IT Project Manager, PMO, Agile Coach and Product owner with extensive experience in the Automotive, Travel/ Hospitality and FMCG sectors.
Aktualisiert am 10.02.2026
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 10.02.2026
Verfügbar zu: 100%
davon vor Ort: 50%
Projektmanagement
Agile Coach
Scrum Product Owner
CRM
Automotive
Travel-Management
Content Management System
Salesforce
B2C
E-Commerce
German
fluent
English
fluent
Portuguese
Muttersprache
Spanish
conversational

Einsatzorte

Einsatzorte

Hamburg (+500km) Lisbon (+50km)
Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

various

Customer: Automotive OEMs

Tasks:
  • Customer Data Platform: project lead from procurement to multi-brand implementation of Salesforce Customer Data Cloud to drive media efficiencies, onsite & direct marketing personalization.
  • E-commerce: Initiated & managed large-scale digital innovation programs centered on the development of scalable e-commerce solutions and dealer touchpoint integration. Drove program from initial setup through pilot phase, embedding it into an existing SAFe framework.
  • SAFe: Introduced SAFe as a delivery framework for a 50+ cross-functional product team, including training, onboarding, and structural setup.
  • Audits: Introduced agile methodologies for IT requirements management and led audits to align product development with customer-centric objectives.
various

Customer: FMCG & Consumer Goods

Tasks:
  • Data Strategy: Developed a comprehensive 1st-, 2nd-, and 3rd-party data strategy and loyalty platform concept for a global manufacturer, addressing both B2C and B2B audiences.
  • Consumer Engagement Platforms: Led the design, validation, and launch of a digital engagement and ecommerce ecosystem while establishing a nearshore product delivery hub to scale it.
  • D2C: Piloted new D2C models combining digital & retail touchpoints for both global and mid-sized brands.
  • GTM Strategy: Designed a go-to-market campaign for a new brand entering the German market.
various

Customer: Other verticals

Tasks:
  • New Business Model: Supported a global analytics leader in launching an iOS/Android app as the foundation for lead generation within a complementary customer segment.
  • UX Optimization: Introduced a lean analytics framework and trained the internal team to improve UX, performance, and satisfaction across online banking touchpoints for a leading German bank.

Aus- und Weiterbildung

Aus- und Weiterbildung

  • MBA in International Marketing, European School of Business (ESB), Germany
  • B.A. in Business & Tourism, Universidade Federal do Paraná, Brazil
  • Additional studies in France and Germany via scholarships (DAAD, Baden-Württemberg Stiftung)

Position

Position

Senior Consultant

Kompetenzen

Kompetenzen

Top-Skills

Projektmanagement Agile Coach Scrum Product Owner CRM Automotive Travel-Management Content Management System Salesforce B2C E-Commerce

Schwerpunkte

  • Improve media efficiency and conversion through media mix modeling, attribution, and personalization
  • Design and scale digital marketing and e-commerce delivery organizations
  • Develop and operationalize first-party data strategies across ecosystems
  • Lead end-to-end project management in agile and hybrid delivery models
  • Drive digital product innovation from concept to validated business model
  • Build financial models, control budgets, and support procurement processes

Produkte / Standards / Erfahrungen / Methoden

PROFILE
Start-up founder and digital transformation consultant with 15+ years of international experience driving data-led growth and innovation across the automotive, FMCG, travel, finance, and tech sectors. Known for navigating ambiguity, building high-performance teams and delivering results in data, media, e-commerce, and digital services: I bring structure, speed, and ownership.

TOOLS
  • MS Office
  • Atlassian Suite
  • MS Project
  • Asana

PROFESSIONAL CAREER
2017 - today
Independent Consultant
Client Portfolio Includes: Volkswagen Group, Unilever, Statista, Colgate-Palmolive, Haspa & others

2012 - 2017
Founder & CEO
TripRebel GmbH
  • Built and scaled a B2C hotel booking platform, winning recognition as Best EU Startup 2015

Earlier Experience
  • Colgate-Palmolive GmbH ? Senior Product Manager
  • Varig Logística ? Sales & Operations Supervisor
  • Hospitality ? Operations Roles in London & Brazil

Einsatzorte

Einsatzorte

Hamburg (+500km) Lisbon (+50km)
Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

various

Customer: Automotive OEMs

Tasks:
  • Customer Data Platform: project lead from procurement to multi-brand implementation of Salesforce Customer Data Cloud to drive media efficiencies, onsite & direct marketing personalization.
  • E-commerce: Initiated & managed large-scale digital innovation programs centered on the development of scalable e-commerce solutions and dealer touchpoint integration. Drove program from initial setup through pilot phase, embedding it into an existing SAFe framework.
  • SAFe: Introduced SAFe as a delivery framework for a 50+ cross-functional product team, including training, onboarding, and structural setup.
  • Audits: Introduced agile methodologies for IT requirements management and led audits to align product development with customer-centric objectives.
various

Customer: FMCG & Consumer Goods

Tasks:
  • Data Strategy: Developed a comprehensive 1st-, 2nd-, and 3rd-party data strategy and loyalty platform concept for a global manufacturer, addressing both B2C and B2B audiences.
  • Consumer Engagement Platforms: Led the design, validation, and launch of a digital engagement and ecommerce ecosystem while establishing a nearshore product delivery hub to scale it.
  • D2C: Piloted new D2C models combining digital & retail touchpoints for both global and mid-sized brands.
  • GTM Strategy: Designed a go-to-market campaign for a new brand entering the German market.
various

Customer: Other verticals

Tasks:
  • New Business Model: Supported a global analytics leader in launching an iOS/Android app as the foundation for lead generation within a complementary customer segment.
  • UX Optimization: Introduced a lean analytics framework and trained the internal team to improve UX, performance, and satisfaction across online banking touchpoints for a leading German bank.

Aus- und Weiterbildung

Aus- und Weiterbildung

  • MBA in International Marketing, European School of Business (ESB), Germany
  • B.A. in Business & Tourism, Universidade Federal do Paraná, Brazil
  • Additional studies in France and Germany via scholarships (DAAD, Baden-Württemberg Stiftung)

Position

Position

Senior Consultant

Kompetenzen

Kompetenzen

Top-Skills

Projektmanagement Agile Coach Scrum Product Owner CRM Automotive Travel-Management Content Management System Salesforce B2C E-Commerce

Schwerpunkte

  • Improve media efficiency and conversion through media mix modeling, attribution, and personalization
  • Design and scale digital marketing and e-commerce delivery organizations
  • Develop and operationalize first-party data strategies across ecosystems
  • Lead end-to-end project management in agile and hybrid delivery models
  • Drive digital product innovation from concept to validated business model
  • Build financial models, control budgets, and support procurement processes

Produkte / Standards / Erfahrungen / Methoden

PROFILE
Start-up founder and digital transformation consultant with 15+ years of international experience driving data-led growth and innovation across the automotive, FMCG, travel, finance, and tech sectors. Known for navigating ambiguity, building high-performance teams and delivering results in data, media, e-commerce, and digital services: I bring structure, speed, and ownership.

TOOLS
  • MS Office
  • Atlassian Suite
  • MS Project
  • Asana

PROFESSIONAL CAREER
2017 - today
Independent Consultant
Client Portfolio Includes: Volkswagen Group, Unilever, Statista, Colgate-Palmolive, Haspa & others

2012 - 2017
Founder & CEO
TripRebel GmbH
  • Built and scaled a B2C hotel booking platform, winning recognition as Best EU Startup 2015

Earlier Experience
  • Colgate-Palmolive GmbH ? Senior Product Manager
  • Varig Logística ? Sales & Operations Supervisor
  • Hospitality ? Operations Roles in London & Brazil

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