• Spearheaded the development of the AGRIVI Design System, establishing and upholding rigorous UX/UI standards for the entire AGRIVI product line.
• Crafted comprehensive UX specifications meticulously aligned with user needs, business objectives, and product requirements.
• Pioneered the creation of user-centric "user experience" artifacts, including flowcharts, high-level frameworks, and prototypes, while ensuring accessibility compliance.
• Created the design of user interfaces for both web and mobile platforms, optimizing user engagement and satisfaction.
• Played a pivotal role in supporting the development and QA teams, ensuring the seamless integration of UX/UI elements into Sprint backlogs
  • Within my role as a UX/UI Designer, I spearheaded the development of a groundbreaking digital tool: the fertigation management module. This innovative solution revolutionizes the tracking and analysis of fertigation and irrigation water attributes, tailored to maximize crop growth in controlled environments like greenhouses and tunnels
  • My integral contribution lay in crafting an interface that prioritizes user experience, ensuring seamless navigation and interaction.
  • As a UX/UI Designer, I contributed to Scouting a pioneering digital solution revolutionizing field observations and issue management across industries.
  • This innovative tool optimizes how organizations collect and resolve field issues with enhanced efficiency and accuracy. My role focused on crafting an intuitive interface, ensuring seamless user interaction for impactful fieldwork efficiency

As a dynamic member of Playhera's UX/UI Team, I played an integral role in shaping the PLAYHERA Design System, a cornerstone for maintaining superior UX/UI quality across all Playhera products. My key contributions encompassed:

• UI Component Design: 
  • ?I was responsible for crafting and developing user-friendly UI components that not only enhanced the visual allure but also bolstered the usability of Playhera digital offerings.

• Site Design:
  • Collaborated with various clients to design responsive websites in Figma, WordPress, and Framer that adapt seamlessly to different screen sizes and devices, enhancing user accessibility and engagement
• UX Design:
  • Conducted user research, created user personas, and developed user flows to inform design decisions, ensuring a user-centered approach to project design and improving user satisfaction metrics
• Prototyping:
  • Created interactive prototypes to visualize and test

• Content Marketing Strategy:
  • Designed and executed a comprehensive content marketing strategy to drive website traffic, user engagement
• Email Marketing:
  • Crafted and executed highly effective email marketing campaigns, optimizing customer engagement, purchase rates, and conversion
• CRM Optimization:
  • Implemented CRM system improvements to streamline customer communication and enhance user experiences

• Brand Style Guide:
  • Spearheaded the design and implementation of a comprehensive brand style guide, ensuring consistent brand identity and messaging across all company materials
• Content Organization:
  • Oversaw the organization of content materials for company presentations at boat fairs, ensuring that presentations were engaging, informative, and aligned with brand guidelines, leading to improved audience engagement
• Cross-functional collaboration:
  • Collaborated with cross¬functional teams to align marketing and operational strategies