Interim CMO & Demand-Generation Services, B2B Marketing, Go-To Market, Technology Marketing
Aktualisiert am 17.09.2024
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 17.09.2024
Verfügbar zu: 50%
davon vor Ort: 35%
Marketing
B2B
Teamleading
Account-Based Marketing
Digital Marketing
Pipeline and Analytics (ROMI)
Partnerships
Communications
KPIs
Projektleitung
growth marketing
demand generation
hosted events
sponsored third party events
IT
software industry
AI
Cloud
German
Muttersprache
English
Muttersprache

Einsatzorte

Einsatzorte

Ulm (Donau) (+50km) Stuttgart (+50km) München (+50km)
Deutschland
I would prefer South of Germany if project /interim cannot be remote
möglich

Projekte

Projekte

11 months
2023-11 - now

Self-employed

On Request
8 years 1 month
2015-06 - 2023-06

Established the EMEA and APAC region

European Marketing Manager (6/2015), Promotion to European Marketing Director (10/2016), Promotion to Senior Director, Marketing EMEA and APAC (5/2019)
European Marketing Manager (6/2015), Promotion to European Marketing Director (10/2016), Promotion to Senior Director, Marketing EMEA and APAC (5/2019)
  • Established the EMEA and APAC region from a marketing perspective for CloudBees as a member of the Go-to-Market team
  • Responsible for the development and execution of the holistic marketing plan for EMEA (since 2015) and APAC (since 2020) to support the business and sales stakeholder?s objectives, operating on a 30% marketing sourced pipeline
  • Managed a team of 4 Field Marketing Managers (EMEA South, North, Central and APAC) and 2 BDRs (dotted line)
  • Partnered with sales operations to monitor and forecast regional pipeline performance via reporting and tracking of program pipeline and performance results tied to quarterly and annual targets
  • Executed and supervised marketing programs across all regions in EMEA and APAC designed to meet sales objectives including executive engagement, ABMs, sponsored and hosted events, communication tools, direct and partner led demand generation and contact acquisition
  • Managed million-dollar budgets, campaigns, and lead the process to meet operational targets and SLAs for her team
  • Created more than $40.5 million in trackable marketing influenced pipeline since 2015 and more than $11.7 million in trackable marketing influenced closed won opportunities since 2015
CloudBees International SA (remote)
8 months
2014-09 - 2015-04

Internally promoting inaugural program

Senior Program Marketing Manager EMEA, Strategic Account Marketing
Senior Program Marketing Manager EMEA, Strategic Account Marketing
  • Strategy and execution of customized account-based marketing programs for large enterprise customers (strategic accounts)
  • Internally promoting inaugural program to key stakeholders including VPs and Executives; key marketing initiative for Red Hat EMEA
  • Collaborating across multiple internal groups to build program and enlist support: Sales Operations, Marketing Operations, Global Support Services, Marketing Services, Field Marketing, Sales
Red Hat GmbH
Munich
3 years 7 months
2011-03 - 2014-09

POC to the Global Business Units to leverage global enterprise marketing programs

EMEA Program Marketing Manager Private Cloud, Virtualization & Open Stack
EMEA Program Marketing Manager Private Cloud, Virtualization & Open Stack
  • POC to the Global Business Units to leverage global enterprise marketing programs and campaigns across all EMEA and work closely with the Partner, Service and Training department to ensure integrated Marketing planning throughout the region
  • Represent EMEA in the global campaign planning process, communicate EMEA execution plans, results and initiative budget planning to the BU
  • Responsible for driving campaign strategy in EMEA for Private Cloud, Virtualization and OpenStack, close alignment with EMEA field marketing for enablement to execute Red Hat?s Marketing and Sales strategy
  • Identify pan-EMEA campaign & program requirements and lead cross functional working groups (including agency coordination) to plan, create, execute and measure
  • Cross EMEA, cross Business Unit team lead for planning and execution of VMworld Copenhagen in 2011, VMworld Barcelona in 2012, 2013 and 2014 and OpenStack summit Paris in 2014
  • Guerilla Marketing at VMworld in 2012: ?The field in Barcelona?
Red Hat GmbH
Munich
5 months
2013-05 - 2013-09

Global Marketing Programs

Member of the Strategic Account Marketing Team
Member of the Strategic Account Marketing Team
  • Development of Strategic Account Marketing plans for NA and transferring best practices and lessons learned to EMEA
  • Responsible for driving Executive Marketing and C-Level outreach for EMEA
  • Implementation of Executive Briefing Centers in Munich, London, Paris, Stockholm
Red Hat Inc
Raleigh, NC, U.S.A.
2 years 8 months
2008-07 - 2011-02

Ensuring measurement goals are met (ROMI)

Integrated Marketing Communications Manager
Integrated Marketing Communications Manager
  • Campaign Manager for the German small business and midsize market (5-250 PCs) covering Marketing campaigns communicating all IT needs for this segment (Windows, Office, Server, Hosting, CRM)
  • Developing strategic Marketing Campaigns in co-operation with Microsoft?s global leading agencies Wunderman and MRM
  • Co-ordination of agencies, MSFT?s product Marketing and Sales for the execution and launches of all Marketing campaigns for this segment in the German market
  • Ensuring measurement goals are met (ROMI)
Microsoft Germany GmbH
Munich
7 months
2007-10 - 2008-04

Responsibility for online campaign launch GORE -Tex

Account Manger Online/ New Business Development
Account Manger Online/ New Business Development
  • Strategic new business development (online) for agency?s client T-Online
  • Responsibility for online campaign launch GORE -Tex
Plan.Net Concept GmbH
Munich
1 year 3 months
2006-06 - 2007-08

Online Media

Account Manager Online Media
Account Manager Online Media
  • Online Media Account Manager & Team lead media department for SAP (EMEA Central Region), IBM (DACH & Nordics)
  • American Express and Accenture in terms of strategic consulting and coordination of online media campaigns
Neo@Ogilvy GmbH
Düsseldorf
1 year 6 months
2004-11 - 2006-04

Creation of new brand visual for Gillette

Junior Account Manger Online (partly Offline)
Junior Account Manger Online (partly Offline)
  • Online-Account Management for clients: E.ON, Bayer (Aspirin), Henkel (Persil) in relation to creative design, technical practicability & implementation
  • Crisis Communication for E.ON (development of topic related micro sites)
  • Creation of new brand visual for Gillette
Proximity Germany GmbH (BBDO Worldwide)
Düsseldorf
6 months
2003-02 - 2003-07

Internship in Corporate Communications/ International PR

  • Primary contact for the entire press and media in Great Britain and Ireland
  • Principal contact for all Lufthansa PR Agencies in Scandinavia and the Baltic countries
  • Organized various press trips, crisis communications training sessions and ?2003 Lufthansa Festival of Baroque Music? at Westminster Abbey followed by a reception at the German Embassy in London
Lufthansa German Airlines/ London
UK
6 months
2001-03 - 2001-08

Internship in Corporate Communications and Marketing

  • Team assistance TPC of Europe ?Deutsche Bank-SAP-Open 2001? Sponsored by Deutsche Bank und SAP
  • Public Relations Officer for all media requests regarding this tournament
  • Project management for incentive golf tournaments of Deutsche Bank
Fairway Marketing GmbH/ Gut Kaden
Hamburg

Aus- und Weiterbildung

Aus- und Weiterbildung

10 months
2001-08 - 2002-05

Teaching Assistant and Native Speaker (scholarship by Fulbright)

Albion College, MI, U.S.A. (Private Liberal Arts College)
Albion College, MI, U.S.A. (Private Liberal Arts College)

Position

Position

I am employed as of November 2023 and am interested in interim positions in the B2B marketing segment.

Specializing in multi-channel marketing, I drive growth through various channels of field marketing always in close collaboration with Sales. This includes Growth Marketing that focuses on lead generation, both in-house and sponsored events, Account-Based Marketing, Digital Marketing, Pipeline and Analytics (ROMI), Partnerships, Communications, and more. My track record showcases my leadership skills, and I have demonstrated success in leading teams and projects. As an example, I created more than $40.5 million in trackable marketing influenced pipeline and more than $11.7 million in trackable marketing influenced closed won opportunities at one of my former companies. I was also invited to Presidents Club twice.

Please visit my website for more information about me and reach out for possible projects:

[URL on request]

Kompetenzen

Kompetenzen

Top-Skills

Marketing B2B Teamleading Account-Based Marketing Digital Marketing Pipeline and Analytics (ROMI) Partnerships Communications KPIs Projektleitung growth marketing demand generation hosted events sponsored third party events IT software industry AI Cloud

Schwerpunkte

B2B Marketing
Experte
Team Lead
Experte
Information Technology
Experte

Hard Skills:

B2B Technology Marketing Strategy and Project Management, Planning and Budgeting, Executing Demand Generation working closely with Sales across EMEA, Growth Marketing focusing on Lead Generation, Pipeline Growth, Digital Marketing, Integrated Marketing Campaigns & ABM, Events (In House and Sponsored), Partner Marketing (To/Through), Communications and Customer Marketing, Data Analysis and Reporting (ROMI).


Soft Skills:

Bilingual German ? English, highly motivated and results oriented, experience in working in agencies, large companies, scale-ups and start-ups, leading intercultural teams with working language being English, vendor/agency management, work in fast-paced environments and can perform under pressure, problem solving skills, precision and last but not least: creativity!


IT:

  • PC
  • Mac
  • Linux
  • G-Suite
  • various CMS Systems
  • CRM (Salesforce)
  • Slack
  • Jira
  • various data systems (Domo, Tableau)

Branchen

Branchen

I am [Name on request], a dedicated Senior Marketing Director with nearly two decades of experience in B2B Technology Marketing on the global stage within the computer software industry, specialised in helping technology companies enter and expand with their Go-To-Market strategy in Europe.

I started my career at full-service agencies such as BBDO/Proximity and Neo@Ogilvy, managing IT accounts for companies like IBM and SAP. Since then, I have served within marketing departments at Microsoft, Red Hat and CloudBees for the last 16 years.

Einsatzorte

Einsatzorte

Ulm (Donau) (+50km) Stuttgart (+50km) München (+50km)
Deutschland
I would prefer South of Germany if project /interim cannot be remote
möglich

Projekte

Projekte

11 months
2023-11 - now

Self-employed

On Request
8 years 1 month
2015-06 - 2023-06

Established the EMEA and APAC region

European Marketing Manager (6/2015), Promotion to European Marketing Director (10/2016), Promotion to Senior Director, Marketing EMEA and APAC (5/2019)
European Marketing Manager (6/2015), Promotion to European Marketing Director (10/2016), Promotion to Senior Director, Marketing EMEA and APAC (5/2019)
  • Established the EMEA and APAC region from a marketing perspective for CloudBees as a member of the Go-to-Market team
  • Responsible for the development and execution of the holistic marketing plan for EMEA (since 2015) and APAC (since 2020) to support the business and sales stakeholder?s objectives, operating on a 30% marketing sourced pipeline
  • Managed a team of 4 Field Marketing Managers (EMEA South, North, Central and APAC) and 2 BDRs (dotted line)
  • Partnered with sales operations to monitor and forecast regional pipeline performance via reporting and tracking of program pipeline and performance results tied to quarterly and annual targets
  • Executed and supervised marketing programs across all regions in EMEA and APAC designed to meet sales objectives including executive engagement, ABMs, sponsored and hosted events, communication tools, direct and partner led demand generation and contact acquisition
  • Managed million-dollar budgets, campaigns, and lead the process to meet operational targets and SLAs for her team
  • Created more than $40.5 million in trackable marketing influenced pipeline since 2015 and more than $11.7 million in trackable marketing influenced closed won opportunities since 2015
CloudBees International SA (remote)
8 months
2014-09 - 2015-04

Internally promoting inaugural program

Senior Program Marketing Manager EMEA, Strategic Account Marketing
Senior Program Marketing Manager EMEA, Strategic Account Marketing
  • Strategy and execution of customized account-based marketing programs for large enterprise customers (strategic accounts)
  • Internally promoting inaugural program to key stakeholders including VPs and Executives; key marketing initiative for Red Hat EMEA
  • Collaborating across multiple internal groups to build program and enlist support: Sales Operations, Marketing Operations, Global Support Services, Marketing Services, Field Marketing, Sales
Red Hat GmbH
Munich
3 years 7 months
2011-03 - 2014-09

POC to the Global Business Units to leverage global enterprise marketing programs

EMEA Program Marketing Manager Private Cloud, Virtualization & Open Stack
EMEA Program Marketing Manager Private Cloud, Virtualization & Open Stack
  • POC to the Global Business Units to leverage global enterprise marketing programs and campaigns across all EMEA and work closely with the Partner, Service and Training department to ensure integrated Marketing planning throughout the region
  • Represent EMEA in the global campaign planning process, communicate EMEA execution plans, results and initiative budget planning to the BU
  • Responsible for driving campaign strategy in EMEA for Private Cloud, Virtualization and OpenStack, close alignment with EMEA field marketing for enablement to execute Red Hat?s Marketing and Sales strategy
  • Identify pan-EMEA campaign & program requirements and lead cross functional working groups (including agency coordination) to plan, create, execute and measure
  • Cross EMEA, cross Business Unit team lead for planning and execution of VMworld Copenhagen in 2011, VMworld Barcelona in 2012, 2013 and 2014 and OpenStack summit Paris in 2014
  • Guerilla Marketing at VMworld in 2012: ?The field in Barcelona?
Red Hat GmbH
Munich
5 months
2013-05 - 2013-09

Global Marketing Programs

Member of the Strategic Account Marketing Team
Member of the Strategic Account Marketing Team
  • Development of Strategic Account Marketing plans for NA and transferring best practices and lessons learned to EMEA
  • Responsible for driving Executive Marketing and C-Level outreach for EMEA
  • Implementation of Executive Briefing Centers in Munich, London, Paris, Stockholm
Red Hat Inc
Raleigh, NC, U.S.A.
2 years 8 months
2008-07 - 2011-02

Ensuring measurement goals are met (ROMI)

Integrated Marketing Communications Manager
Integrated Marketing Communications Manager
  • Campaign Manager for the German small business and midsize market (5-250 PCs) covering Marketing campaigns communicating all IT needs for this segment (Windows, Office, Server, Hosting, CRM)
  • Developing strategic Marketing Campaigns in co-operation with Microsoft?s global leading agencies Wunderman and MRM
  • Co-ordination of agencies, MSFT?s product Marketing and Sales for the execution and launches of all Marketing campaigns for this segment in the German market
  • Ensuring measurement goals are met (ROMI)
Microsoft Germany GmbH
Munich
7 months
2007-10 - 2008-04

Responsibility for online campaign launch GORE -Tex

Account Manger Online/ New Business Development
Account Manger Online/ New Business Development
  • Strategic new business development (online) for agency?s client T-Online
  • Responsibility for online campaign launch GORE -Tex
Plan.Net Concept GmbH
Munich
1 year 3 months
2006-06 - 2007-08

Online Media

Account Manager Online Media
Account Manager Online Media
  • Online Media Account Manager & Team lead media department for SAP (EMEA Central Region), IBM (DACH & Nordics)
  • American Express and Accenture in terms of strategic consulting and coordination of online media campaigns
Neo@Ogilvy GmbH
Düsseldorf
1 year 6 months
2004-11 - 2006-04

Creation of new brand visual for Gillette

Junior Account Manger Online (partly Offline)
Junior Account Manger Online (partly Offline)
  • Online-Account Management for clients: E.ON, Bayer (Aspirin), Henkel (Persil) in relation to creative design, technical practicability & implementation
  • Crisis Communication for E.ON (development of topic related micro sites)
  • Creation of new brand visual for Gillette
Proximity Germany GmbH (BBDO Worldwide)
Düsseldorf
6 months
2003-02 - 2003-07

Internship in Corporate Communications/ International PR

  • Primary contact for the entire press and media in Great Britain and Ireland
  • Principal contact for all Lufthansa PR Agencies in Scandinavia and the Baltic countries
  • Organized various press trips, crisis communications training sessions and ?2003 Lufthansa Festival of Baroque Music? at Westminster Abbey followed by a reception at the German Embassy in London
Lufthansa German Airlines/ London
UK
6 months
2001-03 - 2001-08

Internship in Corporate Communications and Marketing

  • Team assistance TPC of Europe ?Deutsche Bank-SAP-Open 2001? Sponsored by Deutsche Bank und SAP
  • Public Relations Officer for all media requests regarding this tournament
  • Project management for incentive golf tournaments of Deutsche Bank
Fairway Marketing GmbH/ Gut Kaden
Hamburg

Aus- und Weiterbildung

Aus- und Weiterbildung

10 months
2001-08 - 2002-05

Teaching Assistant and Native Speaker (scholarship by Fulbright)

Albion College, MI, U.S.A. (Private Liberal Arts College)
Albion College, MI, U.S.A. (Private Liberal Arts College)

Position

Position

I am employed as of November 2023 and am interested in interim positions in the B2B marketing segment.

Specializing in multi-channel marketing, I drive growth through various channels of field marketing always in close collaboration with Sales. This includes Growth Marketing that focuses on lead generation, both in-house and sponsored events, Account-Based Marketing, Digital Marketing, Pipeline and Analytics (ROMI), Partnerships, Communications, and more. My track record showcases my leadership skills, and I have demonstrated success in leading teams and projects. As an example, I created more than $40.5 million in trackable marketing influenced pipeline and more than $11.7 million in trackable marketing influenced closed won opportunities at one of my former companies. I was also invited to Presidents Club twice.

Please visit my website for more information about me and reach out for possible projects:

[URL on request]

Kompetenzen

Kompetenzen

Top-Skills

Marketing B2B Teamleading Account-Based Marketing Digital Marketing Pipeline and Analytics (ROMI) Partnerships Communications KPIs Projektleitung growth marketing demand generation hosted events sponsored third party events IT software industry AI Cloud

Schwerpunkte

B2B Marketing
Experte
Team Lead
Experte
Information Technology
Experte

Hard Skills:

B2B Technology Marketing Strategy and Project Management, Planning and Budgeting, Executing Demand Generation working closely with Sales across EMEA, Growth Marketing focusing on Lead Generation, Pipeline Growth, Digital Marketing, Integrated Marketing Campaigns & ABM, Events (In House and Sponsored), Partner Marketing (To/Through), Communications and Customer Marketing, Data Analysis and Reporting (ROMI).


Soft Skills:

Bilingual German ? English, highly motivated and results oriented, experience in working in agencies, large companies, scale-ups and start-ups, leading intercultural teams with working language being English, vendor/agency management, work in fast-paced environments and can perform under pressure, problem solving skills, precision and last but not least: creativity!


IT:

  • PC
  • Mac
  • Linux
  • G-Suite
  • various CMS Systems
  • CRM (Salesforce)
  • Slack
  • Jira
  • various data systems (Domo, Tableau)

Branchen

Branchen

I am [Name on request], a dedicated Senior Marketing Director with nearly two decades of experience in B2B Technology Marketing on the global stage within the computer software industry, specialised in helping technology companies enter and expand with their Go-To-Market strategy in Europe.

I started my career at full-service agencies such as BBDO/Proximity and Neo@Ogilvy, managing IT accounts for companies like IBM and SAP. Since then, I have served within marketing departments at Microsoft, Red Hat and CloudBees for the last 16 years.

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