professional Product Manager for the B2C CHECK24 Vergleiche App
    • 2017? 2?019 Junior Product Manager customer loyalty

CHECK24 Factory GmbH, Customer Loyalty Department
Munich
1 Jahr 7 Monate
2015-11 - 2017-05

B2C eGym Fitness App

Product Manager (Working Student)
Product Manager (Working Student)
  • Implementing a process to continuously and automatically collect, analyze and evaluate customer feedback for feature development and prioritization
  • Building up a beta-tester community and a beta-tester process for iOS and Android
eGym GmbH
Munich

Aus- und Weiterbildung

Aus- und Weiterbildung

3 Jahre 7 Monate
2013-10 - 2017-04

Business with Technology (WITEC)

Master of Science, Technical University of Munich
Master of Science
Technical University of Munich
  • Final Grate: 2,8
  • Majors: Entrepreneurship & Innovation and Mechanical Engineering
  • WS 2014 Exchange Semester at the Universidad de Antioquia, Medellín, Colombia
4 Jahre 8 Monate
2008-10 - 2013-05

Business Administration

Bachelor of Science, University of Bayreuth
Bachelor of Science
University of Bayreuth
  • Majors: Financial Management and Production & Logistics
  • WS 2010 Exchange Semester at the National University of Singapore
3 Jahre
2005-08 - 2008-07

Apprenticeship Bank Professional

Savings Bank in Scheeßel
Savings Bank in Scheeßel

Kompetenzen

Kompetenzen

Top-Skills

Conversion Optimization User Centered Design User Aquisition Team lead pm recruiting agile development product discovery product delivery idea validation e-commerce a/b testing personalization customer loyalty retention strategies ui/ux optimization release management competitive analysis mobile app analytics app monetization app marketing loyalty strategies authentication flows login & registration

Aufgabenbereiche

Digitales Produktmanagement
Experte
Agiles Produktmanagement
Experte
Mobile App Entwicklung
Experte
Roadmap Entwicklung
Experte
Stakeholdermanagement
Experte
App Marketing
Experte
User Akquisition
Experte
Conversion Optimization
Experte

Produkte / Standards / Erfahrungen / Methoden

Produkt Manager Recruiting
Fortgeschritten
IT Beschaffung
Fortgeschritten
Mobile UX/UI
Experte
Produkt Management
Experte
Produkt Manager
Experte
App Marketing
Experte
App Entwicklung
Experte
Agile Produktentwicklung
Experte
Kanban
Experte
Scrum
Experte
Atlassian Confluence
Fortgeschritten
Atlassian JIRA
Fortgeschritten
Notion
Fortgeschritten
Produkt Strategy
Fortgeschritten
Business Analytics
Fortgeschritten
End-to-end Produktentwicklung
Experte
Anforderungsmanagement
Fortgeschritten
Anforderungsanalyse
Fortgeschritten
Google Analytics
Fortgeschritten
Amplitude
Fortgeschritten
Figma
Fortgeschritten
Team lead
pm recruiting
agile development
product discovery
product delivery
idea validation
e-commerce
conversion optimization
a/b testing
monetization strategies
personalization
customer loyalty
retention strategies
ui/ux optimization
user centered design
release management
competitive analysis
mobile app analytics
user acquisition
app marketing
qa management

Technical Skills

  • Notion: advanced proficiency
  • MS-Office: proficient in Excel, Word and Power Point
  • Jira, Confluence: proficient
  • Google Analytics: basic knowledge
  • Html, CSS, SQL: basic knowledge


Other professional experience

09/2015 ? 05/2016:

Role: Entrepreneur starting a mobile 3D video communication platform

Customer: Vision Teleporter UG, with Manage&More at UnternehmerTUM, Munich


04/2015 ? 08/2015:

Role: Innovation Consultant for a SME tool manufacturing company

Customer: Manage&More at UnternehmerTUM, Munich


05/2013 ? 11/2015:

Role: Investment Management & Startup Couch (working student)

Customer: Fraunhofer Venture, Munich


11/2011 ? 02/2012:

Role: M&A Advisory Analyst (intern)

Customer: PWC AG, Department Valuation & Strategy, Munich


06/2010 ? 08/2011:

Role: Freelance Tutor for the Revision Course "Business Finance"

Customer: BT REPS, Bayreuth


04/2009 ? 09/2011:

Role: Course Instructor for several Accounting Courses (for up to 200 Students)

Customer: Chair of Business Taxation and Auditing, University of Bayreuth

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