Digital project management, strong automotive industry background, business development and brand strategy
Aktualisiert am 05.03.2024
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 15.03.2024
Verfügbar zu: 100%
davon vor Ort: 100%
Digital-Asset-Management
Business Development
Brand Management
English
Muttersprache
German
speaker
French,
Slovak
Russian
Czech

Einsatzorte

Einsatzorte

Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

13 years 9 months
2012-07 - now

Marketing and digital consulting

Consultant
Consultant
  • Marketing and digital consulting, brand strategy, BX / CX / UX, business development and commercial solutions, e-commerce, SaaS, gamification mechanisms, XR (metaverse) technologies for stakeholders, SME and agencies.
  • Creative Client Lead ?The&Partnership? (WPP) German market (Toyota, Lexus), Cologne
  • Managing Partner Sales ?KieferNuemann? (Audi), Munich
  • Senior Project Management, antoni (Aldi), Berlin
  • Senior Project Management, Mediamonks (MINI G/S/A? customer journey, atomic assets, gamification), Munich
  • Global Business Development, We Are Family Agency Group (Kids & Youth Marketing), Stuttgart, London, Madrid
  • Security-related consulting (Forensic IT, preventive & penetration testing)
on request
Munich, Germany
2 years 4 months
2019-06 - 2021-09

Acquisition & Marketing

Head of Acquisition & Marketing
Head of Acquisition & Marketing
Spearhead transition of K5 Film business entity to digital services provider ? immersive and deep learning - K5 Factory & Deep North (entertainment, retail, industry and education)
  • Responsible for all marketing and acquisition activities for entire group in all markets and commercial strategic alliances with agencies and production entities
  • Member of expert federal panel (section ?Virtual reality?) ?Bundesinstitut für Berufsbildung?, speaker at related conferences and events (e.g. Medientage München, XR HUB Bavaria)
  • Spearhead experiential marketing campaigns (BX, CX & UX in XR) including AR promotions (Müller Group, a global top 5 campaign in 2020), AR B2B solutions (BMW Group?s AR smartglass ?Pickplatform? ? Award on request), gamification mechanisms and AI retail concepts (via Deep North)
  • Transform business unit K5 Film & K5 International (production and distribution) and owned IP into AR / VR concepts (gaming, experiential, branded entertainment) partnering with leading production houses to expand IP into XR promotions and gaming (Sony Music, Ratpack, Enigma et al.)
  • K5 titles include: ?ANON? by Andrew Niccoll, ?Paterson? by Jim Jarmusch, ?The Coldest Game? by Lukasz Kosmicki, ?The Visitor? by Tom McCarthy, ?Reluctant Fundamentalist? by Mira Nair, ?Night train to Lisbon? by Bille August, ?Land of Mine? by Martin Zandvliet, Documentaries: ?Buck?, ?Cutie and the Boxer?, ?Dancing in Jaffa?
  • Implement MR concepts for museums (e.g. ?experimenta? Science Museum, Schwarz Stiftung, Heilbronn, Germany), VR games (e.g. ?Escape the Murderer?,?ANON?, ?Banksy?s Walled Off Hotel VR?, ?#swish? basketball VR)
K5 Media Group & Investment GmbH / K5 Factory GmbH
Munich, Germany
1 year 1 month
2016-05 - 2017-05

Introduced action plans to restructure teams and offices

Executive Director
Executive Director
Design and implement processes to support business growth, through customer and market definition. Lead and motivate a productive marketing team to manage client portfolio within growing market segments that caused achievement of growth targets of the business. Recognise brand value and define relevance to promote marketing product and enhance business growth. Cultivated strong relationship with healthcare and automotive markets to develop new ventures and conduct trend research.
  • Introduced action plans to restructure teams and offices as well as reduce overall size and expenses of company
  • Brought significant growth in business development of multiple pitches of 24 (global, regional and national) from 12 within one year timespan
  • Acted as liaison of Interbrand Health with global leads at Omnicom Health, DAS and Integer at round table events to strengthen cooperation with healthcare clients such as Novartis, Eli Lilly, Merck, Bayer
  • Reshaped as executive member company?s positioning from ?Managing and Creating Brand Value? to ?Growth? (?Anatomy of Growth?) advocating new claim in CEE region
  • Held key notes at regional conferences and several client events to present company?s business and brand strategy ?Age of You? to communicate growth as a goal and KPI of brand relevance
  • Liaised with media and business communities to present and discuss annual Best Global Brands performances
  • Introduced internal engagement measures to existing client base and during business development processes, tackling and harnessing employer branding challenges jointly with HR, finance and digital departments
  • Presented new data-based verbal identity system aligning brand and market culture
  • Developed purpose-focused brand strategy to sustain corporate narratives at meta-level (global leader in coffee)
  • Enhanced brand accelerator program by tailoring brand strength framework to needs and culture of corporations
  • Refined marketing capabilities to streamline process management and maximise potential of centralised coordination models for key global clients (and cross market audiences)
  • Practice lead brand governance for key accounts and prospects
  •  Led an international team with responsibility for 2 offices and an entire region (CEE)
  • Reported to regional CEO (EMEA & LATAM)
Interbrand - CEE
Cologne, Germany ? Zurich, Switzerland
7 months
2015-10 - 2016-04

Delivered tactical leadership for the improvement

Global Management Director
Global Management Director
Coordinated with global project management operational staff and customer to gain proper understanding of requirements and strengthened strong customer relationship. Handled different situations, supported global clients for Siemens corporate.
  • Delivered tactical leadership for the improvement and reorganisation of a core team at global HQ level
  • Developed and applied a novel global communication strategy "Ingenuity For Life" to streamline operations
Ogilvy & Mather
Frankfurt, Munich, New York
3 years 4 months
2012-06 - 2015-09

Brand Partnerships & Licensing

Senior Consultant Brand Partnerships & Licensing
Senior Consultant Brand Partnerships & Licensing
Designed research and brand development methodologies, and instigated national and international studies. Established a large-scale business development unit that dealt with brand partnerships, music, and content licensing and cooperation management operations of all Sony talent and entertainment divisions with all respective labels. Sustained active business relationships with network agencies. 
  • Implemented plans for the effective development and closing of partnership deals and led negotiation of strategic alliances with corporate brands including testimonials, branded entertainment, and digital platforms
  • Drove innovation and transformation for the development of robust business strategy and digital departments
  • Initiated a new unit which increased overall label's service portfolio regarding brand partnership 
  • Presented label's licensing portfolio to wide range of international agency networks and global key players
Sony Music Entertainment G/S/A
Munich, Germany
3 years 4 months
2012-06 - 2015-09

Transformation of monetary media value and represented in platforms

Managing Director, Co - Founder
Managing Director, Co - Founder
Directed and supervised all agency operations engaged in delivering key insights for the label regarding digital transformation of monetary media value and represented in platforms that held on existing licensing deals. Managed all social media activities by utilising in-depth knowledge and understanding of media platform.
  • Established agency, developed creative platforms and branded entertainment with Sony Music Entertainment
  • Set-up joint venture between agency model and major label for branded entertainment platforms to grow business, increase productivity, and generate greater profits
on request
4 years 2 months
2008-04 - 2012-05

Introduced business strategies and developed company?s profile

New Business Development Director
New Business Development Director
Directed a wide range of operations related to agency holding (including digital solutions / multi-channel: Red Urban; Health: Heye DDB Health and Media: Heye OMD, Munich) in Germany, Austria and Switzerland. Regulated overall activities for international business development of the holding within the global DDB network. Introduced business strategies and developed company?s profile that based on vision, and mission. Optimised business relations with Presidents such as DDB Health Global, DDB Germany, DDB Europe, and Tribal DDB Europe. 
  • Introduced business strategies and developed company?s profile that based on vision and mission
  • Responsible for entire new business operations and pitch processes regionally and internationally with successful wins predominantly in healthcare, F&B, FMCG and B2B sectors
  • Led establishment and execution of global coordination and process management at agency holding and in cooperation with specialised services (Omnicom and D.A.S.) for key accounts (VW, McDonalds)
  • Assumed and maintained full accountability for the creation and direction of holding?s ?war room? and for complete international pitch coordination within the global DDB network
Heye Group Holding GmbH / DDB Worldwide
Munich, Germany
4 years 2 months
2008-04 - 2012-05

Championed the development and launch of agency network

Global Agency Network Director
Global Agency Network Director
Determined new opportunities, improved relationships with existing clients and administered communication with accounts to grow business in a challenging environment. Operated large global key account for Siemens - telecommunication hardware, broadband and gateway solutions. Delivered excellent direction and training to a team of nine members at HQ agency and 40 at local agencies. Communicated directly to Chief Executive Officer, Managing Director (agency) and Head of Global MarComm (client).
  • Championed the development and launch of agency network in 69 countries and 15 hubs / lead agencies worldwide
  • Enforced a novel centralised coordination model for client and agency network (at Omnicom?s CRM and ATL Agencies RAPP and DDB) ownership of centralised financial direction
Red Urban GmbH (Heye Group Holding GmbH / DDB Worldwide
Munich, Germany

Aus- und Weiterbildung

Aus- und Weiterbildung

University of Salzburg, Austria

Communication Science, Philosophy and Art History


University of Salzburg, Austria

Artistic Production in Tension Field between Aesthetics & Market Value

Master?s Degree


Philosophy, Université de Paris, Panthéon - Sorbonne (Paris I), France


London Central Secondary School, Canada

Secondary School Honour?s Graduation Diploma (SSHGD)

Kompetenzen

Kompetenzen

Top-Skills

Digital-Asset-Management Business Development Brand Management

Schwerpunkte

Brand Development & Strategies
Product Innovation & New Brand Launch
High Level Sales Proficiency
Consultative & Solution Sales
Implementation of New Technologies
Customer Relationship Management
Team Building & Leadership
Panel Member & Speaker

Produkte / Standards / Erfahrungen / Methoden

Profile:

  • Visionary and insightful director with solid background in leading global account and business development initiatives to deliver significant revenue and market share growth
  • Combine business expertise with creative talent to develop and implement innovative marketing, communications, and brand strategies in extended technological realities
  • Accentuate strengths in brand development, product innovation, as well as customer und user experiences and journeys
  • Proven aptitude to target audience through strategic brand management and experiential marketing campaigns
  • Impressive communicator with capability in establishing and cultivating global key account partnerships and fostering relationships with culturally diverse colleagues and customers


Digital Marketing & Project Management:

  • Immersive Technologies 
  • Global Campaign Direction 
  • BX, CX & UX Experiential Marketing 
  • Content Creation & Integration


Additional experience:

  • Managing Director and Consultant for Advertising and PR Agency, Dubai Media City, Dubai, UAE
  • Director of Marketing Communications, Le Mina Seyahi Complex, Dubai, UAE
  • Marketing Communications Manager, Intercontinental Hotels Group, Phuket, Thailand
  • Marketing Manager, Lockwood Publications, Bangkok, Thailand
  • International Key Account Director, SagnaBruns, Communicators, Hamburg, Germany
  • Key Account Director, TBWA/HNB (TBWA/TEQUILA), Hamburg, Germany
  • Prior experience as Project Manager in the R.O.S.A? (Internet & Multimedia Concept and Creation ? Digital Agency of ?Weber, Hodel, Schmid,?, Zurich, Switzerland)
  • Marketing Consultant, New Zealand & Australia Migration Bureau?, Amsterdam, Netherlands

Branchen

Branchen

  • Automotive
  • FMCG
  • Pharma
  • Food

Einsatzorte

Einsatzorte

Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

13 years 9 months
2012-07 - now

Marketing and digital consulting

Consultant
Consultant
  • Marketing and digital consulting, brand strategy, BX / CX / UX, business development and commercial solutions, e-commerce, SaaS, gamification mechanisms, XR (metaverse) technologies for stakeholders, SME and agencies.
  • Creative Client Lead ?The&Partnership? (WPP) German market (Toyota, Lexus), Cologne
  • Managing Partner Sales ?KieferNuemann? (Audi), Munich
  • Senior Project Management, antoni (Aldi), Berlin
  • Senior Project Management, Mediamonks (MINI G/S/A? customer journey, atomic assets, gamification), Munich
  • Global Business Development, We Are Family Agency Group (Kids & Youth Marketing), Stuttgart, London, Madrid
  • Security-related consulting (Forensic IT, preventive & penetration testing)
on request
Munich, Germany
2 years 4 months
2019-06 - 2021-09

Acquisition & Marketing

Head of Acquisition & Marketing
Head of Acquisition & Marketing
Spearhead transition of K5 Film business entity to digital services provider ? immersive and deep learning - K5 Factory & Deep North (entertainment, retail, industry and education)
  • Responsible for all marketing and acquisition activities for entire group in all markets and commercial strategic alliances with agencies and production entities
  • Member of expert federal panel (section ?Virtual reality?) ?Bundesinstitut für Berufsbildung?, speaker at related conferences and events (e.g. Medientage München, XR HUB Bavaria)
  • Spearhead experiential marketing campaigns (BX, CX & UX in XR) including AR promotions (Müller Group, a global top 5 campaign in 2020), AR B2B solutions (BMW Group?s AR smartglass ?Pickplatform? ? Award on request), gamification mechanisms and AI retail concepts (via Deep North)
  • Transform business unit K5 Film & K5 International (production and distribution) and owned IP into AR / VR concepts (gaming, experiential, branded entertainment) partnering with leading production houses to expand IP into XR promotions and gaming (Sony Music, Ratpack, Enigma et al.)
  • K5 titles include: ?ANON? by Andrew Niccoll, ?Paterson? by Jim Jarmusch, ?The Coldest Game? by Lukasz Kosmicki, ?The Visitor? by Tom McCarthy, ?Reluctant Fundamentalist? by Mira Nair, ?Night train to Lisbon? by Bille August, ?Land of Mine? by Martin Zandvliet, Documentaries: ?Buck?, ?Cutie and the Boxer?, ?Dancing in Jaffa?
  • Implement MR concepts for museums (e.g. ?experimenta? Science Museum, Schwarz Stiftung, Heilbronn, Germany), VR games (e.g. ?Escape the Murderer?,?ANON?, ?Banksy?s Walled Off Hotel VR?, ?#swish? basketball VR)
K5 Media Group & Investment GmbH / K5 Factory GmbH
Munich, Germany
1 year 1 month
2016-05 - 2017-05

Introduced action plans to restructure teams and offices

Executive Director
Executive Director
Design and implement processes to support business growth, through customer and market definition. Lead and motivate a productive marketing team to manage client portfolio within growing market segments that caused achievement of growth targets of the business. Recognise brand value and define relevance to promote marketing product and enhance business growth. Cultivated strong relationship with healthcare and automotive markets to develop new ventures and conduct trend research.
  • Introduced action plans to restructure teams and offices as well as reduce overall size and expenses of company
  • Brought significant growth in business development of multiple pitches of 24 (global, regional and national) from 12 within one year timespan
  • Acted as liaison of Interbrand Health with global leads at Omnicom Health, DAS and Integer at round table events to strengthen cooperation with healthcare clients such as Novartis, Eli Lilly, Merck, Bayer
  • Reshaped as executive member company?s positioning from ?Managing and Creating Brand Value? to ?Growth? (?Anatomy of Growth?) advocating new claim in CEE region
  • Held key notes at regional conferences and several client events to present company?s business and brand strategy ?Age of You? to communicate growth as a goal and KPI of brand relevance
  • Liaised with media and business communities to present and discuss annual Best Global Brands performances
  • Introduced internal engagement measures to existing client base and during business development processes, tackling and harnessing employer branding challenges jointly with HR, finance and digital departments
  • Presented new data-based verbal identity system aligning brand and market culture
  • Developed purpose-focused brand strategy to sustain corporate narratives at meta-level (global leader in coffee)
  • Enhanced brand accelerator program by tailoring brand strength framework to needs and culture of corporations
  • Refined marketing capabilities to streamline process management and maximise potential of centralised coordination models for key global clients (and cross market audiences)
  • Practice lead brand governance for key accounts and prospects
  •  Led an international team with responsibility for 2 offices and an entire region (CEE)
  • Reported to regional CEO (EMEA & LATAM)
Interbrand - CEE
Cologne, Germany ? Zurich, Switzerland
7 months
2015-10 - 2016-04

Delivered tactical leadership for the improvement

Global Management Director
Global Management Director
Coordinated with global project management operational staff and customer to gain proper understanding of requirements and strengthened strong customer relationship. Handled different situations, supported global clients for Siemens corporate.
  • Delivered tactical leadership for the improvement and reorganisation of a core team at global HQ level
  • Developed and applied a novel global communication strategy "Ingenuity For Life" to streamline operations
Ogilvy & Mather
Frankfurt, Munich, New York
3 years 4 months
2012-06 - 2015-09

Brand Partnerships & Licensing

Senior Consultant Brand Partnerships & Licensing
Senior Consultant Brand Partnerships & Licensing
Designed research and brand development methodologies, and instigated national and international studies. Established a large-scale business development unit that dealt with brand partnerships, music, and content licensing and cooperation management operations of all Sony talent and entertainment divisions with all respective labels. Sustained active business relationships with network agencies. 
  • Implemented plans for the effective development and closing of partnership deals and led negotiation of strategic alliances with corporate brands including testimonials, branded entertainment, and digital platforms
  • Drove innovation and transformation for the development of robust business strategy and digital departments
  • Initiated a new unit which increased overall label's service portfolio regarding brand partnership 
  • Presented label's licensing portfolio to wide range of international agency networks and global key players
Sony Music Entertainment G/S/A
Munich, Germany
3 years 4 months
2012-06 - 2015-09

Transformation of monetary media value and represented in platforms

Managing Director, Co - Founder
Managing Director, Co - Founder
Directed and supervised all agency operations engaged in delivering key insights for the label regarding digital transformation of monetary media value and represented in platforms that held on existing licensing deals. Managed all social media activities by utilising in-depth knowledge and understanding of media platform.
  • Established agency, developed creative platforms and branded entertainment with Sony Music Entertainment
  • Set-up joint venture between agency model and major label for branded entertainment platforms to grow business, increase productivity, and generate greater profits
on request
4 years 2 months
2008-04 - 2012-05

Introduced business strategies and developed company?s profile

New Business Development Director
New Business Development Director
Directed a wide range of operations related to agency holding (including digital solutions / multi-channel: Red Urban; Health: Heye DDB Health and Media: Heye OMD, Munich) in Germany, Austria and Switzerland. Regulated overall activities for international business development of the holding within the global DDB network. Introduced business strategies and developed company?s profile that based on vision, and mission. Optimised business relations with Presidents such as DDB Health Global, DDB Germany, DDB Europe, and Tribal DDB Europe. 
  • Introduced business strategies and developed company?s profile that based on vision and mission
  • Responsible for entire new business operations and pitch processes regionally and internationally with successful wins predominantly in healthcare, F&B, FMCG and B2B sectors
  • Led establishment and execution of global coordination and process management at agency holding and in cooperation with specialised services (Omnicom and D.A.S.) for key accounts (VW, McDonalds)
  • Assumed and maintained full accountability for the creation and direction of holding?s ?war room? and for complete international pitch coordination within the global DDB network
Heye Group Holding GmbH / DDB Worldwide
Munich, Germany
4 years 2 months
2008-04 - 2012-05

Championed the development and launch of agency network

Global Agency Network Director
Global Agency Network Director
Determined new opportunities, improved relationships with existing clients and administered communication with accounts to grow business in a challenging environment. Operated large global key account for Siemens - telecommunication hardware, broadband and gateway solutions. Delivered excellent direction and training to a team of nine members at HQ agency and 40 at local agencies. Communicated directly to Chief Executive Officer, Managing Director (agency) and Head of Global MarComm (client).
  • Championed the development and launch of agency network in 69 countries and 15 hubs / lead agencies worldwide
  • Enforced a novel centralised coordination model for client and agency network (at Omnicom?s CRM and ATL Agencies RAPP and DDB) ownership of centralised financial direction
Red Urban GmbH (Heye Group Holding GmbH / DDB Worldwide
Munich, Germany

Aus- und Weiterbildung

Aus- und Weiterbildung

University of Salzburg, Austria

Communication Science, Philosophy and Art History


University of Salzburg, Austria

Artistic Production in Tension Field between Aesthetics & Market Value

Master?s Degree


Philosophy, Université de Paris, Panthéon - Sorbonne (Paris I), France


London Central Secondary School, Canada

Secondary School Honour?s Graduation Diploma (SSHGD)

Kompetenzen

Kompetenzen

Top-Skills

Digital-Asset-Management Business Development Brand Management

Schwerpunkte

Brand Development & Strategies
Product Innovation & New Brand Launch
High Level Sales Proficiency
Consultative & Solution Sales
Implementation of New Technologies
Customer Relationship Management
Team Building & Leadership
Panel Member & Speaker

Produkte / Standards / Erfahrungen / Methoden

Profile:

  • Visionary and insightful director with solid background in leading global account and business development initiatives to deliver significant revenue and market share growth
  • Combine business expertise with creative talent to develop and implement innovative marketing, communications, and brand strategies in extended technological realities
  • Accentuate strengths in brand development, product innovation, as well as customer und user experiences and journeys
  • Proven aptitude to target audience through strategic brand management and experiential marketing campaigns
  • Impressive communicator with capability in establishing and cultivating global key account partnerships and fostering relationships with culturally diverse colleagues and customers


Digital Marketing & Project Management:

  • Immersive Technologies 
  • Global Campaign Direction 
  • BX, CX & UX Experiential Marketing 
  • Content Creation & Integration


Additional experience:

  • Managing Director and Consultant for Advertising and PR Agency, Dubai Media City, Dubai, UAE
  • Director of Marketing Communications, Le Mina Seyahi Complex, Dubai, UAE
  • Marketing Communications Manager, Intercontinental Hotels Group, Phuket, Thailand
  • Marketing Manager, Lockwood Publications, Bangkok, Thailand
  • International Key Account Director, SagnaBruns, Communicators, Hamburg, Germany
  • Key Account Director, TBWA/HNB (TBWA/TEQUILA), Hamburg, Germany
  • Prior experience as Project Manager in the R.O.S.A? (Internet & Multimedia Concept and Creation ? Digital Agency of ?Weber, Hodel, Schmid,?, Zurich, Switzerland)
  • Marketing Consultant, New Zealand & Australia Migration Bureau?, Amsterdam, Netherlands

Branchen

Branchen

  • Automotive
  • FMCG
  • Pharma
  • Food

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