Product Strategy Consultant & Fractional Product Leader turning complex operations and expertise into scalable software products
Aktualisiert am 05.08.2026
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 05.08.2026
Verfügbar zu: 100%
davon vor Ort: 10%
product strategy
product management
Geschäftsprozessanalyse
Product Lifecycle
BPMN
Roadmap
go to market strategy
business model
pricing strategy
Enterprise-Resource-Planning
business analysis
Software as a Service
product discovery
competitive analysis
Marktstudie
Serbian
Muttersprache
English
near native professional proficiency
Hungarian
intermediate
Spanish
intermediate

Einsatzorte

Einsatzorte

Budapest (+100km) Vienna (+50km)
Deutschland, Österreich
möglich

Projekte

Projekte

1 year 3 months
2025-05 - now

US AI operations platform

Founder, Fractional CPO & Product Strategist
Founder, Fractional CPO & Product Strategist
  • Founded an independent product strategy practice supporting companies that need to translate complex operational workflows into software products, clearer roadmaps, and executable delivery plans.
  • Served as full-time Chief Product Officer for a US AI operations platform. Led a team of 4 senior engineers. Owned the full product lifecycle: market research, competitive analysis, user personas, on-site user observations and interviews across New York, Miami, and Houston, customer journey mapping, product vision, PRDs, wireframes, technical specifications, MVP definition, prototype, roadmap, GTM strategy, team structure, hiring, and delivery operating model.
  • Built custom Claude skills and AI agents to support operational product work, accelerating research, analysis, and delivery workflows across engagements.
  • Led discovery for a distillery operations platform, mapping end-to-end workflows and defining product scope, automation opportunities, and investor-ready business models and product materials.
  • Continue to coach founders and product professionals through structured programs, supporting career growth and stronger product management practices across the community.
on request
Remote
6 months
2025-11 - 2026-04

US Operations Platform Product Strategy and Build

Chief Product Officer / Product Strategy Consultant Product Strategy Product Management Product Discovery ...
Chief Product Officer / Product Strategy Consultant
  • Led the product from an early concept through customer research, business-model definition, product strategy, prototyping, and active development.
  • Conducted on-site research and interviews in New York, Miami, and Houston to understand customer needs, operational workflows, purchasing behaviour, and market conditions.
  • Defined the product vision, target customer segments, value proposition, business model, pricing assumptions, MVP scope, and product roadmap.
  • Mapped end-to-end workflows across lead management, scheduling, communication, enrolment, billing, payroll, retention, and operational reporting.
  • Created customer journeys, process maps, wireframes, prototypes, product requirements, and technical specifications for the engineering team.
  • Established priorities, decision-making processes, team responsibilities, and the product operating model.
  • Supported product-team hiring, vendor evaluation, software integrations, partnerships, and go-to-market planning.
  • Led four senior engineers and translated complex business and operational needs into executable product decisions.
B2B SaaS operations platform CRM billing scheduling payroll communication tools reporting and analytics AI
Product Strategy Product Management Product Discovery Business Analysis Business Models Pricing Strategy Roadmapping BPMN Go-to-Market Strategy customer research Marktstudie Geschäftsprozessanalyse
Remote / New York, Miami and Houston
3 years 5 months
2022-01 - 2025-05

Product Strategy Leadership Progression

Principal Product Strategist, Principal Product Manager, Product Owner / Product Manager,
Principal Product Strategist, Principal Product Manager, Product Owner / Product Manager,
  • Progressed into the most senior product strategy roles at Vega IT, leading across startups, scaleups, and enterprise organizations on product discovery, business model definition, product-market fit validation, operational transformation, presales strategy, and product execution across insurtech, healthtech, edtech, fintech, banking, retail, telecom, legal, gaming, B2B SaaS, and AI-enabled domains.
  • Built and scaled a product capability from 3 people to 15 across Product Managers and Business Analysts, creating knowledge bases, interview tasks, onboarding materials, mentoring structures, product standards, and internal practices for product discovery and delivery.
  • Led the Lloyd?s market insurtech engagement end-to-end: conducted market research, competitive analysis, current product assessment, and gap analysis. Structured the product direction, led a team of 6 engineers to build the PoC, and created the executive pitch showcasing the transformation path, investment case, ROI timeline, and projected business impact.
  • Led research and product strategy for a CTaaS platform: interviewed consultants and stakeholders across the US and UK to understand current clinical trial delivery models, identified how to turn consulting services into a scalable product, and pitched the product concept and partnership rationale that contributed to a multimillion-dollar venture capital partnership.
  • Developed the Flywheel product discovery framework, used across 30+ engagements, delivering validated product strategy, commercial direction, and development-ready scope. Framework later adapted as a company-branded service offering.
  • Contributed to multimillion-dollar international client opportunities by shaping product strategy, commercial narratives, delivery approach, executive presentations, and strategic proposals.
  • Represented product strategy in sales, presales, and international partnership conversations, helping the organization position new offerings and expand into more strategic client relationships.
Vega IT
Novi Sad, Serbia
4 months
2024-12 - 2025-03

Product Strategy and Operational Transformation for a Luxury Retail Platform

Product Strategy Consultant product strategy Product Management Geschäftsprozessanalyse ...
Product Strategy Consultant

  • Led business and product discovery for a luxury watch retailer that needed to modernise its internal systems and prepare the business for further growth.
  • Analysed customer relationship management, inventory, waitlist allocation, sales, onboarding, compliance, reporting, and internal operational processes.
  • Conducted stakeholder interviews and mapped current workflows, bottlenecks, business rules, data needs, and opportunities for automation.
  • Defined the future product vision, platform modules, business outcomes, implementation phases, and product roadmap.
  • Shaped CRM functionality, enriched customer profiles, interaction history, reminders, reporting, inventory visibility, and waitlist-management capabilities.
  • Defined how the product, business processes, responsibilities, and technology architecture should evolve as transaction volume and organisational complexity increased.
  • Identified practical AI opportunities for customer summaries, profile enrichment, relationship management, and operational decision support.
  • Translated strategic recommendations into detailed features, workflows, product requirements, and phased implementation priorities.

Luxury retail platform CRM inventory management Enterprise-Resource-Planning
product strategy Product Management Geschäftsprozessanalyse BPMN digital transformation
Serbia
4 months
2024-09 - 2024-12

Product and Commercial Strategy for a Clinical Trials as a Service Platform

Principal Product Strategist product strategy product discovery customer research ...
Principal Product Strategist

  • Led discovery, market research, product strategy, and presales work for a clinical trials as a service platform.
  • Interviewed consultants and stakeholders across the United States and the United Kingdom to understand current clinical-trial delivery models, customer needs, operational constraints, and purchasing decisions.
  • Analysed how an expert-led consulting service could be converted into a scalable software-enabled product.
  • Defined target users, customer problems, value propositions, service and software boundaries, product scope, and data-integration requirements.
  • Developed the commercial model, monetisation options, positioning, product concept, and phased roadmap.
  • Assessed strategic options for combining consulting expertise, operational workflows, data, and technology in one scalable platform.
  • Created executive materials and the partnership rationale used in venture and commercial discussions.
  • The work contributed to securing a multimillion-dollar venture capital partnership.

Clinical Research Healthcare
product strategy product discovery customer research Marktstudie Geschäftsprozessanalyse go to market strategy Product Management Product Lifecycle
Remote, United States and United Kingdom
4 months
2023-04 - 2023-07

Product Strategy and Proof of Concept for a Specialty Insurance Platform

Principal Product Strategist Product Lifecycle Product Management Geschäftsprozessanalyse
Principal Product Strategist

  • Led market research, competitive analysis, current-product assessment, and gap analysis for a specialty insurance platform serving the Lloyd?s market.
  • Analysed an implementation model in which each new insurance line required approximately six months and £500,000 of development work.
  • Defined a reusable platform approach that reduced onboarding for a new insurance line to two to three days, with no added development cost per line.
  • Translated insurance workflows, regulatory considerations, operational requirements, and partner needs into a scalable product direction.
  • Defined the proof-of-concept scope, product architecture assumptions, priorities, success criteria, and implementation roadmap.
  • Led a cross-functional team of six engineers during proof-of-concept development.
  • Created the executive business case, transformation narrative, ROI logic, investment case, and strategic presentation.
  • Presented an approach that was selected over competing enterprise proposals from Microsoft and Deloitte.

enterprise insurance platform
Product Lifecycle Product Management Geschäftsprozessanalyse
Remote, United Kingdom market
2 years 1 month
2020-01 - 2022-01

Product Management and Business Analysis for a Cloud ERP Product Suite

Product Manager Product Management Geschäftsprozessanalyse BPMN ...
Product Manager

  • Led the development and launch of two cloud ERP products, including a configurable no-code and low-code platform.
  • Managed a team of seven developers from business analysis and product definition through implementation, testing, go-live, and post-launch support.
  • Analysed business operations, purchasing processes, stakeholder requirements, business rules, and reporting needs.
  • Translated operational workflows into product scope, software requirements, epics, user stories, wireframes, application designs, and prioritised backlogs.
  • Defined product vision, MVP scope, roadmap, release plans, acceptance criteria, and implementation priorities.
  • Coordinated stakeholders across operational teams, sales, consulting, delivery, engineering, and company leadership.
  • Oversaw functional testing, quality assurance, user training, change management, adoption, and post-launch product improvement.
  • Supported the transition from month-long waterfall release cycles to two-week agile delivery cadences.
  • The cloud ERP suite and reporting products were adopted by multiple enterprise customers across manufacturing, retail, government, insurance, telecommunications, and the public sector.

Enterprise-Resource-Planning
Product Management Geschäftsprozessanalyse BPMN Product Lifecycle
Novi Sad, Serbia
5 years 5 months
2016-09 - 2022-01

ERP Product Management & Business Systems Leadership

Business Analyst, Product Owner, Scrum Master, and Product Manager
Business Analyst, Product Owner, Scrum Master, and Product Manager
  • Progressed from ERP Consultant to Business Analyst, Product Owner, Scrum Master, and Product Manager within an enterprise ERP company, building deep expertise in business process analysis, stakeholder management, product ownership, prioritization, and agile transformation.
  • Led product direction across multiple cross-functional teams totaling 50+ engineers and designers, managing ERP modules and connected applications including purchasing, retail, manufacturing, HR, quality control, identity management, mobile time management, reporting, custom fields, notifications, and core cloud ERP components.
  • Acted as the product filter between consultants, clients, and engineering teams, challenging feature requests, translating operational needs into scalable product decisions, and protecting product coherence across ERP products.
  • Guided teams from waterfall delivery with month-long release cycles to 2-week sprint cadences, using transparency, facilitation, and shared ownership to build trust across seniority gaps.
  • Delivered 12+ ERP and business system implementations across government, insurance, manufacturing, retail, telecom, and public sector environments, including work for the Ministry of Finance Tax Administration.
  • Shipped Beyond Business Suite (cloud ERP, adopted by 5+ enterprise clients) and Smart Reports (advanced filtering and pivot table tool, adopted by 5+ enterprise clients), from MVP definition through launch, adoption tracking, and user engagement analysis.
  • Designed and built an early healthcare workflow product for a pediatric surgery department as part of a thesis project, digitizing patient records, surgery scheduling, and documentation.
M&I Systems
Novi Sad, Serbia

Aus- und Weiterbildung

Aus- und Weiterbildung

2019 - 2021

Business Information Systems

M.Sc.

University of Novi Sad, Faculty of Economics


Key Focus:

Thesis: on request


2012 - 2016

Business Information Systems

B.Sc.

University of Novi Sad, Faculty of Economics


Key Focus:

Thesis: Information Systems for Pediatric Surgery


2016 - 2017

Java Development

IT Academy, Belgrade


Certifications:

  • Certified Scrum Professional Product Owner (CSP-PO)
  • Advanced Certified Scrum Product Owner (A-CSPO)
  • Certified Scrum Product Owner (CSPO)
  • Certified Java Developer

Position

Position

Product Strategy Consultant

Kompetenzen

Kompetenzen

Top-Skills

product strategy product management Geschäftsprozessanalyse Product Lifecycle BPMN Roadmap go to market strategy business model pricing strategy Enterprise-Resource-Planning business analysis Software as a Service product discovery competitive analysis Marktstudie

Schwerpunkte

Product Management
Business to Software

Produkte / Standards / Erfahrungen / Methoden

Profile

Senior Product Strategy Consultant with 11 years of experience turning complex business operations into scalable software across 90+ companies and international markets. I lead product strategy, discovery, business process analysis, roadmap definition, and delivery alignment for enterprise software, ERP, and B2B SaaS initiatives. I work with business stakeholders and engineering teams from the initial problem and operating model through product scope, prioritization, implementation, and scale.


Available for:

  • product strategy
  • senior product management
  • product discovery
  • business process analysis
  • ERP and B2B SaaS transformation
  • roadmap definition and prioritization


KEY ACHIEVEMENTS

  • Designed a Lloyd?s market insurtech PoC selected over competing enterprise approaches from Microsoft and Deloitte, reducing insurance-line onboarding from approximately six months and £500K to two to three days, with no added development cost per line, measurably reducing operational overhead for external partners.
  • Led research, product strategy, and presales for a clinical trial as a service (CTaaS) platform, defining the product concept, data integration approach, and monetization strategy ? work that directly contributed to securing a multimillion-dollar venture capital partnership.
  • Served as full-time CPO for a US AI operations platform, owning end-to-end product work: product vision, strategy, competitive positioning, business model, pricing, MVP definition, prototype, roadmap, operating model, team formation, hiring, GTM, and development.
  • Built and scaled a product capability from 3 people to a 15-person team across Product Managers and Business Analysts, creating product standards, mentoring structures, discovery practices, and internal ways of working.
  • Created a proprietary product discovery framework (IN369), delivering validated product strategy, prototype, and commercial direction through structured intensive engagements.
  • Mentored 100+ product managers and business analysts over 4 years through workshops, cohorts, and advisory sessions, supporting promotions, salary increases, career transitions, and stronger product delivery practices.


SELECTED CLIENT ENGAGEMENTS

  • Mapped distillery operations from fruit intake to production traceability, compliance records, and bottling scope, translating domain workflows into an investor-ready product concept.
  • Shaped a luxury retail operations platform combining CRM, inventory, waitlist management, customer profiles, and process automation for high-value watch sales.
  • Defined version two strategy for an IoT operations product, translating device data, alerts, metrics, and operational decisions into a clearer product direction.
  • Led market analysis and product strategy for a digital financial platform concept, clarifying customer segments, product scope, unit economics, pricing strategy, and go-to-market direction.


CORE COMPETENCIES & TOOLS

Strategy & Discovery:

  • Product Strategy
  • Product Management
  • Product Vision
  • Product Discovery
  • Product-Market Fit
  • Business Models
  • Unit Economics
  • Pricing Strategy
  • Growth Strategy
  • Go-to-Market Strategy
  • MVP Definition
  • Customer Discovery
  • Market Research
  • Competitive Analysis
  • Customer Journey Mapping
  • User Personas
  • Stakeholder Management
  • Prioritization
  • JTBD
  • Continuous Discovery
  • Lean Startup
  • Design Thinking


Execution & Scaling:

  • End-to-End Product Ownership
  • Product Lifecycle
  • PRD
  • Technical Specifications
  • Wireframes
  • AI-Assisted Prototyping
  • Rapid Prototyping
  • Product Roadmaps
  • Sprint Planning
  • Backlog Management
  • User Story Mapping
  • User Stories
  • Agile
  • Scrum
  • Kanban
  • Lean Product Development
  • A/B Testing
  • Scaling Products
  • Scaling Teams
  • B2B Saa


Metrics & Analytics:

  • Product Analytics
  • OKRs
  • KPIs
  • ROI Analysis
  • Cycle Time
  • Lead Time
  • Workflow Throughput
  • Adoption Metrics
  • Retention
  • User Engagement
  • Data Quality
  • Operational KPIs
  • Data-Driven Decision Making


AI & Technology:

  • AI Product Strategy
  • AI Enabled Operations
  • AI Agents
  • AI Assisted Prototyping
  • API Enabled Products
  • Cloud ERP Architecture
  • Identity and Access Management
  • IoT Products
  • Data Integration
  • Workflow Automation


Leadership:

  • Fractional CPO
  • Executive Stakeholder Alignment
  • Cross-Functional Leadership
  • Team Formation
  • Hiring
  • Mentorship
  • Presales Strategy
  • Agile Transformation
  • Operational Transformation
  • Regulated Environments
  • Product Operations


Tools:

  • Jira
  • Confluence
  • Miro
  • Figma
  • Mixpanel
  • Hotjar
  • Google Analytics
  • Trello
  • Bitbucket
  • Power BI
  • Atlassian Suite
  • Notion
  • Lovable

Einsatzorte

Einsatzorte

Budapest (+100km) Vienna (+50km)
Deutschland, Österreich
möglich

Projekte

Projekte

1 year 3 months
2025-05 - now

US AI operations platform

Founder, Fractional CPO & Product Strategist
Founder, Fractional CPO & Product Strategist
  • Founded an independent product strategy practice supporting companies that need to translate complex operational workflows into software products, clearer roadmaps, and executable delivery plans.
  • Served as full-time Chief Product Officer for a US AI operations platform. Led a team of 4 senior engineers. Owned the full product lifecycle: market research, competitive analysis, user personas, on-site user observations and interviews across New York, Miami, and Houston, customer journey mapping, product vision, PRDs, wireframes, technical specifications, MVP definition, prototype, roadmap, GTM strategy, team structure, hiring, and delivery operating model.
  • Built custom Claude skills and AI agents to support operational product work, accelerating research, analysis, and delivery workflows across engagements.
  • Led discovery for a distillery operations platform, mapping end-to-end workflows and defining product scope, automation opportunities, and investor-ready business models and product materials.
  • Continue to coach founders and product professionals through structured programs, supporting career growth and stronger product management practices across the community.
on request
Remote
6 months
2025-11 - 2026-04

US Operations Platform Product Strategy and Build

Chief Product Officer / Product Strategy Consultant Product Strategy Product Management Product Discovery ...
Chief Product Officer / Product Strategy Consultant
  • Led the product from an early concept through customer research, business-model definition, product strategy, prototyping, and active development.
  • Conducted on-site research and interviews in New York, Miami, and Houston to understand customer needs, operational workflows, purchasing behaviour, and market conditions.
  • Defined the product vision, target customer segments, value proposition, business model, pricing assumptions, MVP scope, and product roadmap.
  • Mapped end-to-end workflows across lead management, scheduling, communication, enrolment, billing, payroll, retention, and operational reporting.
  • Created customer journeys, process maps, wireframes, prototypes, product requirements, and technical specifications for the engineering team.
  • Established priorities, decision-making processes, team responsibilities, and the product operating model.
  • Supported product-team hiring, vendor evaluation, software integrations, partnerships, and go-to-market planning.
  • Led four senior engineers and translated complex business and operational needs into executable product decisions.
B2B SaaS operations platform CRM billing scheduling payroll communication tools reporting and analytics AI
Product Strategy Product Management Product Discovery Business Analysis Business Models Pricing Strategy Roadmapping BPMN Go-to-Market Strategy customer research Marktstudie Geschäftsprozessanalyse
Remote / New York, Miami and Houston
3 years 5 months
2022-01 - 2025-05

Product Strategy Leadership Progression

Principal Product Strategist, Principal Product Manager, Product Owner / Product Manager,
Principal Product Strategist, Principal Product Manager, Product Owner / Product Manager,
  • Progressed into the most senior product strategy roles at Vega IT, leading across startups, scaleups, and enterprise organizations on product discovery, business model definition, product-market fit validation, operational transformation, presales strategy, and product execution across insurtech, healthtech, edtech, fintech, banking, retail, telecom, legal, gaming, B2B SaaS, and AI-enabled domains.
  • Built and scaled a product capability from 3 people to 15 across Product Managers and Business Analysts, creating knowledge bases, interview tasks, onboarding materials, mentoring structures, product standards, and internal practices for product discovery and delivery.
  • Led the Lloyd?s market insurtech engagement end-to-end: conducted market research, competitive analysis, current product assessment, and gap analysis. Structured the product direction, led a team of 6 engineers to build the PoC, and created the executive pitch showcasing the transformation path, investment case, ROI timeline, and projected business impact.
  • Led research and product strategy for a CTaaS platform: interviewed consultants and stakeholders across the US and UK to understand current clinical trial delivery models, identified how to turn consulting services into a scalable product, and pitched the product concept and partnership rationale that contributed to a multimillion-dollar venture capital partnership.
  • Developed the Flywheel product discovery framework, used across 30+ engagements, delivering validated product strategy, commercial direction, and development-ready scope. Framework later adapted as a company-branded service offering.
  • Contributed to multimillion-dollar international client opportunities by shaping product strategy, commercial narratives, delivery approach, executive presentations, and strategic proposals.
  • Represented product strategy in sales, presales, and international partnership conversations, helping the organization position new offerings and expand into more strategic client relationships.
Vega IT
Novi Sad, Serbia
4 months
2024-12 - 2025-03

Product Strategy and Operational Transformation for a Luxury Retail Platform

Product Strategy Consultant product strategy Product Management Geschäftsprozessanalyse ...
Product Strategy Consultant

  • Led business and product discovery for a luxury watch retailer that needed to modernise its internal systems and prepare the business for further growth.
  • Analysed customer relationship management, inventory, waitlist allocation, sales, onboarding, compliance, reporting, and internal operational processes.
  • Conducted stakeholder interviews and mapped current workflows, bottlenecks, business rules, data needs, and opportunities for automation.
  • Defined the future product vision, platform modules, business outcomes, implementation phases, and product roadmap.
  • Shaped CRM functionality, enriched customer profiles, interaction history, reminders, reporting, inventory visibility, and waitlist-management capabilities.
  • Defined how the product, business processes, responsibilities, and technology architecture should evolve as transaction volume and organisational complexity increased.
  • Identified practical AI opportunities for customer summaries, profile enrichment, relationship management, and operational decision support.
  • Translated strategic recommendations into detailed features, workflows, product requirements, and phased implementation priorities.

Luxury retail platform CRM inventory management Enterprise-Resource-Planning
product strategy Product Management Geschäftsprozessanalyse BPMN digital transformation
Serbia
4 months
2024-09 - 2024-12

Product and Commercial Strategy for a Clinical Trials as a Service Platform

Principal Product Strategist product strategy product discovery customer research ...
Principal Product Strategist

  • Led discovery, market research, product strategy, and presales work for a clinical trials as a service platform.
  • Interviewed consultants and stakeholders across the United States and the United Kingdom to understand current clinical-trial delivery models, customer needs, operational constraints, and purchasing decisions.
  • Analysed how an expert-led consulting service could be converted into a scalable software-enabled product.
  • Defined target users, customer problems, value propositions, service and software boundaries, product scope, and data-integration requirements.
  • Developed the commercial model, monetisation options, positioning, product concept, and phased roadmap.
  • Assessed strategic options for combining consulting expertise, operational workflows, data, and technology in one scalable platform.
  • Created executive materials and the partnership rationale used in venture and commercial discussions.
  • The work contributed to securing a multimillion-dollar venture capital partnership.

Clinical Research Healthcare
product strategy product discovery customer research Marktstudie Geschäftsprozessanalyse go to market strategy Product Management Product Lifecycle
Remote, United States and United Kingdom
4 months
2023-04 - 2023-07

Product Strategy and Proof of Concept for a Specialty Insurance Platform

Principal Product Strategist Product Lifecycle Product Management Geschäftsprozessanalyse
Principal Product Strategist

  • Led market research, competitive analysis, current-product assessment, and gap analysis for a specialty insurance platform serving the Lloyd?s market.
  • Analysed an implementation model in which each new insurance line required approximately six months and £500,000 of development work.
  • Defined a reusable platform approach that reduced onboarding for a new insurance line to two to three days, with no added development cost per line.
  • Translated insurance workflows, regulatory considerations, operational requirements, and partner needs into a scalable product direction.
  • Defined the proof-of-concept scope, product architecture assumptions, priorities, success criteria, and implementation roadmap.
  • Led a cross-functional team of six engineers during proof-of-concept development.
  • Created the executive business case, transformation narrative, ROI logic, investment case, and strategic presentation.
  • Presented an approach that was selected over competing enterprise proposals from Microsoft and Deloitte.

enterprise insurance platform
Product Lifecycle Product Management Geschäftsprozessanalyse
Remote, United Kingdom market
2 years 1 month
2020-01 - 2022-01

Product Management and Business Analysis for a Cloud ERP Product Suite

Product Manager Product Management Geschäftsprozessanalyse BPMN ...
Product Manager

  • Led the development and launch of two cloud ERP products, including a configurable no-code and low-code platform.
  • Managed a team of seven developers from business analysis and product definition through implementation, testing, go-live, and post-launch support.
  • Analysed business operations, purchasing processes, stakeholder requirements, business rules, and reporting needs.
  • Translated operational workflows into product scope, software requirements, epics, user stories, wireframes, application designs, and prioritised backlogs.
  • Defined product vision, MVP scope, roadmap, release plans, acceptance criteria, and implementation priorities.
  • Coordinated stakeholders across operational teams, sales, consulting, delivery, engineering, and company leadership.
  • Oversaw functional testing, quality assurance, user training, change management, adoption, and post-launch product improvement.
  • Supported the transition from month-long waterfall release cycles to two-week agile delivery cadences.
  • The cloud ERP suite and reporting products were adopted by multiple enterprise customers across manufacturing, retail, government, insurance, telecommunications, and the public sector.

Enterprise-Resource-Planning
Product Management Geschäftsprozessanalyse BPMN Product Lifecycle
Novi Sad, Serbia
5 years 5 months
2016-09 - 2022-01

ERP Product Management & Business Systems Leadership

Business Analyst, Product Owner, Scrum Master, and Product Manager
Business Analyst, Product Owner, Scrum Master, and Product Manager
  • Progressed from ERP Consultant to Business Analyst, Product Owner, Scrum Master, and Product Manager within an enterprise ERP company, building deep expertise in business process analysis, stakeholder management, product ownership, prioritization, and agile transformation.
  • Led product direction across multiple cross-functional teams totaling 50+ engineers and designers, managing ERP modules and connected applications including purchasing, retail, manufacturing, HR, quality control, identity management, mobile time management, reporting, custom fields, notifications, and core cloud ERP components.
  • Acted as the product filter between consultants, clients, and engineering teams, challenging feature requests, translating operational needs into scalable product decisions, and protecting product coherence across ERP products.
  • Guided teams from waterfall delivery with month-long release cycles to 2-week sprint cadences, using transparency, facilitation, and shared ownership to build trust across seniority gaps.
  • Delivered 12+ ERP and business system implementations across government, insurance, manufacturing, retail, telecom, and public sector environments, including work for the Ministry of Finance Tax Administration.
  • Shipped Beyond Business Suite (cloud ERP, adopted by 5+ enterprise clients) and Smart Reports (advanced filtering and pivot table tool, adopted by 5+ enterprise clients), from MVP definition through launch, adoption tracking, and user engagement analysis.
  • Designed and built an early healthcare workflow product for a pediatric surgery department as part of a thesis project, digitizing patient records, surgery scheduling, and documentation.
M&I Systems
Novi Sad, Serbia

Aus- und Weiterbildung

Aus- und Weiterbildung

2019 - 2021

Business Information Systems

M.Sc.

University of Novi Sad, Faculty of Economics


Key Focus:

Thesis: on request


2012 - 2016

Business Information Systems

B.Sc.

University of Novi Sad, Faculty of Economics


Key Focus:

Thesis: Information Systems for Pediatric Surgery


2016 - 2017

Java Development

IT Academy, Belgrade


Certifications:

  • Certified Scrum Professional Product Owner (CSP-PO)
  • Advanced Certified Scrum Product Owner (A-CSPO)
  • Certified Scrum Product Owner (CSPO)
  • Certified Java Developer

Position

Position

Product Strategy Consultant

Kompetenzen

Kompetenzen

Top-Skills

product strategy product management Geschäftsprozessanalyse Product Lifecycle BPMN Roadmap go to market strategy business model pricing strategy Enterprise-Resource-Planning business analysis Software as a Service product discovery competitive analysis Marktstudie

Schwerpunkte

Product Management
Business to Software

Produkte / Standards / Erfahrungen / Methoden

Profile

Senior Product Strategy Consultant with 11 years of experience turning complex business operations into scalable software across 90+ companies and international markets. I lead product strategy, discovery, business process analysis, roadmap definition, and delivery alignment for enterprise software, ERP, and B2B SaaS initiatives. I work with business stakeholders and engineering teams from the initial problem and operating model through product scope, prioritization, implementation, and scale.


Available for:

  • product strategy
  • senior product management
  • product discovery
  • business process analysis
  • ERP and B2B SaaS transformation
  • roadmap definition and prioritization


KEY ACHIEVEMENTS

  • Designed a Lloyd?s market insurtech PoC selected over competing enterprise approaches from Microsoft and Deloitte, reducing insurance-line onboarding from approximately six months and £500K to two to three days, with no added development cost per line, measurably reducing operational overhead for external partners.
  • Led research, product strategy, and presales for a clinical trial as a service (CTaaS) platform, defining the product concept, data integration approach, and monetization strategy ? work that directly contributed to securing a multimillion-dollar venture capital partnership.
  • Served as full-time CPO for a US AI operations platform, owning end-to-end product work: product vision, strategy, competitive positioning, business model, pricing, MVP definition, prototype, roadmap, operating model, team formation, hiring, GTM, and development.
  • Built and scaled a product capability from 3 people to a 15-person team across Product Managers and Business Analysts, creating product standards, mentoring structures, discovery practices, and internal ways of working.
  • Created a proprietary product discovery framework (IN369), delivering validated product strategy, prototype, and commercial direction through structured intensive engagements.
  • Mentored 100+ product managers and business analysts over 4 years through workshops, cohorts, and advisory sessions, supporting promotions, salary increases, career transitions, and stronger product delivery practices.


SELECTED CLIENT ENGAGEMENTS

  • Mapped distillery operations from fruit intake to production traceability, compliance records, and bottling scope, translating domain workflows into an investor-ready product concept.
  • Shaped a luxury retail operations platform combining CRM, inventory, waitlist management, customer profiles, and process automation for high-value watch sales.
  • Defined version two strategy for an IoT operations product, translating device data, alerts, metrics, and operational decisions into a clearer product direction.
  • Led market analysis and product strategy for a digital financial platform concept, clarifying customer segments, product scope, unit economics, pricing strategy, and go-to-market direction.


CORE COMPETENCIES & TOOLS

Strategy & Discovery:

  • Product Strategy
  • Product Management
  • Product Vision
  • Product Discovery
  • Product-Market Fit
  • Business Models
  • Unit Economics
  • Pricing Strategy
  • Growth Strategy
  • Go-to-Market Strategy
  • MVP Definition
  • Customer Discovery
  • Market Research
  • Competitive Analysis
  • Customer Journey Mapping
  • User Personas
  • Stakeholder Management
  • Prioritization
  • JTBD
  • Continuous Discovery
  • Lean Startup
  • Design Thinking


Execution & Scaling:

  • End-to-End Product Ownership
  • Product Lifecycle
  • PRD
  • Technical Specifications
  • Wireframes
  • AI-Assisted Prototyping
  • Rapid Prototyping
  • Product Roadmaps
  • Sprint Planning
  • Backlog Management
  • User Story Mapping
  • User Stories
  • Agile
  • Scrum
  • Kanban
  • Lean Product Development
  • A/B Testing
  • Scaling Products
  • Scaling Teams
  • B2B Saa


Metrics & Analytics:

  • Product Analytics
  • OKRs
  • KPIs
  • ROI Analysis
  • Cycle Time
  • Lead Time
  • Workflow Throughput
  • Adoption Metrics
  • Retention
  • User Engagement
  • Data Quality
  • Operational KPIs
  • Data-Driven Decision Making


AI & Technology:

  • AI Product Strategy
  • AI Enabled Operations
  • AI Agents
  • AI Assisted Prototyping
  • API Enabled Products
  • Cloud ERP Architecture
  • Identity and Access Management
  • IoT Products
  • Data Integration
  • Workflow Automation


Leadership:

  • Fractional CPO
  • Executive Stakeholder Alignment
  • Cross-Functional Leadership
  • Team Formation
  • Hiring
  • Mentorship
  • Presales Strategy
  • Agile Transformation
  • Operational Transformation
  • Regulated Environments
  • Product Operations


Tools:

  • Jira
  • Confluence
  • Miro
  • Figma
  • Mixpanel
  • Hotjar
  • Google Analytics
  • Trello
  • Bitbucket
  • Power BI
  • Atlassian Suite
  • Notion
  • Lovable

Vertrauen Sie auf Randstad

Im Bereich Freelancing
Im Bereich Arbeitnehmerüberlassung / Personalvermittlung

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