Chiefly accountable for and providing guidance on the strategic and operational

advancement of environmental sustainability within a global matrix organization.

• Developed sustainability strategies in collaboration with global business functions & stakeholders
• Initiated & managed transformation projects for Circular Economy in the field of lab products
• Implemented & reported on measures as part of the reporting required under CSRD/ESRS 5

Objective:

Maintaining & improving the rating for the Eppendorf Group

Challenge:

Also implementing and monitoring improvement measures in organizational units outside Germany Willingness of department heads to allocate resources for improvement initiatives

Measures:

• Training and consulting for all relevant stakeholders within the Eppendorf Group
• Partnering with departments to develop and implement improvement measures
• Coordinating and submitting the final documents
• Ensuring effective internal and external communication

Results: 

• Since 2022, continuous improvement of the score from 54 to 58/100
• A strong commitment from the Executive Board to support participation in ECOVADIS

Implement  Circular Economy (CE) principles into product development & organizational structures

• Leading a complex project consisting of 7 sub-topics
• Making a decentralized matrix organization with complex products & supply chains ready for the EU-ESPR-requirements
• Insufficient IT infrastructure & availability of product related data  
• Leading the project, consisting of 7 workstreams - while 2 of them were also under my operational responsibility

Measures: 

• Designing the project, convincing the management & gaining their support
• Leading the operational responsibility for a scalable Ecodesign approach as well as for communications
• Coordinating relevant stakeholders group-wide
• Supporting PCF/LCA & DPP implementation as subject matter expert

Results: 

• Organizational & technical foundation for CE in product development &  processes
• Ecodesign approach
• CE-Business Model-Guideline
• PCF RACI
• 2nd hand lab devices
• IT-infrastructure

Develop Sustainability strategies for sustainable lab consumables and for product packaging (2 projects)

• Developing sustainability strategies for the material  topic ?Natural Resources? within the framework of  DMA in accordance with GRI for the Eppendorf Group
• In particular, under the Natural Resources umbrella, this included strategies for sustainable product packaging & laboratory consumables

Measures:

• Developing a global strategy, including objectives, KPIs, actions, and responsibilities
• Aligning all stakeholders & functional areas
• Integrating circular economy principles
• Consulting departments across the company on implementation
• Designing monitoring & communication strategies

Results:

• Viable strategy with clear organizational framework
• Global Packaging Guideline
• Monitoring system for yearly documentation of successes
• 12/25, 60% international implementation achieved
• Natural Resources Policy 2024
• ESRS E5 reporting 12/25

• Provided scientific expertise & support within a medical stakeholder network
• Developed & enhanced digital educational & communication programs
• Planned & delivered customer webinars

International market introduction

• Position a new innovation in a global market environment

Measures:

• Developing a global launch strategy
• Managing cross-functional collaboration between product management, marketing, sales, and international subsidiaries
• Coordinating all launch activities
• Creating communications & marketing materials
• Creating & conducting sales trainings

Results:

• Educational Marketing material
• Demo guide & posters for sales
• Video animation
• Exhibition concept

International market introduction

• Position a new innovation in a global market environment and generate calculated revenue

Measures:

• Developing a global launch strategy
• Managing cross-functional collaboration between product management, marketing, sales, and international subsidiaries
• Coordinating all launch activities
• Creating communications & marketing materials
• Creating & conducting sales trainings & customer seminars

Results:

• Educational Marketing Content
• Pipetting knowledge website
• Demo guide & poster for sales
• Video animation
• Emotional hands-on concept for exhibitions: e. g. 126 leads in 4 days (+8% 2018 vs. 2015)
• +8% net sales in 2018 vs. 2017

Developing an international B2B content marketing-strategy for Liquid Handling

• Making explanation-requiring life sciences products competitive in a saturated market
• Fundamental realignment of the marketing strategy, shifting from a feature-based approach to an educational approach designed to spark curiosity, tailored specifically to the needs of researchers

Measures:

• Developing global content marketing strategy
• Managing cross-functional collaboration between product management, sales, and international subsidiaries
• Translating complex scientific content into customer-focused communication
• Developing international marketing concepts

Results:

• Content strategy
• Educational website
• Train the trainer-program
• Emotional hands-on concept for exhibitions
• Author of the book ?Become a Pipetting Expert?

Develop and implement a Content Marketing approach for Cell Handling

• Establish Eppendorf as an expert partner for Cell Culture Consumables in a saturated market

Measures:

• Developing global content marketing strategy
• Managing cross-functional collaboration between product management, sales, and international subsidiaries
• Creating educational content
• Creating & conducting a customer seminar concept
• Train regional product managers

Results:

• Content strategy, educational marketing material & website
• Customer seminars in all regions - trainers trained
• 615 webinar attendees
• Conducted Cell Handling lab tours at exhibitions
• Net sales +50% (2016 vs. 2015)

• Developed an international blended learning program
• Provided solution-oriented customer consulting & technical support

• Provided technical support & negotiated commercial agreements
• Negotiations with the Purchasing Department in collaboration with end customers (Tender Mgmt.)
• Exceeded sales target 2008 by 25%
• Developed guideline for sales reps to standardize customer demos