Designed and conducting a research project to identify opportunity gaps for a business that enables entry-level job seekers find their dream job. 

Measuring the market size to assess the business opportunity and potential for market entry.

• Discovering end-to-end user experience within the sales funnel providing insights to design effective marketing strategies that increases awareness and sales. 

• Conducting to uncover the core, unmet problems of the target group, identifying gaps in the current market offerings.

Managed and conducted generative and evaluative user experience research projects across 3+ product areas, serving millions of end users.

• Led a longitudinal research project for the new version of the HERE WeGo website, driving decisions that significantly increased new user acquisition.
• Managed and conducted mixed methods research to identify unmet needs of loyal users after the release of the new version of HERE WeGo app, informing decisions that decreased the churn rate.
• Facilitated and moderated ideation workshops with stakeholders, using actionable insights to generate innovative solutions that o?ered unique features in the market, thereby enhancing the product's positioning.
• Established prioritization workshops for actionable insights, increasing research integration into product development by 14%.
• Built and organized weekly check-ins with product manager, designers, and engineers of HERE WeGo team, improving collaboration and trust within the cross-functional team, resulting in a 33% reduction in time spent on additional meetings for research projects.
• Built a user panel of 150+ qualified potential users for a new niche company product.
• Enabled design and research team using UserTesting com to conduct fast-paced moderated and unmoderated studies.