marketing management, project management, content management, brand management, brand strategy,. marketing communication, project management, project
Aktualisiert am 22.02.2024
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 22.02.2024
Verfügbar zu: 100%
davon vor Ort: 15%
Content Management
agiles Projektmanagement
marketing
marketing management
project management
social media
Marktanalyse
Brand Management
markenkommunikation
Künstliche Intelligenz
marketingkonzepte
marketingstrategie
marketingprozesse
SEO

Einsatzorte

Einsatzorte

Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

18 years 3 months
2006-01 - now

Self-employed

Online Marketing Manager, Project Manager & Consultant
Online Marketing Manager, Project Manager & Consultant
  • Developed online marketing content for various key clients, including Orthomechanik, HeyFit, LIBAKO, MonkeyTown, Netflea, YouMo ebikes, FrauenBusiness, Discover America, Erklärungsvideo.ch, deinspot.ch, kinomarketing.ch, Dr. Bronners, WaldDirekt, TankTaler, Park Systems ATM, Zizzz, Soulkitchen, Sound and Silence Festival, Bali Spirit Festival
  • Resolved health and life balances issues, while establishing a coaching programme to facilitate people
  • Facilitated companies in launching new products, enhancing marketing strategies, and maximised specific marketing channels
  • Leading interim projects for Sopra Steria, MonkeyTown, Zizzz to accelerate internal and external projects and goals
on Request
Remote
3 months
2023-11 - 2024-01

Coordinating brand promoted teaser and ads

Content Manager in Onsite marketing & Content Management , Brand and Luxury
Content Manager in Onsite marketing & Content Management , Brand and Luxury
  • Content management in onsite marketing, retail media and content management team, brand and luzwu
  • Coordinating brand promoted teaser and ads, implementing new CRM Software
  • Contact person for brands and various stakeholde
breuninger.de
Remote
1 year 2 months
2022-10 - 2023-11

Consulting in project management

Project Manager Campaigns, Product Development & Brand Communications in Team New Business Solutions Retail Media
Project Manager Campaigns, Product Development & Brand Communications in Team New Business Solutions Retail Media
  • Optimize brand strategy
  • advisory function in project management
  • Contact person for various stakeholders
  • Setting up Campaigns incl. landingpage and mailings
  • New feature and product development
  • Creation landingpages in Sitecore
  • Brand strategy and communication optimizing
Douglas.de Beauty Media Solutions GmbH
Remote
1 year 4 months
2022-06 - 2023-09

Consulting, management of the content management team

Content Manager
Content Manager
  • advising internal stakeholders on content issues and outlining possible solutions
  • external input based on his methodological and professional competence in the field of sustainability marketing
  • Management and Optimization processes in CMS Concertful
Lichtblick 
Remote
7 months
2022-04 - 2022-10

Project and consulting services in the field of e-commerce

e-commerce Marketing Manager
e-commerce Marketing Manager
  • Content Creation of landing pages and banners for customer cooperation?s
  • Analysis of key sales figures using Excel
  • Interface management between key account management and customers
  • Internal stakeholder management
Vaillant 
Remote
4 months
2022-01 - 2022-04

Project management

Marketing & Brand Strategy Consultant
Marketing & Brand Strategy Consultant
  • Project management of digital media, control of production and communication measures for corporate publishing, use of agile methods and Kanban/Trello boards, advancement of digitization and automation processes, development of campaign themes and content for social media.
  • Coordination and control of the agencies for the images of the annual report (print & online)
  • Coordination Employer branding activities
  • Consulting brand strategy and new brand marketing activities
Aareal Bank Gruppe
Remote
9 months
2021-06 - 2022-02

Preparation, setup, and project management of the localization projects

Project Manager & Brand Communication in Team Content Hub Brand Media Relations
Project Manager & Brand Communication in Team Content Hub Brand Media Relations
  •  Assist and coordinate the launch of new brand guidelines of the product launches for built-in kitchen items
  • Ensure that all international master assets for all advertising campaigns and other content packages can be used and implemented within all the Miele countries, so that all Miele countries can launch their campaigns as planned
  • Technically overlooking the communication in all business units during campaign rollout and processing of additional special requests from markets including the order management during the campaign rollout
  • coordination of the content audit project - align different stakeholders, manage the timeline and deadlines and ensure the successful implementation of the various, country-specific assets and the associated campaign management of Miele
Miele.com
Remote
1 year 1 month
2020-12 - 2021-12

Planning and executing Media relations

Marketing & Brand Manager
Marketing & Brand Manager
  • Coordinating suppliers and partners
  • Ensure growth in lead generations and sales
  • Creative, strategy and coordination off content channels like special media, newsletter and blog articles
  • Selecting and coordinating Sponsoring partnerships with sports partner and sport influencer
  • Developing & designing new products (packaging, name design, logo, campaign visuals)

Orthomechanik.de
Remote
1 year 1 month
2020-03 - 2021-03

Business Coaching and consulting of coaches

 Coach and Consultant in Positioning and Marketing
 Coach and Consultant in Positioning and Marketing
  • Business Coaching and consulting of coaches to find the right positioning for their personal brand, program and website
  • Consulting of coaches in marketing, how to get leads, create posts, how to create ads to run a successful coaching business
  • Ensured more than 50% of the coaches reaches the ROI of the premium business coaching already within the course after just a few months due to the right strategies
Mugrauer Consulting
Remote
1 year 9 months
2019-04 - 2020-12

Developed and administered overall aspects of social media marketing initiatives

Social Media Marketing Manager
Social Media Marketing Manager
  • Developed and administered overall aspects of social media marketing initiatives, including editing, journalism, writing, email Marketing, content creation, and marketing conception.
  • Captured targeted markets through the formulation of effective marketing strategies and optimisation of social media platforms.
  • Ensured social media channels growth over 30% within seven months, while formulating new campaign strategies and deploying advanced analysing tools
1000 gute Gründe
Remote, Germany
3 years 1 month
2016-06 - 2019-06

Delivered support in social media and video marketing

Content Marketing Manager
Content Marketing Manager
  • Delivered support to NGO in social media and video marketing, content productions, customer service and consulting as well as marketing conception.
  • Created automated email-series and newsletters to convert online user to magazine buyer
  • Crafted and published hundreds of articles on the online flower and plant magazine.
  • Hosted various marketing campaings, blogger events and influencer campaigns to increase brand awareness and website traffic
Flower Council Holland (Blumenbüro.de NGO)
Remote, Berlin, Rotterdam
2 years 2 months
2014-04 - 2016-05

Controlled internal/external marketing communications

Social Media & Online Project Manager
Social Media & Online Project Manager
  • Controlled internal/external marketing communications, strengthened public relations, and organised marketing events by serving as Community Manager
  • Utilised several social media platforms to conduct brand marketing and increase awareness
  • Spearheaded distribution system sales force and established innovative marketing plans to attain heavy-user activation
VORWERK Thermomix
Wuppertal/Remote, Germany
5 years 7 months
2008-08 - 2014-02

Concept, designed, initiated and directed marketing incentives

Project Manager
Project Manager
  • Concept, designed, initiated and directed marketing incentives, below-the-line marketing campaigns as well as trade marketing programmes like retail loyalty programs
  • Trained, mentored, and led freelancers as well as cross-functional teams to enhance employee skillsets and operational efficiency
  • Team leader of up to 15 employees, I consulted clients how to launch a new product, created trade fair shows and events with a big brand impact, brought marketing and sales departments together during inventive events, and increased sales by concepts and strategy implementations of trade promotions
CAVUS 
Cologne, Germany
2 years
2006-08 - 2008-07

Planned, designed, initiated, and directed events

 Project Manager
 Project Manager
  • Planned, designed, initiated, and directed events, promotions as well as trade marketing programmes
  • Trained, mentored, and led freelancers as well as cross-functional teams to enhance employee skillsets and operational efficiency
  • Team leader of up to 5 employees, I consulted clients in sales promotions and image campaigns, how to make a huge impacted with little money via guerrilla campaigns, I wrote researches and concepts to meet clients targets and come up with new solutions
ego1/Vierklang West
Cologne, Germany
2 years 10 months
2003-08 - 2006-05

Orchestrated promotional activities

Project Assistant / Trainee
Project Assistant / Trainee
  • Orchestrated promotional activities, such as events, trade fairs (CeBIT, IFA, Photokina, YOU), VIP and incentive events for Sony, Sony Ericsson, and Sony Playstation
  • Coordinated hundreds of promotion hostesses and freelancers trade shows, road shows and promotions
Cerberus 
Cologne, Germany

Aus- und Weiterbildung

Aus- und Weiterbildung

Education:

  • Dual Study System for Event Management, IHK Köln
  • Graduation: Baccalaureate, Gesamtschule Holweide, Burgwiesenstraße 125, Köln
  • Organic Skincare & Haircare Formulator, Formula Botanica, UK


Professional Courses & Certifications:

  • Salesforce Certification, Scrum Certification, Online Trade & Mobile Commerce at Academy Klett in Hamburg
  • Diploma Creative Director at Marketing-Academy in München
  • Life Coach at IAP Career College, Chelsea, USA
  • Holistic Nutrition Coach Diploma at Nutraphoria, Canada

Kompetenzen

Kompetenzen

Top-Skills

Content Management agiles Projektmanagement marketing marketing management project management social media Marktanalyse Brand Management markenkommunikation Künstliche Intelligenz marketingkonzepte marketingstrategie marketingprozesse SEO

Produkte / Standards / Erfahrungen / Methoden

Profile:

Creative and performance-driven marketing professional with demonstrated success capturing un-tapped business opportunities, increasing brand awareness and public relations through the utilisation of social media marketing platforms, converted users to costumers by automated email campaigns. Proven track record of managing enterprise-wide marketing projects from concept to execution by ensuring high-quality deliverables within strict deadlines and budgetary constraints. Well versed in achieving organisational objectives by leading, training, and mentoring cross-functional teams, including freelancers and salesforce to maximise employee productivity and optimise operational efficiency. Developing and executing strategies to shape a strong brand identity. Handling crisis communication, collaborate with cross-functional teams, conduct market research, and measure performance through key indicators. The role involves adapting to industry trends and managing budgets effectively. Fluent in German and English as well as basic knowledge of Spanish language. Articulate communicator and expert presenter with strong business acumen; possess excellent negotiation, relationbuilding, technical, and interpersonal skills with exceptional analytic and strategic mind-set.

  • Digital & Online Marketing
  • Brand Communication
  • Go-To-Market Launch Strategy
  • Content Management
  • E-Mail Marketing
  • Requirement Analysis
  • Creative Content Writing
  • Social Media optimisation
  • Brand & Marketing Strategy
  • Trends & Product, Campaign & Website Launches
  • HTML & Adobe Photoshop
  • Market & Customer Acquisition
  • Staff Leadership & Training
  • CRM management and Software solutions


Career History:

2003 - 2023

Multiple Roles

Multiple Engagements, 

Selected Clients: Miele, Douglas, Breuninger, Stillantis, Vaillant, Aareal Bank, Orthomechanik, 1000 gute Gründe, Mugrauer Consulting, Flower Council Holland, VORWERK Thermomix, Dr. Bronner, YoMo ebikes, Erklärungsvideo, Farmfolio


Key Projects:

  • Volunteer at Mariposa Amarilla for social week and poor week kids
  • Volunteering and creating a Crowdfunding activity for the Orphanage Fairien
  • Research diving for Barefoot Conservation to collect data about fishes, reefs and substrates
  • Project management Trade fair booths for Sony, Sony Ericcson, PlayStation
  • Book marketing: Social Media & Online Marketing for books and authors (BEHAVECON)
  • Marketing representative hitbtc.com, Bitcoin Conference Amsterdam
  • Marketing project for maritime-trading.com
  • Conception & organisation of marketing & event project
  • Planning & organisation of Events
  • Organisation & coordination of LIDL football Cups for Promotion Factory Promotion staff service & recruitment
  • Marketing & consulting for small business & start-ups
  • Organizing & support yoga retreats and conferences, workshops 
  • Blogging, conceptional and motivational writing
  • Social Media Marketing for Stillantis (Jeep, Citroën, Peugeot, Fiat)


Software Skills:

  • Microsoft Office 365 Apps
  • Photoshop, Canva.com
  • JIRA
  • Confluence
  • SCRUM
  • Salesforce (Marketing Cloud)
  • SAP Solutions
  • Sprinkler, Sendible, Tailwind, Buffer, Hootsuite
  • Trello, Asana, Monday.com
  • Slack, Discord
  • Airtable
  • Content Management systems (Contentful, Sitecore, WordPress, Shopify, Hubspot)

Einsatzorte

Einsatzorte

Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

18 years 3 months
2006-01 - now

Self-employed

Online Marketing Manager, Project Manager & Consultant
Online Marketing Manager, Project Manager & Consultant
  • Developed online marketing content for various key clients, including Orthomechanik, HeyFit, LIBAKO, MonkeyTown, Netflea, YouMo ebikes, FrauenBusiness, Discover America, Erklärungsvideo.ch, deinspot.ch, kinomarketing.ch, Dr. Bronners, WaldDirekt, TankTaler, Park Systems ATM, Zizzz, Soulkitchen, Sound and Silence Festival, Bali Spirit Festival
  • Resolved health and life balances issues, while establishing a coaching programme to facilitate people
  • Facilitated companies in launching new products, enhancing marketing strategies, and maximised specific marketing channels
  • Leading interim projects for Sopra Steria, MonkeyTown, Zizzz to accelerate internal and external projects and goals
on Request
Remote
3 months
2023-11 - 2024-01

Coordinating brand promoted teaser and ads

Content Manager in Onsite marketing & Content Management , Brand and Luxury
Content Manager in Onsite marketing & Content Management , Brand and Luxury
  • Content management in onsite marketing, retail media and content management team, brand and luzwu
  • Coordinating brand promoted teaser and ads, implementing new CRM Software
  • Contact person for brands and various stakeholde
breuninger.de
Remote
1 year 2 months
2022-10 - 2023-11

Consulting in project management

Project Manager Campaigns, Product Development & Brand Communications in Team New Business Solutions Retail Media
Project Manager Campaigns, Product Development & Brand Communications in Team New Business Solutions Retail Media
  • Optimize brand strategy
  • advisory function in project management
  • Contact person for various stakeholders
  • Setting up Campaigns incl. landingpage and mailings
  • New feature and product development
  • Creation landingpages in Sitecore
  • Brand strategy and communication optimizing
Douglas.de Beauty Media Solutions GmbH
Remote
1 year 4 months
2022-06 - 2023-09

Consulting, management of the content management team

Content Manager
Content Manager
  • advising internal stakeholders on content issues and outlining possible solutions
  • external input based on his methodological and professional competence in the field of sustainability marketing
  • Management and Optimization processes in CMS Concertful
Lichtblick 
Remote
7 months
2022-04 - 2022-10

Project and consulting services in the field of e-commerce

e-commerce Marketing Manager
e-commerce Marketing Manager
  • Content Creation of landing pages and banners for customer cooperation?s
  • Analysis of key sales figures using Excel
  • Interface management between key account management and customers
  • Internal stakeholder management
Vaillant 
Remote
4 months
2022-01 - 2022-04

Project management

Marketing & Brand Strategy Consultant
Marketing & Brand Strategy Consultant
  • Project management of digital media, control of production and communication measures for corporate publishing, use of agile methods and Kanban/Trello boards, advancement of digitization and automation processes, development of campaign themes and content for social media.
  • Coordination and control of the agencies for the images of the annual report (print & online)
  • Coordination Employer branding activities
  • Consulting brand strategy and new brand marketing activities
Aareal Bank Gruppe
Remote
9 months
2021-06 - 2022-02

Preparation, setup, and project management of the localization projects

Project Manager & Brand Communication in Team Content Hub Brand Media Relations
Project Manager & Brand Communication in Team Content Hub Brand Media Relations
  •  Assist and coordinate the launch of new brand guidelines of the product launches for built-in kitchen items
  • Ensure that all international master assets for all advertising campaigns and other content packages can be used and implemented within all the Miele countries, so that all Miele countries can launch their campaigns as planned
  • Technically overlooking the communication in all business units during campaign rollout and processing of additional special requests from markets including the order management during the campaign rollout
  • coordination of the content audit project - align different stakeholders, manage the timeline and deadlines and ensure the successful implementation of the various, country-specific assets and the associated campaign management of Miele
Miele.com
Remote
1 year 1 month
2020-12 - 2021-12

Planning and executing Media relations

Marketing & Brand Manager
Marketing & Brand Manager
  • Coordinating suppliers and partners
  • Ensure growth in lead generations and sales
  • Creative, strategy and coordination off content channels like special media, newsletter and blog articles
  • Selecting and coordinating Sponsoring partnerships with sports partner and sport influencer
  • Developing & designing new products (packaging, name design, logo, campaign visuals)

Orthomechanik.de
Remote
1 year 1 month
2020-03 - 2021-03

Business Coaching and consulting of coaches

 Coach and Consultant in Positioning and Marketing
 Coach and Consultant in Positioning and Marketing
  • Business Coaching and consulting of coaches to find the right positioning for their personal brand, program and website
  • Consulting of coaches in marketing, how to get leads, create posts, how to create ads to run a successful coaching business
  • Ensured more than 50% of the coaches reaches the ROI of the premium business coaching already within the course after just a few months due to the right strategies
Mugrauer Consulting
Remote
1 year 9 months
2019-04 - 2020-12

Developed and administered overall aspects of social media marketing initiatives

Social Media Marketing Manager
Social Media Marketing Manager
  • Developed and administered overall aspects of social media marketing initiatives, including editing, journalism, writing, email Marketing, content creation, and marketing conception.
  • Captured targeted markets through the formulation of effective marketing strategies and optimisation of social media platforms.
  • Ensured social media channels growth over 30% within seven months, while formulating new campaign strategies and deploying advanced analysing tools
1000 gute Gründe
Remote, Germany
3 years 1 month
2016-06 - 2019-06

Delivered support in social media and video marketing

Content Marketing Manager
Content Marketing Manager
  • Delivered support to NGO in social media and video marketing, content productions, customer service and consulting as well as marketing conception.
  • Created automated email-series and newsletters to convert online user to magazine buyer
  • Crafted and published hundreds of articles on the online flower and plant magazine.
  • Hosted various marketing campaings, blogger events and influencer campaigns to increase brand awareness and website traffic
Flower Council Holland (Blumenbüro.de NGO)
Remote, Berlin, Rotterdam
2 years 2 months
2014-04 - 2016-05

Controlled internal/external marketing communications

Social Media & Online Project Manager
Social Media & Online Project Manager
  • Controlled internal/external marketing communications, strengthened public relations, and organised marketing events by serving as Community Manager
  • Utilised several social media platforms to conduct brand marketing and increase awareness
  • Spearheaded distribution system sales force and established innovative marketing plans to attain heavy-user activation
VORWERK Thermomix
Wuppertal/Remote, Germany
5 years 7 months
2008-08 - 2014-02

Concept, designed, initiated and directed marketing incentives

Project Manager
Project Manager
  • Concept, designed, initiated and directed marketing incentives, below-the-line marketing campaigns as well as trade marketing programmes like retail loyalty programs
  • Trained, mentored, and led freelancers as well as cross-functional teams to enhance employee skillsets and operational efficiency
  • Team leader of up to 15 employees, I consulted clients how to launch a new product, created trade fair shows and events with a big brand impact, brought marketing and sales departments together during inventive events, and increased sales by concepts and strategy implementations of trade promotions
CAVUS 
Cologne, Germany
2 years
2006-08 - 2008-07

Planned, designed, initiated, and directed events

 Project Manager
 Project Manager
  • Planned, designed, initiated, and directed events, promotions as well as trade marketing programmes
  • Trained, mentored, and led freelancers as well as cross-functional teams to enhance employee skillsets and operational efficiency
  • Team leader of up to 5 employees, I consulted clients in sales promotions and image campaigns, how to make a huge impacted with little money via guerrilla campaigns, I wrote researches and concepts to meet clients targets and come up with new solutions
ego1/Vierklang West
Cologne, Germany
2 years 10 months
2003-08 - 2006-05

Orchestrated promotional activities

Project Assistant / Trainee
Project Assistant / Trainee
  • Orchestrated promotional activities, such as events, trade fairs (CeBIT, IFA, Photokina, YOU), VIP and incentive events for Sony, Sony Ericsson, and Sony Playstation
  • Coordinated hundreds of promotion hostesses and freelancers trade shows, road shows and promotions
Cerberus 
Cologne, Germany

Aus- und Weiterbildung

Aus- und Weiterbildung

Education:

  • Dual Study System for Event Management, IHK Köln
  • Graduation: Baccalaureate, Gesamtschule Holweide, Burgwiesenstraße 125, Köln
  • Organic Skincare & Haircare Formulator, Formula Botanica, UK


Professional Courses & Certifications:

  • Salesforce Certification, Scrum Certification, Online Trade & Mobile Commerce at Academy Klett in Hamburg
  • Diploma Creative Director at Marketing-Academy in München
  • Life Coach at IAP Career College, Chelsea, USA
  • Holistic Nutrition Coach Diploma at Nutraphoria, Canada

Kompetenzen

Kompetenzen

Top-Skills

Content Management agiles Projektmanagement marketing marketing management project management social media Marktanalyse Brand Management markenkommunikation Künstliche Intelligenz marketingkonzepte marketingstrategie marketingprozesse SEO

Produkte / Standards / Erfahrungen / Methoden

Profile:

Creative and performance-driven marketing professional with demonstrated success capturing un-tapped business opportunities, increasing brand awareness and public relations through the utilisation of social media marketing platforms, converted users to costumers by automated email campaigns. Proven track record of managing enterprise-wide marketing projects from concept to execution by ensuring high-quality deliverables within strict deadlines and budgetary constraints. Well versed in achieving organisational objectives by leading, training, and mentoring cross-functional teams, including freelancers and salesforce to maximise employee productivity and optimise operational efficiency. Developing and executing strategies to shape a strong brand identity. Handling crisis communication, collaborate with cross-functional teams, conduct market research, and measure performance through key indicators. The role involves adapting to industry trends and managing budgets effectively. Fluent in German and English as well as basic knowledge of Spanish language. Articulate communicator and expert presenter with strong business acumen; possess excellent negotiation, relationbuilding, technical, and interpersonal skills with exceptional analytic and strategic mind-set.

  • Digital & Online Marketing
  • Brand Communication
  • Go-To-Market Launch Strategy
  • Content Management
  • E-Mail Marketing
  • Requirement Analysis
  • Creative Content Writing
  • Social Media optimisation
  • Brand & Marketing Strategy
  • Trends & Product, Campaign & Website Launches
  • HTML & Adobe Photoshop
  • Market & Customer Acquisition
  • Staff Leadership & Training
  • CRM management and Software solutions


Career History:

2003 - 2023

Multiple Roles

Multiple Engagements, 

Selected Clients: Miele, Douglas, Breuninger, Stillantis, Vaillant, Aareal Bank, Orthomechanik, 1000 gute Gründe, Mugrauer Consulting, Flower Council Holland, VORWERK Thermomix, Dr. Bronner, YoMo ebikes, Erklärungsvideo, Farmfolio


Key Projects:

  • Volunteer at Mariposa Amarilla for social week and poor week kids
  • Volunteering and creating a Crowdfunding activity for the Orphanage Fairien
  • Research diving for Barefoot Conservation to collect data about fishes, reefs and substrates
  • Project management Trade fair booths for Sony, Sony Ericcson, PlayStation
  • Book marketing: Social Media & Online Marketing for books and authors (BEHAVECON)
  • Marketing representative hitbtc.com, Bitcoin Conference Amsterdam
  • Marketing project for maritime-trading.com
  • Conception & organisation of marketing & event project
  • Planning & organisation of Events
  • Organisation & coordination of LIDL football Cups for Promotion Factory Promotion staff service & recruitment
  • Marketing & consulting for small business & start-ups
  • Organizing & support yoga retreats and conferences, workshops 
  • Blogging, conceptional and motivational writing
  • Social Media Marketing for Stillantis (Jeep, Citroën, Peugeot, Fiat)


Software Skills:

  • Microsoft Office 365 Apps
  • Photoshop, Canva.com
  • JIRA
  • Confluence
  • SCRUM
  • Salesforce (Marketing Cloud)
  • SAP Solutions
  • Sprinkler, Sendible, Tailwind, Buffer, Hootsuite
  • Trello, Asana, Monday.com
  • Slack, Discord
  • Airtable
  • Content Management systems (Contentful, Sitecore, WordPress, Shopify, Hubspot)

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