Provide independent consulting services in business intelligence, data platform architecture, and analytics transformation, helping organizations design scalable, modern data solutions aligned with business goals.
Led the modernization and global scaling of dentsu?s data and analytics platform, evolving from an on-prem SQL Server stack to a modern Azure-based architecture and, more recently, Microsoft Fabric.
Delivered business intelligence solutions for media and retail clients, combining hands-on development with architectural design, project leadership, and stakeholder management.
Led the transformation of Bicentrix from a consultancy into a product-focused software company, defining the technical vision, product roadmap, and delivery processes while managing R&D initiatives and engineering capacity.
Worked as a senior consultant and project manager on Business Intelligence initiatives, delivering financial and operational analytics solutions and managing end-to-end project execution.
Worked as a consultant in Business Intelligence (BI) projects focused on budgeting, reporting, and performance management. Responsibilities included understanding complex business processes, designing data warehouse structures, implementing ETL workflows, writing complex SQL scripts, and developing advanced analytical reports.
1996 ? 2002
Kadiköy Anatolian High School (Science College)
2002 ? 2006
BA in Economics (Major) with Econometrics (Minor), University of Istanbul
2008 ? 2010
MA in Technology and Industrial Economics, University of Istanbul
Certificates:
Areas of Expertise
Analyzing Requirements, Modeling and Constructing Data Warehouses, Data Lakehouses, Designing Complex ETL Pipelines, Creating Analytical Reporting Layers, Developing Full Stack .NET Applications, Realizing the requirements of Performance and Management Reporting, Planning, Budgeting, Forecasting scenarios for Finance, Sales, HR Departments as well as the C-Level Management. Stakeholder Management, Project Management, Data Products.
Developed Products
Spectra?
Developed an Add-in and a COM Automation for Mercedes Benz which simply enables end users to write back over aggregated data at the most granular level by using daily life Microsoft Excel to replace existing IBM TM1 for Budgeting and Forecasting operations. First started as a project (which was also internally awarded by the firm for reducing existing IBM TM1 Software License cost to zero) and became a registered commercial product which was finally merged into the BudgetPort? Suite.
BudgetPort? Suite
Developed to be an alternative for Microsoft Office PerformancePoint Server after it was discontinued. This is fully functional Corporate Budgeting and Planning software with Forecasting, Cost Allocation, Consolidation and Reporting capabilities which was used by multi branch/store companies like Banks, Retailers and Fast-Food Companies.
Piv-Hoc
Developed as a side project to address a need of lightweight, simple, plug and play reporting tool for corporate end-users where they can download, install and use within 5 minutes to analyze mainly OLAP Cubes and Databases. This tool is finally merged into the BudgetPort? Suite and created the awareness that is required to develop our next wave reporting product: Dashsense?.
Dashsense?
After success and the acceptance of Piv-Hoc by our customers and the idea of being able to access corporate data hassle-free and easily, we?ve developed our fully functional Business Intelligence Reporting Tool and Portal with our prior knowledge and practical experience that we?ve gathered from our Business Intelligence consultancy background. Dashsense can connect all major data sources like SQL Server, Oracle, MySql, PostgreSQL, SAP Hana, Amazon Redshift etc. Dashsense has more than 10 corporate customers (like Pernod Richard, Bayer, Peugeot etc.) and around 2000 active corporate users.
Portaxis
Developed as a side project but turned into a licensed product to facilitate data entry and integration without requiring ETL just by using an ordinary Microsoft Office Excel. Portaxis enables end users to edit and enter any relational data to support scenarios like master data editing, updating parameters, budget entries, mass/bulk transactional data import, legacy data integration or merging user data in satellite excels into a database without omitting the business rules. This also helps reducing amount of creating small ETL packages for IT/BI departments. Portaxis also acts as a single-version-of-truth master data source for end-users who are willing to export and use structured data in their ad-hoc analyses.
Rethubs Suite?
Rethubs is a SaaS based B2C Customer Data Platform (CDP) and Loyalty Management software which is in latest phase before release and is being developed with latest .Net Core Stack (along with ElasticSearch, RabbitMQ, Redis, Azure Functions) and Microservice Architecture that is hosted in Microsoft Azure. Core software architecture and infrastructure solely designed by me and being implemented by the special task force team that I was leading. Rethubs currently has following functionalities: automatic customer data cleansing, merging and deduping; customer 360 views, customer segmentation; automatic customer clustering (with statistical algorithms like K-Means), campaign management and loyalty management. Rethubs is my masterpiece of my software career so far which combines near-big-data, ETL process and data integration, business knowledge, reporting, hard-core statistics and software development techniques altogether.
Technical Skills
Project Experience
2006 - 2006
Role: Management Reporting Project
Customer: Roche (Pharmaceuticals)
2006 - 2006
Role: Budgeting and Management Reporting Project
Customer: Collezione (Textile Retailer)
2007 - 2012
Role: Management Reporting Project
Customer: Metro AG (Retailer)
2007 - 2007
Role: MS Dynamics NAV &SQL 2005 CPM Project
Customer: Pharmasante/L?Occitane (Cosmetics Retailer)
2008 - 2008
Role: SQL 2005 Reporting and Analysis Support Project
Customer: Darty/fnac (Electronics)
2008 - 2010
Role: OLAP and ETL Digital Transformation Project
Customer: Pfizer (Pharmaceuticals)
2010 - 2010
Role: Master Data Management Project
Customer: Pfizer (Pharmaceuticals)
2010 - 2010
Role: IMS Sales and Field Force Performance Project
Customer: Pfizer (Pharmaceuticals)
2010 - 2010
Role: Oracle Peoplesoft - Local Payroll Integration Project
Customer: Pfizer (Pharmaceuticals)
2011 - 2011
Role: Financial Forecasting and Reporting Project
Customer: Phillip Morris (Tobacco)
2012 - 2012
Role: Datawarehouse & Budgeting Project
Customer: Mercedes Benz & Financials (Automotive)
2012 - 2012
Role: Dealer Performance Management Project
Customer: Peugeot (Automotive)
2012 - 2012
Role: Field Performance and Bonus Management Project
Customer: Pfizer (Pharmaceuticals)
2012 - 2012
Role: Management Reporting and Budgeting Project
Customer: Kuveytturk (Bank)
2012 - 2012
Role: Management Reporting and Datawarehouse Project
Customer: Azerfon (Telecom Operator)
2013 - 2013
Role: Order Processing and Management Project
Customer: Apollo/GrandVision (Optics Retailer)
2014 - 2014
Role: Field Data Entry and Synchronization Project
Customer: MSF/Doctors Without Borders (Non-Profit)
2014 - 2014
Role: Datawarehouse and Management Reporting Project
Customer: Domino?s Pizza (Food)
2014 - 2014
Role: Datawarehouse and Sales Reporting Project
Customer: Bayer (Pharmaceuticals)
2015 - 2015
Role: Customer and Retail Experience Management Project
Customer: Penti (Lingerie Retailer)
2016 - 2016
Role: Master Data Management Project
Customer: Penti (Lingerie Retailer)
2016 - 2016
Role: Store Shift/Timesheet Management Project
Customer: Penti (Lingerie Retailer)
2017 - 2017
Role: Replenishment and Allocation Management Project
Customer: Penti (Lingerie Retailer)
2018 - 2018
Role: Subscription Based BI & DWH Project
Customer: Comdata Group (Italian Call Center Company)
2018 - 2018
Role: Customer Experience and Loyalty Management Project
Customer: Apollo/GrandVision (Optics Retailer)
2020 - 2020
Role: Financial Datawarehouse Project - Sensei
Customer: Dentsu Aegis Network Germany (Media Agency)
2024 - 2024
Role: Unified Data Platform Project ? UMS
Customer: Dentsu Europe (Media Agency)
Provide independent consulting services in business intelligence, data platform architecture, and analytics transformation, helping organizations design scalable, modern data solutions aligned with business goals.
Led the modernization and global scaling of dentsu?s data and analytics platform, evolving from an on-prem SQL Server stack to a modern Azure-based architecture and, more recently, Microsoft Fabric.
Delivered business intelligence solutions for media and retail clients, combining hands-on development with architectural design, project leadership, and stakeholder management.
Led the transformation of Bicentrix from a consultancy into a product-focused software company, defining the technical vision, product roadmap, and delivery processes while managing R&D initiatives and engineering capacity.
Worked as a senior consultant and project manager on Business Intelligence initiatives, delivering financial and operational analytics solutions and managing end-to-end project execution.
Worked as a consultant in Business Intelligence (BI) projects focused on budgeting, reporting, and performance management. Responsibilities included understanding complex business processes, designing data warehouse structures, implementing ETL workflows, writing complex SQL scripts, and developing advanced analytical reports.
1996 ? 2002
Kadiköy Anatolian High School (Science College)
2002 ? 2006
BA in Economics (Major) with Econometrics (Minor), University of Istanbul
2008 ? 2010
MA in Technology and Industrial Economics, University of Istanbul
Certificates:
Areas of Expertise
Analyzing Requirements, Modeling and Constructing Data Warehouses, Data Lakehouses, Designing Complex ETL Pipelines, Creating Analytical Reporting Layers, Developing Full Stack .NET Applications, Realizing the requirements of Performance and Management Reporting, Planning, Budgeting, Forecasting scenarios for Finance, Sales, HR Departments as well as the C-Level Management. Stakeholder Management, Project Management, Data Products.
Developed Products
Spectra?
Developed an Add-in and a COM Automation for Mercedes Benz which simply enables end users to write back over aggregated data at the most granular level by using daily life Microsoft Excel to replace existing IBM TM1 for Budgeting and Forecasting operations. First started as a project (which was also internally awarded by the firm for reducing existing IBM TM1 Software License cost to zero) and became a registered commercial product which was finally merged into the BudgetPort? Suite.
BudgetPort? Suite
Developed to be an alternative for Microsoft Office PerformancePoint Server after it was discontinued. This is fully functional Corporate Budgeting and Planning software with Forecasting, Cost Allocation, Consolidation and Reporting capabilities which was used by multi branch/store companies like Banks, Retailers and Fast-Food Companies.
Piv-Hoc
Developed as a side project to address a need of lightweight, simple, plug and play reporting tool for corporate end-users where they can download, install and use within 5 minutes to analyze mainly OLAP Cubes and Databases. This tool is finally merged into the BudgetPort? Suite and created the awareness that is required to develop our next wave reporting product: Dashsense?.
Dashsense?
After success and the acceptance of Piv-Hoc by our customers and the idea of being able to access corporate data hassle-free and easily, we?ve developed our fully functional Business Intelligence Reporting Tool and Portal with our prior knowledge and practical experience that we?ve gathered from our Business Intelligence consultancy background. Dashsense can connect all major data sources like SQL Server, Oracle, MySql, PostgreSQL, SAP Hana, Amazon Redshift etc. Dashsense has more than 10 corporate customers (like Pernod Richard, Bayer, Peugeot etc.) and around 2000 active corporate users.
Portaxis
Developed as a side project but turned into a licensed product to facilitate data entry and integration without requiring ETL just by using an ordinary Microsoft Office Excel. Portaxis enables end users to edit and enter any relational data to support scenarios like master data editing, updating parameters, budget entries, mass/bulk transactional data import, legacy data integration or merging user data in satellite excels into a database without omitting the business rules. This also helps reducing amount of creating small ETL packages for IT/BI departments. Portaxis also acts as a single-version-of-truth master data source for end-users who are willing to export and use structured data in their ad-hoc analyses.
Rethubs Suite?
Rethubs is a SaaS based B2C Customer Data Platform (CDP) and Loyalty Management software which is in latest phase before release and is being developed with latest .Net Core Stack (along with ElasticSearch, RabbitMQ, Redis, Azure Functions) and Microservice Architecture that is hosted in Microsoft Azure. Core software architecture and infrastructure solely designed by me and being implemented by the special task force team that I was leading. Rethubs currently has following functionalities: automatic customer data cleansing, merging and deduping; customer 360 views, customer segmentation; automatic customer clustering (with statistical algorithms like K-Means), campaign management and loyalty management. Rethubs is my masterpiece of my software career so far which combines near-big-data, ETL process and data integration, business knowledge, reporting, hard-core statistics and software development techniques altogether.
Technical Skills
Project Experience
2006 - 2006
Role: Management Reporting Project
Customer: Roche (Pharmaceuticals)
2006 - 2006
Role: Budgeting and Management Reporting Project
Customer: Collezione (Textile Retailer)
2007 - 2012
Role: Management Reporting Project
Customer: Metro AG (Retailer)
2007 - 2007
Role: MS Dynamics NAV &SQL 2005 CPM Project
Customer: Pharmasante/L?Occitane (Cosmetics Retailer)
2008 - 2008
Role: SQL 2005 Reporting and Analysis Support Project
Customer: Darty/fnac (Electronics)
2008 - 2010
Role: OLAP and ETL Digital Transformation Project
Customer: Pfizer (Pharmaceuticals)
2010 - 2010
Role: Master Data Management Project
Customer: Pfizer (Pharmaceuticals)
2010 - 2010
Role: IMS Sales and Field Force Performance Project
Customer: Pfizer (Pharmaceuticals)
2010 - 2010
Role: Oracle Peoplesoft - Local Payroll Integration Project
Customer: Pfizer (Pharmaceuticals)
2011 - 2011
Role: Financial Forecasting and Reporting Project
Customer: Phillip Morris (Tobacco)
2012 - 2012
Role: Datawarehouse & Budgeting Project
Customer: Mercedes Benz & Financials (Automotive)
2012 - 2012
Role: Dealer Performance Management Project
Customer: Peugeot (Automotive)
2012 - 2012
Role: Field Performance and Bonus Management Project
Customer: Pfizer (Pharmaceuticals)
2012 - 2012
Role: Management Reporting and Budgeting Project
Customer: Kuveytturk (Bank)
2012 - 2012
Role: Management Reporting and Datawarehouse Project
Customer: Azerfon (Telecom Operator)
2013 - 2013
Role: Order Processing and Management Project
Customer: Apollo/GrandVision (Optics Retailer)
2014 - 2014
Role: Field Data Entry and Synchronization Project
Customer: MSF/Doctors Without Borders (Non-Profit)
2014 - 2014
Role: Datawarehouse and Management Reporting Project
Customer: Domino?s Pizza (Food)
2014 - 2014
Role: Datawarehouse and Sales Reporting Project
Customer: Bayer (Pharmaceuticals)
2015 - 2015
Role: Customer and Retail Experience Management Project
Customer: Penti (Lingerie Retailer)
2016 - 2016
Role: Master Data Management Project
Customer: Penti (Lingerie Retailer)
2016 - 2016
Role: Store Shift/Timesheet Management Project
Customer: Penti (Lingerie Retailer)
2017 - 2017
Role: Replenishment and Allocation Management Project
Customer: Penti (Lingerie Retailer)
2018 - 2018
Role: Subscription Based BI & DWH Project
Customer: Comdata Group (Italian Call Center Company)
2018 - 2018
Role: Customer Experience and Loyalty Management Project
Customer: Apollo/GrandVision (Optics Retailer)
2020 - 2020
Role: Financial Datawarehouse Project - Sensei
Customer: Dentsu Aegis Network Germany (Media Agency)
2024 - 2024
Role: Unified Data Platform Project ? UMS
Customer: Dentsu Europe (Media Agency)