Über 15 Jahre Erfahrung im Aufbau und der Skalierung digitaler Geschäftsmodelle. Experte für die Verbindung von Produkt, Technologie und Marketing.
Aktualisiert am 18.03.2026
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 18.03.2026
Verfügbar zu: 100%
davon vor Ort: 100%
Product Management
App-Entwicklung
KI
Braze
Customer Retention
AI
Claude
CRM
CDP
Product Owner
Lifecycle Management
Marketing
Strategie
Personalverantwortung
Künstliche Intelligenz
CLV-Optimierung
German
native
English
fluent
French
Intermediate

Einsatzorte

Einsatzorte

Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

7 Monate
2025-01 - 2025-07

various

Director Premium
Director Premium
Leading the BILDplus subscription business with full P&L ownership, driving revenue growth, product innovation and customer lifecycle optimization. Overseeing product management for BILDplus and performance & lifecycle marketing for both BILDplus & WELTplus, managing three teams with 22 FTEs across product management, partnerships and marketing.
Axel Springer SE (Axel Springer Deutschland GmbH)
6 Jahre 2 Monate
2018-11 - 2024-12

Expansion of the digital subscriber base

Head of Customer Retention
Head of Customer Retention
Responsible for growing digital subscriber base and lifetime-value of BILDplus and WELTplus (1M+ subscribers) with data-driven engagement & retention strategies. Full budget responsibility and leading a cross-brand team of eight employees.
  • Optimized the entire lifecycle marketing?onboarding, engagement, up- and cross-selling, churn prevention and win-back?achieving significant revenue uplifts from existing customers.
  • Spearheaded the development of multiple retention-focused products, including enhanced onsite onboarding and cancellation flows, personalized messaging systems and improved payment recovery processes.
  • Successfully implemented the Braze Customer Engagement Platform and a Customer Data Platform (CDP) based on Palantir Foundry, enabling advanced marketing automation and operational efficiency.
  • Oversaw customer service operations, led customer service transformation with self-service strategies and AI-driven tools, improving cost efficiency while boosting customer satisfaction.
Axel Springer SE (Axel Springer Deutschland GmbH)
10 Monate
2019-11 - 2020-08

Business Analytics

Interim Team Lead Premium Business Analytics
Interim Team Lead Premium Business Analytics
Additionally took on the leadership of a team of five employees in the Business Analytics team as a parental leave replacement.
  • Directed reporting initiatives, setting the vision for analyses, dashboards and reports that provided actionable insights to enhance product management, customer acquisition and retention strategies.
  • Led cross-functional collaboration by defining clear requirements for data engineering and platform teams, ensuring the successful integration of a new data warehouse (Snowflake) and BI tool (Looker).
  • Guided the development of predictive scoring models, mentoring team members and aligning efforts with organizational goals to improve forecasting, targeting and decision-making processes.
Axel Springer SE (SPRING Axel Springer Digital News Media GmbH & Co. KG)
4 Jahre 4 Monate
2014-07 - 2018-10

Strategy, development and monetization of an app

Senior Product Manager & Product Owner
Senior Product Manager & Product Owner
Led the strategy, development and monetization of BILD News App and Sport BILD App, pivotal digital channels driving engagement and subscriptions for the BILD brand. Built and led a team of two product managers.
  • Designed and executed product and monetization strategies, driving significant subscriber and revenue growth
  • Held full budget and revenue responsibility for the app products, ensuring profitability through meticulous planning and monitoring of revenue and costs.
  • Optimized in-app offer and pricing strategy for BILDplus, successfully introduced a dynamic pricing approach that achieved a double-digit revenue growth.
  • Led product development in the role of Product Owner for the iOS and Android teams, achieving notable improvements in cost efficiency by consolidating the app products (News and Sport Apps) onto a single technical platform.
  • Analyzing and evaluating new business models for future app products, including preparing well-founded business plans and decision-making proposals.
  • Secured and managed strategic partnerships with Apple, Google, and OEMs, resulting in pre-installs and bundled offerings that expanded app reach.
Axel Springer SE (BILD GmbH & Co. KG)
2 Jahre
2012-07 - 2014-06

SaaS business management software

Co-Founder
Co-Founder
Co-founded and managed product management, marketing and operations for a SaaS business management software for SMBs (time tracking, invoicing).
  • Conceptualized and developed the SaaS product from the ground up, including defining the overall product vision, specifying key features and designing an intuitive UX/UI
  • Implemented an inbound marketing strategy, generating lead flow through content marketing, SEO/SEA, and social media.
  • Established operations infrastructure for billing, accounting and customer care.
1 Jahr 5 Monate
2011-02 - 2012-06

Business Development

Business Development Manager (Freelance)
Business Development Manager (Freelance)
SponsorPay GmbH (Berlin), InnoPoints ? SP Online GmbH (Berlin)

Aus- und Weiterbildung

Aus- und Weiterbildung

3 Jahre 4 Monate
2007-10 - 2011-01

International Business

ESB Reutlingen Business School
ESB Reutlingen Business School
10 Monate
2009-09 - 2010-06

Business Management

Edinburgh Napier University Business School
Edinburgh Napier University Business School

Kompetenzen

Kompetenzen

Top-Skills

Product Management App-Entwicklung KI Braze Customer Retention AI Claude CRM CDP Product Owner Lifecycle Management Marketing Strategie Personalverantwortung Künstliche Intelligenz CLV-Optimierung

Produkte / Standards / Erfahrungen / Methoden

Profile
Former founder and entrepreneurial leader with 10+ years of expertise in product management, marketing and technology. Proven ability to drive growth of large subscription-based business models by leveraging innovative product solutions, advanced monetization strategies and datadriven lifecycle marketing to deliver measurable business outcomes. Skilled at leading crossfunctional teams across product, engineering, marketing and analytics, fostering collaboration to execute a unified business vision. Specialties: managing the intersection of product, tech, and marketing; subscription-based business models; mobile apps

Technology
  • Marketing Technology: Braze, Emarsys, Tealium, Piano DMP
  • Development Tools: Python, Java Script & Next.js, HTML/CSS, GitHub, Figma, Postman
  • Data Analytics & Reporting: Looker, Palantir Foundry/ Contour, Adobe Analytics

Einsatzorte

Einsatzorte

Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

7 Monate
2025-01 - 2025-07

various

Director Premium
Director Premium
Leading the BILDplus subscription business with full P&L ownership, driving revenue growth, product innovation and customer lifecycle optimization. Overseeing product management for BILDplus and performance & lifecycle marketing for both BILDplus & WELTplus, managing three teams with 22 FTEs across product management, partnerships and marketing.
Axel Springer SE (Axel Springer Deutschland GmbH)
6 Jahre 2 Monate
2018-11 - 2024-12

Expansion of the digital subscriber base

Head of Customer Retention
Head of Customer Retention
Responsible for growing digital subscriber base and lifetime-value of BILDplus and WELTplus (1M+ subscribers) with data-driven engagement & retention strategies. Full budget responsibility and leading a cross-brand team of eight employees.
  • Optimized the entire lifecycle marketing?onboarding, engagement, up- and cross-selling, churn prevention and win-back?achieving significant revenue uplifts from existing customers.
  • Spearheaded the development of multiple retention-focused products, including enhanced onsite onboarding and cancellation flows, personalized messaging systems and improved payment recovery processes.
  • Successfully implemented the Braze Customer Engagement Platform and a Customer Data Platform (CDP) based on Palantir Foundry, enabling advanced marketing automation and operational efficiency.
  • Oversaw customer service operations, led customer service transformation with self-service strategies and AI-driven tools, improving cost efficiency while boosting customer satisfaction.
Axel Springer SE (Axel Springer Deutschland GmbH)
10 Monate
2019-11 - 2020-08

Business Analytics

Interim Team Lead Premium Business Analytics
Interim Team Lead Premium Business Analytics
Additionally took on the leadership of a team of five employees in the Business Analytics team as a parental leave replacement.
  • Directed reporting initiatives, setting the vision for analyses, dashboards and reports that provided actionable insights to enhance product management, customer acquisition and retention strategies.
  • Led cross-functional collaboration by defining clear requirements for data engineering and platform teams, ensuring the successful integration of a new data warehouse (Snowflake) and BI tool (Looker).
  • Guided the development of predictive scoring models, mentoring team members and aligning efforts with organizational goals to improve forecasting, targeting and decision-making processes.
Axel Springer SE (SPRING Axel Springer Digital News Media GmbH & Co. KG)
4 Jahre 4 Monate
2014-07 - 2018-10

Strategy, development and monetization of an app

Senior Product Manager & Product Owner
Senior Product Manager & Product Owner
Led the strategy, development and monetization of BILD News App and Sport BILD App, pivotal digital channels driving engagement and subscriptions for the BILD brand. Built and led a team of two product managers.
  • Designed and executed product and monetization strategies, driving significant subscriber and revenue growth
  • Held full budget and revenue responsibility for the app products, ensuring profitability through meticulous planning and monitoring of revenue and costs.
  • Optimized in-app offer and pricing strategy for BILDplus, successfully introduced a dynamic pricing approach that achieved a double-digit revenue growth.
  • Led product development in the role of Product Owner for the iOS and Android teams, achieving notable improvements in cost efficiency by consolidating the app products (News and Sport Apps) onto a single technical platform.
  • Analyzing and evaluating new business models for future app products, including preparing well-founded business plans and decision-making proposals.
  • Secured and managed strategic partnerships with Apple, Google, and OEMs, resulting in pre-installs and bundled offerings that expanded app reach.
Axel Springer SE (BILD GmbH & Co. KG)
2 Jahre
2012-07 - 2014-06

SaaS business management software

Co-Founder
Co-Founder
Co-founded and managed product management, marketing and operations for a SaaS business management software for SMBs (time tracking, invoicing).
  • Conceptualized and developed the SaaS product from the ground up, including defining the overall product vision, specifying key features and designing an intuitive UX/UI
  • Implemented an inbound marketing strategy, generating lead flow through content marketing, SEO/SEA, and social media.
  • Established operations infrastructure for billing, accounting and customer care.
1 Jahr 5 Monate
2011-02 - 2012-06

Business Development

Business Development Manager (Freelance)
Business Development Manager (Freelance)
SponsorPay GmbH (Berlin), InnoPoints ? SP Online GmbH (Berlin)

Aus- und Weiterbildung

Aus- und Weiterbildung

3 Jahre 4 Monate
2007-10 - 2011-01

International Business

ESB Reutlingen Business School
ESB Reutlingen Business School
10 Monate
2009-09 - 2010-06

Business Management

Edinburgh Napier University Business School
Edinburgh Napier University Business School

Kompetenzen

Kompetenzen

Top-Skills

Product Management App-Entwicklung KI Braze Customer Retention AI Claude CRM CDP Product Owner Lifecycle Management Marketing Strategie Personalverantwortung Künstliche Intelligenz CLV-Optimierung

Produkte / Standards / Erfahrungen / Methoden

Profile
Former founder and entrepreneurial leader with 10+ years of expertise in product management, marketing and technology. Proven ability to drive growth of large subscription-based business models by leveraging innovative product solutions, advanced monetization strategies and datadriven lifecycle marketing to deliver measurable business outcomes. Skilled at leading crossfunctional teams across product, engineering, marketing and analytics, fostering collaboration to execute a unified business vision. Specialties: managing the intersection of product, tech, and marketing; subscription-based business models; mobile apps

Technology
  • Marketing Technology: Braze, Emarsys, Tealium, Piano DMP
  • Development Tools: Python, Java Script & Next.js, HTML/CSS, GitHub, Figma, Postman
  • Data Analytics & Reporting: Looker, Palantir Foundry/ Contour, Adobe Analytics

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