Product Marketing Manager | B2B Enterprise Software | IT Service |SaaS | Positioning, GTM & Sales Enablement | Content Marketing | Growth |Revenue Ops
Aktualisiert am 13.05.2026
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 25.05.2026
Verfügbar zu: 100%
davon vor Ort: 100%
Product Marketing
GTM
Revenue Marketing
Product Positioning
GTM Engineering
Competitive Intelligence
Content Marketing
Growth Marketing
Demand Generation
Market Research
AI-Assisted Marketing Workflows
AI Automation Workflows
Zapier
Claude Code
SaaS marketing
Customer Research

Einsatzorte

Einsatzorte

Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

1 year 7 months
2024-11 - now

Development of Positioning, Corporate Identity, and Sales Enablement

Product Marketing Consultant (Freelance)
Product Marketing Consultant (Freelance)
  • First and only PMM. Established positioning, CI and sales enablement from scratch across five service lines ? no playbook, no team, no inherited strategy. Started by talking to buyers, not internal stakeholders.
  • Ran primary customer interviews across the buyer base and converted findings directly into revised positioning and service packaging ? lifted proposal-to-project conversion and sharpened how the team talked about its own work.
  • Competitive benchmarking framework across 10+ peer agencies contributed to ~15% improvement in win rates and ~30% reduction in bid preparation time.
  • Engineered an AI-assisted CI and content workflow using Claude and Make. com ? competitive research, signal tracking and content production running at scale with no additional headcount. One of the few PMMs in the market with a live, end-to-end AI workflow in production.
ITOKIDA
Berlin (DE)
7 months
2023-04 - 2023-10

Responsibility ? Positioning and Communication for Enterprise Clients

Product Marketing & Customer Insights Analyst
Product Marketing & Customer Insights Analyst
  • Led positioning and messaging for 15 enterprise DACH accounts at EUR250K+ ACV ? reframed complex process mining capabilities as plain business value for IT directors, process owners, and procurement simultaneously.
  • Led 15+ structured Voice of Customer interviews to surface adoption friction and value gaps nobody had formally documented ? turned findings into sales enablement assets, onboarding decks, and campaign inputs used across EMEA.
  • Established a centralised messaging and enablement repository from scratch ? reduced onboarding prep time ~25% and gave the Customer Success team a consistent narrative for renewal conversations.
  • Brought Product, Customer Success, and Sales into alignment around a unified customer story ? coordinated cross-functional input from raw discovery calls through to published success stories and eBooks across EMEA.
  • SAP Fast Track Award ? Top 10% performer, recognised for cross-functional execution and clarity of contribution.
SAP Signavio
Berlin (DE)
7 months
2022-10 - 2023-04

Conception and Implementation of the First Systematic CI Program

Product Marketing & Competitive Intelligence Analyst
Product Marketing & Competitive Intelligence Analyst
  • Designed and launched the first systematic CI program for the enterprise IoT portfolio from zero ? designed the tracking architecture, competitor coverage model, and output cadence covering 50+ competitors across 95 markets.
  • CI program reached 78% adoption across Sales, Product, SDRs, and Strategy ? replaced fragmented ad hoc requests with a single reliable source of competitive truth that teams actually used in live deal cycles.
  • Competitive battlecards, pricing benchmarks, and objection-handling playbooks deployed directly into enterprise deals ? 90-country pricing analysis lifted quote accuracy 25% and cut first response time on competitive bids by 30%.
  • Introduced a structured win/loss feedback loop via Salesforce and AE interviews ? real-time buyer signals fed directly into messaging updates and GTM positioning adjustments
TeamViewer GmbH
Berlin (DE)
3 years 8 months
2018-03 - 2021-10

AI-Powered SaaS Platform for Test Automation

Founding Product Marketing Manager & CI Lead
Founding Product Marketing Manager & CI Lead
  • Founded the entire PMM function from zero for Qyrus ? an AI-powered SaaS test automation platform with deep penetration in banking and fintech. Core customer base included digital banks, UK challenger banks (Shawbrook, Monument, Kroo), American bank holding companies, and fintech startups building prepaid card and neobanking platforms. No playbook, no team, no brief handed down.
  • Ran 100+ win/loss interviews with enterprise buyers, AEs, and SEs before writing a word of positioning ? uncovered the real buying objection internal teams had consistently missed for months. Rebuilt messaging around it. Win rates improved ~25%.
  • Aligned Product, Engineering, Sales, and Leadership around a single messaging house ? shaped the narrative across three simultaneous buyer segments (technical evaluators, business buyers, procurement) across EMEA and North America.
  • Sales enablement stack built end to end: tiered pitch decks by deal stage, objection-handling guides, competitive battlecards, demo scripts, and ROI narratives ? adopted across enterprise sales cycles in EMEA and North America.
  • Led 10+ product and feature launches from kickoff to post-launch KPI tracking ? coordinated messaging, channel assets, and sales briefings across Product, Sales, and Marketing each time.
  • Competitive intelligence program covering 14 competitors across 8 geographies ? monthly trackers and insight digests became the primary source of competitive context for Sales, Product, and Leadership.
  • Buyer research and repositioned messaging contributed to $2M pipeline impact through sharpened sales qualification and mid-funnel conversion.
Quinnox Inc./ Qyrus (SaaS Subsidiary)
Bengaluru (IN)
1 year 5 months
2016-11 - 2018-03

Establishment of Handover Processes

Market Research & Content Strategist
Market Research & Content Strategist
  • Owned positioning narratives for enterprise technology clients across SaaS, ERP, cloud, and automation sectors ? interviewed C-suite executives and translated their product stories into market-facing editorial features distributed across EMEA and North America.
  • Led full-funnel demand generation programs: researched and profiled target accounts, built MQL-to-SQL handoff processes, nurtured leads through content campaigns, and worked directly with AEs on qualification and deal progression.
  • Produced 40+ vendor landscape analyses and sponsored content features ? built early foundation in competitive positioning, technical product translation, and buyer-oriented storytelling for IT and business decision-makers.
  • Collaborated with clients on their positioning and differentiation narratives ? translating complex technology capabilities into clear market language that resonated with CIO and VP-level audiences across enterprise technology sectors.
CIOReview
Bengaluru (IN)
1 year 4 months
2015-07 - 2016-10

TAM/SAM Determination, Competitive Benchmarking

Market Intelligence & Research Analyst
Market Intelligence & Research Analyst
  • Delivered structured market intelligence for enterprise software and IT services clients across EMEA ? covering TAM/SAM sizing, competitive benchmarking, market trend analysis, and ICP profiling to support GTM and strategic planning decisions.
  • Produced account intelligence profiles and messaging documents for client sales teams ? translating market research into actionable positioning inputs used in outbound campaigns and enterprise deal preparation.
  • Conducted competitive landscape analysis across Microsoft Dynamics and adjacent enterprise platforms ? surfaced differentiation opportunities and buyer preference signals that informed regional sales targeting and messaging strategy.
Conquest Info Soft Ltd
Bengaluru (IN)

Aus- und Weiterbildung

Aus- und Weiterbildung

MBA - Global Marketing Management
Hochschule Bremen (Germany)

Bachelor of Engineering (Civil Engineering)
SDM College of Engineering, India

Position

Position

Product Marketing Manager | Positioning, GTM & Competitive Intelligence | B2B SaaS & Enterprise Software

Kompetenzen

Kompetenzen

Top-Skills

Product Marketing GTM Revenue Marketing Product Positioning GTM Engineering Competitive Intelligence Content Marketing Growth Marketing Demand Generation Market Research AI-Assisted Marketing Workflows AI Automation Workflows Zapier Claude Code SaaS marketing Customer Research

Schwerpunkte

  • Product Positioning & Messaging House 
  • GTM Strategy & Launch Execution
  • Competitive Intelligence & Win/Loss Programs 
  • Sales Enablement (Battlecards, Pitch Decks, One-Pagers, Certification Programs)
  • ICP & Persona Development 
  • Voice of Customer & Market Validation
  • AI-Assisted CI Workflows (Claude, Make. com, Perplexity) 
  • Cross-functional Alignment (Product, Sales, CS, Leadership)
  • Salesforce 
  • HubSpot 
  • Klue 
  • Crayon 
  • 6sense 
  • ZoomInfo 
  • Power BI 
  • GA4

Produkte / Standards / Erfahrungen / Methoden

Profile
Product Marketing Manager with 7+ years in enterprise B2B SaaS ? specialising in positioning, competitive intelligence, and GTM for technically complex products. Twice been the founding PMM, building the entire function from scratch at Qyrus (SaaS) and ITOKIDA (Berlin). Known for going to buyers first ? 100+ win/loss interviews at Qyrus alone ? before aligning Product, Sales, and CS around a single market narrative that teams can actually use to win. Experience across EMEA, DACH, APJ, and North America. Based in Berlin, open to relocate anywhere in Germany or remote EMEA.

Tools
PMA
  • Competitive Intelligence & Positioning 
  • Advanced Product Marketing 
  • PLG 
  • AI in Marketing 
  • GA4 
  • HubSpot Sales Enablement 
  • Generative AI (Google) 
  • Alteryx
  • Klue 
  • Crayon 
  • AlphaSense 
  • 6sense 
  • Gainsight 
  • ZoomInfo 
  • Lusha 
  • Crunchbase 
  • Salesforce 
  • HubSpot 
  • Pardot 
  • Power BI 
  • Tableau 
  • Make. com 
  • Claude
  • ChatGPT 
  • Perplexity 
  • Jira 
  • Confluence

Einsatzorte

Einsatzorte

Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

1 year 7 months
2024-11 - now

Development of Positioning, Corporate Identity, and Sales Enablement

Product Marketing Consultant (Freelance)
Product Marketing Consultant (Freelance)
  • First and only PMM. Established positioning, CI and sales enablement from scratch across five service lines ? no playbook, no team, no inherited strategy. Started by talking to buyers, not internal stakeholders.
  • Ran primary customer interviews across the buyer base and converted findings directly into revised positioning and service packaging ? lifted proposal-to-project conversion and sharpened how the team talked about its own work.
  • Competitive benchmarking framework across 10+ peer agencies contributed to ~15% improvement in win rates and ~30% reduction in bid preparation time.
  • Engineered an AI-assisted CI and content workflow using Claude and Make. com ? competitive research, signal tracking and content production running at scale with no additional headcount. One of the few PMMs in the market with a live, end-to-end AI workflow in production.
ITOKIDA
Berlin (DE)
7 months
2023-04 - 2023-10

Responsibility ? Positioning and Communication for Enterprise Clients

Product Marketing & Customer Insights Analyst
Product Marketing & Customer Insights Analyst
  • Led positioning and messaging for 15 enterprise DACH accounts at EUR250K+ ACV ? reframed complex process mining capabilities as plain business value for IT directors, process owners, and procurement simultaneously.
  • Led 15+ structured Voice of Customer interviews to surface adoption friction and value gaps nobody had formally documented ? turned findings into sales enablement assets, onboarding decks, and campaign inputs used across EMEA.
  • Established a centralised messaging and enablement repository from scratch ? reduced onboarding prep time ~25% and gave the Customer Success team a consistent narrative for renewal conversations.
  • Brought Product, Customer Success, and Sales into alignment around a unified customer story ? coordinated cross-functional input from raw discovery calls through to published success stories and eBooks across EMEA.
  • SAP Fast Track Award ? Top 10% performer, recognised for cross-functional execution and clarity of contribution.
SAP Signavio
Berlin (DE)
7 months
2022-10 - 2023-04

Conception and Implementation of the First Systematic CI Program

Product Marketing & Competitive Intelligence Analyst
Product Marketing & Competitive Intelligence Analyst
  • Designed and launched the first systematic CI program for the enterprise IoT portfolio from zero ? designed the tracking architecture, competitor coverage model, and output cadence covering 50+ competitors across 95 markets.
  • CI program reached 78% adoption across Sales, Product, SDRs, and Strategy ? replaced fragmented ad hoc requests with a single reliable source of competitive truth that teams actually used in live deal cycles.
  • Competitive battlecards, pricing benchmarks, and objection-handling playbooks deployed directly into enterprise deals ? 90-country pricing analysis lifted quote accuracy 25% and cut first response time on competitive bids by 30%.
  • Introduced a structured win/loss feedback loop via Salesforce and AE interviews ? real-time buyer signals fed directly into messaging updates and GTM positioning adjustments
TeamViewer GmbH
Berlin (DE)
3 years 8 months
2018-03 - 2021-10

AI-Powered SaaS Platform for Test Automation

Founding Product Marketing Manager & CI Lead
Founding Product Marketing Manager & CI Lead
  • Founded the entire PMM function from zero for Qyrus ? an AI-powered SaaS test automation platform with deep penetration in banking and fintech. Core customer base included digital banks, UK challenger banks (Shawbrook, Monument, Kroo), American bank holding companies, and fintech startups building prepaid card and neobanking platforms. No playbook, no team, no brief handed down.
  • Ran 100+ win/loss interviews with enterprise buyers, AEs, and SEs before writing a word of positioning ? uncovered the real buying objection internal teams had consistently missed for months. Rebuilt messaging around it. Win rates improved ~25%.
  • Aligned Product, Engineering, Sales, and Leadership around a single messaging house ? shaped the narrative across three simultaneous buyer segments (technical evaluators, business buyers, procurement) across EMEA and North America.
  • Sales enablement stack built end to end: tiered pitch decks by deal stage, objection-handling guides, competitive battlecards, demo scripts, and ROI narratives ? adopted across enterprise sales cycles in EMEA and North America.
  • Led 10+ product and feature launches from kickoff to post-launch KPI tracking ? coordinated messaging, channel assets, and sales briefings across Product, Sales, and Marketing each time.
  • Competitive intelligence program covering 14 competitors across 8 geographies ? monthly trackers and insight digests became the primary source of competitive context for Sales, Product, and Leadership.
  • Buyer research and repositioned messaging contributed to $2M pipeline impact through sharpened sales qualification and mid-funnel conversion.
Quinnox Inc./ Qyrus (SaaS Subsidiary)
Bengaluru (IN)
1 year 5 months
2016-11 - 2018-03

Establishment of Handover Processes

Market Research & Content Strategist
Market Research & Content Strategist
  • Owned positioning narratives for enterprise technology clients across SaaS, ERP, cloud, and automation sectors ? interviewed C-suite executives and translated their product stories into market-facing editorial features distributed across EMEA and North America.
  • Led full-funnel demand generation programs: researched and profiled target accounts, built MQL-to-SQL handoff processes, nurtured leads through content campaigns, and worked directly with AEs on qualification and deal progression.
  • Produced 40+ vendor landscape analyses and sponsored content features ? built early foundation in competitive positioning, technical product translation, and buyer-oriented storytelling for IT and business decision-makers.
  • Collaborated with clients on their positioning and differentiation narratives ? translating complex technology capabilities into clear market language that resonated with CIO and VP-level audiences across enterprise technology sectors.
CIOReview
Bengaluru (IN)
1 year 4 months
2015-07 - 2016-10

TAM/SAM Determination, Competitive Benchmarking

Market Intelligence & Research Analyst
Market Intelligence & Research Analyst
  • Delivered structured market intelligence for enterprise software and IT services clients across EMEA ? covering TAM/SAM sizing, competitive benchmarking, market trend analysis, and ICP profiling to support GTM and strategic planning decisions.
  • Produced account intelligence profiles and messaging documents for client sales teams ? translating market research into actionable positioning inputs used in outbound campaigns and enterprise deal preparation.
  • Conducted competitive landscape analysis across Microsoft Dynamics and adjacent enterprise platforms ? surfaced differentiation opportunities and buyer preference signals that informed regional sales targeting and messaging strategy.
Conquest Info Soft Ltd
Bengaluru (IN)

Aus- und Weiterbildung

Aus- und Weiterbildung

MBA - Global Marketing Management
Hochschule Bremen (Germany)

Bachelor of Engineering (Civil Engineering)
SDM College of Engineering, India

Position

Position

Product Marketing Manager | Positioning, GTM & Competitive Intelligence | B2B SaaS & Enterprise Software

Kompetenzen

Kompetenzen

Top-Skills

Product Marketing GTM Revenue Marketing Product Positioning GTM Engineering Competitive Intelligence Content Marketing Growth Marketing Demand Generation Market Research AI-Assisted Marketing Workflows AI Automation Workflows Zapier Claude Code SaaS marketing Customer Research

Schwerpunkte

  • Product Positioning & Messaging House 
  • GTM Strategy & Launch Execution
  • Competitive Intelligence & Win/Loss Programs 
  • Sales Enablement (Battlecards, Pitch Decks, One-Pagers, Certification Programs)
  • ICP & Persona Development 
  • Voice of Customer & Market Validation
  • AI-Assisted CI Workflows (Claude, Make. com, Perplexity) 
  • Cross-functional Alignment (Product, Sales, CS, Leadership)
  • Salesforce 
  • HubSpot 
  • Klue 
  • Crayon 
  • 6sense 
  • ZoomInfo 
  • Power BI 
  • GA4

Produkte / Standards / Erfahrungen / Methoden

Profile
Product Marketing Manager with 7+ years in enterprise B2B SaaS ? specialising in positioning, competitive intelligence, and GTM for technically complex products. Twice been the founding PMM, building the entire function from scratch at Qyrus (SaaS) and ITOKIDA (Berlin). Known for going to buyers first ? 100+ win/loss interviews at Qyrus alone ? before aligning Product, Sales, and CS around a single market narrative that teams can actually use to win. Experience across EMEA, DACH, APJ, and North America. Based in Berlin, open to relocate anywhere in Germany or remote EMEA.

Tools
PMA
  • Competitive Intelligence & Positioning 
  • Advanced Product Marketing 
  • PLG 
  • AI in Marketing 
  • GA4 
  • HubSpot Sales Enablement 
  • Generative AI (Google) 
  • Alteryx
  • Klue 
  • Crayon 
  • AlphaSense 
  • 6sense 
  • Gainsight 
  • ZoomInfo 
  • Lusha 
  • Crunchbase 
  • Salesforce 
  • HubSpot 
  • Pardot 
  • Power BI 
  • Tableau 
  • Make. com 
  • Claude
  • ChatGPT 
  • Perplexity 
  • Jira 
  • Confluence

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