• Strategy & Operation:
  • Lead and scaled B2C business with full responsibility for marketplace strategy, online shop operations, and growth.
• Product development:
  • creating branded and personalized products tailored to soccer fans
• Team-Leadership:
  • Built and expanded the team by hiring two key members to strengthen product development and marketing capabilities.
• Performance Marketing:
  • Managed performance and social marketing initiatives to maximize reach, engagement, and conversions.
• Onsite Optimization:
  • ?Created and implemented Content & SEO strategies to enhance user experience, organic visibility and customer acquisition.

• Strategy and actions to quadruple online sales within four years:
  • Successfully designed a customer-centric roadmap for digital transformation to a direct business model, based on global research and customer insights.
• Commercial Modelling:
  • Creation, evaluation, and prioritization of archetype-oriented solid business cases
• Collaboration and Development:
  • ?Definition, alignment, and roll-out of scaled agile collaboration model, efficiently built up the agile team with a focus on domain-driven design and development

• Improvement of Performance and UX of Online Appointment Booking:
  • Successful migration to new technology stack to optimize User Experience. Conversions and operation of Application.
• Customer Self-Service Hub:
  • Allows customers to find relevant content around the Mercedes-Benz brand, aggregating FAQs, Vehicle Manuals, and How-to-Videos, supporting In-Car, App, and Web. 
  • Strong focus on Customer Satisfaction and SEO. 
  • Definition of product Canvas, ramping up team, delivering MVP hosted in public Cloud.

• Rollout in Japan:
  • Successfully rolled out application to the Japanese market, including local requirements. 
  • Allowing you to find and purchase available new vehicles online.
• Optimising User Experience:
  • Increased application performance to Google Light-House Index > 90, improving Conversion Rate by 100%. 
  • Optimized Customer Journeys based on analytics and customer feedback.
  • Improved customer satisfaction with performance and excitement attributes, resulting in higher usage and a factor of up to 7 in Conversion within the target group.
• Traffic acquisition and SEO:
  • Optimised with markets on- and offsite campaigns to increase qualitative traffic to stock and used cars. 
  • Developed, aligned, and implemented a comprehensive SEO concept to acquire search engine traffic.

• Scalability:
  • Refactored naturally grown code and environments to support global development, operation, and roll-out of multiple shop instances.
• Collaboration:
  • Introduced a new front-end and back-end architecture, allowing distributed global development. 
  • Workstream lead for collaboration methodology. 
  • Global demands are developed in the core, extended by shareable regional or local solutions.
• Cloud Migration:
  • Successful pilot migration of SAP Commerce on-premises to AWS Cloud. 
  • The selected cloud provider, defined sizing, and location.
  • Rolled out Mercedes Connect Store in Japan and South Korea, surpassing the performance requirements of Asian customers.

• Bounce & Conversion Rate Optimization:
  • Optimizing core KPIs based on user behaviour by device, channel, and attribution.
• Merchandizing:
  • Definition and integration of onsite merchandising campaigns
• User Experience:
  • Optimization of user experience and innovation.

• Acquisition Cost:
  • Halved acquisition cost by optimizing User Experience with dedicated target groups.
• Increased Sales:
  • ?Significantly increased CR and sales by optimizing sorting algorithms and pushing key products.

• Backlog:
  • Collection, creation, and prioritization of omnichannel, multi-device, multi-brand, multi-country requirements
• Roadmap:
  • Definition of E-Commerce strategy, innovation, country, and brand rollouts
• E-Shop:
  • Conversion Rate and Customer Satisfaction

• E-Commerce/Business Analysis:
  • Collection, creation, prioritization, enrichment of local & global requirements
• Roadmap:
  • Definition of global E-Commerce strategy, innovation & Functionality
• Centre of Excellence:
  • Leading the global E-Business expertise, research, innovation, best practices & evangelization.

• Build Center of Excellence:
  • Roll-Out & document global standards, interfaces, and processes
• E-Procurement:
  • ?Replacement of homegrown E-Procurement system with IBM Cloud

• E-Commerce/Business Analysis: Delivery & implementation of prioritized local & global E-Commerce requirements, Keep-the-Shop open.
• Roadmap: Owner of global E-Commerce baseline and driving future developments
• Business Development: Optimization of conversion rate and increase of E-Sales
• Country Roll-Out: Harmonization of ERP feeding E-Shop & Go to Market in WEU
• Communication and Knowledge Sharing: Assuring that stakeholders are advocates of enhancements and fit for operational go-live

Projects & Achievements:

• Global Launch of enterprise Life Science Website:
  • Workstream lead E-Commerce for a harmonized single global E-Shop ? covering 50 country channels. 
  • Replacing two separate websites after the acquisition of Millipore. 
  • E-Shop supports multifaceted business models and connects to very complex heterogeneous infrastructure with multiple ERPs, PIMs & DAMs.
• Go-to-Market B2B E-Shop in EMEA:
  • Successful roll-out of harmonized ERP, enabling full online shopping functionality in major European Markets: 
    • Austria, Belgium, Denmark, Germany, Finland, Italy, Netherlands, Norway, Spain, Sweden, and Switzerland.
• Online Business Development in EMEA, WEU & B2B2B:
  • Increased online sales by strategic country rollouts, improved online product portfolio, customer activation, channel shift of B2B2B customers, and optimization of conversion rates.
• Increased E-Sales & customer satisfaction through combined B2B E-Shop:
  • Workstream lead E-Commerce for customer migration and harmonized check-out EMD ? Millipore (USA). 
  • Replacing two separate E-Shops for North American users, increasing online sales and customer satisfaction.

• Seamlessly integrated a 3rd-party accounting platform into the public website, relaunching Fidelity.de with a state-of-the-art fund accounting platform.
• Led launch of B2C website fidelity-direkt.de, serving as UX-Architect & Technical Lead.
• Defined, rolled out, and managed social media strategy
• Led architecture and integration efforts for Fidelity iPad Applications.

• Led successful upgrade of global content management system, implementing new templates and migrating existing content.
• Implemented end-to-end media reporting for all contact channels, optimizing ROI.
• In-depth business analysis and led UX design for the launch of the B2B portal
• Introduction of Search Engine Optimization with positioning above competitors
• Successfully launched the first funds supermarket in Germany FundsNetwork?.