Provide independent consulting services in business intelligence, data platform architecture, and analytics transformation, helping organizations design scalable, modern data solutions aligned with business goals.

• Advise clients on data platform strategy, architecture, and modernization initiatives across Microsoft data technologies, including Azure, Microsoft Fabric, Power BI, and SQL Server.
• Design end-to-end analytics and data engineering solutions covering data ingestion, transformation, modeling, semantic layer design, and reporting enablement.
• Support organizations in building scalable Lakehouse, Warehouse, and Semantic Model architectures with a focus on performance, maintainability, governance, and reusability.
• Deliver hands-on expertise in dimensional modeling, tabular modeling, Power BI optimization, and enterprise BI best practices for reporting and self-service analytics.
• Lead client engagements from discovery and solution design to implementation guidance, stakeholder alignment, and technical delivery oversight.
• Help teams improve development standards, deployment processes, and platform reliability by introducing structured engineering practices, automation, and architectural governance.
• Act as a trusted advisor to business and technical stakeholders, translating analytical and operational requirements into practical, sustainable data solutions.

Led the modernization and global scaling of dentsu?s data and analytics platform, evolving from an on-prem SQL Server stack to a modern Azure-based architecture and, more recently, Microsoft Fabric.

• Modernized an existing Data Vault-based SQL Server/SSIS/SSAS environment by migrating the tabular model to Azure Analysis Services and optimizing ETL and data warehouse structures to improve stability and performance.
• Built a global Azure Synapse-based data platform using Dedicated and Serverless SQL capabilities, integrating data from over 250 operational systems across regions and time zones through ADLS Gen2 storage. Delivered continuously orchestrated workloads, ensuring data availability, daily, across regions.
• Standardized dimensional modeling practices using Tabular Editor and applied best practices, enabling maintainable, performant, and reusable analytics solutions. Implemented aggregations, calculation groups, and custom incremental refresh automation to optimize semantic model refresh speed and efficiency.
• Implemented version control and automated deployment workflows for analytics workloads using Azure DevOps and CI/CD pipelines, improving release reliability and repeatability across environments.
• Productized the architecture and platform components to enable global rollout, collaborating with Microsoft CAT & Chris Webb on design validation and scalability.
• Leading the migration to Microsoft Fabric, designing a Medallion Architecture-based lakehouse and warehouse to support reusable, domain-oriented data products, leveraging Spark-based processing patterns within Fabric for scalable data engineering workloads. Delivered Finance domain already and currently scaling architecture and governance to other domains.

Delivered business intelligence solutions for media and retail clients, combining hands-on development with architectural design, project leadership, and stakeholder management.

• Designed and implemented data warehouse and ELT solutions on on-premises SQL Server, leveraging SSIS and T-SQL for ingestion, transformation, and orchestration.
• Built and optimized semantic models using SQL Server Analysis Services Tabular, incorporating aggregations, calculation groups, and custom incremental refresh automation to enhance performance, reduce processing time.
• Developed Power BI dashboards and reporting layers, supporting operational and management reporting for business stakeholders.
• Led architecture and delivery of BI projects end-to-end, coordinating requirements, timelines, engineering tasks, and client communication.
• Improved stability, scalability, and automation in existing BI workloads by redesigning data models, refactoring ETL processes, and optimizing refresh patterns.

Led the transformation of Bicentrix from a consultancy into a product-focused software company, defining the technical vision, product roadmap, and delivery processes while managing R&D initiatives and engineering capacity.

• Achieved Microsoft Gold Business Intelligence Partner status in Turkey, positioning the company as a recognized provider of BI and data analytics solutions.
• Designed and delivered data warehouse and master data management platforms using .NET, SQL Server, and Azure SQL, enabling multi-source integration and centralized governance for finance and retail clients.
• Architected retail analytics solutions including order management and tracking integrated with Microsoft Dynamics AX, SQL-based stock optimization models, automated stock distribution algorithms, campaign optimization workflows, and customer clustering using K-means, as well as sales and stock velocity calculations and seasonality-based demand estimations, improving operational efficiency and store performance.
• Developed budgeting, planning, and reporting applications for banking and retail customers, supporting financial analysis, performance management, and operational decision-making.
• Architected and delivered web and desktop applications using .NET and Azure Web Apps, utilizing Azure Functions as microservices to enable modular, scalable, and maintainable application components.
• Directed R&D programs with the Scientific and Technological Research Council of Turkey (TÜB?TAK) on data analytics and forecasting, driving innovation and technology adoption.
• Evaluated architectural options and presented technical tradeoffs, cost implications, and business impact to stakeholders, supporting informed decision-making and product direction.
• Led a 10-person engineering team, overseeing product design, development lifecycle, resource planning, and capability development.
• Delivered measurable business outcomes such as improved stock utilization, reduced operational cost, enhanced customer profiling, and increased process efficiency.

Worked as a senior consultant and project manager on Business Intelligence initiatives, delivering financial and operational analytics solutions and managing end-to-end project execution.

• Led business-critical system integrations and implemented advanced financial forecasting and reporting solutions for enterprise clients.
• Managed project planning, resource allocation, cost control, and stakeholder communication, ensuring timely and successful delivery.
• Developed custom tools and automations in C# and Microsoft Office environments, extending reporting and process capabilities.
• Supported pre-sales and sales activities, including solution scoping, proposal development, and client presentations.
• Worked with Microsoft Consulting Services (MCS) as an external consultant on selected engagements, contributing architecture and delivery expertise to Microsoft-led projects in Banking Sector.

Worked as a consultant in Business Intelligence (BI) projects focused on budgeting, reporting, and performance management. Responsibilities included understanding complex business processes, designing data warehouse structures, implementing ETL workflows, writing complex SQL scripts, and developing advanced analytical reports.

• Worked as a junior in Business Intelligence (BI) projects mainly for Budgeting and Reporting implementations, Accounting and Process Reengineering, conceptualization and implementation of financial solutions. 
• Prepared benchmarking analyses of various BI products, including Microsoft BI Tools, MIS(Infor) Decisionware, Proclarity and Crystal Reports. 

• Prepared periodical Sales, Workforce Performance, Accounting and Controlling Reports to CFO and Account Managers. 
• Supporting CFO on IAS-Based Financial Reporting activities for Nexum Group Worldwide.