As an experienced visual designer with over 12 years of professional experience, I create clutter-breaking brand identities and web designs.
Aktualisiert am 31.05.2025
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 01.06.2025
Verfügbar zu: 100%
davon vor Ort: 100%
Visual Design
Brand Identity
Webdesign
Packaging Design
Editorial Design
UX-Design
Grafik Design
Webentwicklung
Design-Konzept
Social Media
Display Advertising
Marketingkonzept
Presentation Design
Event Branding
English
fluent
German
A2
Urdu
Muttersprache

Einsatzorte

Einsatzorte

Dessau-Roßlau (+50km)
Deutschland
möglich

Projekte

Projekte

3 years 7 months
2021-11 - now

Independently completed 50+ brand identities

Freelance Brand Designer | Art Director
Freelance Brand Designer | Art Director

  • Independently completed 50+ brand identities and executed print-ready layouts and packaging focusing on premium aesthetics for upscale B2B and B2C companies and achieving 99% client satisfaction. 
  • As an independent designer for Reliance Petrochemicals, I developed diverse media assets?including corporate profi les, packaging, international trade, sustainable exhibition materials, and print advertising?that boosted brand awareness by 30% in key markets.
  • Crafted an extensive visual identity, brand guidelines, and website for Fitout HQ (UAE-based interior fi t-out company) using Adobe Creative Suite, successfully translating their vision of transformative spaces into strategic visual communications that enhanced customer understanding of interior environments.
  • Designed a distinctive thematic premium brand logomark for the Vendetta perfume packaging variant by (Name on request), ensuring alignment with the brand?s luxury aesthetics and identity. Contributed to the successful product launch by delivering visually compelling brand assets that enhanced market positioning and recognition.
  • Developed a comprehensive brand identity for Glamea, a premium cosmetic retailer, including signage, product communication, and promotional displays that enhanced the customer shopping experience.

1 month
2025-05 - 2025-05

Web Design for a UAE-Based Human Sensitive Tech-Driven Company

Web Design and Development Adobe Photoshop Adobe Illustrator Adobe Firefly ...
Web Design and Development

Responsive Webdesign Web development Wireframe Content Management System
Adobe Photoshop Adobe Illustrator Adobe Firefly Figma Framer ChatGPT
https://gabrielww.com
Remote
1 year
2020-09 - 2021-08

Developing actionable project plans

Design Lead (Corporate)
Design Lead (Corporate)

  • Led a cross-campus design team of 8 creatives (1 designer per campus, animator, photographer, videographer, and content writer), ensuring cohesive brand messaging across 4 campuses. 
  • Facilitated strategic brainstorming sessions, translating complex ideas into optimized, platform-specifi c visual designs (website banners, social media posts, print-ready corporate materials), improving campaign clarity and engagement by 25%. 
  • Directed projects from concept to completion for marketing campaigns, developing actionable project plans and conducting evaluation and feedback sessions to enhance campaign effectiveness by 35%. 
  • Collaborated with multidisciplinary teams across HR, public relations, admissions, academics, marketing, events, and sustainability & corporate social responsibility (SCSR) to align design strategies with sustainable institutional goals. 
  • Spearheaded the successful launch of the fourth campus and a business incubation center, driving brand awareness and student engagement by 15%.

Iqra University
Karachi, Pakistan
3 years 5 months
2016-07 - 2019-11

launch Pakistan State Oil?s DigiCash

Creative Group Head
Creative Group Head
  • Collaborated with product and brand teams to launch Pakistan State Oil?s DigiCash?a virtual fuel wallet, led the brand identity, card design, and launch campaign, resulting in 100,000 sign-ups within six months.
  • Effi ciently managed multiple clients, including UNICEF, GSK, and RedBull, in a fast-paced agency, ensuring 100% brand alignment and on-time delivery of projects while maintaining quality standards.
  • Managed and mentored a team of 5 visualizers and art directors, ensuring creative independence while maintaining brand consistency, resulting in 30% improved effi ciency and on-time project delivery.
Interflow Communications
Karachi, Pakistan
1 year 3 months
2015-04 - 2016-06

Executed 360° marketing campaigns

Associate Creative Manager
Associate Creative Manager
  • Executed 360° marketing campaigns, including the 4G launch, for Pakistan?s 2nd largest telecom company (China Mobile-owned), ensuring 100% brand consistency by applying established design guidelines
Spectrum VML Y&R
Islamabad, Pakistan
3 years 10 months
2011-06 - 2015-03

Conceptualizing and executing 360° marketing campaigns

Senior Visualizer
Senior Visualizer
  • Developed expertise in conceptualizing and executing 360° marketing campaigns and product packaging for clients (Lipton Tea, DKT International, banks, and local fashion brands).
Bullseye DDB
Karachi, Pakistan

Aus- und Weiterbildung

Aus- und Weiterbildung

1 year 10 months
2021-10 - 2023-07

Integrated Design

Masters, Hochschule Anhalt, Dessau Rosslau, Germany
Masters
Hochschule Anhalt, Dessau Rosslau, Germany
  • Multimedia Design
  • Branding
  • UX/UI
  • AI-based Design
  • Service Design
  • Project Management

4 years
2007-01 - 2010-12

Graphic Design

Bachelor, University of Karachi, Pakistan
Bachelor
University of Karachi, Pakistan
  • Packaging design
  • Visual Design
  • Web Design
  • Photography
  • Advertising

Position

Position

  • Graphic Designer
  • Brand Designer

Kompetenzen

Kompetenzen

Top-Skills

Visual Design Brand Identity Webdesign Packaging Design Editorial Design UX-Design Grafik Design Webentwicklung Design-Konzept Social Media Display Advertising Marketingkonzept Presentation Design Event Branding

Produkte / Standards / Erfahrungen / Methoden

Profile

As a freelance designer, I specialize in creating impactful 360 brand communication solutions, including visual identities, packaging, and websites for upscale B2B and B2C clients. My focus lies in delivering cohesive brand experiences across digital and print media, combining strategic insight with high-end aesthetics. With over 50 completed projects, my work spans local and international corporate clients, ensuring high-impact visual communication and consistent client satisfaction.


Key Skills:

  • Art Direction
  • Packaging, Branding & Brand Implementation
  • Creative Strategy & Concept Development
  • Printing, Event & Experience Design
  • Multi-Channel Marketing (Print & Digital)
  • UX/UI & Human-Centered Design
  • Corporate & Editorial Design


Tools & Technologies:

  • Adobe Creative Suite
  • Print Production
  • Figma, Framer
  • Miro
  • Jira
  • Notion
  • Canva
  • AI Tools (Text, Image, Video, 3D)

Einsatzorte

Einsatzorte

Dessau-Roßlau (+50km)
Deutschland
möglich

Projekte

Projekte

3 years 7 months
2021-11 - now

Independently completed 50+ brand identities

Freelance Brand Designer | Art Director
Freelance Brand Designer | Art Director

  • Independently completed 50+ brand identities and executed print-ready layouts and packaging focusing on premium aesthetics for upscale B2B and B2C companies and achieving 99% client satisfaction. 
  • As an independent designer for Reliance Petrochemicals, I developed diverse media assets?including corporate profi les, packaging, international trade, sustainable exhibition materials, and print advertising?that boosted brand awareness by 30% in key markets.
  • Crafted an extensive visual identity, brand guidelines, and website for Fitout HQ (UAE-based interior fi t-out company) using Adobe Creative Suite, successfully translating their vision of transformative spaces into strategic visual communications that enhanced customer understanding of interior environments.
  • Designed a distinctive thematic premium brand logomark for the Vendetta perfume packaging variant by (Name on request), ensuring alignment with the brand?s luxury aesthetics and identity. Contributed to the successful product launch by delivering visually compelling brand assets that enhanced market positioning and recognition.
  • Developed a comprehensive brand identity for Glamea, a premium cosmetic retailer, including signage, product communication, and promotional displays that enhanced the customer shopping experience.

1 month
2025-05 - 2025-05

Web Design for a UAE-Based Human Sensitive Tech-Driven Company

Web Design and Development Adobe Photoshop Adobe Illustrator Adobe Firefly ...
Web Design and Development

Responsive Webdesign Web development Wireframe Content Management System
Adobe Photoshop Adobe Illustrator Adobe Firefly Figma Framer ChatGPT
https://gabrielww.com
Remote
1 year
2020-09 - 2021-08

Developing actionable project plans

Design Lead (Corporate)
Design Lead (Corporate)

  • Led a cross-campus design team of 8 creatives (1 designer per campus, animator, photographer, videographer, and content writer), ensuring cohesive brand messaging across 4 campuses. 
  • Facilitated strategic brainstorming sessions, translating complex ideas into optimized, platform-specifi c visual designs (website banners, social media posts, print-ready corporate materials), improving campaign clarity and engagement by 25%. 
  • Directed projects from concept to completion for marketing campaigns, developing actionable project plans and conducting evaluation and feedback sessions to enhance campaign effectiveness by 35%. 
  • Collaborated with multidisciplinary teams across HR, public relations, admissions, academics, marketing, events, and sustainability & corporate social responsibility (SCSR) to align design strategies with sustainable institutional goals. 
  • Spearheaded the successful launch of the fourth campus and a business incubation center, driving brand awareness and student engagement by 15%.

Iqra University
Karachi, Pakistan
3 years 5 months
2016-07 - 2019-11

launch Pakistan State Oil?s DigiCash

Creative Group Head
Creative Group Head
  • Collaborated with product and brand teams to launch Pakistan State Oil?s DigiCash?a virtual fuel wallet, led the brand identity, card design, and launch campaign, resulting in 100,000 sign-ups within six months.
  • Effi ciently managed multiple clients, including UNICEF, GSK, and RedBull, in a fast-paced agency, ensuring 100% brand alignment and on-time delivery of projects while maintaining quality standards.
  • Managed and mentored a team of 5 visualizers and art directors, ensuring creative independence while maintaining brand consistency, resulting in 30% improved effi ciency and on-time project delivery.
Interflow Communications
Karachi, Pakistan
1 year 3 months
2015-04 - 2016-06

Executed 360° marketing campaigns

Associate Creative Manager
Associate Creative Manager
  • Executed 360° marketing campaigns, including the 4G launch, for Pakistan?s 2nd largest telecom company (China Mobile-owned), ensuring 100% brand consistency by applying established design guidelines
Spectrum VML Y&R
Islamabad, Pakistan
3 years 10 months
2011-06 - 2015-03

Conceptualizing and executing 360° marketing campaigns

Senior Visualizer
Senior Visualizer
  • Developed expertise in conceptualizing and executing 360° marketing campaigns and product packaging for clients (Lipton Tea, DKT International, banks, and local fashion brands).
Bullseye DDB
Karachi, Pakistan

Aus- und Weiterbildung

Aus- und Weiterbildung

1 year 10 months
2021-10 - 2023-07

Integrated Design

Masters, Hochschule Anhalt, Dessau Rosslau, Germany
Masters
Hochschule Anhalt, Dessau Rosslau, Germany
  • Multimedia Design
  • Branding
  • UX/UI
  • AI-based Design
  • Service Design
  • Project Management

4 years
2007-01 - 2010-12

Graphic Design

Bachelor, University of Karachi, Pakistan
Bachelor
University of Karachi, Pakistan
  • Packaging design
  • Visual Design
  • Web Design
  • Photography
  • Advertising

Position

Position

  • Graphic Designer
  • Brand Designer

Kompetenzen

Kompetenzen

Top-Skills

Visual Design Brand Identity Webdesign Packaging Design Editorial Design UX-Design Grafik Design Webentwicklung Design-Konzept Social Media Display Advertising Marketingkonzept Presentation Design Event Branding

Produkte / Standards / Erfahrungen / Methoden

Profile

As a freelance designer, I specialize in creating impactful 360 brand communication solutions, including visual identities, packaging, and websites for upscale B2B and B2C clients. My focus lies in delivering cohesive brand experiences across digital and print media, combining strategic insight with high-end aesthetics. With over 50 completed projects, my work spans local and international corporate clients, ensuring high-impact visual communication and consistent client satisfaction.


Key Skills:

  • Art Direction
  • Packaging, Branding & Brand Implementation
  • Creative Strategy & Concept Development
  • Printing, Event & Experience Design
  • Multi-Channel Marketing (Print & Digital)
  • UX/UI & Human-Centered Design
  • Corporate & Editorial Design


Tools & Technologies:

  • Adobe Creative Suite
  • Print Production
  • Figma, Framer
  • Miro
  • Jira
  • Notion
  • Canva
  • AI Tools (Text, Image, Video, 3D)

Vertrauen Sie auf Randstad

Im Bereich Freelancing
Im Bereich Arbeitnehmerüberlassung / Personalvermittlung

Fragen?

Rufen Sie uns an +49 89 500316-300 oder schreiben Sie uns:

Das Freelancer-Portal

Direktester geht's nicht! Ganz einfach Freelancer finden und direkt Kontakt aufnehmen.