LACAS A Level ? Performance Marketing & Admissions Growth

Customer: Education | Pakistan

Tasks:

• Led digital marketing and admissions-growth activities for LACAS A Level Johar Town and Burki campuses, covering performance marketing, lead generation, content strategy and campaign optimization.
• Planned and managed paid acquisition across Meta and Google, with campaigns structured around awareness, inquiries, campus visits and student enrolments.
• Implemented and managed conversion tracking using Meta Pixel, Google Tag Manager and website conversion events.
• Developed performance reporting and lead-quality feedback processes to monitor CPL, campaign performance and progression through the admissions funnel.
• Coordinated digital campaigns around admissions, scholarships, examination results, faculty, student achievements and campus life.

TAK8 Car Rental ? Performance Marketing & Customer Acquisition

Customer: Car Rental / Mobility | Australia

Tasks:

• Managed digital customer-acquisition and performance marketing activities for an Australian car-rental business.
• Generated 900+ conversions, reached 250,000+ users and achieved approximately 8x ROAS through digital advertising activities.
• Supported campaign strategy, audience targeting, offer positioning and ongoing performance optimization.
• Contributed to digital content and growth strategy designed around car rental, travel and Western Australia road-trip audiences.

Love with Donut ? Digital Launch & Social Media Growth

Customer: Food & Hospitality | Australia

Tasks:

• Developed and executed the digital marketing strategy supporting the launch and growth of the brand's first location.
• Built the brand's social media presence across Facebook and Instagram to an audience of 15,000+ followers.
• Supported customer acquisition, promotional campaigns and local brand awareness through digital and social media marketing.
• Digital growth contributed to the successful establishment of the first location and subsequent expansion to a second branch.

Radio Garam Masala ? Website UX & Digital Engagement

Customer: Media | Australia

Tasks:

• Led website and user-experience improvements for a digital media and radio platform.
• Redesigned key parts of the digital customer journey to improve usability and audience engagement.
• Reduced website bounce rate from approximately 80% to 45% and increased user engagement by approximately 60%.
• Used performance analysis and user behaviour insights to identify and implement website improvements.

Khazana ? Digital Rebranding, Website & Social Media

Customer: Fashion & Retail | Australia

Tasks:

• Delivered a complete digital and visual rebrand for an Indian fashion, jewellery and cultural-products business.
• Developed a new brand identity including logo and packaging and redesigned the company's WordPress website to showcase products, collections and events.
• Repositioned the brand's social media presence and developed digital marketing campaigns aimed at reaching new customer segments.
• Supported online visibility, audience engagement, customer acquisition and promotional campaign performance.

Giggle Zone ? Digital Strategy & Business Growth

Customer: Entertainment | Australia

Tasks:

• Provided digital and business-growth consulting for an entertainment business, focusing on market positioning, customer acquisition and operational improvement.
• Supported strategic planning and digital initiatives designed to improve business visibility and commercial performance.
• Contributed to improvements in positioning and operational efficiency during the company's growth phase.
• The business was subsequently sold after approximately two years at a reported 4.5x return on investment.