Senior international strategist, concept and business builder.
Aktualisiert am 06.07.2026
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 02.08.2026
Verfügbar zu: 100%
davon vor Ort: 100%
Internationale Märkte (Ausbau
Deutsch
verhandlungssicher
Englisch
verhandlungssicher
Spanisch
verhandlungssicher
Portugiesisch
fortgeschritten

Einsatzorte

Einsatzorte

Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

6 Jahre 11 Monate
2019-08 - heute

various

Head of Strategy & Experience Programs
Head of Strategy & Experience Programs
Location-independent by practice across multiple countries and time zones.
  • Strategic Leadership & Agency Development
    • Shaped the strategic direction of a digital agency during and after a critical transition period ? first stabilising operations, then actively repositioning the agency towards higher-value clients and sectors.
    • Redesigned internal structures into agile, cross-functional teams; established new reporting and communication frameworks across departments, improving pipeline visibility, utilisation and profitability.
    • Initiated business development into new industries beyond the agency?s core automotive base, including early-stage concept development and active client dialogue.
    • Led and developed a cross-functional team of 10?20 people across strategy, project management and delivery functions.
  • Senior Client Strategy & Account Leadership
    • Served as senior strategic partner for global key accounts in the automotive sector, advising at senior stakeholder level on digital experience strategy, programme priorities and long-term roadmaps.
    • Managed full commercial responsibility for key accounts: scope definition, contract negotiations, change requests and long-term growth planning.
    • Advised clients at Managing Director and decision-maker level across non-automotive accounts, developing tailored strategic recommendations and proposals.
  • Digital Programme Delivery
    • Led a portfolio of complex digital experience programmes for BMW Group brands across the full project lifecycle: discovery, scoping, agile delivery, QA and release.
    • ?Orchestrated the strategic framework for BMW Group's next-generation digital experience programs, aligning senior global stakeholders on brand vision, CX architecture, and roll-out strategy.
    • Transformed complex strategic concepts into high-end executive decks and visual proposals, unlocking new business development pipelines in adjacent premium sectors.
    • Acted as the core interface between creative, strategic, and technical leadership to safeguard conceptual integrity throughout the deployment lifecycle.
Kontrastmoment
Germany (Remote)
2 Jahre 1 Monat
2017-05 - 2019-05

Business Management

International Business Manager
International Business Manager
Joined full-time following an initial consulting mandate; the engagement grew into a permanent role based on early commercial results
  • Market Entry Strategy & Concept Development
    • Solely responsible for developing a full F&B concept for the Middle Eastern market: concept design, brand identity, business plan and market entry strategy ? from blank page to operational launch.
    • Defined the dual-channel approach: a retail outlet as brand presence and a B2B engine targeting airline catering and hospitality clients.
  • Business Development & Key Account Management
    • Built and executed B2B go-to-market strategies across the GCC, securing long-term volume contracts with airline catering and hospitality clients.
    • Managed key account relationships remotely with regular on-site presence in the region, maintaining commercial momentum and service levels across time zones and cultures.
    • Navigated the 2017 Qatar diplomatic crisis from day one in the role: rapidly reassessed supply chain dependencies, demand dynamics and market orientation in response to the GCC blockade, adapting the commercial strategy under significant external pressure.
    • Coordinated with industrial bakery suppliers, quality assurance and logistics partners to align product specifications, lead times and supply chain requirements with demanding client standards.
  • Stakeholder Management & Organisational Development
    • Served as primary bridge between German headquarters and local shareholders: presenting performance, resolving conflicts and aligning on strategic and commercial decisions.
    • Initiated and led negotiations with potential European strategic partners to expand the product portfolio and develop a joint commercial approach in target markets.
    • ?Supported the company?s transition from startup mode into a scalable growth phase, streamlining internal processes and establishing operational frameworks.
German Bakery Company
Germany & GCC (Remote)
3 Jahre 10 Monate
2013-07 - 2017-04

Strategy, Market Entry & Digital Advisory

Independent Consultant & Interim Manager
Independent Consultant & Interim Manager
Advised and supported companies across industries and growth stages ? from early-stage ventures to large corporates ? on strategy, market development, brand positioning, digital transformation and commercial operations. Engagements were typically referred through existing networks; mandates ranged from short strategic interventions to multi-month operational involvement.
  • Corporate Transformation | Supported the operational and organisational integration of a mid-sized German telecoms entity into a major international carrier: process alignment, stakeholder communication and change management during a complex transition.
  • F&B & Consumer Advisory | Advised multiple early-stage and growth-phase businesses on go-tomarket strategy, B2B channel development and international expansion. One engagement developed into a sustained strategic partnership and ultimately a full-time leadership role.
  • Brand & Strategic Communications | Supported clients on brand development, positioning and strategic storytelling ? translating complex business concepts into clear narratives for investors, partners and target markets.
  • D2C Fashion Label | End-to-end advisory for the launch of a direct-to-consumer fashion label: developed the business plan and financial model, defined brand identity and visual concept, crafted brand communication and messaging, and designed the go-to-market strategy. Supported platform implementation through to successful launch.
Germany & International
1 Jahr 10 Monate
2011-09 - 2013-06

Improvement of conversion rate, NPS and attachment rate

Associate Retail Business Manager
Associate Retail Business Manager
  • Worked across store and regional level on retail sales promotion, in-store experience and after-sales service, directly contributing to conversion, NPS and attachment rate improvements.
  • Acted as internal consultant to store leadership on retail KPIs, customer journey optimisation and operational workflows.
  • Conceived and delivered staff training programmes on product knowledge and customer engagement across multiple store locations.
  • Represented Apple Retail Germany at international leadership seminars, gaining early exposure to global retail strategy and cross-cultural management practice.
Apple
Germany

Aus- und Weiterbildung

Aus- und Weiterbildung

1 Jahr 8 Monate
2009-09 - 2011-04

Studie - International Management

Master of Science, ESADE Ramon Llull University & HSG St. Gallen (Spain & Switzerland)
Master of Science
ESADE Ramon Llull University & HSG St. Gallen (Spain & Switzerland)
2 Jahre 10 Monate
2006-09 - 2009-06

Studie - General Management

Bachelor of Science, EBS University & Brock University (Germany & Canada)
Bachelor of Science
EBS University & Brock University (Germany & Canada)

Kompetenzen

Kompetenzen

Top-Skills

Internationale Märkte (Ausbau

Schwerpunkte

Global business development, brand strategy & positioning, strategic communications & visual storytelling, market entry & expansion, digital experience concepts (CX), high-end pitch deck design, client partner leadership, high-autonomy environments.

Produkte / Standards / Erfahrungen / Methoden

PROFILE
The candidate is an experienced international strategist, concept developer, and business developer with over 15 years of experience in digital experience agencies, market expansion and premium brand ecosystems. He specializes in turning complex business challenges into clear go-tomarket strategies. Moving fluidly between high-level advisory and tangible brand execution, he has a proven track record of designing blank-page concepts, building commercial partnerships and orchestrating large-scale digital programs for premium brands like the BMW Group. Operates with high autonomy, cross-culturally, and fluidly across borders.

KEY ACHIEVEMENTS
  • Shaped the strategic repositioning of a digital agency during and after a critical transition ? stabilising operations, restructuring teams and initiating new business development into adjacent sectors.
  • Led complex multi-stream digital experience programs for BMW Group brands, acting as the lead strategic partner for global accounts to translate corporate vision into high-end consumer touchpoints and digital experience ecosystems.
  • Solely conceived and launched a German F&B concept in the Middle East ? from blank-page concept design, brand identity, and business plan through to operational launch and long-term B2B contract wins.
  • Navigated a live market disruption (2017 Qatar diplomatic crisis) from the first weeks in role, rapidly adapting supply chain, demand strategy and market orientation under significant external pressure.
  • Built a cross-cultural career across Europe, the Middle East, Asia and the Americas; awarded the August Planke Prize for a future-oriented, customer-centric retail management concept.

Software & Tools
  • MS Office
  • Jira
  • Notion
  • MS Teams
  • Zoom
  • Zoho
  • Final Cut Pro

During university studies
Bayer, A.T. Kearney, Degussa & BAA, Germany, China & UK
Internships in Consulting, Sales & Marketing and Customer Service
  • Supported projects in business development, marketing strategy and operational planning in international environments.
  • Built early skills in market research, stakeholder communication and commercial analysis.

Einsatzorte

Einsatzorte

Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

6 Jahre 11 Monate
2019-08 - heute

various

Head of Strategy & Experience Programs
Head of Strategy & Experience Programs
Location-independent by practice across multiple countries and time zones.
  • Strategic Leadership & Agency Development
    • Shaped the strategic direction of a digital agency during and after a critical transition period ? first stabilising operations, then actively repositioning the agency towards higher-value clients and sectors.
    • Redesigned internal structures into agile, cross-functional teams; established new reporting and communication frameworks across departments, improving pipeline visibility, utilisation and profitability.
    • Initiated business development into new industries beyond the agency?s core automotive base, including early-stage concept development and active client dialogue.
    • Led and developed a cross-functional team of 10?20 people across strategy, project management and delivery functions.
  • Senior Client Strategy & Account Leadership
    • Served as senior strategic partner for global key accounts in the automotive sector, advising at senior stakeholder level on digital experience strategy, programme priorities and long-term roadmaps.
    • Managed full commercial responsibility for key accounts: scope definition, contract negotiations, change requests and long-term growth planning.
    • Advised clients at Managing Director and decision-maker level across non-automotive accounts, developing tailored strategic recommendations and proposals.
  • Digital Programme Delivery
    • Led a portfolio of complex digital experience programmes for BMW Group brands across the full project lifecycle: discovery, scoping, agile delivery, QA and release.
    • ?Orchestrated the strategic framework for BMW Group's next-generation digital experience programs, aligning senior global stakeholders on brand vision, CX architecture, and roll-out strategy.
    • Transformed complex strategic concepts into high-end executive decks and visual proposals, unlocking new business development pipelines in adjacent premium sectors.
    • Acted as the core interface between creative, strategic, and technical leadership to safeguard conceptual integrity throughout the deployment lifecycle.
Kontrastmoment
Germany (Remote)
2 Jahre 1 Monat
2017-05 - 2019-05

Business Management

International Business Manager
International Business Manager
Joined full-time following an initial consulting mandate; the engagement grew into a permanent role based on early commercial results
  • Market Entry Strategy & Concept Development
    • Solely responsible for developing a full F&B concept for the Middle Eastern market: concept design, brand identity, business plan and market entry strategy ? from blank page to operational launch.
    • Defined the dual-channel approach: a retail outlet as brand presence and a B2B engine targeting airline catering and hospitality clients.
  • Business Development & Key Account Management
    • Built and executed B2B go-to-market strategies across the GCC, securing long-term volume contracts with airline catering and hospitality clients.
    • Managed key account relationships remotely with regular on-site presence in the region, maintaining commercial momentum and service levels across time zones and cultures.
    • Navigated the 2017 Qatar diplomatic crisis from day one in the role: rapidly reassessed supply chain dependencies, demand dynamics and market orientation in response to the GCC blockade, adapting the commercial strategy under significant external pressure.
    • Coordinated with industrial bakery suppliers, quality assurance and logistics partners to align product specifications, lead times and supply chain requirements with demanding client standards.
  • Stakeholder Management & Organisational Development
    • Served as primary bridge between German headquarters and local shareholders: presenting performance, resolving conflicts and aligning on strategic and commercial decisions.
    • Initiated and led negotiations with potential European strategic partners to expand the product portfolio and develop a joint commercial approach in target markets.
    • ?Supported the company?s transition from startup mode into a scalable growth phase, streamlining internal processes and establishing operational frameworks.
German Bakery Company
Germany & GCC (Remote)
3 Jahre 10 Monate
2013-07 - 2017-04

Strategy, Market Entry & Digital Advisory

Independent Consultant & Interim Manager
Independent Consultant & Interim Manager
Advised and supported companies across industries and growth stages ? from early-stage ventures to large corporates ? on strategy, market development, brand positioning, digital transformation and commercial operations. Engagements were typically referred through existing networks; mandates ranged from short strategic interventions to multi-month operational involvement.
  • Corporate Transformation | Supported the operational and organisational integration of a mid-sized German telecoms entity into a major international carrier: process alignment, stakeholder communication and change management during a complex transition.
  • F&B & Consumer Advisory | Advised multiple early-stage and growth-phase businesses on go-tomarket strategy, B2B channel development and international expansion. One engagement developed into a sustained strategic partnership and ultimately a full-time leadership role.
  • Brand & Strategic Communications | Supported clients on brand development, positioning and strategic storytelling ? translating complex business concepts into clear narratives for investors, partners and target markets.
  • D2C Fashion Label | End-to-end advisory for the launch of a direct-to-consumer fashion label: developed the business plan and financial model, defined brand identity and visual concept, crafted brand communication and messaging, and designed the go-to-market strategy. Supported platform implementation through to successful launch.
Germany & International
1 Jahr 10 Monate
2011-09 - 2013-06

Improvement of conversion rate, NPS and attachment rate

Associate Retail Business Manager
Associate Retail Business Manager
  • Worked across store and regional level on retail sales promotion, in-store experience and after-sales service, directly contributing to conversion, NPS and attachment rate improvements.
  • Acted as internal consultant to store leadership on retail KPIs, customer journey optimisation and operational workflows.
  • Conceived and delivered staff training programmes on product knowledge and customer engagement across multiple store locations.
  • Represented Apple Retail Germany at international leadership seminars, gaining early exposure to global retail strategy and cross-cultural management practice.
Apple
Germany

Aus- und Weiterbildung

Aus- und Weiterbildung

1 Jahr 8 Monate
2009-09 - 2011-04

Studie - International Management

Master of Science, ESADE Ramon Llull University & HSG St. Gallen (Spain & Switzerland)
Master of Science
ESADE Ramon Llull University & HSG St. Gallen (Spain & Switzerland)
2 Jahre 10 Monate
2006-09 - 2009-06

Studie - General Management

Bachelor of Science, EBS University & Brock University (Germany & Canada)
Bachelor of Science
EBS University & Brock University (Germany & Canada)

Kompetenzen

Kompetenzen

Top-Skills

Internationale Märkte (Ausbau

Schwerpunkte

Global business development, brand strategy & positioning, strategic communications & visual storytelling, market entry & expansion, digital experience concepts (CX), high-end pitch deck design, client partner leadership, high-autonomy environments.

Produkte / Standards / Erfahrungen / Methoden

PROFILE
The candidate is an experienced international strategist, concept developer, and business developer with over 15 years of experience in digital experience agencies, market expansion and premium brand ecosystems. He specializes in turning complex business challenges into clear go-tomarket strategies. Moving fluidly between high-level advisory and tangible brand execution, he has a proven track record of designing blank-page concepts, building commercial partnerships and orchestrating large-scale digital programs for premium brands like the BMW Group. Operates with high autonomy, cross-culturally, and fluidly across borders.

KEY ACHIEVEMENTS
  • Shaped the strategic repositioning of a digital agency during and after a critical transition ? stabilising operations, restructuring teams and initiating new business development into adjacent sectors.
  • Led complex multi-stream digital experience programs for BMW Group brands, acting as the lead strategic partner for global accounts to translate corporate vision into high-end consumer touchpoints and digital experience ecosystems.
  • Solely conceived and launched a German F&B concept in the Middle East ? from blank-page concept design, brand identity, and business plan through to operational launch and long-term B2B contract wins.
  • Navigated a live market disruption (2017 Qatar diplomatic crisis) from the first weeks in role, rapidly adapting supply chain, demand strategy and market orientation under significant external pressure.
  • Built a cross-cultural career across Europe, the Middle East, Asia and the Americas; awarded the August Planke Prize for a future-oriented, customer-centric retail management concept.

Software & Tools
  • MS Office
  • Jira
  • Notion
  • MS Teams
  • Zoom
  • Zoho
  • Final Cut Pro

During university studies
Bayer, A.T. Kearney, Degussa & BAA, Germany, China & UK
Internships in Consulting, Sales & Marketing and Customer Service
  • Supported projects in business development, marketing strategy and operational planning in international environments.
  • Built early skills in market research, stakeholder communication and commercial analysis.

Vertrauen Sie auf Randstad

Im Bereich Freelancing
Im Bereich Arbeitnehmerüberlassung / Personalvermittlung

Fragen?

Rufen Sie uns an +49 89 500316-300 oder schreiben Sie uns:

Das Freelancer-Portal

Direktester geht's nicht! Ganz einfach Freelancer finden und direkt Kontakt aufnehmen.